Nick Broekema

Getting you inbound leads through Content Design

I ran an agency for 6 years and invisibility nearly killed it (twice).  

We 100% relied on word-of-mouth marketing:

- Leads from friends and family (not even kidding)
- Leads from former and current clients
- Leads through competitors

We took on what we could get.

Sometimes we skyrocketed. Often we struggled.

The feast and famine cycle was real.

And it was painfully frustrating.

As a business owner, I didn't have:

- Time and focus on growth
- Time to take care of my team
- Time to generate leads myself

I was consistently hustling and putting out fires.

When I pivoted in 2022, I chose a different strategy:

→ Creating content to build a reputation and presence
→ Creating content to show the world my offering
→ Creating content to generate leads every week

At least, that was the plan.

It took me months to do it:

I started with text posts. Then I added visuals. Then I added carousels. Then I 'designed' my content. Every upgrade increased my growth and revenue.

This led me to craft a new solution:

Content Design for LinkedIn. 

Since then, I've helped clients build recognizable brands that attract and sell: 

- Matt Barker 2X’d his post views, attracted higher paying clients, and 2X’d product sales within 2 months of working together.

- Mollie Cox made $16k (next to her full-time job) within 2 months of working together.

- Pascalle Bergman's revenue went up by 73% after working together.

If that sounds good, there 3 ways I help founders, CEOs, and creators attract leads on LinkedIn: 

1. Content Design done-for-you (ghostwriting + content designs)

2. 1:1 Content Design coaching to attract your ideal audience

3. My first-ever Content Design cohort in September 

Check out my Featured section 💪

Brand Scaling Consultant

My posts started going viral when I added this: 

Infographics. 

But people avoid them because (they think) it’s hard.
 
Here’s a dead simple structure I use: 

1. Start with the hook 
– "How to" or "How I" works well 
– Or call out your ICP with a quote
 
2. Pick one clear topic 
– One problem, one angle, one outcome
 
3. Break the idea into steps 
– 3-10 actions that solve the problem 
– Steps should feel like a natural sequence
 
4. Add structure 
– Give each step its own section 
– Create hierarchy so the reader knows where to look
 
5. Add navigation 
– Use numbers or arrows 
– Guide the reader through the flow
 
6. Add context 
– 1–3 short lines that explain each step 
– Use the language your ideal audience uses
 
7. Improve readability 
– Simple words, short sentences 
– Contrast and spacing
 
8. Fill the remaining space with value 
– Add small tips, examples, or clarifications 
– Be creative: there’s no such thing as perfect

(Full breakdown in the carousel below)

Want my exact content systems? 

The $100k Content Design Pack has all the playbooks I have to get to: 

- Building a 100% inbound tiny business
- Generate 24 million organic content impressions
- Helping clients 10X their revenue and content metrics 

It includes copy templates, design templates, and full workflows.
 
Early bird rate until full price on Black Friday:

https://lnkd.in/ekhrSqdc 

Let's go.

Content Design that attracts your ideal audience

How I create viral infographics

If you want to grow like crazy on LinkedIn: 

- Stay useful
- Monetize fast
- Post every day
- Stay in your lane
- Avoid anything personal
- Expand to every new platform
- Comment 100s of times per day
- Buy your way into new audiences

That’s the 0.001% path.

But most people don't want to be influencers.

They're trying to build a business.

And their clients want to work with REAL people:

Share what you love building (even if it’s small).
Share what you stand for (even if it’s unpopular).
Share the project that bombed (the one you hid).
Share what you refuse to tolerate (even when scary).
Share stuff that feels too Facebook (because it’s real).
Share how you screwed up big time (and had to own it).
Share the mistake you still think about (and learned from).

And publish more messy copy (unlike I've done here). 

Share you. 

Your feed is waiting for it. 

PS. I share deeper insights here (if you want them):

https://lnkd.in/eaKZv6Gs

Vitality Experience

The Vitality Experience is a concept that makes a positive impact on the vitality of 50+ people in the Netherlands. By organizing innovative festivals with partners (national and local) and municipalities our goal is to inspire this rapidly growing target group to live a more healthy, active and social lifestyle. 

Klup is the initiator of this concept together with the Hersenstichting. I am involved since the beginning and build the concept from scratch to two succesful festivals and standalone concept/movement.

Initiator

Klup

Klup is an award winning and impact-driven social network for the new generation 50+ people, the silver generation. Using the Klup app, the silver generation is reconnected and is able to find companionship and activities in a modern and easy way. Looking at aging of population, digitization and increasing need for companionship, this is the right time for scaling our social network.

We build a completely user-generated platform to connect online and meet offline. Over 700 activities are organized weekly and over 350.00 connections have been made. 

As a CEO I am responsible for marketing, sales, funding, strategy and partnerships.   

Open for partnerships in: travel, panels, knowledge/insights, community, leisure

Follow us via: www.kluppen.nl or contact me via: michiel@kluppen.nl

Co Founder

Red Bull

Accountmanager Retail, Petrol and Cash&Carry.

Accountmanager

Responsible for the sales and activation of marketing campagnes for Red Bull.

Sales Activator

Servicebureau Filmrechten

Servicebureau Filmrechten (SBF) collects copyright fees for audiovisual works and distributes them among the "beneficiaries", the creators and producers of the respective films and television programs.

Administrative Employee

Rapid Logistics Group

As a dynamic fast growing organization, Rapid Logistics is focussed on the delivery of special consignments and fast solutions in logistic services. As an On board courier I am responsible for international delivery of goods by plane.

On Board Courier

New Ventures

New Venture is a foundation established to encourage innovative entrepreneurship in the Netherlands by the Dutch Ministry of Economic Affairs and consulting firm McKinsey & Company. Our idea made it into the finals of the New Venture contest.

Finalist New Venture

Interactive Marketing Concepts

Interactive Marketing Concepts (IMC) develops customizable mobile websites and "apps" to  institutions like businesses, schools, and other entities as part of their business model in relation to their strategy in the mobile space.

Intern

Impact-driven entrepreneur active in AgeTech. 

As the co founder of Klup I am active in the fast growing aging space since 2016. Klup is an award winning social platform, valued for its social impact. We created a completely user-generated platform to connect online and meet offline.

Passionate about:
Marketing I Sales I Funding I Investor Relations I Strategy I Content I Magazine I Community Building I Partnerships 

Interested in our story? Shoot me an email via michiel@kluppen.nl☕️

taplio

The Battle

Nick Broekema

Michiel van den Berg

Followers

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taplio

The Battle

Nick Broekema

Michiel van den Berg

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Broekema's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Broekema's LinkedIn Performance