Unbiased

Interim Brand Lead

Indeed Flex

Spearheading a newly-formed Brand & Comms Team for Indeed Flex, covering brand strategy, campaigning, comms and content execution, marketing/brand operations, vendor and budget management.

• Leading and coaching a high-performing Brand & Comms Team to develop and execute the global (UK and US) Indeed Flex brand strategy.
• Owning the revamping and ongoing management of the Indeed Flex brand including messaging, visual identity and multi-channel activation.
• Creating, implementing and evaluating activities to improve key brand health metrics (inc. brand awareness, consideration, and perception).
• Partnering cross-functionally to produce on-brand communications and content across product, ops, CRM, events, and social media.
• Sourcing and overseeing vendors for media, creative, and production.
• Managing the annual brand and media budget to drive maximum ROI.

Senior Brand Manager

Ocorian

Singularly leading and advancing the brand function for the Ocorian group across the globe, spanning brand development and strategy, tactical implementation, and brand/creative infrastructure.

• Managing the annual media plan and budget for global marketing activities across Ocorian’s four service line offerings.
• Delivering enhanced brand and creative infrastructure, including detailed guidelines, house style and Digital Asset Management platform.
• Leading brand activation across attended events/conferences, regional sponsorships, and new strategic partnerships.
• Project managing brand implementation for business mergers and acquisitions in accordance with agreed brand architecture principles.
• Owning all brand-related compliance for the Marketing Team including trademark repositories and brand approvals processes.

Senior Brand & Marketing Manager | Financial Services

NewDay

Developing, managing and activating a wide range of brands across the
NewDay portfolio. Delivering engagement strategies in aid of NewDay’s
purpose, Manifesto and values.

• Managing key development, application and campaign elements for
NewDay’s B2C brands including Aqua, Bip, and Marbles.
• Guardian of the NewDay B2B brand, collaborating with Business
Development and existing partnership brands including Amazon and AO.
• Owning the internal colleague engagement plan for the NewDay
purpose, Manifesto and values.
• Leading the end-to-end delivery of coinciding brand-related projects,
working with both third party suppliers and NewDay’s Design Studio.
• Delivering branded creative including TV commercials, short films,
social posts, websites, wall art, articles, and executive comms.
• Executing day-to-day brand management and monthly brand reporting.

Brand and Manifesto Manager | Financial Services

Pockit

Substantial contributor to a team of four that built the Pockit brand,
acquired over 250,000 users, and successfully launched new features
including Faster Payments and International Transfers.

• Project managed third party creative, PR and design agencies to change the perception of Pockit from a prepaid MasterCard to a Fintech challenger bank ("the world's most inclusive bank") helping to serve the 6m unbanked or underserved people in the UK.
•	Created and edited copy and content for website and mobile app, email campaigns and CRM, blog posts, award entries, case studies, short presentations & press releases.
•	Content creation for social media channels, including Facebook, Twitter, Instagram, Medium, and LinkedIn.
•	Conducted comprehensive research to understand Pockit’s user base, including surveys, financial analysis, and face-to-face interviews.

Brand Marketing Manager  |  Fintech

Archant

Reporter/Blogger

freuds

Acted on account manager directions given in advancement of strategies for Pepsi, Mars, Asda, Purple Bricks & Silent Circle.
•	Constructed working associations with team members whilst reviewing and planning current campaigns.
•	Ensured accuracy of media lists, presentations and summaries for the purposes of speed and efficiency.

Internship - Corporate Team

Hi 👋 Thanks for stopping by!

I'm a Senior Brand Lead seasoned in establishing and running brand-led functions at dynamic, fast-paced start-up and scale-up businesses.

Skillset:
- Brand Development
- Brand Management
- Brand Activation

A “Full Stack Brand Builder”, if you will.

