Unbiased

Interim Brand Lead

Indeed Flex

Spearheading a newly-formed Brand & Comms Team for Indeed Flex, covering brand strategy, campaigning, comms and content execution, marketing/brand operations, vendor and budget management.

• Leading and coaching a high-performing Brand & Comms Team to develop and execute the global (UK and US) Indeed Flex brand strategy.
• Owning the revamping and ongoing management of the Indeed Flex brand including messaging, visual identity and multi-channel activation.
• Creating, implementing and evaluating activities to improve key brand health metrics (inc. brand awareness, consideration, and perception).
• Partnering cross-functionally to produce on-brand communications and content across product, ops, CRM, events, and social media.
• Sourcing and overseeing vendors for media, creative, and production.
• Managing the annual brand and media budget to drive maximum ROI.

Senior Brand Manager

Ocorian

Singularly leading and advancing the brand function for the Ocorian group across the globe, spanning brand development and strategy, tactical implementation, and brand/creative infrastructure.

• Managing the annual media plan and budget for global marketing activities across Ocorian’s four service line offerings.
• Delivering enhanced brand and creative infrastructure, including detailed guidelines, house style and Digital Asset Management platform.
• Leading brand activation across attended events/conferences, regional sponsorships, and new strategic partnerships.
• Project managing brand implementation for business mergers and acquisitions in accordance with agreed brand architecture principles.
• Owning all brand-related compliance for the Marketing Team including trademark repositories and brand approvals processes.

Senior Brand & Marketing Manager | Financial Services

NewDay

Developing, managing and activating a wide range of brands across the
NewDay portfolio. Delivering engagement strategies in aid of NewDay’s
purpose, Manifesto and values.

• Managing key development, application and campaign elements for
NewDay’s B2C brands including Aqua, Bip, and Marbles.
• Guardian of the NewDay B2B brand, collaborating with Business
Development and existing partnership brands including Amazon and AO.
• Owning the internal colleague engagement plan for the NewDay
purpose, Manifesto and values.
• Leading the end-to-end delivery of coinciding brand-related projects,
working with both third party suppliers and NewDay’s Design Studio.
• Delivering branded creative including TV commercials, short films,
social posts, websites, wall art, articles, and executive comms.
• Executing day-to-day brand management and monthly brand reporting.

Brand and Manifesto Manager | Financial Services

Pockit

Substantial contributor to a team of four that built the Pockit brand,
acquired over 250,000 users, and successfully launched new features
including Faster Payments and International Transfers.

• Project managed third party creative, PR and design agencies to change the perception of Pockit from a prepaid MasterCard to a Fintech challenger bank ("the world's most inclusive bank") helping to serve the 6m unbanked or underserved people in the UK.
•	Created and edited copy and content for website and mobile app, email campaigns and CRM, blog posts, award entries, case studies, short presentations & press releases.
•	Content creation for social media channels, including Facebook, Twitter, Instagram, Medium, and LinkedIn.
•	Conducted comprehensive research to understand Pockit’s user base, including surveys, financial analysis, and face-to-face interviews.

Brand Marketing Manager  |  Fintech

Archant

Reporter/Blogger

freuds

Acted on account manager directions given in advancement of strategies for Pepsi, Mars, Asda, Purple Bricks & Silent Circle.
•	Constructed working associations with team members whilst reviewing and planning current campaigns.
•	Ensured accuracy of media lists, presentations and summaries for the purposes of speed and efficiency.

Internship - Corporate Team

Hi 👋 Thanks for stopping by!

I'm a Senior Brand Lead seasoned in establishing and running brand-led functions at dynamic, fast-paced start-up and scale-up businesses.

Skillset:
- Brand Development
- Brand Management
- Brand Activation

A “Full Stack Brand Builder”, if you will.

Published in "The Startup", "Better Marketing" & "Entrepreneur's Handbook".

nathanielbastin.medium.com

Nathaniel Bastin

Prodigy+

Senior Creative

Youfoodz

Developing next-level creative solutions, taking concepts from strategy to cleverly crafted design across a number of digital executions including  brand campaigns, paid and organic media, eDMs,  banners, social and marketing collateral.

Establishing effective and efficient creative workflows

Design & Implementing HTML emails

Senior Designer

Established and lead an internal creative studio consisting of designers and copywriters.

Art Direction and design support for new brands & brand development, business pitches, RFP's, internal events and marketing campaigns. 

Managed the delivery of high volumes of digital and print creative and copy for brands such as Amazon, Debenhams, AO, Argos, Aqua and Bip.

Creative Services Manager

Win Technologies

Reporting to the head of creative, this role primarily directed brand evolution and market-leading marketing campaigns for multiple online brands. This was leading a large team of designers within a collaborative creative department including Copyrights and UI/UX designers

Brands included Betway Sports, Betway Casino, Betway Live-Casino, Hippodrome Casino and Spin Casino.

Design Manager

Art Director and design lead for key marketing campaigns.

Advising, guiding and mentoring a team of 10 multi-disciplined designers.

Leading teams of designers and marketers for online, print and large sponsorship campaigns.

Senior creative with sole responsible for creating, implementing and managing all design and UI/UX output across all marketing collateral for 15 languages for Betway Sports.

Senior Designer - Sports

Design and build of all marketing output - EDM, Landing Pages, Web Banners

Web Designer

A creative problem solver who can lead transformational change; building diverse teams, embedding best practice and enabling outstanding creative solutions. Leads by example and strives to deliver great outcomes through collaboration.

Hands on if relevant to role, with 10+ years experience in delivering marketing and brand solutions across digital, product, print, graphic design, HTML and motion design.


•	Ability to develop impactful, trusting and lasting relationships outside of creative teams in order to cultivate an efficient, collaborative culture.
•	Brings a balance of creative flair and a pragmatism to creative problem solving within fast paced environments.
•	Primary motivation is to set teams up for success by identifying and implementing proficient workflow and process.


Areas of Expertise 

•	Multi-channel campaigns (including eDM, web banners, social, print, OOH)
•	Expert knowledge installing best practice email design, UI and UX
•	Transformational Change
•	Leadership skills
•	Coaching & Mentoring 
•	Strategic - identifies and implements proficient workflow/process
•	Analytical 
•	Budgets 
•	Project Management

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Nathaniel Bastin

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