Nat Berman

Creating Impactful Personal Brands for Founders

I never wanted a boss. Ever. 

Since a very young age I had a problem with authority.

→ I always wanted to do my own thing. 
→ It's not that I didn't like people. I love people.  
→ I love motivating, making people laugh, and all that other fun stuff....

I just never wanted anyone telling me what to do. 

I just couldn't shake it, no matter how hard I tried.  

For the first 6 years of my working career I did the best I could, but just couldn't ignore the feeling of not wanting to work for someone. 

One day I found a blogging platform and it changed my entire career and life forever.   

9 months later, I quit my job and never looked back.  Not once.  That was back in 2007. 

I began my journey in digital media with the creation of one website which turned into an entire career of both representing and owning websites. 

To date I've never taken any investment capital and have worked with thousands of people. 

→ I was also able to work only 3-4 hours a day.  
→ It was a consistent 7 figure business for nearly 18 years (and is still going).

So what do I do now?

While I'm still involved in that space, I only spend about 30 min a day on it.

Now I do one thing:

→ Help people leverage their personal brand to grow their business, attract clients, and grow their networks. 

This is done through a 3-step framework I call I.S.E. or "Ice"

I.S.E. stands for:

Identify, Strategize, Execute

The idea is to take:

→ 2-3 needle movers (Identify)
→ Create a strategy around them (Strategize), 
→ Execute on that strategy with the support of others (Execute)

It's through this strategy you can build a brand, forge amazing relationships, and sell your product or service. 

I teach this method in our community called Brand Built 

(https://joinbrandbuilt.com)

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https://natberman.com

Co-Founder

Co-Founder of a business and social community centered around growing your brand, building your network, scaling your business, and establishing trust for your customers and clients.

I lead BGW’s business development efforts & coach a select group of CEOs & their teams as they scale up their businesses. BGW is truly an “Anything but Typical” accounting firm focused on helping privately held businesses & their owners save money, make money, stay out of trouble, & have fun. As a number of us have started up, turned around, &/or run companies ourselves, we’re not a typical accounting firm.

Connector. MacGyver. Confidant. Owner.

Anything But Typical Podcast

Ben McDonald & I launched this biweekly podcast in December, 2019, to highlight the stories of humble, "Anything but Typical" local entrepreneurs willing to share their "behind-the-scenes" stories (vs. the typical Instagram "showreels") to encourage & inspire others.

Co-Founder & Co-Host

The Paquin Company

Paquin specializes in custom-engineered products built specifically for our customers' needs and represents a robust inventory of hydraulics, pneumatics, linear motion, components, and systems. I'm honored to serve this dynamic company's Management Team as one of their three outside Board members.

Member of the Board of Advisors

C3 Roundtable

The C3 Roundtable is a by-invitation-only group of like-minded professionals across non-competitive industries who are committed to growing, nurturing, and protecting their relational networks.

What ISN'T it? A business card exchange, "meet market", multi-level network marketing, or after-hours social club.

What does "C3" stand for?
> "Connecting" -- Helping one another via meaningful introductions to potential win-win solutions while treating such introductions with the utmost of respect and personal integrity. Our own reputations are on the line!
> "Collaborating" -- Serving as a trusted "think tank" and idea exchange for one another in business development-related opportunities and challenges.
> "Community" -- Deepening our level of positive impact throughout the Charlotte community in particular.

What are the requirements?
> Track record of personal integrity and treating relationships as something that is sacred vs. a means to an end.
> A past or present role in business development from non-competing industries.
> A desire to make a positive difference in the lives of others and our own sphere of the world.

What is the format? Monthly 1.5-hour meetings at member offices (when applicable) or rotating lunch spot. 5-6 individuals per roundtable.

Founder

Insight CXO

Strategic Partner

Insight CXO helps coachable CEOs and their teams inspire leadership, accelerate growth, and crush the competition. We bring clarity and alignment to strategy, people, and execution in measurable sprints across the organization – from the management team on down. Our goal is to help you double (or more) your business in three to five years.

Partner

TriLinc Global, LLC

(InvestLinc assets acquired by TriLinc Global in Dec. '09. Named TriLinc CMO Jan. 2010-2011)

In addition to continuing with the InvestLinc responsibilities listed below on the InvestLinc position resulting from the InvestLinc asset purchase that was effective as of January 2010, TriLinc CMO responsibilities included: brand positioning and management, website and marketing materials development and management, and investor relations. Even though I declined to move to Los Angeles and left my CMO position with the firm in February, 2011, I have continued to serve as advisor to the CEO and in investor relations in serving the InvestLinc community regarding the remaining InvestLinc assets stewarded by TriLinc.

