Unbiased

Interim Brand Lead

Indeed Flex

Spearheading a newly-formed Brand & Comms Team for Indeed Flex, covering brand strategy, campaigning, comms and content execution, marketing/brand operations, vendor and budget management.

• Leading and coaching a high-performing Brand & Comms Team to develop and execute the global (UK and US) Indeed Flex brand strategy.
• Owning the revamping and ongoing management of the Indeed Flex brand including messaging, visual identity and multi-channel activation.
• Creating, implementing and evaluating activities to improve key brand health metrics (inc. brand awareness, consideration, and perception).
• Partnering cross-functionally to produce on-brand communications and content across product, ops, CRM, events, and social media.
• Sourcing and overseeing vendors for media, creative, and production.
• Managing the annual brand and media budget to drive maximum ROI.

Senior Brand Manager

Ocorian

Singularly leading and advancing the brand function for the Ocorian group across the globe, spanning brand development and strategy, tactical implementation, and brand/creative infrastructure.

• Managing the annual media plan and budget for global marketing activities across Ocorian’s four service line offerings.
• Delivering enhanced brand and creative infrastructure, including detailed guidelines, house style and Digital Asset Management platform.
• Leading brand activation across attended events/conferences, regional sponsorships, and new strategic partnerships.
• Project managing brand implementation for business mergers and acquisitions in accordance with agreed brand architecture principles.
• Owning all brand-related compliance for the Marketing Team including trademark repositories and brand approvals processes.

Senior Brand & Marketing Manager | Financial Services

NewDay

Developing, managing and activating a wide range of brands across the
NewDay portfolio. Delivering engagement strategies in aid of NewDay’s
purpose, Manifesto and values.

• Managing key development, application and campaign elements for
NewDay’s B2C brands including Aqua, Bip, and Marbles.
• Guardian of the NewDay B2B brand, collaborating with Business
Development and existing partnership brands including Amazon and AO.
• Owning the internal colleague engagement plan for the NewDay
purpose, Manifesto and values.
• Leading the end-to-end delivery of coinciding brand-related projects,
working with both third party suppliers and NewDay’s Design Studio.
• Delivering branded creative including TV commercials, short films,
social posts, websites, wall art, articles, and executive comms.
• Executing day-to-day brand management and monthly brand reporting.

Brand and Manifesto Manager | Financial Services

Pockit

Substantial contributor to a team of four that built the Pockit brand,
acquired over 250,000 users, and successfully launched new features
including Faster Payments and International Transfers.

• Project managed third party creative, PR and design agencies to change the perception of Pockit from a prepaid MasterCard to a Fintech challenger bank ("the world's most inclusive bank") helping to serve the 6m unbanked or underserved people in the UK.
•	Created and edited copy and content for website and mobile app, email campaigns and CRM, blog posts, award entries, case studies, short presentations & press releases.
•	Content creation for social media channels, including Facebook, Twitter, Instagram, Medium, and LinkedIn.
•	Conducted comprehensive research to understand Pockit’s user base, including surveys, financial analysis, and face-to-face interviews.

Brand Marketing Manager  |  Fintech

Archant

Reporter/Blogger

freuds

Acted on account manager directions given in advancement of strategies for Pepsi, Mars, Asda, Purple Bricks & Silent Circle.
•	Constructed working associations with team members whilst reviewing and planning current campaigns.
•	Ensured accuracy of media lists, presentations and summaries for the purposes of speed and efficiency.

Internship - Corporate Team

Hi 👋 Thanks for stopping by!

I'm a Senior Brand Lead seasoned in establishing and running brand-led functions at dynamic, fast-paced start-up and scale-up businesses.

Skillset:
- Brand Development
- Brand Management
- Brand Activation

A “Full Stack Brand Builder”, if you will.

Published in "The Startup", "Better Marketing" & "Entrepreneur's Handbook".

nathanielbastin.medium.com

Nathaniel Bastin

Head of B2C Marketing 

Senior Channel Strategist - Brand & Experience

Driving the design and delivery of award-winning talent attraction strategies across clients.

Current/previous clients have included Credit Suisse, HSBC, Barclays, BNP Paribas, Deloitte, Royal Sun Alliance (RSA), citizenM hotels & Vodafone.

Senior Media Strategist – Brand & Experience (Recruitment Marketing/Talent Attraction)

HSBC

(6 month secondment)

Proving direction for sourcing and attraction for the UK bank. Delivery of innovative solutions to provide fulfillment of hiring plans and project activity across Retail Banking and Wealth Management, Commercial Banking, Technology and Services and Global Functions. 

If you are interested in a career with HSBC please visit www.hsbc.com/careers

Attraction Lead at HSBC via Alexander Mann Solutions

Barclays

Recruitment, marketing and selection across graduate and intern programmes at Barclays.

Selection and Assessment Manager - Assistant Vice President

Target

Senior Resourcing Partner for GTI Recruiting Solutions. Specialise in managing graduate attraction, marketing, selection and assessment systems and processes across all sectors in the UK, European and Global markets. 

At GTI we offer a stand alone or joined up service with a full end-to-end recruiting service from: marketing, screening and interviewing, to assessment centres and special projects. 

Clients can choose to use our intuitive modular and scalable ATS or Talent Acquisition Systems (TAS) with or without integrated online assessment tools. 

Our smart technology serves clients across the legal, professional services, banking, engineering, property, not for profit, education and leisure sectors. Our recruiting services and systems are used across the globe with GTI Recruiting Solutions having recruited into and out of 55 countries to date. 

Clients are particularly impressed by our success at assessment centres, our ability to recruit into skill shortage areas as well as improving the gender mix. We have the great benefit of having relationships with UK and international careers influencers not forgetting the advantage of access to our own media channels as a Group GTI business with offices around the globe.

Specialties
End-to-end global recruiting services, graduate recruitment for Financial Services and FMCG clients, RPO, applicant tracking systems

My clients included Societe Generale, Close Brothers, ABInBev & British American Tobacco

taplio

The Battle

Nathaniel Bastin

Minita Shah

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?