Unbiased

Interim Brand Lead

Indeed Flex

Spearheading a newly-formed Brand & Comms Team for Indeed Flex, covering brand strategy, campaigning, comms and content execution, marketing/brand operations, vendor and budget management.

• Leading and coaching a high-performing Brand & Comms Team to develop and execute the global (UK and US) Indeed Flex brand strategy.
• Owning the revamping and ongoing management of the Indeed Flex brand including messaging, visual identity and multi-channel activation.
• Creating, implementing and evaluating activities to improve key brand health metrics (inc. brand awareness, consideration, and perception).
• Partnering cross-functionally to produce on-brand communications and content across product, ops, CRM, events, and social media.
• Sourcing and overseeing vendors for media, creative, and production.
• Managing the annual brand and media budget to drive maximum ROI.

Senior Brand Manager

Ocorian

Singularly leading and advancing the brand function for the Ocorian group across the globe, spanning brand development and strategy, tactical implementation, and brand/creative infrastructure.

• Managing the annual media plan and budget for global marketing activities across Ocorian’s four service line offerings.
• Delivering enhanced brand and creative infrastructure, including detailed guidelines, house style and Digital Asset Management platform.
• Leading brand activation across attended events/conferences, regional sponsorships, and new strategic partnerships.
• Project managing brand implementation for business mergers and acquisitions in accordance with agreed brand architecture principles.
• Owning all brand-related compliance for the Marketing Team including trademark repositories and brand approvals processes.

Senior Brand & Marketing Manager | Financial Services

NewDay

Developing, managing and activating a wide range of brands across the
NewDay portfolio. Delivering engagement strategies in aid of NewDay’s
purpose, Manifesto and values.

• Managing key development, application and campaign elements for
NewDay’s B2C brands including Aqua, Bip, and Marbles.
• Guardian of the NewDay B2B brand, collaborating with Business
Development and existing partnership brands including Amazon and AO.
• Owning the internal colleague engagement plan for the NewDay
purpose, Manifesto and values.
• Leading the end-to-end delivery of coinciding brand-related projects,
working with both third party suppliers and NewDay’s Design Studio.
• Delivering branded creative including TV commercials, short films,
social posts, websites, wall art, articles, and executive comms.
• Executing day-to-day brand management and monthly brand reporting.

Brand and Manifesto Manager | Financial Services

Pockit

Substantial contributor to a team of four that built the Pockit brand,
acquired over 250,000 users, and successfully launched new features
including Faster Payments and International Transfers.

• Project managed third party creative, PR and design agencies to change the perception of Pockit from a prepaid MasterCard to a Fintech challenger bank ("the world's most inclusive bank") helping to serve the 6m unbanked or underserved people in the UK.
•	Created and edited copy and content for website and mobile app, email campaigns and CRM, blog posts, award entries, case studies, short presentations & press releases.
•	Content creation for social media channels, including Facebook, Twitter, Instagram, Medium, and LinkedIn.
•	Conducted comprehensive research to understand Pockit’s user base, including surveys, financial analysis, and face-to-face interviews.

Brand Marketing Manager  |  Fintech

Archant

Reporter/Blogger

freuds

Acted on account manager directions given in advancement of strategies for Pepsi, Mars, Asda, Purple Bricks & Silent Circle.
•	Constructed working associations with team members whilst reviewing and planning current campaigns.
•	Ensured accuracy of media lists, presentations and summaries for the purposes of speed and efficiency.

Internship - Corporate Team

Hi 👋 Thanks for stopping by!

I'm a Senior Brand Lead seasoned in establishing and running brand-led functions at dynamic, fast-paced start-up and scale-up businesses.

Skillset:
- Brand Development
- Brand Management
- Brand Activation

A “Full Stack Brand Builder”, if you will.