Published in "The Startup", "Better Marketing" & "Entrepreneur's Handbook".

nathanielbastin.medium.com

Nathaniel Bastin

GitLab

Provide strategic support to Enterprise, Mid-Market and Public Sector GTM teams throughout the EMEA region. Oversee physical and virtual event activity to create, accelerate and expand sales pipeline on behalf of direct sellers and partners. Currently manage 25 third party conference events and 20 field based owned events across France, Spain & Italy. Key duties include:
•	Developing & implementing demand generation strategies aligned to commercial objectives 
•	Representing field marketing with senior stakeholders within GitLab’s ecosystem including sales, business development, marketing, partners, vendors and c-suite customers
•	Collaborating with marketing, sales and business development leaders within GitLab to create integrated field marketing plans 
•	Analysing and reporting on regional event campaign effectiveness in relation to OKRs

Senior Field Marketing Specialist

Overall responsibility for building out and executing Ocorian's customer events and sponsorship strategy across the company's five core service lines: Global Funds, Capital Markets, Corporate, Private Client and Regulatory, Legal & Compliance. Currently managing 40 third party conference led events, 10 Ocorian hosted events and three major sports related sponsorship deals across 20 separate jurisdictions.

Key duties include:
• Developing and implementing an events and sponsorship strategy aligned to Ocorian's global commerical and brand objectives
• Establishing and implementing an events process that maximises ROI through appropriate planning, targeting and follow-up measures
• Creating and maintaining a global event calendar and planner
• Analysing and reporting on the overall effectiveness of the global events and sponsorship programme in relation to key performance metrics and budgets

Head of Global Events & Sponsorship

Worldpay

Developed innovative events and marketing tools to drive engagement across corporate customer base, with a particular focus on cross selling, up selling, acquisition & retention. Specific responsibilities included:

• End-to-end management of UK and international event programmes ranging from trade shows, exhibitions and large hosted conferences to vertical specific seminars, workshops, corporate hospitality, sales kick-offs and large scale hosted virtual events with audiences of up to 2,000
• Launched 60 large scale events to support a high profile geo expansion programme across 15 separate geographies within Europe and the Middle East 
• Research, drafting and publication of monthly e-newsletter to a 12,000 UK & regional customer base. 
• Planning and implementation of demand generation strategy across the Enterprise business. Activations included a broad awareness campaign involving trade shows, associations and media partnerships and a large scale email nurture campaign to re-engage leads and prospects
• Design and delivery of marketing campaigns during early Covid-19 period to support Enterprise and SMB retail and hospitality customers. Provided sales teams with new leads and business opportunities

Senior Event Consultant

International Festival for Business

Overall responsibility for the marketing and communications strategy for IFB2016, the world’s largest business festival. A government backed initiative to promote global export opportunities for British businesses and encourage significant investment into the UK economy. Specifically tasked with the delivery of an international marketing campaign to raise overall brand awareness and festival recognition while generating significant audience footfall.

• Led an extensive PR & communications campaign across all major UK and international broadcast, print & online titles, securing 2,000 separate pieces of coverage to a combined audience of 208m with a total equivalent advertising value of £5m
• Generated an audience of 26,000 festival delegates from over 100 countries
• Secured 4,300 Meet the Buyer and Specialist Advisor appointments which will lead to an estimated £265m of economic value
• Built and subsequently engaged with a Business Club database of 40,000 festival members
• Managed a multi-million pound marketing budget, negotiating significant media partnership agreements and coverage with Bloomberg, The Times & Sunday Times 
• Part of the senior management team reporting to a National Advisory Board comprising of government and business leaders
• Recruited then led a ten strong marketing team covering design, promotional events, PR, advertising, digital and international marketing
• Worked closely with senior colleagues from Cabinet Office (GREAT Campaign), UKTI, IoD, FSB, CBI, Chambers of Commerce, Liverpool City Council and many other national and international partners, coordinating multiple marketing campaigns in the most timely and cost effective way

Director Event Marketing

i2i Events Group

Led marketing team with responsibility for launch of six international events. Made considerable impact to an aggressive business & marketing plan over a very short time frame, specific achievements :
• Successful delivery of 6 global visitor marketing campaigns in Brazil, India, China, USA & Germany
• Exceeded visitor/delegate targets in all cases, most notable increases CWIEME Berlin 20%, CWIEME Bangalore 63%, CWIEME Shanghai 26% and RWM Brasil 55%
• Managed local marketing resource in Brazilian, Indian & China offices as well as dedicated UK team, responsible for training & development along with meeting the challenges of multiple languages, cultures and work practices
• Oversaw redesign the of CWIEME portfolio, i2i’s first international “power brand”, creating a contemporary look-and-feel relevant to a global technology based industry
• Created international database of Government ministers and education officials from across Brazil, South & Central America from zero to 2,000 in space of three months –  key  to  the success of the company’s very first geo-clone, the Bett LatAm Summit 2013
• Won Top Right Group’s “Marketing Team of the Year” 2014 in the face of stiff competition right across the whole business.

