Nat Berman

Creating Impactful Personal Brands for Founders

You don’t need more information.
You don’t need another course.
You don’t need a guru yelling at you to “be motivated.”

What you actually need is discipline.
Real, simple, daily discipline, the kind that builds a better life one small rep at a time.

After 18+ years building businesses, coaching founders, and watching thousands of people “try harder” with no real change… I realized something:

Discipline isn’t a personality trait.
It’s a daily practice.
And anyone can build it.

So I created The Be Better Initiative,  a $1/month community built around one idea:

One daily discipline rep → A better life in 365 days.

No pressure.
No overwhelm.
No complicated systems.
Just one small, meaningful win each day,  plus accountability, momentum, and a community of people committed to becoming stronger, clearer, and more consistent.

Every morning, members get:

• One actionable success rep
• A simple discipline task they can complete in minutes
• A place to report progress
• A rhythm that compounds over time

Because when you stack 365 small wins…
you become someone new.

Be Better isn’t a program.
It’s not a challenge.
It’s not “rah-rah motivation.”

It’s a movement,  built on the belief that your life changes when your daily behavior changes.

If you’ve tried everything except the thing that actually works,  consistency,  this is what you’ve been looking for.

👇 Want to see how it works?

Watch the 2-minute video in my Featured section.

Co-Founder

Co-Founder of a business and social community centered around growing your brand, building your network, scaling your business, and establishing trust for your customers and clients.

💎 WellBeing Champion | ESG Leader | Business Connector | Linkedin Top 250 influencer |

Welcome, I'm Reena Strehle — a passionate advocate for workplace wellbeing, sustainable leadership, and purpose-driven business.

 My journey has been rooted in one guiding principle: when people and planet thrive, business does too.

As a WellBeing Workplace advocate, I support organisations in aligning their operations with the values of equity, sustainability, and human-centric leadership, risk management & ratings in the built environment. Such as NABERS, Greenstar & Well.

 I work hands-on with teams, leaders, and communities to spark real conversations and drive meaningful change from the inside out.

I help people optimise their long-term health by addressing inflammation at its source — a key factor in brain cognition, heart function, and immune resilience. Through evidence-based testing and personalised guidance, I work with executives, entrepreneurs, and anyone looking to maintain peak performance as they age. My focus is on measurable insights and sustainable strategies that support how you think, feel, and perform every day.

Recognised as a LinkedIn Top 300 Global Excellence Leader, I also use my platform to spotlight changemakers, share actionable insights that inspire better business practices.

And above all, I’m a connector at heart. With an extensive and diverse global network, I love bringing like-minded leaders, founders, and thinkers together — because the best ideas (and opportunities) are born from collaboration.

Wishing you a successful and productive day!

Looking forward to speaking to you real soon.

📅 Schedule a Discovery Call: https://calendly.com/reena-chat
✉️ Contact Via Email: reena@reenastrehle.com
📞 Make a Phone Call: +61 412 994 459

Reena Strehle

Phil Collins turns 74 on January 30th

The man who proved you could be a virtuoso drummer, a chart-topping solo artist, and Genesis's beating heart all at once.

His message still rings true: you can't hurry love, you can't rush greatness, and some things are worth the wait. 

Collins built his legacy one honest song at a time, no shortcuts, no pretense, just raw emotion and undeniable talent.

Here's to a legend who reminded us that the best things in life unfold in their own time. Sometimes you just have to feel it coming in the air tonight, and trust the journey.

Happy Birthday, Phil. 🥁

#Inspiration #Legend #PhilCollins

💎 WellBeing Workplace Advocate | Business Connector | Linkedin Top 300 Global Excellence Leader 2025|

The Partnership Paradox

The meeting that changed everything happened in a car park.
Not a boardroom. Not a planned strategy session. Just two business owners who saw something the other missed.

Here's what I learned about real collaboration:
Most partnerships fail because people try to merge strengths. 

The wins? 

