Neal O'Grady 🍉

Demand Curve | 93,000 founders get 3 startup growth tactics in their inbox each week. Join the Growth Newsletter below.

I have an extremely strange mix of skills/experience:

- Mechanical engineer
- Full-stack developer
- Serial entrepreneur ($25M+ in total revenue)
- Content creator/marketer (100k+ newsletter subs and millions of page views)
- Growth marketer (ran marketing companies for 9 years)
- Crypto nerd (20k+ defi transactions)

Which is why I run marketing at a scrappy and highly technical crypto company—I can do a bit of everything.

Co-Founder

Demand Curve (YC S19) creates courses, content, and events to teach founders and marketers how to grow companies. Our weekly newsletter goes out to over 60,000 founders and marketers.

Helping brands get rankings and revenue from Google, LLMs, AI Overviews | CEO of Contact.so | Mentions.so | Kleo.so

I help tech companies turn attention into predictable revenue.I am the CEO and co-founder of: • Contact (Most innovative SEO + AEO Agency in the World) • Kleo (AI tool that helps you create content optimized to go viral, build an audience, and get you customers)• Mentions (Helps you track your visibility and rank in ChatGPT and other LLMs)Across these businesses, we’ve built and scaled multiple bootstrapped, profitable companies, while also helping dozens of teams grow through SEO, LinkedIn, and AI-driven distribution.Most teams have the same problem: they invest in content, rankings, or social, but none of it compounds into a reliable acquisition engineMy work focuses on building distribution systems that actually scale:• Programmatic SEO and AEO that compounds• Organic content and distribution designed to convert, not just get likes• Content that helps you rank and get recommended by ChatGPT and other LLMsI work with tech teams and founders who want predictable growth without hiring massive teams or chasing tactics that stop working in six months.Here on LinkedIn, I share what we’re learning while building and scaling these companies, so other founders can avoid the mistakes that slow growth and waste years.My goal is simple: be the most transparent founder in the world, share everything, and hide nothing (so you can steal all our tactics to grow your own business) If you’re building a real business and care about predictable demand, following me will be useful.☎️GETTING IN TOUCH IS EASY:📞 Schedule a 30-minute free brainstorm and jam session with me here: https://calendly.com/trykleo/30min (Zero pressure, and if you need to reschedule, go right ahead.)

Rob Hoffman

Planning new SEO content for 2026?

PLEASE do this first:

1. Get all your blog URLs into a spreadsheet.

Use Screaming Frog to crawl and export. It provides other useful information like titles and descriptions.

Connect further data sources:

- Ahrefs
- Google Analytics
- Google Search Console

2. Enter each URL into Google Search Console or Ahrefs and find its best-ranking keywords.

Add this data to the spreadsheet for each page:

- Primary keyword (your main keyword)
- Secondary keywords (variations and similar)
- Current position for your target keyword(s)

If a URL isn't ranking for anything?

Find the most relevant keywords using Ahrefs.

Then...

3. Audit each blog post and assign actions:

- Leave: Content that’s reached its full potential
- Merge: Cannibalizing or extremely similar content
- Delete: Content that no longer offers value to users
- Update: Small changes to improve the performance
- Rewrite: Large changes to improve the performance

4. Spend a few weeks in Q1 implementing these actions to get more out of your existing assets.

Prioritize updates and rewrites that have:

- Target keywords in positions 4-20
- Higher conversion and $ potential
- Easy improvement opportunities

Remember:

Not all of your Q1 content needs to be new. Look at your existing content first.

You're likely sitting on many quick wins.

Helping founders make predictable revenue from organic content and rankings on LinkedIn, Google, and LLMs | CEO of Contact.so | Mentions.so | Kleo.so

Flew to London for a single meeting that will define our next 90 days at Kleo. Last quarter, we hit $62k MRR in 53 days. Here's the exact agenda:

[Total time: 6-8 hours]

FOUNDATIONS (30 mins)

Everyone shares one thing they need from today. (5 mins)

Add issues to the list. "Issues" are tasks, blockers, or opportunities that need attention this year. (10 mins)

ROCK SETTING (4.5 hours)

Put 1-year goals on the whiteboard (revenue, profit, client numbers)

Put 90-day goals next to them. Only topline numbers first.

Then brainstorm: "How do we hit these numbers?"

Choose the most important "issues" to prioritize over the next 90 days.

Keep, Kill, Combine until you have an organized list.

LUNCH BREAK

Choose 3-7 Company Rocks. Rocks must be SMART goals.

Then choose Rocks for each department and each leadership team member.

Final Rock count:

- Company: 3–7 Rocks
- Departments: 3–7 Rocks each
- Leadership: 3–7 Rocks each
- Other Employees: 1–3 Rocks each

Share Rocks in a circle.

Hold each other accountable using two thumbs up: one for SMART, one to confirm it's right-for-this-quarter.

IDS SECTION (2 hours)

IDS = Issues to Discuss and Solve

Review your issues list. Pick the top 3.

Identify, Discuss, Solve. Leave with problems solved to build momentum.

CLOSING (30 mins)

Put on calming music. Get into a meditative state.

Answer these four questions:

- How did you feel about today?
- Any AHAs or highlights?
- Were your expectations met?
- Rate this meeting 1-10

This framework keeps us aligned, focused, and moving fast.

We’re launching Kleo to the public in 15 days.

And we want you to be part of it.

To celebrate, we’re holding a webinar to reveal the entire lead gen system we used with organic content to scale our businesses from 0 to $61k MRR in 53 days.

RSVP here for free: https://lnkd.in/eJTyrHjn

taplio

The Battle

Neal O'Grady 🍉

Rob Hoffman

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taplio

The Battle

Neal O'Grady 🍉

Rob Hoffman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Hoffman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRob Hoffman's LinkedIn Performance