Senior Event Marketing Consultant 

Redwatch Consulting Limited 

Delivered high profile events on a contractual basis for a number of leading exhibition and conference organisers such as Clarion Events, DMG World Media, Diversified Communications, Chief Fire Officers Association, Lexis Nexis, NEC Managed Events, National Federation of Retail Newsagents & United Business Media. Notable achievements:

• Successfully organised Independent Retail Show 2012, CTN World 2010 & 2011 as Event Director on behalf of the NFRN.Coordinated all aspects of sales, marketing & operations with full P&L & budget responsibility, achieving 10% increase in exhibition sales revenue, & cost savings of 20% year-on-year 
• Ran all PR & event marketing activity on behalf of Diversified Communications over the 4 year period 2009 – 2012; developed highly creative & innovative marketing strategies for Coach & Bus Live, Euro Bus Expo and Best of Britain & Ireland  such as the introduction of an exhibitor loyalty scheme & bespoke HTML email campaigns utilising visitor profiles/demos
• Planned and directed effective event marketing strategies for NEC Managed Events, including International Party Show, CTN World, OptraFair and British Ski & Board Show, contributing to year-on-year growth in terms of exhibitor sales and visitor attendance
• Set Fire & Rescue exhibition & conference budgets & directed activities for all events over a 3 year period, successfully delivering agreed delegate, sponsorship & exhibit revenues whilst maintaining agreed cost provisions and delivering maximum profitability

Event & Marketing Director 

Gartner

Part of a four-strong EMEA leadership team with full P&L responsibility for the delivery of 7 commercial events and conferences with a combined sales revenue of €20 million
• Development of delegate marketing campaigns which successfully met or exceeded target both in terms of revenue and attendance totalling €11 million and 7,000 respectively. Represented 5% year-on-year growth.
• Execution of vendor-led marketing initiatives to support delivery of €9 million of sponsor and exhibit revenue.
• Development of global creative strategy and brand identity for Symposium/ITxpo across US, EMEA and Asia Pacific

Conference Marketing Director

United Business Media

Overall responsibility for the management of planned marketing activity for the Food Ingredients (Fi) exhibitions, publications & conferences. 

 • Development & implementation of international visitor marketing plans across Europe, Eastern Europe, Asia & China. Strategic planning & development of events ensuring successful delivery of 25,000 visitors
• Overhauled Fi brand and maximized visibility and impact through relevant marketing communication channels & global networks
•  Financial management of budgeted marketing expenditure valued at €1.5 million and subsequent delivery of response driven promotional campaigns
• Promoted up from Head of Account Group Marketing & Account Group Marketing Manager

Head of International Marketing

I am a business leader with a special focus on events and brand experience. My principal role is the planning, development and implementation of memorable and immersive events for clients and employees alike in locations all around the world - whether they be in the real or virtual space.

WHAT I DO
- Bring companies and their brands to life, getting them out there and getting them noticed
- Educate and advise customers, giving them fresh insights to make more informed business decisions and gain greater competitive advantage 
- Help create commerical and sales opportunities, bringing companies into direct contact with their customers and prospects

WHAT I BRING
- End-to-end management of UK and global event programmes ranging from trade shows, exhibitions and large hosted conferences involving in excess of 10,000 participants across multiple geographies to high end c-suite seminars, workshops, briefings, corporate offsites, sponsorships and hospitality
- Online event delivery, everything from vertical specific webinars through to large scale hosted virtual and hybrid events with global audiences of up to 2,000
- Extensive experience working across the financial services/technology, retail, media, IT, and public sector space in a variety of  senior event organiser, consultant, contractor and corporate roles
- Exceptional leadership skills, managing teams of up to 12 people across event sales, marketing, operations and conference production

WHAT I WANT NEXT
To work for a company where I can make a significant contribution to overall business performance as a senior event director. A dynamic and innovative organisation that will enable me to develop ambitious event strategies and campaigns that will generate business leads, support revenue growth and enhance company reputation.

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The Battle

Nathaniel Bastin

Marcus Hall

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