Unbiased

Interim Brand Lead

Indeed Flex

Spearheading a newly-formed Brand & Comms Team for Indeed Flex, covering brand strategy, campaigning, comms and content execution, marketing/brand operations, vendor and budget management.

• Leading and coaching a high-performing Brand & Comms Team to develop and execute the global (UK and US) Indeed Flex brand strategy.
• Owning the revamping and ongoing management of the Indeed Flex brand including messaging, visual identity and multi-channel activation.
• Creating, implementing and evaluating activities to improve key brand health metrics (inc. brand awareness, consideration, and perception).
• Partnering cross-functionally to produce on-brand communications and content across product, ops, CRM, events, and social media.
• Sourcing and overseeing vendors for media, creative, and production.
• Managing the annual brand and media budget to drive maximum ROI.

Senior Brand Manager

Ocorian

Singularly leading and advancing the brand function for the Ocorian group across the globe, spanning brand development and strategy, tactical implementation, and brand/creative infrastructure.

• Managing the annual media plan and budget for global marketing activities across Ocorian’s four service line offerings.
• Delivering enhanced brand and creative infrastructure, including detailed guidelines, house style and Digital Asset Management platform.
• Leading brand activation across attended events/conferences, regional sponsorships, and new strategic partnerships.
• Project managing brand implementation for business mergers and acquisitions in accordance with agreed brand architecture principles.
• Owning all brand-related compliance for the Marketing Team including trademark repositories and brand approvals processes.

Senior Brand & Marketing Manager | Financial Services

NewDay

Developing, managing and activating a wide range of brands across the
NewDay portfolio. Delivering engagement strategies in aid of NewDay’s
purpose, Manifesto and values.

• Managing key development, application and campaign elements for
NewDay’s B2C brands including Aqua, Bip, and Marbles.
• Guardian of the NewDay B2B brand, collaborating with Business
Development and existing partnership brands including Amazon and AO.
• Owning the internal colleague engagement plan for the NewDay
purpose, Manifesto and values.
• Leading the end-to-end delivery of coinciding brand-related projects,
working with both third party suppliers and NewDay’s Design Studio.
• Delivering branded creative including TV commercials, short films,
social posts, websites, wall art, articles, and executive comms.
• Executing day-to-day brand management and monthly brand reporting.

Brand and Manifesto Manager | Financial Services

Pockit

Substantial contributor to a team of four that built the Pockit brand,
acquired over 250,000 users, and successfully launched new features
including Faster Payments and International Transfers.

• Project managed third party creative, PR and design agencies to change the perception of Pockit from a prepaid MasterCard to a Fintech challenger bank ("the world's most inclusive bank") helping to serve the 6m unbanked or underserved people in the UK.
•	Created and edited copy and content for website and mobile app, email campaigns and CRM, blog posts, award entries, case studies, short presentations & press releases.
•	Content creation for social media channels, including Facebook, Twitter, Instagram, Medium, and LinkedIn.
•	Conducted comprehensive research to understand Pockit’s user base, including surveys, financial analysis, and face-to-face interviews.

Brand Marketing Manager  |  Fintech

Archant

Reporter/Blogger

freuds

Acted on account manager directions given in advancement of strategies for Pepsi, Mars, Asda, Purple Bricks & Silent Circle.
•	Constructed working associations with team members whilst reviewing and planning current campaigns.
•	Ensured accuracy of media lists, presentations and summaries for the purposes of speed and efficiency.

Internship - Corporate Team

Hi 👋 Thanks for stopping by!

I'm a Senior Brand Lead seasoned in establishing and running brand-led functions at dynamic, fast-paced start-up and scale-up businesses.

Skillset:
- Brand Development
- Brand Management
- Brand Activation

A “Full Stack Brand Builder”, if you will.

Published in "The Startup", "Better Marketing" & "Entrepreneur's Handbook".

nathanielbastin.medium.com

Nathaniel Bastin

Colliers

Colliers is a leading diversified professional services and investment management company, specialising in real estate. Operations in 68 countries, 19,000+ staff worldwide. www.colliers.com

Associate Director, EMEA Content & Communications (0.8 FTE)

Rowland Hill Fund

Rowland Hill Fund improves the lives of postal people by providing financial support for life’s unexpected challenges. The fund offers financial grants to those facing homelessness, life-changing health conditions or unexpected financial difficulties.  www.rowlandhillfund.org

Charity Trustee (Volunteer)

JLL (Jones Lang LaSalle) is a leading professional services and investment firm specialising in real estate. Operations in over 80 countries with 100,000 staff. Listed on NYSE. www.jll.com
-	DIRECTOR, GLOBAL (INTERNAL) CORPORATE COMMUNICATIONS (0.8 FTE) - maternity contract (6 months)
-	DIRECTOR, EMEA PR - maternity contract (8 months)

Director of Communications (Internal & External)

Ocorian is a global provider of complex administration and fiduciary services to corporates, funds, private clients and the capital markets (PE-backed). www.ocorian.com
- HEAD OF BRAND & MARKETING (2020-2021)
- HEAD OF COMMUNICATIONS - Internal & External (2017-2020)

Head of Brand Marketing and Communications - Global

TMF Group

TMF Group is a global provider of complex administrative, fiduciary and outsourced business services (including private client) with offices in 80+ countries. (PE-backed) www.tmf-group.com
- DIRECTOR OF PR & CORPORATE COMMUNICATIONS (2016-2017) 
- DIRECTOR OF BRAND COMMUNICATIONS & CONTENT (2013-2016)

Director of Communications - Global (Internal & External)

AAT is an international professional education and membership body and registered charity with 130,000 members worldwide.  
- HEAD OF PR & CONTENT (2007-2013)
- CORPORATE COMMUNICATIONS MANAGER (2005-2007)
- MARKETING COMMUNICATIONS MANAGER (2000-2005)
What started as a broad marketing communications role grew and expanded with the business, allowing for specialisations in brand development, media relations, editorial and content management and corporate/public affairs.

Head of PR & Content

Various Companies

- COMMUNICATIONS EXECUTIVE (1999-2000) - FOCUS Central London, Training & Enterprise Council
- COMMUNICATIONS OFFICER (1996-1999) - Thames Valley Chamber of Commerce & Industry
- COMMUNICATIONS OFFICER (1995-1996) - Thames Valley University Students' Union

Marketing Communications

I'm a highly experienced, strategic marketing communicator with demonstrated expertise leading and delivering global communications (internal and external) as well as go-to-market activations and brand development. 

Over the past 25+ years I have built and led the global in-house PR, marketing and brand teams of a range of professional service organisations, creating and developing content and brand marketing capability and output to meet commercial focus and need.

I've seen, done and achieved a lot but I'm now focused on maintaining a better work-life balance. I'm open minded about the type of role or industry in which I work, but I would like a level of autonomy and flexibility. Interesting and varied work is more important to me than seniority or status.

So, if you're looking for someone with a talent for clear thinking, straight talking and creative marcomms, please get in touch. In return you'll get a confident and seasoned professional that brings: 

•	demonstrated expertise in leading and delivering global marketing and communications (internal and external),
•	experience of leading multi-disciplinary and geographically dispersed teams,
•	experience of establishing and growing in-house marketing and communications functions, and
•	diverse organisation experience, having worked with large and complex international professional service organisations as well as charities and small not-for-profit and membership bodies.

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Nathaniel Bastin

Kate Martin

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