They come from combining gaps.

Safety company meets wellness company. One protects the outside, one heals the inside. Together, they solve the whole problem.

The pattern I keep seeing: 
Companies chase competitors in their space. 
The smart money? 
Find someone in a different lane heading the same direction.

Stop looking for partners who do what you do. 

Find the person who completes what you can't.

Your next growth move isn't another product. It's the conversation you haven't had yet.

What unexpected partnership transformed your business?

#Business #Partnershi[p #Growth

The Evidence vs. Story Gap

I spent three weeks building the perfect pitch. Data. Studies. Clinical trials. 
24 PowerPoint slides.

They said no in 4 minutes.

Next meeting? I told them about Annette. One client. Real numbers. Her actual words. Three slides.

They signed that afternoon.

Here's the truth about convincing anyone of anything:
Facts inform. Stories persuade. But most of us lead with evidence and wonder why nothing lands.

The data matters—but only AFTER someone cares. And they only care when they see themselves in the outcome.

I learned this the hard way: Before you share what works, show them who it worked for. Real names. Real results. Real reactions.

Your proof isn't in your research. It's in your results.

Science opens minds. Stories open wallets.

What's one time a personal story beat your perfect data?

#Data #Evidence #StoryGap

Five profile visits last week. Zero conversations.

Think about walking into a shop with no prices, no signs, and no staff in sight.

You leave because figuring it out takes too much work.

LinkedIn profiles work the same way when someone reads your content, gets interested, visits your profile, and stands there confused about what to do next.

Most profiles assume interested visitors will figure it out themselves. 

They won't.

Someone visits once, sees no clear path forward, and leaves to find someone who makes it obvious.

Profiles that convert visits into conversations repeat the next step everywhere someone might look.

Call link above the headline. 

Same link in the About section with a clear explanation. Featured post about the service. 

The same next step showing up repeatedly.

The interested visitor should trip over your entry point no matter where they look on your profile.

Most people bury their call link in the contact section or mention it once in About. 

The visitor has to hunt for how to start working together.

Make it brain-dead simple instead. 

Book a call. Join your newsletter. Fill out a form. Whatever your entry point is, put it everywhere.

Three clear paths minimum to the same destination, placed where people naturally look when deciding whether to reach out.

Profiles that generate business showcase expertise and make the next step impossible to miss.

Jack AM Austin and I created the Profile Optimiser GPT that shows exactly what's missing from your profile. Comment "PROFILE" and we'll send it over. 

Follow him for more business tips.

#LinkedInStrategy #ProfileOptimisation #Branding

Your Personal Operating System Needs an Update

Here's what McKinsey found: Leaders who continually upgrade their "personal operating model" are more productive, work more consciously, and drive change more effectively.

Translation? 

The way you led last year won't cut it this year.

Your calendar. 
Your priorities. 
Your energy management. 
Your decision-making process.

All of it needs a refresh.

Top performers aren't just managing their teams differently—they're managing themselves differently.

When was the last time you audited your own operating system?

#PersonalOperatingSystem #Growth #Update

Three people visited your profile yesterday. 

None reached out.

Think about the last time you researched someone before hiring them.
You landed on their profile looking for one thing. Can they solve my specific problem?

If the answer wasn't obvious in five seconds, you kept looking.
Most profiles fail this test immediately.

Five different services are listed. Strategy, coaching, consulting, speaking, workshops. The visitor can't tell which one applies to their situation.

Everyone gets targeted. 
Startups, enterprises, nonprofits, executives, teams. Nobody feels like the right fit.

The headline stays vague. "Helping leaders transform organisations" tells someone nothing about what actually changes.

The About section reads like a resume. 

Twenty years of experience, multiple certifications, impressive achievements. 

The visitor came with a problem and got a biography.

Profiles that convert visits into conversations do three things:
State one clear problem solved for one type of person. The headline answers "what do you do and who do you help" in plain language.

