Ridarec Content and Media

Copywriter

Freelance Copywriter

Influencers.Club

Main goal: Generating leads and establishing the company brand through short-term projects and long-term & partnerships:

- Managing the LinkedIn accounts of the CEO and C-level executives, including copywriting, scheduling posts, and measuring metrics.
- Writing and managing 2 weekly newsletters, CENF by Nikola Sokolov, growing from 0 to 4600+ subscribers, and As a Creator from 1o,000+ to 27,000+ subscribers.
- Using company data on 200+ million creators and influencers to create market reports, managing the entire process from conception and ideation to launch, promotion and distribution.  This includes analyzing target audiences and market trends, copywriting, and collaborating with web and graphic designers.
- Launching products on Product Hunt with the goal of generating leads, and managing the entire process from conception and ideation to launch, promotion and distribution. 
- Writing SEO articles on relevant industry keywords, with 5 of them having first-page rank.

Brand Manager

Content Marketing Specialist

Backlinker.io

-Writing long-form blog articles on the topic of SEO services and SEO-related subjects with a target audience of B2B SaaS companies
-Regularly updating and optimizing blog articles
-Creating visuals using Canva
-Conducting keyword research, competitor research and content research with Ahrefs
-Conducting simple website SEO audits and backlink analysis
-Managing the Backlinker.io LinkedIn page
-Conducting prospect research and cold email outreach

Growth Marketing Specialist

Code Academy Macedonia - School of Computer Science

-Writing SEO articles for the company blog
-SEO keyword research
-Planning & executing e-mail marketing campaigns
-Managing the company social media accounts
-Conducting success story interviews with students and mentors of the academy 
-Copywriting
-Video editing with Adobe After Effects and Premiere

Content Writer/Community Manager

Digital Marketing Intern

BRKV

-Managing the company social media accounts
-Writing SEO articles for the company blog
-Market research
-Basic video editing using Adobe After Effects

Junior Marketing Manager

B2B copywriting by day, exploring magical worlds by night ✨ | Copywriter @ Ridarec | Cats, memes & anime 💥

Seems appropriate to share something about myself, right? 😁

Ok, here it goes.

In my (almost) 5 years of marketing experience, I've worked in many roles:
- content writer
- SEO specialist
- growth marketer
- brand manager

And in many industries:
- real estate
- digital marketing
- creator economy
- venture capital

But today, I stand before you as a B2B copywriter who builds authentic brands with attention-grabbing, lead-generating LinkedIn content, newsletters and website copy. 

While I've learned and grown a lot in all these roles, one thing that’s remained unchanged is my love for creative pursuits.  

You see, I believe creativity is not something you do – it’s who you are. 

There’s no logic or reason to it. Your entire being just longs to express itself in creative ways. 

And so, I express myself in any way I can:

- writing
- drawing
- painting
- crafting
- dancing
- knitting

etc. etc. etc. 

I don't constrict myself into a specific lane. As long as I'm learning and growing, I'm up for any creative endeavour!

So if you're a founder or brand who needs killer copy on the following topics: 

- Creativity
- Art of any kind
- Mindfulness
- Personal development 
- Self-awareness
- Psychology
- Astrology

And you're looking to increase your online presence, establish your brand, and generate leads through content, I'm here to help you achieve your goals.

I genuinely love connecting with cool people working on cool sh*t so feel free to reach out 💜

Neda Pop-Andonov ✨

I'll help you create content people actually care about 🤷‍♂️ | Head of Content at FINALLY Agency | Professional Yorkshire Tea drinker | Occasionally sarcastic

Stories. 

They are wonderful, aren't they? 

A great story jumps straight off the page and into your heart. It lives on long after the final chapter. 



These days, stories come in all shapes and sizes. 

Some last moments, others a lifetime. 

But no matter the duration, platform or reader, a great story will always triumph. 



So, what's the problem, then? 

Well, great stories are f**king hard to come by, and even harder to create. 

Every brand, business and individual has a story, but few know how to tell it.



That's where I come in. 



Some of the world's leading brands have trusted me to tell their story. Here's just a few of them.

📚 LG Electronics 
📚 Red Bull
📚 Seco Tools 
📚 Kingsbury  
📚 ITV 
📚 EA Sports 
📚 QV 



I'm ready to tell yours. 



I'll dig deep into who you REALLY are. 

The you when all the noise is drowned out, and the BS is swept away.

