Ari Consulting Services

Managing Director

Managing and executing the digital projects of lifestyle Velvet Magazine and House of Hend designer clothes e-commerce business.

Digital Consultant

Integral Media Solutions

Developing and implementing digital customer acquisition campaigns. Projects consisted of website management, Google AdWords, attention to mobile optimization and/or responsiveness, SEO and SEM, Social Media components such as Facebook, Twitter, Linked In, Instagram, and YouTube marketing.

Project Manager (Finance Ministry of India)

I-PAC (Indian Political Action Committee)

Completed all marketing for events via social media and coordinated all aspects including volunteers, media, and ranking state leaders.

Assistant Campaign Manager (Chief Minister Bihar)

Flipkart

Research ways to attract more followers/fans, increase fan engagement, and the latest trends and developments in social media and digital marketing.

Marketing Intern

Digital Marketing Consultant | Engineer | Poet

You can call me a digitally savvy consultant and social media marketer with a decade of experience working with national and international brands. My passion lies in crafting exceptional digital communication strategies that help companies reach their full potential. I specialize in building and strengthening online channels to effectively engage audiences and drive results.

Throughout my career, I've honed my skills in creating impactful brand and marketing campaigns that deliver high returns on investment. I understand the importance of crafting compelling content that resonates with target audiences and drives meaningful interactions.

One of my key strengths is my ability to connect brands with consumers through various social media platforms and websites. I excel in creating content that cuts through the noise and captivates audiences, ultimately driving engagement and conversions.

Additionally, I leverage partnerships with top influencers to further amplify brand messaging and boost online presence, particularly on platforms like LinkedIn.

Overall, my expertise lies in leveraging digital channels to help companies elevate their brand presence, drive growth, and achieve their business objectives.

Naushad Ashraf

E3 Entrepreneurs Empowering Entrepreneurs

Chief of Creative Content

Doyenic Solutions

Founded this growing but agile agency to assist clients increase their market share & maximize their profits via textual & visual content.

The focus is to :
~ Transform businesses, making them look good & compelling
~ Guide businesses to grow, thrive & be more profitable, by getting the right attention, engagement & funding
~ Deliver powerful content consultancy & design, including digital domains

Game-changing services covered include content writing & copywriting (textual), plus graphic design (visual).
Translation services.

A recognized content contributor with 20+ years on technology companies & startups.

Business / Tech / Creative Content Writer cum Graphic Designer | Storyteller | Founder of Doyenic

GLG (Gerson Lehrman Group)

Maximizing profits & boosting market share for my clients via consulting by leveraging on my know-how on
- IT enterprise apps
- IT infrastructure
- cloud computing
- and digital technology

Council Member

samarata consultancy

Partner - Chief Experience Officer | Strategic Management & Creative Content

Malaysia China HO Chamber of Global Commerce

This is a business platform to 
- seek new adventures
- learn new prowess 
- build new businesses
- get new business contacts
- actively assist members in growing their businesses and expand their networks

Spearheading the following for this active chamber of global commerce, in Kuala Lumpur & nationwide chapters
- communications
- digital initiatives 
- operations

Chairman of Communications

MIENS

We advise and consult companies of all sizes to grow and/or improve their businesses.

Partner - Creative Content Development

DXC Technology

Guided the team with different approaches but with awesome motivation and renewed vigour.
(Same exciting role as before the merger)

Note:
- CSC has been renamed as DXC Technology. 
- DXC Technology was formed with the merger of Computer Sciences Corporation (CSC) and Hewlett Packard Enterprise Services.

Solutions Advisor & Digital Strategist

CSC - Computer Sciences Corporation

Accomplishing more solutions and deals at a higher level.

Note:
Excelled in the same role as before, but a senior role with 
- more responsibility
- higher value clients 
- more diverse coverage of offerings / services

Sharpened different levels of skills & strengthened technology know-hows.

a) Re-engineered these for IT solutions
- strategy
- scope 
- architecture

b) Maximized IT expert services integration, with full stack of IT offerings & business use cases

d) Implemented industry-focused IT services encompassing the "Internet of Things"

e) Established collaboration with technology, software & hardware solutions partners 
- Oracle
- SAP
- Microsoft
- Amazon Web Services
- Workday
- SalesForce
- HDS
- ServiceNow

f) Headed solutioning that covers
- software
- applications
- cloud/on-premise
- mobility
- big data / analytics
- middleware
- hardware
- consulting services
- application management
- application integration & modernization
- hosting

g) Boosted pre-sales consultative selling

Solution Executive & Digital Strategist

Oracle Corporation

Explored something new in a different environment. 

Learnt so much here as well.

a) Led enterprise architecture initiatives for Oracle Fusion Middleware (OFM) & Customer Experience (CX)

b) Extended the standard architecture blueprint

c) Expanded my role as a Project Manager for key projects

d) Headed Pursuits Team to manage 
- proposals
- effort estimations
- costing
- overall deal management

Architect/Bid Pursuit Manager, ASEAN

Stepped out from my software domain comfort zone to venture into the hardware domain.

