Unbiased

Interim Brand Lead

Indeed Flex

Spearheading a newly-formed Brand & Comms Team for Indeed Flex, covering brand strategy, campaigning, comms and content execution, marketing/brand operations, vendor and budget management.

• Leading and coaching a high-performing Brand & Comms Team to develop and execute the global (UK and US) Indeed Flex brand strategy.
• Owning the revamping and ongoing management of the Indeed Flex brand including messaging, visual identity and multi-channel activation.
• Creating, implementing and evaluating activities to improve key brand health metrics (inc. brand awareness, consideration, and perception).
• Partnering cross-functionally to produce on-brand communications and content across product, ops, CRM, events, and social media.
• Sourcing and overseeing vendors for media, creative, and production.
• Managing the annual brand and media budget to drive maximum ROI.

Senior Brand Manager

Ocorian

Singularly leading and advancing the brand function for the Ocorian group across the globe, spanning brand development and strategy, tactical implementation, and brand/creative infrastructure.

• Managing the annual media plan and budget for global marketing activities across Ocorian’s four service line offerings.
• Delivering enhanced brand and creative infrastructure, including detailed guidelines, house style and Digital Asset Management platform.
• Leading brand activation across attended events/conferences, regional sponsorships, and new strategic partnerships.
• Project managing brand implementation for business mergers and acquisitions in accordance with agreed brand architecture principles.
• Owning all brand-related compliance for the Marketing Team including trademark repositories and brand approvals processes.

Senior Brand & Marketing Manager | Financial Services

NewDay

Developing, managing and activating a wide range of brands across the
NewDay portfolio. Delivering engagement strategies in aid of NewDay’s
purpose, Manifesto and values.

• Managing key development, application and campaign elements for
NewDay’s B2C brands including Aqua, Bip, and Marbles.
• Guardian of the NewDay B2B brand, collaborating with Business
Development and existing partnership brands including Amazon and AO.
• Owning the internal colleague engagement plan for the NewDay
purpose, Manifesto and values.
• Leading the end-to-end delivery of coinciding brand-related projects,
working with both third party suppliers and NewDay’s Design Studio.
• Delivering branded creative including TV commercials, short films,
social posts, websites, wall art, articles, and executive comms.
• Executing day-to-day brand management and monthly brand reporting.

Brand and Manifesto Manager | Financial Services

Pockit

Substantial contributor to a team of four that built the Pockit brand,
acquired over 250,000 users, and successfully launched new features
including Faster Payments and International Transfers.

• Project managed third party creative, PR and design agencies to change the perception of Pockit from a prepaid MasterCard to a Fintech challenger bank ("the world's most inclusive bank") helping to serve the 6m unbanked or underserved people in the UK.
•	Created and edited copy and content for website and mobile app, email campaigns and CRM, blog posts, award entries, case studies, short presentations & press releases.
•	Content creation for social media channels, including Facebook, Twitter, Instagram, Medium, and LinkedIn.
•	Conducted comprehensive research to understand Pockit’s user base, including surveys, financial analysis, and face-to-face interviews.

Brand Marketing Manager  |  Fintech

Archant

Reporter/Blogger

freuds

Acted on account manager directions given in advancement of strategies for Pepsi, Mars, Asda, Purple Bricks & Silent Circle.
•	Constructed working associations with team members whilst reviewing and planning current campaigns.
•	Ensured accuracy of media lists, presentations and summaries for the purposes of speed and efficiency.

Internship - Corporate Team

Hi 👋 Thanks for stopping by!

I'm a Senior Brand Lead seasoned in establishing and running brand-led functions at dynamic, fast-paced start-up and scale-up businesses.

Skillset:
- Brand Development
- Brand Management
- Brand Activation

A “Full Stack Brand Builder”, if you will.

Published in "The Startup", "Better Marketing" & "Entrepreneur's Handbook".

nathanielbastin.medium.com

Nathaniel Bastin

Leading NewDay's brand, creative studio and product design team.

Head of Brand & Design

Accountable for Brand, Advertising, Social and NewDay's internal creative studio - developing and refreshing five brands across NewDay's extensive consumer finance portfolio.

Head of Brand & Customer

Accountable for the marketing launch and acquisition strategy for Amazon partnership. I was also accountable for establishing foundational brand strategy and management capabilities for the organisation.

Senior Marketing Manager, Brand & New Partnerships

A CRM and product marketing focused role for one of the UK’s largest credit portfolios. In this position I was accountable for definition of customer journeys, execution and optimisation of creative and existing customer marketing efforts for a suite of consumer brands.

Senior Marketing Manager, Own Brand Products

Commonwealth Bank

Reporting into the Executive Manager, Group Sponsorships I led the Commonwealth Bank of Australia’s partnership with Cricket Australia, the largest sponsorship in Australia as naming rights sponsor of the Commonwealth Bank Test Series. In this role I was accountable for the relationship with Cricket Australia and delivery of a key chapter of the brand's story over the Australian summer. I ensured the sponsorship investment and activity drove tangible business and brand health benefits for the organisation and was accountable for all work streams of the sponsorship leading: strategy, creative campaign development and production, media planning and broadcast integration, brand and marketing integration, at match activation across the series, management of commercial and agency relationships (M&C Saatchi Sport & Entertainment, Sydney) and senior stakeholder engagement. I successfully delivered the biggest summer of cricket to date for the brand making our partnership and shared passion for cricket real for not only fans but also customers. In this role I also led the relationship with the Breast Cancer Institute of Australia and Prostate Cancer Institute of Australia.

National Sponsorship Manager, Group Sponsorships

In this role I held accountability for the strategy and delivery of key large scale integrated brand campaigns alongside management of the overall brand governance process. I also held accountability for visual identity development and management for the brand, including an organisation wide re-brand. I was also accountable for campaign production and brand consult for all tier 1 and 2 campaigns, strategic brand projects,  agency management and management of an annual $30M+ advertising budget. Reporting to the Executive Manager, Brand Strategy I also worked to deliver the Commonwealth Bank brand model and Can brand strategy.

Senior Marketing Manager, Brand Advertising

Providing counsel and advice to senior stakeholders across the Retail Bank leadership team and extended leadership team. Development and execution of internal strategic communication plans to help drive business outcomes and strategy. Producing and presenting internal content for broadcast channels, redefining key internal broadcast channels. In this role I also worked with the team to define the visual identity and internal campaign to roll out the Retail Bank strategy. This role also involved crisis issues and management working closely with the Media Unit to identify and mitigate external reputational issues.

taplio

The Battle

Nathaniel Bastin

Benjamin M.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?