The you that will still be standing when everything else falls. 



That's the you I'll show the world. 




Your story can be great. You just need a great storyteller to tell it.


Chapter one starts now - follow me today.

Chris Haydon

A few days ago, I saw this image on the BBC website. It was accompanied by the following line: "Jodie Comer stars in drama about real-life killer, John Christie". 

I was like, "No idea who that is, but anything with Jodie Comer is a yes from me". So I clicked through and watched. 

The show is a three-part mini series from 2016, called "Rillington Place", and it scared the absolute living daylights out of me. 

For the last day or so, I've been trying to put my finger on exactly what scared me so much, and why it's been playing on my mind. 

Sure, the material in its own right is horrid, but the show's telling of such events is the furthest thing from gratuitous. And besides, it's not like we're not already pre-exposed to an avalanche of dramas, or podcasts, or whatever else about true crime, is it?

This morning, the penny dropped. The reason it got to me so much wasn't just because what happened was real. It's because it was so subtly told.  

As mentioned, this show aired in 2016, so it's now a decade old. In that time, we've become so accustomed to pretty much everything we consume being so direct and immediate, that this show's quiet, creeping, perceptive nature got seriously under my skin. 

I feel like the art of subtlety is, or should be, more powerful now than ever. 

When every brand and internet personality is screaming for your attention, having the confidence to reject that logic and ask people to think a little, read between the lines, or listen to what's not being said will, I think, create deeper and more impactful creative experiences.

P.S. If you haven't watched "Rillington Place", it's on BBC iPlayer, and it's a total blinder.

Helping brands and businesses be unforgettable | Brand and Creative Leader | Professional Yorkshire Tea drinker

In just over a week, the NBA arrives at The O2 London, and it looks set to play out in front of a crowd that has about as much energy as a funeral. 

The sheer volume of tickets still available for purchase this close to the event is insane, but what's more insane are the prices. The cheapest ticket available today is £241 (that's for a bad Level 4 nosebleed seat), but the average ticket price is significantly higher at approx £520.

The teams playing? Orlando Magic and Memphis Grizzlies. Two mid-table teams that lack significant star power and influence outside of the USA. 

The vast majority of casual basketball fans here in the UK won't know who 90% of the players are. 

I saw a video on Instagram earlier in which a fan figured out it would be CHEAPER to fly to Orlando, stay for 2 nights, and watch the Orlando Magic play at home, than it would be to purchase ONE Premium Seat for the London game at The O2. That is just madness. 

As someone who has attended several NBA games in both Europe and the US, I am astonished not only by the high prices of these tickets, but also by the fact that dynamic pricing hasn't kicked in the other way, and forced a substantial drop in prices to fill more seats. 

After all, isn't the dynamic pricing model based on demand? If so, it only seems to work in one direction...

Basketball is one of the most thrilling sports to watch live. Its speed and intensity don't let up for the entire game, plus the theatre of the half-time performances, cheerleaders, audience activations and more, make it feel as much like entertainment as it does live sport. 

Something American sports do better than any other sport is give audiences much more than just a game. The NFL, in particular, is the grandmaster of this, with game days being exactly that: days. They feel like goddamn festivals.

The NFL has also spent a significant amount of time and money building the profile of the game - and access to it - in the UK, and it has built a really strong fanbase because of it. 

The NBA, on the other hand, has not. For years, it's just relied on the likes of LeBron James, Stephen Curry, and Kevin Durant to generate casual interest among audiences outside the US, and now the likes of Luka Dončić and Victor Wembanyama.

But here's the kicker: none of those players play for the Orlando Magic or the Memphis Grizzlies. If they did, it might be a slightly different story.

It's unfortunate that what will almost certainly happen with the NBA London Game is that unsold seats will be given to influencers and minor celebrities, rather than The O2 / AXS / Ticketmaster accepting that the ticket prices are wildly out of touch, and making them much cheaper and more attractive to audiences. 

If the NBA wants to rival the NFL's market position in the UK, or merely give itself the chance to connect with newer prospective audiences across the pond, it needs to do much better than this, and do so quickly.

taplio

The Battle

Neda Pop-Andonov ✨

Chris Haydon

Followers

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Performance ScoreChris Haydon's LinkedIn Performance

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taplio

The Battle

Neda Pop-Andonov ✨

Chris Haydon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Haydon's LinkedIn Performance

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Performance ScoreChris Haydon's LinkedIn Performance