Boosted my experience performing multiple roles for infrastructure solutions as:
- evangelist
- architect
- technical advocate
- project advisor
- technology manager 

a) marshal IBM hardware portfolio with ISV solutions & SIs 
- SAP
- Infor
- Silverlake
- Accenture
- CSC
 
with IBM hardware portfolio including 
- PureFlex
- Power Systems (IBM I and AIX)
- Systems Storage
- System x

b) Maximized the power of the partner ecosystem including 
- recruiting new channel partners
- developing their technical skill sets

Regional Architect & Technology Manager, ASEAN

More splendid captaincy experience and exposure.

Awarded 100 Percent Club accolades for my contribution to sales quota achievement.

~ Technical prime for
Asia Pacific:  WebSphere product Tech Sales
Asia Pacific:  Lotus product Tech Sales Subject Matter Experts
Australia/New Zealand, ASEAN & India/South Asia for Lotus & WebSphere product Tech Sales

~ Operations (Shared Services) chief for
Australia/New Zealand:  Software Tech Sales
Asia Pacific:  Worldwide Software Tech Sales

~ Deputy Operations Lead
ASEAN:  Software Tech Sales

Oversaw technical & operations for:
a) local and virtual/remote teams of subject matter experts

b) advanced technical sales support/pre-sales for IBM Software especially Lotus & WebSphere solution portfolios

c) enterprise solution development covering end-to-end requirements (functional and non-functional) including
- Tivoli security offerings
- Data Management (DB2)
- Rational tools & processes

d) IT service request management & shared services center operations, with committed service level agreements

e) expanded other services including
- client support
- solution presentation
- skills training
- IT governance including process standardization & improvement

Global Technical Sales & Operations Lead

Real enterprise experience. Big Blue taught me much, henceforth.

Awarded 100 Percent Club accolades for my contribution to sales quota achievement.

Spearheaded pre-sales support for Lotus product & solution including
- proof of concepts
- solution review
- product demonstration/presentations
- RFI/RFP responses
- client technical problem management
- skills enablement

Principal Country Technical Sales

✔️ Winner of Best Creative Award ✔️ Helping Businesses Close Deals, Boost Engagement, or Secure Funding with High-Impact Content & Persuasive Pitch Decks ✔️ Transform Your Content into Client Magnets

“Wait, you used to write code? How did you end up writing pitch decks?”

That’s one of the questions I get asked a lot.

So I answer, “Yup. Before I got into content writing, I was a techie. Writing code felt like creating something from nothing. It’s the same feeling I get when I bring a pitch deck, proposal, or web copy to life.”

I started in IT, where clarity & logic ruled. But I realized that even the best tech solution can get lost without the right words, the kind that persuade, position & connect. That’s how I pivoted into business content writing.

Fast forward: I swapped my keyboard for a pen. Now, I help businesses articulate their value through sales-focused content, from corporate profiles to funding proposals. I’m passionate about crafting narratives that lead to real outcomes.

I craft strategic, structured & human-centered stories for SMEs, startups & entrepreneurs,
from investor decks & brand profiles to web content, social media messaging & campaign materials.

I’ve helped tech companies, solopreneurs & agencies create content that drives action across websites, proposals & social media. I bring not just content writing but a flair for visuals that make content, from decks to infographics, stand out. No need to split work between a writer & a designer.

I understand the technical side, so I blend technical expertise with persuasive writing to make content work for you.

𝗪𝗵𝗮𝘁 𝗦𝗲𝘁𝘀 𝗠𝗲 𝗔𝗽𝗮𝗿𝘁?
- A knack for translating complexity into clarity
- A mix of technical thinking & storytelling instinct
- A belief that the right words, supported by visuals, drive business results
- Winner of the Best Creative Award 2021 for my innovative content approach & design

𝗔 𝗕𝗶𝘁 𝗠𝗼𝗿𝗲 𝗔𝗯𝗼𝘂𝘁 𝗠𝗲
- Finds inspiration in bustling cafés where coffee fuels creativity
- Turns “boring” topics into engaging stories that resonate with the audience
- Thrives on crafting persuasive content that hits the right tone & drives action
- Shaping a future where strategy shines & stories move, I craft content that isn’t just seen but felt, remembered & acted on

I work directly with clients or via partnerships.
I’m open to collaboration, referrals, or teaming up on projects.

I focus on delivering what you need to succeed. Whether you're looking to attract clients or secure funding, I’m here to help you craft content that works.

Let’s connect if you’re looking for content that informs, persuades & performs.

Mickey Hoh

Some problems in the workplace aren’t big.
But the way people solve them… can be legendary.

Saw this clip of an employee who tried to sweep a single leaf…
~ couldn’t
~ used a leaf blower
~ still couldn’t
~ so she covered it with pebbles
~ and proudly considered the job ‘done’.

The boss watched in silence.
A mix of admiration… and internal screaming.

Leadership lessons:
~ Not every effort needs praise.
~ Not every mistake needs a scolding.
~ Sometimes, you just observe… and pick your battles.

P.S. Because managing people is 
50% guidance,
50% patience,
and 100% storytelling material.

Media credits: jiangcaihuaxiaoyuanwen

MickeyTip 821 musclemickey doyenic
contentwriting
contentmarketing storytelling training

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Naushad Ashraf

Mickey Hoh

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mickey Hoh's LinkedIn Performance

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