Focus the About section on their world, not your credentials. Their challenge, your solution, how to start.

Make the next step obvious. Calendar link in the headline. Another link in About. Featured post explaining how to work together.

Someone visits your profile is interested. 

They either see an obvious path forward or they leave confused.

Clarity converts. Complexity loses.


Jack AM Austin and I created the Profile Optimiser GPT that shows exactly what's broken in your profile. 

Comment "PROFILE", and we'll send it over. 

Follow him for more business tips.

#ProfileOptimisation #Clarity #Conversions

This video was created by my digital twin.

And before you ask—yes, I'm aware of the irony of using AI to deliver a message about authenticity and vulnerability.

Here's why I'm telling you this upfront:
That script you just heard about admitting "I don't know"? I meant every word. The message is 100% mine. But I'm also learning that being genuine in 2026 means being honest about the tools we use.

I could have pretended this was me on camera. But the whole point of that message was about dropping the facade and building real trust. 

So here's my "I don't know" moment: I'm still figuring out where AI fits into authentic communication.

What I do know is this: delegating the recording to my digital twin freed up 2 hours I spent actually having those messy, imperfect conversations I was talking about. The ones where we figure things out together.

So maybe the real vulnerability here is admitting I'm experimenting with tools that make some people uncomfortable, while trying to stay true to the human connection that actually matters.

What do you think? 

Too meta? 

Or is this the future of working smarter while staying real?

#AI #Authenticity #Technology

Your DMs sound like sales pitches.

Think about your inbox right now.

Dozens of messages from people asking for "just 15 minutes" or offering to "share insights" about your business.

Delete without reading.

Decision makers do the same thing to your messages.

Most outreach fails in the first sentence because it reads like every other pitch. The pattern is obvious, and the response is automatic deletion.

Messages that get replies sound fundamentally different.

Notice something specific about recent work. Not job title or company size, but actual output someone created or shared.

Ask one simple question that takes 30 seconds to answer. Something the person would actually enjoy talking about.

Make it about curiosity, not positioning for a pitch. 
No frameworks mentioned. 
No offerings listed. 
Just genuine interest in their work.

Example:
"Saw your post on restructuring sales comp. The quarterly reset approach is interesting. What made you move away from annual structures?"

The message notices specific work and asks about it.

The difference between 5% and 50% response rates isn't better copywriting.

It's whether the message sounds like a human who noticed their work and got curious.

Most outreach is an interview disguised as conversation or a pitch disguised as curiosity.

Real interest gets real replies.

Jack AM Austin and I created the Initial Message GPT that crafts opening messages getting 40%+ reply rates. 

Comment "MESSAGE" and we'll send it over. 

Follow him for more business tips.

#Outreach #Sales #BusinessTips

They replied to your DM. 

Now what?

Think about the last time someone responded to your outreach.

Actual interest. Real engagement. Then the conversation dies because the next message pushes too hard.

Most people get a reply and immediately pitch a call. The momentum stops.

Getting replies is half the equation. Converting replies into conversations is the other half.

When someone responds, continue the actual conversation first. Ask a follow-up question about what they shared. Show genuine interest in the answer.

Two or three real exchanges build rapport. The person starts to see you as someone curious about their work, not someone running a sales process.

Then suggest a conversation naturally. "I'd enjoy hearing more about this over coffee" or "happy to continue this conversation live if you're up for it."
Discovery calls trigger sales resistance. Coffee or conversation feels collaborative.

Most DM sequences fail because they move from reply to pitch in one message. 

The person who just showed interest suddenly feels sold to.

Build the relationship through the messages first. 

Three to five genuine exchanges. Then suggest talking live when it feels natural.

The goal isn't speed to calendar. 

The goal is turning interest into trust before asking for time.

Jack AM Austin and I created the DM-to-Call framework that converts replies into booked conversations. 

Comment "FRAMEWORK" and we'll send it over. 