CEO Advisor & Investor Liason

Responsible for developing long-term business relationships while supporting the dynamic growth and expansion efforts of the Carolinas office as well as RGP as a whole. RGP is a global professional services firm with expertise in six service lines: Accounting and Finance, Information Management, Internal Audit, Legal Services, Human Resources and Supply Chain Management. Although the company has its roots as part of Deloitte, since 2000 it has operated as an independent and publicly traded company [NASDAQ (RECN)] with over 70 offices worldwide and over 3,000 professionals.
> Secured new business with two global insurance companies, one of the largest electric power companies in the U.S. and expanded our relationship with one of the largest U.S. banks.

Senior Director of Client Services

Intigral, Inc.

Retained by Founder of leading insulating glass manufacturer (& former InvestLinc Board of Managers member) to establish a differentiated customer experience, elevate loyalty, measurement, marketing, and business development efforts while setting a new direction for the sales team.
> Led 2014 targeted business development efforts resulting in approx. $6 million in new business and re-securing one of our largest customers after they split their business between us and our competitor at the end of 2013.
> 2014 sales team efforts yielded 16%+ sales growth, eclipsed sales targets, filled plants to capacity, and resulted in the first profitable year in a number of years.
> Reorganized sales group, developed new markets, sourced new products.
> Created first actionable road map for maximizing the customer experience across all interactions.
> Launched new corporate positioning, graphic standards, website, corporate videos, and industry sponsorships.
> Accomplished turnaround mission presented to me in 2012 and the company no longer requires a VP-level Sales, Marketing, & Customer Experience leader.

VP, Customer Experience & Sales

Arras KEATHLEY

Rejoined Arras as President to help the CEO and Founder rebuild and/or position this marketing and brand innovation firm for a merger or acquisition. Firm has deep expertise in automotive/powersports products and services, home-related products and services, and consumer packaged goods. Company merged with Keathley Design Group in early 2012 to become Arras Keathley.

President (Arras Group)

InvestLinc

(Assets sold to TriLinc Global in late 2009)

Sold my consultancy, Brand Convergency, to InvestLinc in June 2005. Continued with InvestLinc to help its Board of Managers wind the company down and sell remaining assets to TriLinc Global in late December 2009.

InvestLinc responsibilities included:
> Customer experience development including: brand development, brand & cultural integration, M&A due diligence facilitation, brand & investor communications oversight, and formation of InvestLinc Life Services.
> Oversee Capital3 Community and Life Services: a suite of services designed to promote the well-being of the whole individual. Services such as: Community retreats for bringing people of wealth to learn, grow, and connect. Executive Health Services and 24-hour health care concierge are available in partnership with Cleveland Clinic. Life Services also provides access to David Zelman, PhD, founder of Transitions Institute and one of the nation’s leading life coaches. Family or corporate histories preserved through personal Memoirs. Spiritual care via a minister of national stature.

Chief Impact Officer

🎯I love helping CEOs & teams save money, make money, stay out of trouble, & have FUN🎯

Before MacGyver came on the scene, I’d completed my first turnaround at 28. I got the “MacGyver” nickname for my first “help us fix this acquisition” assignment within a Fortune 100 company.
 
👉Do you need someone “outside the jar to help you read the label” and help you simplify the complex?
👉Do you want to save money, make money, stay out of trouble, and have fun?
👉Do you want to silence the internal voice of imposter syndrome that says you’re not good enough?
 
You might need a MacGyver like me to help.
 
As a college dropout, every job I had was “Master’s preferred. Bachelor’s required,” so I couldn’t rest on my credentials or pedigree (or lack thereof). I had to hustle, think creatively, and forge bullet-proof collaborations.
 
My Anything but Typical career highlights:
 
1. Credited by Yokohama’s CEO for advancing market share & profitability via brand clarity
2. Served as President of four companies, including transforming a fledgling web portal from 3 employees into a $100M company (Bizjournals.com)
3. Named among Forbes Magazine’s “Best of the Web” at Bizjournals.com
4. Pioneered Bank of America’s first coordinated, segment-specific business marketing approach
5. Co-founded the Anything but Typical podcast in 2019
6. Speaker and author of “Silence the Imposter: 7 Weapons to Silence Imposter” syndrome
7. Coach and confidant to CEOs from small, privately held companies to international behemoths

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Nat Berman

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