Unbiased

Interim Brand Lead

Indeed Flex

Spearheading a newly-formed Brand & Comms Team for Indeed Flex, covering brand strategy, campaigning, comms and content execution, marketing/brand operations, vendor and budget management.

• Leading and coaching a high-performing Brand & Comms Team to develop and execute the global (UK and US) Indeed Flex brand strategy.
• Owning the revamping and ongoing management of the Indeed Flex brand including messaging, visual identity and multi-channel activation.
• Creating, implementing and evaluating activities to improve key brand health metrics (inc. brand awareness, consideration, and perception).
• Partnering cross-functionally to produce on-brand communications and content across product, ops, CRM, events, and social media.
• Sourcing and overseeing vendors for media, creative, and production.
• Managing the annual brand and media budget to drive maximum ROI.

Senior Brand Manager

Ocorian

Singularly leading and advancing the brand function for the Ocorian group across the globe, spanning brand development and strategy, tactical implementation, and brand/creative infrastructure.

• Managing the annual media plan and budget for global marketing activities across Ocorian’s four service line offerings.
• Delivering enhanced brand and creative infrastructure, including detailed guidelines, house style and Digital Asset Management platform.
• Leading brand activation across attended events/conferences, regional sponsorships, and new strategic partnerships.
• Project managing brand implementation for business mergers and acquisitions in accordance with agreed brand architecture principles.
• Owning all brand-related compliance for the Marketing Team including trademark repositories and brand approvals processes.

Senior Brand & Marketing Manager | Financial Services

NewDay

Developing, managing and activating a wide range of brands across the
NewDay portfolio. Delivering engagement strategies in aid of NewDay’s
purpose, Manifesto and values.

• Managing key development, application and campaign elements for
NewDay’s B2C brands including Aqua, Bip, and Marbles.
• Guardian of the NewDay B2B brand, collaborating with Business
Development and existing partnership brands including Amazon and AO.
• Owning the internal colleague engagement plan for the NewDay
purpose, Manifesto and values.
• Leading the end-to-end delivery of coinciding brand-related projects,
working with both third party suppliers and NewDay’s Design Studio.
• Delivering branded creative including TV commercials, short films,
social posts, websites, wall art, articles, and executive comms.
• Executing day-to-day brand management and monthly brand reporting.

Brand and Manifesto Manager | Financial Services

Pockit

Substantial contributor to a team of four that built the Pockit brand,
acquired over 250,000 users, and successfully launched new features
including Faster Payments and International Transfers.

• Project managed third party creative, PR and design agencies to change the perception of Pockit from a prepaid MasterCard to a Fintech challenger bank ("the world's most inclusive bank") helping to serve the 6m unbanked or underserved people in the UK.
•	Created and edited copy and content for website and mobile app, email campaigns and CRM, blog posts, award entries, case studies, short presentations & press releases.
•	Content creation for social media channels, including Facebook, Twitter, Instagram, Medium, and LinkedIn.
•	Conducted comprehensive research to understand Pockit’s user base, including surveys, financial analysis, and face-to-face interviews.

Brand Marketing Manager  |  Fintech

Archant

Reporter/Blogger

freuds

Acted on account manager directions given in advancement of strategies for Pepsi, Mars, Asda, Purple Bricks & Silent Circle.
•	Constructed working associations with team members whilst reviewing and planning current campaigns.
•	Ensured accuracy of media lists, presentations and summaries for the purposes of speed and efficiency.

Internship - Corporate Team

Hi 👋 Thanks for stopping by!

I'm a Senior Brand Lead seasoned in establishing and running brand-led functions at dynamic, fast-paced start-up and scale-up businesses.

Skillset:
- Brand Development
- Brand Management
- Brand Activation

A “Full Stack Brand Builder”, if you will.

Published in "The Startup", "Better Marketing" & "Entrepreneur's Handbook".

nathanielbastin.medium.com

Nathaniel Bastin

Matrix

My responsibilities include growing our clientele through various outreach methods, planning and attending new business meetings, and conducting platform demonstrations

Business Development Manager

Within this role I am working closely with new and existing clients, closely managing client accounts and getting clients set up on the Indeed Flex platform. 

Taking clients through the sign-up process and verifying their accounts, ensuring they meet guidelines by checking government details. 

Holding meetings with new clients on a regular basis to demo the Indeed Flex platform to them, and taking them through all the different functionalities. 

Creating close relationships with clients to ensure that we are meeting their needs and requirements. 

Managing new business and leading prospecting new and potential clients.

Using CRM platforms such as; Salesforce, Outreach, Tableau, and ChatGPT on a daily basis to track and manage all data.

As an Onboarding Executive my main job responsibility’s include, recruiting candidates for clients across the UK. So, it is my job to ensure that I am hiring the best quality candidates that are suitable for the roles we offer on the job platform. This also includes, assessing candidates skills and knowledge whilst, also finding out about what jobs they are interested in. 

I have advanced knowledge of using software such as Zoom, ACP, Fountain, google sheets and many other hiring platforms. 

My role is a mix between admin, compliance and face to face recruitment, so due to this I have gained several skills such as; problem solving, character judgement, communication skills, IT and social skills. 

My role also has an element of outbound sales as I am selling the company to the candidates, informing them on why IndeedFlex would be a great fit for them and there lifestyle.

Another, element of my role is assessing Right To Work documents such as passports, Biometric residents permits and share codes. Due to this I have advanced knowledge of how to assess and upload government documents.

Onboarding executive

bijou weddings

Within this role I had several responsibilities, it was my job to ensure that the customers were satisfied with the services we had provided for them. Any questions or queries that the customer had would be dealt with by me. I also had more basic responsibilities such as FOH roles, serving food, checking customers into the venue. 

Whilst in this role I gained many problem solving skills, as I was dealing with issues in a very quick time frame to ensure no distress was felt towards the customers.

Hospitality Supervisor

As a Business Development Manager at Matrix, I am responsible for managing client accounts and generating new business opportunities in the staffing and recruiting industry. I have a strong track record of achieving sales targets and increasing client satisfaction by providing tailored solutions and excellent service. 

I have a solid academic background in Law, Communication and Media Studies, and Criminology, which has equipped me with the skills and knowledge to understand the needs and challenges of various sectors and clients. I also have expertise in using CRM platforms such as Salesforce, Outreach, and Tableau, which enable me to efficiently manage and optimize the sales cycle. I am passionate about connecting people with the right roles and creating value for both clients and candidates.

taplio

The Battle

Nathaniel Bastin

Mia Amor

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