Follow him for more business tips

#Conversion #Conversations #Outreach

AI Fluency Meets Human Leadership

"The leader who learns to dance with the machine will build a culture where both human hearts and AI convene."

Something fascinating is happening in boardrooms right now.

While 75% of senior executives say they're excited about AI's impact on their work, only 31% feel confident managing AI-enabled teams.

That gap? 

That's where real leadership lives today.

The leaders who are winning aren't the ones who know the most about algorithms. They're the ones who understand that AI is a tool to enhance human creativity, not replace it.

Research calls it "AI fluency," but I think it's simpler than that.

It's about being curious enough to learn. Brave enough to experiment. And wise enough to keep people at the center of everything.

The question isn't whether AI will change your industry. It already has.

The question is: Are you upgrading your leadership to match?

#AIFluency #HumanLeadership #Culture

Everyone posts Monday morning.

Calendar stays empty.

Think about your LinkedIn feed Monday at 9am. Fifty consultants posting simultaneously. Each one fighting for attention. Your brilliant post gets buried in three minutes.

Sunday posts get 12% more reach. Not because the content is better.
Because nobody's competing.

Executives spend Sunday evening catching up. Reading without interruption. Actually engaging.

Your competition waits until Monday when it's hardest. You own Sunday when it's empty.

The system that works:
Block 90 minutes Saturday. Write five posts. Schedule Sunday through Thursday.

Your content week is done. 

Your reach is higher. 

Your calendar fills.

Most consultants post Monday morning with everyone else. Then wonder why nothing happens.

The algorithm rewards good content in empty spaces more than great content in crowded ones.

Start owning Sunday when executives actually read.

Jack AM Austin and I built the Post System that helps you get that Sunday juice. 

Comment POSTS, and we'll send it over.

#ContentStrategy #Algorithm #Reach

The rainbow bee-eaters at Meelup Regional Park don't care about your quarterly targets.

They're too busy patrolling 11.5km of WA coastline that the Wadandi people named "Place of the Moon Rising" – waters Lonely Planet calls "the hue of a Bombay Sapphire bottle."

This 577-hectare reserve between Dunsborough and Eagle Bay shelters species found nowhere else on Earth. 

Carnaby's black cockatoos. 
Endemic orchids. 
Southern brown bandicoots in the undergrowth.

Sometimes the smartest strategy is remembering there's a world beyond the screen.

#Nature #Travel #Australia

📸 Salty Wings

Your images take up 25% of the screen.

Your competitor's images take up 100%.

Who gets the like/comment?

Portrait images get 86% more reach than landscape. 

Not because they're better designed.

Because they own more real estate on the feed.

Think about scrolling through LinkedIn on your phone. 
Landscape image appears.
Takes up a quarter of your screen. 

Three other posts visible at the same time.
Easy to scroll past.

Portrait image appears. Fills your entire screen. Can't see anything else. Forces you to stop.

The algorithm notices stopping behaviour. More stops = more reach.

Most people screenshot their presentation slides. Horizontal format. Standard dimensions.
Looks professional. Gets ignored.

Winners rebuild everything for portrait. 

Fills the mobile feed.

Same expertise. Same insights. Formatted to win the attention battle.

Screen real estate beats content quality when nobody stops to read yours.

Start creating images that dominate the feed.

Jack AM Austin and I built the Profile Optimiser that shows what's actually costing you calls on LinkedIn. 

Comment PROFILE, and we'll send it over.

#Marketing #Visibility #ContentStrategy

Most leaders are frozen right now.

Waiting for clarity. Waiting for certainty. Waiting for the "right time."

Meanwhile, their competitors are moving.

The gap between those who act and those who wait has never been wider.

McKinsey's research shows the best leaders during uncertainty don't wait for perfect information. 

They do three things:
→ Protect what matters most
→ Prepare for multiple scenarios 
→ Propel forward while others hesitate

Your competition isn't outspending you. 

They're out-deciding you.

What's one decision you've been putting off that could move your business forward this week?

