Podcast listeners -> customers in less time. | Listen to "The Podmaster" for free tips and insights | Podcasting 'OG' (since '01) | One of Rephonic's "6 Must-Follow podcast coaches" (stalk featured section).

You'll already be a guaranteed top 5 percent podcaster just by working with my company, Podknows Podcasting.
Did you know, 92% of new podcasts fail before they’ve even started?
Ours don’t. We don’t leave success to chance. We make it happen.

Podcasts don’t fail because people aren’t trying. They fail because they’re missing strategy.

That’s where Podknows Podcasting is different.

We don’t hand over a checklist of tips and leave you to figure it out for yourself.
We don't just get you to send your audio to us, chop it up, and then return it to you saying "here ya go mate."

We take charge.
We create strategic, results-driven podcasts that grow audiences, attract sponsors, and position you as a trusted authority in your space.

Audio quality is a given.
What matters is the outcome: brand growth, stronger relationships, and measurable return on investment.

Here are just a few examples:

A B2B client in the outdoor industry grew their audience one hundredfold and secured thirty thousand dollars in sponsorship within twelve months (The Rock Fight)

A mental health brand reached the top five percent of podcasts in just a month, landed speaking engagements, and built her entire offering around the podcast (Different, Not Broken)

A travel business used their podcast to secure luxury bookings and national television appearances

Who we work with includes brands and founders who want their podcast to be a strategic asset, podcasters ready to grow their impact, influence, and income, and businesses that want expert help avoiding being one of the 92 percent who fail.

We begin with a detailed audience blueprint, build a custom strategy, and produce weekly content designed for growth and easy repurposing across email, social media and even books!

We are a small team of expert creatives, but I personally lead every project.
I direct your strategy, guide your recordings, polish your production, and run the campaigns that turn listeners into leads.

Why trust me?
I’ve been podcasting since 2001, long before it became a trend.
I also bring more than two decades of radio experience and award-winning audience expertise.
My clients have landed major sponsorships, multiplied their audiences, and been featured on national television.

I don’t just help you launch a podcast.
I make it work for you.
Let’s talk.

Neal Veglio

You know what? 2026 might be the year you actually decide to work with me on your new or existing podcast. The next 12 months are gonna 'hit different'. Here's just a quick rundown of what we're cooking up.

We're introducing an in-studio option for larger businesses, just off the M4, smack bang between Wales and London. 
Yes, this means you too will be able to magpie the look and feel of Steven Bartlett's dreadful show with all the almost comical cutaways and trite transitions your little heart could desire. 
🎤You'll forgive us for trying to steer you away from that, and actually make something worth engaging with though, yeah? Particularly since you're paying us 5Gs for it.

Our hugely successful international remote podcast service will continue, albeit with a slight price increase in the new financial year to reflect the phenomenal real-world results we've been getting for clients over the past 18 months. 
🎤Did we mention that 90% of our podcasters covered the costs of producing their shows last year, thanks to the massive highly engaged communities we've helped them build around them?

I'm still offering my super popular podcast audits — see LinkedIn recommendations — but they're about to be soooo 2000 and late.
Why just optimise what you've already been doing, when you could have me guide you to what you should be considering doing, to maximise your returns. That's exactly what my Podcast Growth Diagnostic is designed to do.
🎤When you've finished salivating over the idea of being able to take full credit with your CMO for having the savvy to get an actual expert on the case with your underperforming podcast so you can properly strategise it, HMU, boo.

Brand new for this year – so new, in fact, our first episode went out this week – the ad supported ICN. The "Podknows Powered Indie Creator Network" offers creators and influencers of all shapes and sizes the opportunity to get us putting our stamp of quality on their content, without the agency pricing.
Yes, it means you have to tolerate a couple of our ads here and there.
But hey, it's this or keep paying that Fiverr editor to continue churning out mediocre cack that nobody'll ever wanna listen to, and then you STILL have to do all the work getting it published, anyway.
🎤Wanna remove ads, and just benefit from how sexy we make you sound? Sure, we'll do that. If you're willing to pay us a little more.
Hey, I've got two French Bulldogs to feed you know.

I'll be starting up the Podmastery Mentorship Programme. Yeah, this one's gonna be sexy. It won't be one of those icky glorified Slack groups where it's all about the community lead's ego. Nah mate, this is going to be a vibrant learning and networking space for anyone in podcasting, from freelance editors all the way up to agency founders.
🎤The best news is, now all my peers who keep sliding into my DMs wanting me to give them free advice on how they can compete with me will have a place to hang out, cheeky bastards.

Podcast strategy for B2B podcasts aiming for clarity, not more content. I help businesses decide what their podcast should actually do. 20+ years in the industry. 🎧= “B2B Podcasting Insights.”

