Nat Berman

Creating Impactful Personal Brands for Founders

I never wanted a boss. Ever. 

Since a very young age I had a problem with authority.

→ I always wanted to do my own thing. 
→ It's not that I didn't like people. I love people.  
→ I love motivating, making people laugh, and all that other fun stuff....

I just never wanted anyone telling me what to do. 

I just couldn't shake it, no matter how hard I tried.  

For the first 6 years of my working career I did the best I could, but just couldn't ignore the feeling of not wanting to work for someone. 

One day I found a blogging platform and it changed my entire career and life forever.   

9 months later, I quit my job and never looked back.  Not once.  That was back in 2007. 

I began my journey in digital media with the creation of one website which turned into an entire career of both representing and owning websites. 

To date I've never taken any investment capital and have worked with thousands of people. 

→ I was also able to work only 3-4 hours a day.  
→ It was a consistent 7 figure business for nearly 18 years (and is still going).

So what do I do now?

While I'm still involved in that space, I only spend about 30 min a day on it.

Now I do one thing:

→ Help people leverage their personal brand to grow their business, attract clients, and grow their networks. 

This is done through a 3-step framework I call I.S.E. or "Ice"

I.S.E. stands for:

Identify, Strategize, Execute

The idea is to take:

→ 2-3 needle movers (Identify)
→ Create a strategy around them (Strategize), 
→ Execute on that strategy with the support of others (Execute)

It's through this strategy you can build a brand, forge amazing relationships, and sell your product or service. 

I teach this method in our community called Brand Built 

(https://joinbrandbuilt.com)

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https://natberman.com

Co-Founder

Co-Founder of a business and social community centered around growing your brand, building your network, scaling your business, and establishing trust for your customers and clients.

Bret Packard

Bret Packard Enterprises

Ecosystems & team design.

Risk management.

Investor.

Founder

Managing Director, Asia Wealth

Barclays

Managing Director (Southern Africa Region)

Managing Director (Zambia)

Managing Director, Premier Banking and Liability Products (Emerging Markets, Middle East and Africa)

Managing Director, Premier Banking, Current Account/Savings Account Products, Barclays Financial Planning (United Kingdom Retail Bank)

Managing Director

Citi

Wealth Management Head (Asia Pacific)

Consumer Sales and Distribution Director / Investments Business Manager (Japan)

CitiGold Sales Director (Asia Pacific)

CitiGold Director / Sales Logistics Director / Area Director / Area Sales Manager / Branch Manager / Market Manager / Management Associate (North America)

Senior Executive, Retail Banking and Wealth Management

Founder, Bret Packard Enterprises | Top 100 Thought Leaders of the Year, Global Excellence Awards

My philosophy is built on relentless self-discovery, disciplined execution, and an unshakable belief that anything is possible. 

I thrive on critical thinking, constantly disrupting my own assumptions and unlearning outdated habits to evolve. 

Success isn’t a finish line—it’s a continuous journey of raising the bar, dissecting performance, and programming myself to eliminate distractions and insecurities.

I’m driven to unlock my full potential through habits that align with my mission and deliver validated outcomes. 

I practice as fiercely as I play, embracing every challenge as an opportunity to ask, “How good can I be?” 

Fear is sidelined, momentum is protected, and excuses are unacceptable. 

I set strict boundaries to safeguard my focus, delay gratification to stay hungry, and bring an A-game that leaves no doubt: when I’m at my best, I win—every time.

I see consequences as the driver of change, sacrifice as the path to the next level, and achievements as sweeter in reflection than in the moment. 

From the inside, I shape my reality, always chasing something just out of reach, knowing the market respects my edge. 

I’m not just in the moment—I’m part of it, building a legacy where what’s good for one fuels greatness for all.

Stay hungry. Never settle.



Experience:
Over a span of 30 years, I have worked in the international banking and wealth management sector across 30 countries, transforming large and complex high-growth businesses and product lines.  As an Executive Director on the subsidiary boards of the largest banks in two countries, I have run businesses in complex regulatory environments, transformed operating cultures, revamped executive leadership teams, implemented corporate governance & risk management systems and revamped faltering businesses to generate sustained profitability in both benign and adverse market conditions.

Bret’s Digest

The Pressure Cooker.

Think of your team like a pressure cooker—built to handle the heat, not explode like a cheap knockoff. Volatility’s coming, whether you like it or not, and I’m not here to coddle you with “resilience” talk. This is about profiting from volatility.

Pressure’s gonna build—it’s a fact, like taxes or bad coffee. If you let it fester without a release valve, your team’s gonna blow, and trust me, it’s not pretty. But if you just yank the lid off like some rookie, you’re toast. 

You’ve gotta design your team—your processes, your risk management, your audits—to handle that pressure like a pro.

Ask yourself: Are your systems relieving stress or piling it on elsewhere? Is your delivery process screwing over your ops team? Are you aligned, or are you accidentally playing whack-a-mole with your own people? And don’t even get me started on compliance—break the law, and you’re done. Cooked. Kaput.

This isn’t about surviving the storm; it’s about dancing in it. 

Be the pressure cooker, not the person who blows it.

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Nat Berman

Bret Packard

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The Battle

Nat Berman

Bret Packard

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bret Packard's LinkedIn Performance

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