#Leadership #MoveForward #Business

In Times of Uncertainty, Protect, Prepare and Propel

Looking forward to seeing you at our inaugural in person event! 

⬇️ See link to register in the comments ⬇️

#Leadership #Melbourne #IWD2026

View company: Women in Defence Association

Panelist Announcement | Defence International Women’s Day – Victoria

WiDA Victoria, in partnership with Women in International Security - Australia Inc., is proud to announce Major General Michelle Campbell AM, Head of Reserve and Cadet Division, as a panelist for our upcoming International Women’s Day event in Victoria.

About MAJGEN Michelle Campbell AM
Major General Campbell has three decades of military experience across a range of leadership, operations, training, protocol and project management appointments in Australia and overseas.

A veteran of three bushfire assistance task forces in 2003, 2009 and 2019/2020, and service with NATO forces in Afghanistan in 2014, where she was awarded the NATO Meritorious Service Medal for distinguished service exhibiting outstanding leadership and exceptional contribution. She was appointed a Member of the Order of Australia in the King’s Birthday Honours in 2025 for exceptional service to the Australian Army as the Deputy Commander of the 2nd (Australian) Division and as Commander of the 4th Brigade (Victoria and Tasmania).

Major General Campbell’s civilian career spans three decades of project management and capability development in Australia and Europe. She has applied her expertise to improvements across Victoria’s infrastructure major and mega projects portfolio during Covid. She led the senior leader capability development program, the Australian Major Projects Leadership Academy, across Australian federal, state and territory jurisdictions, and most recently is an independent executive advisor to various government projects, and a small business owner.

Major General Campbell will be a valued contributor to our National Defence Strategy dialogue, sharing insights on leadership, capability and the future of Australia’s defence workforce.

🎟 Tickets are nearly sold out.
 Capacity is strictly limited—register now to avoid disappointment.
 👉 Registration link in the comments (filter by Most Recent).

Reena Strehle Cai Lin Tan Rachel Falzon Maria Rost Rublee Grace Corcoran Winnie Cheng #WomenInDefence #WiDA #WIISA #InternationalWomensDay #IWD2026
 #BalanceTheScales #DefenceIndustry #NationalSecurity

💎Massive congratulations to Katherine Bennell-Pegg on Australian of the Year💎


Australia's first astronaut just said what needed saying:
"We're leaving too much talent on the launch pad."

We back underdogs in sport. 

We cheer for mates who aren't the best.

But in #STEM? If you're not top of the class or don't fit the mould, you're quietly pushed aside.

Same kid. Different treatment.

Katherine's mission isn't just space – it's reaching every young person who doesn't see themselves in science yet.

The girl who loves physics but doesn't fit the stereotype. The kid from regional Australia who thinks STEM is for "other people."
Her challenge to us:
→ Bring the "have a go" spirit from the sports field to the science lab 
→ Back each other in hard subjects like we do on game day 
→ Trust that every curious mind matters – regardless of postcode, gender, or background

That flag on her shoulder? 

It carries the hopes of thousands.

In 2026, when humans orbit the moon, some #Australian kid will look up and finally see themselves up there.

Well deserved, Katherine. Now let's get to work.
#AustralianOfTheYear #STEM #Leadership #WIDA

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Wilson Island only allows 6 guests at a time, which means you get an entire Great Barrier Reef island practically to yourself, no phone service, just turtles and water that looks Photoshopped, it's so clear.

Most people will save this post, add it to their mental bucket list, and never actually go.

What's the one trip you keep putting off?

#Travel #WilsonIsland #Unplug

📸  Mark Fitz

Real leadership isn't volume; it's the clarity you bring, not the noise that you make, but the change that you sing.

What's one leadership lesson that changed you?

#Leadership #Clarity #Change

taplio

The Battle

Nat Berman

Reena Strehle

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taplio

The Battle

Nat Berman

Reena Strehle

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Reena Strehle's LinkedIn Performance

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