That awkward moment when you realised you wasted a day, back in May 2025, writing your acceptance speech for being inducted to the Podcasting Hall of Fame.

Ah well I'll keep it open in a chat in my marketing projects in Chat GPT for next January...

It's one thing to secretly like Steven Bartlett and his awful podcast.

It's next level to defiantly and publicly plant your sword in the fact and insinuate that people who don't also like him, and it, are inferior to yourself and himself.

Check your face in the mirror, loves. You might want to touch up the desperation that's showing.

If you're gonna position yourself as a 'podcast expert' on LinkedIn, please, for the love of all things Rodecaster, remember to plug your Blue Yeti in when talking 'into the end of it', telling people why they need to follow your advice...

When I first started posting about podcasting on LinkedIn, there were only a handful of us doing it openly. And that includes the already 'famous' ones.

Most of these were:

People who’d actually made shows. (Whom I've since met and verified legit.)
People who'd broken things and learned from it.
People who'd then fixed things and put in place systems to repeat that.
People who'd watched audiences grow slowly, but measurably.

It was a small corner of the platform, and it felt more like we were sharing notes than selling expertise.

Fast forward a few years and… it’s very different.

I’m seeing a lot of opportunists offering advice on how to 'win at podcasting' who I’d never come across before. 

No shows I recognise. 
No track record I can trace. 

Often, no podcast of their own at all. Which isn't a dealbreaker, but it's definitely a credibility factor.

No word of a lie, for a few of these people I've actually Googled "(insert name) podcast consultant" and yielded no results, even though that's their LinkedIn headline. And more than once just this week alone.

I don’t say all this to be a gatekeeper. 
New people should absolutely enter any industry. That’s healthy.
But podcasting isn’t theory.

It’s not something you master by reading a Reddit thread or running a few clips through the algorithm.

The best podcast experts sit with:
Consistency earned over time
Trust you can’t fake
Mistakes you only make once you’ve actually published
And an audience that ditches-tha-eff-out if you get it wrong

So if you’re a brand boss or small business owner thinking about starting a podcast, or hiring someone to help you with one, here’s the bit that matters when it comes to making your decision on who to trust.

Don’t ask how confident someone sounds.
Ask what they’ve made.

Investigate what shows from others they've worked on?
Try to figure out if those shows have been working or if they're just slop.

What decisions they got wrong (and learned from) early on?
What they'd do differently now?

Also, most importantly, how do they define success beyond downloads and clips being posted to social media?

Podcasting rewards people who’ve spent time in the medium, not just around it.

That doesn’t mean you need the longest serving expert.
It just means you want someone whose advice is shaped by reality, not trend cycles.

Because starting a podcast isn’t hard.
But making one that’s actually worth your time and financial investment is a serious challenge.

And it's not helped if you hire a try-hard who decided to try and sell podcasting expertise because TikTok fame didn't work out for them.

Marketing: “We need more authenticity in our content.”
Also marketing: "Let’s get ChatGPT to write all our CEO’s podcast scripts.”

And this is why I throw shade at most internal marketing teams handling their own podcasts. If they can't even figure out their wider marketing strategy, how the hell you reckon they can get their heads around sorting out a podcast that isn't a complete waste of time.

Look, podcasts are the one place your audience still expects (and respects) real voices, not marketing robots.

But too many B2B brands are out here publishing 20-minute monologues that sound like someone hit 'record' on a whitepaper. 
Just because they're trying to protect the time of their seniors.

Worse still, they're getting seduced by some awful icky companies that are quickly getting set up to allow brands to do that without even being present, by automating the whole process using AI presenters who pretend to not only exist, but actually work for you.

Yeah, you know who you are.

Here’s the truth:

Your podcast shouldn’t sound like someone published your Monday group huddle.

It should sound like your smartest people having the conversations your buyers wish they could be in the room for.

So if you want to get a B2B podcast actually working for you in 2026...

✅ Ditch the CMO approved scripts.
✅ Invite real conversations to take place.
✅ And for Christ's sake say something worth listening to!

If you’re going to start a podcast, make sure it’s not just content. 
Make sure it truly does offer you a competitive advantage.

Otherwise, ChatGPT, Eleven Labs and AI agent connected to a hosting account could’ve easily done it for you. 

And none of us want to listen to content that's THAT bottom of the barrel.

I've got room for just two corporate sized brands that want to do a podcast properly, for the coming quarter.

If that sounds like you, we should probably talk.

But if you're the kind of berk who'd rather pay some opportunists who've figured out how to use subpar AI voices to publish 3000 episodes a week and call it content, then I wish you luck. 

Let's face it you're gonna need it when you jump through hoops to recoup your content after they go bust, only to realise it wasn't worth your efforts to begin with.

Lynsay Gould

Coach and Podcaster

CEO, Founder, or Entrepreneur?

