Nick Broekema

Getting you inbound leads through Content Design

I ran an agency for 6 years and invisibility nearly killed it (twice).  

We 100% relied on word-of-mouth marketing:

- Leads from friends and family (not even kidding)
- Leads from former and current clients
- Leads through competitors

We took on what we could get.

Sometimes we skyrocketed. Often we struggled.

The feast and famine cycle was real.

And it was painfully frustrating.

As a business owner, I didn't have:

- Time and focus on growth
- Time to take care of my team
- Time to generate leads myself

I was consistently hustling and putting out fires.

When I pivoted in 2022, I chose a different strategy:

→ Creating content to build a reputation and presence
→ Creating content to show the world my offering
→ Creating content to generate leads every week

At least, that was the plan.

It took me months to do it:

I started with text posts. Then I added visuals. Then I added carousels. Then I 'designed' my content. Every upgrade increased my growth and revenue.

This led me to craft a new solution:

Content Design for LinkedIn. 

Since then, I've helped clients build recognizable brands that attract and sell: 

- Matt Barker 2X’d his post views, attracted higher paying clients, and 2X’d product sales within 2 months of working together.

- Mollie Cox made $16k (next to her full-time job) within 2 months of working together.

- Pascalle Bergman's revenue went up by 73% after working together.

If that sounds good, there 3 ways I help founders, CEOs, and creators attract leads on LinkedIn: 

1. Content Design done-for-you (ghostwriting + content designs)

2. 1:1 Content Design coaching to attract your ideal audience

3. My first-ever Content Design cohort in September 

Check out my Featured section 💪

Brand Scaling Consultant

My posts started going viral when I added this: 

Infographics. 

But people avoid them because (they think) it’s hard.
 
Here’s a dead simple structure I use: 

1. Start with the hook 
– "How to" or "How I" works well 
– Or call out your ICP with a quote
 
2. Pick one clear topic 
– One problem, one angle, one outcome
 
3. Break the idea into steps 
– 3-10 actions that solve the problem 
– Steps should feel like a natural sequence
 
4. Add structure 
– Give each step its own section 
– Create hierarchy so the reader knows where to look
 
5. Add navigation 
– Use numbers or arrows 
– Guide the reader through the flow
 
6. Add context 
– 1–3 short lines that explain each step 
– Use the language your ideal audience uses
 
7. Improve readability 
– Simple words, short sentences 
– Contrast and spacing
 
8. Fill the remaining space with value 
– Add small tips, examples, or clarifications 
– Be creative: there’s no such thing as perfect

(Full breakdown in the carousel below)

Want my exact content systems? 

The $100k Content Design Pack has all the playbooks I have to get to: 

- Building a 100% inbound tiny business
- Generate 24 million organic content impressions
- Helping clients 10X their revenue and content metrics 

It includes copy templates, design templates, and full workflows.
 
Early bird rate until full price on Black Friday:

https://lnkd.in/ekhrSqdc 

Let's go.

Content Design that attracts your ideal audience

How I create viral infographics

If you want to grow like crazy on LinkedIn: 

- Stay useful
- Monetize fast
- Post every day
- Stay in your lane
- Avoid anything personal
- Expand to every new platform
- Comment 100s of times per day
- Buy your way into new audiences

That’s the 0.001% path.

But most people don't want to be influencers.

They're trying to build a business.

And their clients want to work with REAL people:

Share what you love building (even if it’s small).
Share what you stand for (even if it’s unpopular).
Share the project that bombed (the one you hid).
Share what you refuse to tolerate (even when scary).
Share stuff that feels too Facebook (because it’s real).
Share how you screwed up big time (and had to own it).
Share the mistake you still think about (and learned from).

And publish more messy copy (unlike I've done here). 

Share you. 

Your feed is waiting for it. 

PS. I share deeper insights here (if you want them):

https://lnkd.in/eaKZv6Gs

Kohde

One half of Kohde. The design agency for B2B software and tech. Bringing the vision of founders to life through brand, web and product design. We create brands, sites and products that move the dial for businesses on their journey from launch to sale. Lock in prospects, wow users, drive sales and win investment.

Co-Founder

High-brandwidth

My first foray into the world of self-employment. Fun times. I worked from home for the first 18 months in the kitchen on an iBook (unimaginable now) and then shared studio space with friends when the business started to grow, and the iBook got too small.

Sole trader

Carter Wong Tomlin

Digital designer #2 in a team of two. Worked with the other (business) half for five years on various projects for Royal Mail, Octagon Sports Marketing, Unilever, ICAEW and Woolworths.

Designer

Trickett & Webb

My first job. Learnt the ropes from the masters. I worked on some amazing projects that I am unlikely ever to work on again. Notably, first-day covers for Royal Mail and exquisitely produced calendars for the Foreign & Commonwealth Office.

Junior Designer

🔵 Brand, web and product design for B2B software and tech brands

Co-founder at Kohde. The design agency for B2B software and tech. We work with the C-suite to bring their vision to life and move the dial for businesses on their journey from launch to sale. Lock in prospects, wow users, drive sales and win investment.

Find out more at https://kohde.agency/

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The Battle

Nick Broekema

Marcus Taylor

Followers

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Performance ScoreNick Broekema's LinkedIn Performance

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taplio

The Battle

Nick Broekema

Marcus Taylor

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Broekema's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Broekema's LinkedIn Performance