Nick Broekema

Getting you inbound leads through Content Design

I ran an agency for 6 years and invisibility nearly killed it (twice).  

We 100% relied on word-of-mouth marketing:

- Leads from friends and family (not even kidding)
- Leads from former and current clients
- Leads through competitors

We took on what we could get.

Sometimes we skyrocketed. Often we struggled.

The feast and famine cycle was real.

And it was painfully frustrating.

As a business owner, I didn't have:

- Time and focus on growth
- Time to take care of my team
- Time to generate leads myself

I was consistently hustling and putting out fires.

When I pivoted in 2022, I chose a different strategy:

→ Creating content to build a reputation and presence
→ Creating content to show the world my offering
→ Creating content to generate leads every week

At least, that was the plan.

It took me months to do it:

I started with text posts. Then I added visuals. Then I added carousels. Then I 'designed' my content. Every upgrade increased my growth and revenue.

This led me to craft a new solution:

Content Design for LinkedIn. 

Since then, I've helped clients build recognizable brands that attract and sell: 

- Matt Barker 2X’d his post views, attracted higher paying clients, and 2X’d product sales within 2 months of working together.

- Mollie Cox made $16k (next to her full-time job) within 2 months of working together.

- Pascalle Bergman's revenue went up by 73% after working together.

If that sounds good, there 3 ways I help founders, CEOs, and creators attract leads on LinkedIn: 

1. Content Design done-for-you (ghostwriting + content designs)

2. 1:1 Content Design coaching to attract your ideal audience

3. My first-ever Content Design cohort in September 

Check out my Featured section 💪

Brand Scaling Consultant

My posts started going viral when I added this: 

Infographics. 

But people avoid them because (they think) it’s hard.
 
Here’s a dead simple structure I use: 

1. Start with the hook 
– "How to" or "How I" works well 
– Or call out your ICP with a quote
 
2. Pick one clear topic 
– One problem, one angle, one outcome
 
3. Break the idea into steps 
– 3-10 actions that solve the problem 
– Steps should feel like a natural sequence
 
4. Add structure 
– Give each step its own section 
– Create hierarchy so the reader knows where to look
 
5. Add navigation 
– Use numbers or arrows 
– Guide the reader through the flow
 
6. Add context 
– 1–3 short lines that explain each step 
– Use the language your ideal audience uses
 
7. Improve readability 
– Simple words, short sentences 
– Contrast and spacing
 
8. Fill the remaining space with value 
– Add small tips, examples, or clarifications 
– Be creative: there’s no such thing as perfect

(Full breakdown in the carousel below)

Want my exact content systems? 

The $100k Content Design Pack has all the playbooks I have to get to: 

- Building a 100% inbound tiny business
- Generate 24 million organic content impressions
- Helping clients 10X their revenue and content metrics 

It includes copy templates, design templates, and full workflows.
 
Early bird rate until full price on Black Friday:

https://lnkd.in/ekhrSqdc 

Let's go.

Content Design that attracts your ideal audience

How I create viral infographics

If you want to grow like crazy on LinkedIn: 

- Stay useful
- Monetize fast
- Post every day
- Stay in your lane
- Avoid anything personal
- Expand to every new platform
- Comment 100s of times per day
- Buy your way into new audiences

That’s the 0.001% path.

But most people don't want to be influencers.

They're trying to build a business.

And their clients want to work with REAL people:

Share what you love building (even if it’s small).
Share what you stand for (even if it’s unpopular).
Share the project that bombed (the one you hid).
Share what you refuse to tolerate (even when scary).
Share stuff that feels too Facebook (because it’s real).
Share how you screwed up big time (and had to own it).
Share the mistake you still think about (and learned from).

And publish more messy copy (unlike I've done here). 

Share you. 

Your feed is waiting for it. 

PS. I share deeper insights here (if you want them):

https://lnkd.in/eaKZv6Gs

SevenScale Studios

UX Designer

The Creative Trading Co.

- Pretending to be a Brand & UX Alchemist, I transformed brands' and clients' visions and user needs into seamless design experiences. Led projects from concept to execution, ensuring brand alignment at every step.

- Mastered(or tried to) the art of translating client feedback into actionable design iterations. Built strong relationships through clear communication, leading to high client satisfaction.

- Leveraged UX(UI) expertise to drive brand success. Cultivated user-centric experiences that resonated with target audiences and achieved brand objectives.

PiCode LLC

- Owned client and in-house projects from concept to launch, weaving design principles and user-centered approaches to exceed client expectations.

- Partnered closely with the agency's 5+ clients throughout the journey, building trust and aligning design solutions with both business goals and user needs.

- Contributed to the agency's online presence by crafting insightful blog posts on UX best practices and industry trends, solidifying their thought leadership.

Senior UX Designer

Fraghill

- Collaborated with U.S.-based product owners and teams on key features, conducting user interviews, ideation sessions, research analysis, and crafting wireframes for the E-commerce industry.

- Designed and refined high-fidelity visuals using insights from user research and testing, partnering with top designers to ensure seamless user experiences.

- Streamlined feature handoffs to the app development team, ensuring smooth integration and optimal performance.

Currently being released in the U.S. followed by a limited release in India.

Kept building and working as a consultant for brands like Ricciwawa, Makebell, Mahurat, Broishere, and Varivas.

Career Transition from a Salesforce developer to learning graphics design and finally working as a UI/UX designer.

Worked with multiple small-scale companies like MilkyMoo, TopCrop, Nexloid, and Organic. Building their brands from "0 to 1".

UX(UI) Designer

Accenture in India

Salesforce Developer

SAIL Rourkela Steel Plant

Summer Intern

Freelance UI UX designer | Creating experiences for startups and businesses | Website Designer

Hey!
I am a 4-year-old UI/UX designer, and website designer working independently to bring the 'seamless experience'. My work has helped my clients reach a larger audience, retain them, and help them grow and compete in the big leagues(since we are more user-centered than the rest😉). 

Having worked at an MNC before made me realize that my strongest skills are my creativity and the ability to stand out.
If you'd like to check out my work, you're more than welcome to check out the featured section in my profile.


If you're interested in learning more about my services, feel free to drop in an email! I'm available for freelance work at baisakhiyapriyal@gmail.com. 
Looking forward to talking soon!

taplio

The Battle

Nick Broekema

Priyal Baisakhiya

Followers

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taplio

The Battle

Nick Broekema

Priyal Baisakhiya

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Broekema's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Broekema's LinkedIn Performance