✅ Do you want to be the obvious choice for your dream clients?
✅ Are you frustrated because strategies that used to work aren't cutting it anymore?
✅ Tired of seeing less experienced competitors outperform you?
✅ Struggling to reach ideal clients in a noisy social media landscape?
✅ Ready for an innovative yet familiar way to connect deeply with thousands of dream clients?

Imagine launching a Top 50 podcast in just 60 days, without the overwhelm, complex tech, or expensive gear. You simply show up, hit record, and watch your business grow. Less complexity. More visibility. Bigger impact.

Most entrepreneurs believe a chart-topping podcast launch is complicated and time-consuming. But it doesn't have to be.

Over the past 8 years, I've helped launch 900+ podcasts, with 95% hitting podcast charts and many ranking in the global top 3%. Our female-led agency specialises in transforming visionary CEOs, founders, and entrepreneurs into recognised industry voices.

Here's what a streamlined launch can achieve:

⭐️ Charlie reached number 1 in the charts at launch.
⭐️ Polly made a 9x ROI with just two clients enrolling in her programme.
⭐️ Dawn built a top 3% global podcast generating 20 monthly sales for her academy.
⭐️ Nicole secured 4x average downloads, two high-value sponsors, and consistent top 10 rankings.
⭐️ Ruth attracted premium coaching clients and lucrative speaking engagements directly from her podcast.

We offer tailored, "done-for-you" packages and collaborative "done-with-you" solutions aligned to your style and goals.

Our proven 5-step process along with our secret sauce includes:

Prepare
Plan
Produce
Promote
Profit

You become the go-to voice in your niche. No fuss, just results.

Ready to claim your spot in the podcast charts?

DM me to discover how you can launch your Top 50 podcast in 60 days. Guaranteed, and become the obvious choice for your ideal clients.

With only 5 million podcasts worldwide and fewer than 1 million consistently releasing weekly episodes, there's never been a better time to start (especially compared to 33 million YouTube channels!).

Let’s chat soon,

Lynsay :)

Founder

I’m tired of watching men with less experience get handed authority in podcasting while brilliant women are still being told to “find their voice.”

It’s honestly insulting!

I’ve launched over 900 podcasts. The most strategic, high converting, money making shows I’ve seen? Almost always led by women. Women with receipts, results, and real influence. Women who actually know what they’re talking about.

But here’s what I see happen time and time again:

A man starts a podcast with zero audience, no track record, and within weeks he’s a “thought leader.”

A woman with an actual business, proven outcomes, and deep expertise? She gets told to niche down. To sound more confident. To start small. 

Enough.

This isn’t about capability. It’s about perception. Women aren’t being underestimated because they lack skill, they’re being ignored because they don’t shout the loudest. Because they’re too busy being exceptional.

You need strategic production that positions you as the expert you already are.
You need messaging that stops playing nice and starts cutting through.
You need a launch strategy that doesn’t ask for permission, because these rules were never made for you anyway.

Your voice isn’t a side project. It’s your authority. 

Let’s stop asking to be taken seriously, and start showing them exactly what they missed :) 

https://lnkd.in/ej5UBzVb

Helping entrepreneurs launch authority-building podcasts that get them known as ‘the one’ | Podcast Blueprint Session £997 | Full Launch from £3K+ | 900+ launches | Founder, Wavemakers Audio

I don’t care how polished your content calendar is.

If you’re still holding back from saying the thing that actually matters, it’s not going to land.

What’s keeping this industry stale isn’t a lack of strategy. It’s the way women are taught to dilute themselves.

Be clear, but not too opinionated.
Be visible, but don’t ruffle feathers.
Be a leader, but stay relatable.

So we end up with watered down messaging, safe opinions, and podcasts that say what’s already been said a hundred times before. No wonder your content feels flat.

The women changing the game aren’t the ones playing nice with their words. They’re the ones brave enough to say the uncomfortable thing. To disrupt the norm. To let their work be felt, not just seen.

If you’ve got something to say that your industry needs to hear, say it.

And if you’re ready to turn that message into a podcast that actually builds your brand (instead of blending in with everyone else’s), I’ve built the exact process to help you do it.

https://lnkd.in/ej5UBzVb

After launching over 900 podcasts, I can tell you, without a doubt, the most powerful episodes don’t come from the women trying to sound like experts. 

They come from the ones who’ve stopped performing and started speaking from a place of real clarity.

You can feel the difference instantly.

That kind of content builds trust. It creates loyalty that lasts years.

What’s always fascinating is that these women rarely start out feeling “ready.” 

They usually come to me saying they’ve been sitting on the idea for months, sometimes years, waiting for the perfect strategy, the perfect niche, the perfect name. But what they really needed was permission to do it their way. 