Published in "The Startup", "Better Marketing" & "Entrepreneur's Handbook".

nathanielbastin.medium.com

Nathaniel Bastin

Verisure

- Responsible for onboarding new suppliers,
overseeing the entire process from initial engagement to establishing a successful
partnership

- Growing and maintaining portfolio of partners and ensuring KPIs for each partner are met

- Plan, execute, and monitor multi-channel
partnership programs. Regular communication, troubleshooting, and reporting

- Collaborate with the creative team to deliver marketing material and ensuring they are up-to-date and readily accessible to partners

- Collaborate with cross-functional teams to align marketing efforts and support overall business objectives

- Review campaign performance daily and deep-dive to understand reasons for performance dips and peaks.

- Track and measure the effectiveness of digital marketing activities in all branch areas & provide analysis to the wider team with suggested action plans for improved performance

- Collaborate with the marketing team to develop comprehensive marketing strategies that align with the company's goals and objectives

Marketing Executive

Getir

- Develop and execute a comprehensive digital marketing strategy to promote our employer branding and reach potential delivery couriers across different countries.

- Use various digital marketing channels such as social media, email marketing, and websites to communicate the company's mission, values, culture, and benefits to potential employees.

- Collaborate with internal teams to create compelling and engaging content that highlights the company's work environment, employee perks, and professional development opportunities.

- Monitor and analyze the performance of digital marketing campaigns to identify areas for optimization and improve ROI.

- Stay up-to-date with the latest digital marketing trends and best practices to ensure the effectiveness of campaigns.

- Build relationships with key stakeholders and influencers in the delivery courier industry to expand the reach of our employer branding efforts.

- Build and update an analytic dashboard to track the performance of every campaign (Leads generation, CPL, Clicks).

Global Recruitment Marketeer

Indeed Flex (Formerly Syft)

- Support the Recruitment Manager by ensuring driving jobseeker pipeline for volume recruitment and meeting client demands
 
- Tailor and run recruitment promotions and campaigns on our communications channels including email, SMS, push and in-app

- Understand worker personas and their lifetime value. Leverage the insights to identify new channels to improve recruitment delivery across campaigns.

- Align client needs with Sales Team and Marketing Team

- Ownership of tracking, analyzing and reporting the performance of job adverts and funnel conversions

- Review and utilize key recruitment dashboards and metrics to optimize campaign performance in terms of funnel conversion, shift fulfilment and hiring trends

- Work closely with marketing analysts to ensure our job ads are competitive with rates, incentives and compensations

- Ad hoc support across marketing projects

Recruitment Marketing Executive

Kraptr

Freelance Artist

DayDayCook (Grand Leader Technology Limited)

- Listen to suggestions and wishes of the clients and communicate them to the appropriate people

- Learn about the clients’ industry and business activities to suggest more personalized solutions

- Liaise with clients to organize promotional events or decide on advertising material that suit their profiles and goals

- Collaborate with colleagues to design creative campaigns or other projects according to the standards discussed with clients

- Negotiate budgets and deadlines and make detailed presentations justifying costs and schedules

Account Executive

炒散王 WorkKing

Customer Service Operations Manager

Wantedly Hong Kong

- Along with the Client Success Lead, I help own the overall relationship with our customer base, which includes: initial onboarding and training, increasing hiring rate, and ongoing satisfaction
- Help customers maximise the value of Wantedly
- Ensure quality client reach success as soon as possible
- A continuous approach to actively growing the community of clients
- Identify opportunities for growth by relaying information back to the sales team
- Help monitor client health through available metrics and assessment and carry out follow-up actions as necessary
- Along with the Client Success Lead, I help to identify and resolve challenges

Client Success Executive

Bright Kids Plus Learning Centre

- Develop strategies and tactics to get the word out about the education centre and drive qualified traffic to the front door
- Deploy successful marketing campaigns and own the implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns
- Produce valuable and engaging content for the website and blog that attracts and converts our target groups

Marketing Manager

Getir - Turkish pronunciation: [ɟeˈtiɾ]; "bring"

• A self-motivated and hardworking individual, knowledgeable in different business areas.

• A team player. I like people, and I work well with others. I am polite, responsible, diligent, and I take pride in getting a job well-done.

• Adventurous.... let's connect and discuss our exciting journey!

taplio

The Battle

Nathaniel Bastin

Kamila Lui

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