That’s the moment it shifts.

When the podcast becomes the space where they say what they’ve actually wanted to say for years, and finally get heard by the people who need it.

If you’ve been circling the idea of launching but nothing feels quite right yet, I’d bet it’s not the format or the tech or the niche holding you back.

It’s the voice you haven’t fully trusted yet. Let’s fix that!

There’s something that happens when a woman walks into an industry that’s already been shaped without her in mind. 

She sees everything differently. Not because she’s trying to disrupt for the sake of it, but because she’s had to find her own way through systems that were never built with her in mind.

She brings in a kind of clarity that comes from real world experience. She notices the gaps that others have normalised. She questions the default strategies, the tired success formulas, the rinse and repeat approaches that are still being sold as innovation. And without needing to shout or perform, she starts doing things differently, building things that work better, feel better, and serve people more honestly!

It’s what actually changes industries! Because let’s be honest, most of the online business space still rewards the same voices saying the same things in slightly different fonts. There’s a reason so many of us scroll past content thinking, “I’ve heard this all before.” It’s because we have.

But when women lead, really lead, not mimic what’s already out there, something shifts. The work gets more real. The offers get more powerful. The strategies get sharper, more ethical, more effective. And the results don’t just look good in a testimonial, they actually change people’s lives.

So if you’ve been holding back because you can’t see anyone doing it quite like you, that’s probably not a red flag. That’s your green light.

You were never meant to blend in :)

Why talk to strangers when you can speak directly to buyers?

Your content’s getting engagement.
Your Reels get shared.
Your DMs are friendly.

But where are the clients?

Here’s the disconnect:

You’re marketing to whoever’s watching

Instead of curating a space where your buyers binge your brain.

A podcast is 

✔ Your stage, no algorithm deciding who hears you
✔ Your process, shared in your own words
✔ Your funnel, listeners who already trust you by the time they enquire
✔ Your conversion engine, where the right person hears exactly what they needed

Social media’s noisy.

Your podcast is the quiet room where people actually listen.

Build your own room.

Make it easy for clients to walk in ready.

If that’s what you want, we should talk 👇

https://lnkd.in/ej5UBzVb

How are you easing into the new year?


Because lets face it, January can feel like a pressure cooker.

Everyone’s shouting about vision boards and goals and best year yet energy, but for many of us, it’s more about finding your footing again.

Especially if you’re someone who doesn’t take December off. Who juggled client work, family logistics, and last minute everything, and is now expected to bounce into January with a 6 or 7 figure plan and a new routine.

Either way, there’s no right way to begin again.

But I will say this, you don’t need to earn your momentum. You just need to know what matters, and let the rest fall away.

So tell me honestly how’s your January really feeling? Really?

If your content strategy still revolves around chasing views, likes, and “engagement,” I’m just going to say it, you’re marketing to the wrong version of your audience.

Meanwhile, the women who are ready to buy are scrolling right past. Not because they don’t need you, but because your message doesn’t meet them where they are.

Your dream client is looking for clarity, confidence, a way forward. She’s asking, “Who gets it? Who can actually help me?” And your content needs to answer that before she even clicks through.

That’s why I build platforms for women who are done playing small. Women who are brilliant at what they do, but sick of shouting into the void. Women who are ready to lead with precision. 

If that’s you, we should talk https://lnkd.in/ej5UBzVb

I’ve seen it happen more times than I can count, men with no track record, no audience, and no real world experience get handed authority simply because they know how to sound confident behind a microphone.

Meanwhile, some women, brilliant, seasoned, strategic women with undeniable result sare still being told to “find their voice,” as if they haven’t spent years refining it through client work, growth, and actual outcomes.

It’s insulting!

After launching over 900 podcasts, I can say with certainty that the most successful, high converting, revenue driving shows are led by women. 

Women with serious expertise. Women who’ve already proven their value, multiple times over, but are still underestimated because they don’t shout the loudest.

This has never been about ability. It’s about perception. And right now, the default narrative still hands the spotlight to whoever speaks first, not the one who’s actually worth listening to.

Women are being told to start small, niche down, or work on sounding more confident, even when their businesses, outcomes, and client results speak for themselves.

You need strategic production that amplifies your authority, a clear message that stops playing nice, and a launch that positions you as the expert you already are, not someone waiting to be discovered.

Your voice isn’t something to work up to. It’s already the asset.

taplio

The Battle

Neal Veglio

Lynsay Gould

Followers

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Performance ScoreNeal Veglio's LinkedIn Performance

Performance ScoreLynsay Gould's LinkedIn Performance

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taplio

The Battle

Neal Veglio

Lynsay Gould

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Neal Veglio's LinkedIn Performance

Performance ScoreLynsay Gould's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNeal Veglio's LinkedIn Performance