Ridarec Content and Media

Copywriter

Freelance Copywriter

Influencers.Club

Main goal: Generating leads and establishing the company brand through short-term projects and long-term & partnerships:

- Managing the LinkedIn accounts of the CEO and C-level executives, including copywriting, scheduling posts, and measuring metrics.
- Writing and managing 2 weekly newsletters, CENF by Nikola Sokolov, growing from 0 to 4600+ subscribers, and As a Creator from 1o,000+ to 27,000+ subscribers.
- Using company data on 200+ million creators and influencers to create market reports, managing the entire process from conception and ideation to launch, promotion and distribution.  This includes analyzing target audiences and market trends, copywriting, and collaborating with web and graphic designers.
- Launching products on Product Hunt with the goal of generating leads, and managing the entire process from conception and ideation to launch, promotion and distribution. 
- Writing SEO articles on relevant industry keywords, with 5 of them having first-page rank.

Brand Manager

Content Marketing Specialist

Backlinker.io

-Writing long-form blog articles on the topic of SEO services and SEO-related subjects with a target audience of B2B SaaS companies
-Regularly updating and optimizing blog articles
-Creating visuals using Canva
-Conducting keyword research, competitor research and content research with Ahrefs
-Conducting simple website SEO audits and backlink analysis
-Managing the Backlinker.io LinkedIn page
-Conducting prospect research and cold email outreach

Growth Marketing Specialist

Code Academy Macedonia - School of Computer Science

-Writing SEO articles for the company blog
-SEO keyword research
-Planning & executing e-mail marketing campaigns
-Managing the company social media accounts
-Conducting success story interviews with students and mentors of the academy 
-Copywriting
-Video editing with Adobe After Effects and Premiere

Content Writer/Community Manager

Digital Marketing Intern

BRKV

-Managing the company social media accounts
-Writing SEO articles for the company blog
-Market research
-Basic video editing using Adobe After Effects

Junior Marketing Manager

B2B copywriting by day, exploring magical worlds by night ✨ | Copywriter @ Ridarec | Cats, memes & anime 💥

Seems appropriate to share something about myself, right? 😁

Ok, here it goes.

In my (almost) 5 years of marketing experience, I've worked in many roles:
- content writer
- SEO specialist
- growth marketer
- brand manager

And in many industries:
- real estate
- digital marketing
- creator economy
- venture capital

But today, I stand before you as a B2B copywriter who builds authentic brands with attention-grabbing, lead-generating LinkedIn content, newsletters and website copy. 

While I've learned and grown a lot in all these roles, one thing that’s remained unchanged is my love for creative pursuits.  

You see, I believe creativity is not something you do – it’s who you are. 

There’s no logic or reason to it. Your entire being just longs to express itself in creative ways. 

And so, I express myself in any way I can:

- writing
- drawing
- painting
- crafting
- dancing
- knitting

etc. etc. etc. 

I don't constrict myself into a specific lane. As long as I'm learning and growing, I'm up for any creative endeavour!

So if you're a founder or brand who needs killer copy on the following topics: 

- Creativity
- Art of any kind
- Mindfulness
- Personal development 
- Self-awareness
- Psychology
- Astrology

And you're looking to increase your online presence, establish your brand, and generate leads through content, I'm here to help you achieve your goals.

I genuinely love connecting with cool people working on cool sh*t so feel free to reach out 💜

Neda Pop-Andonov ✨

FINALLY Agency

Head Of Content

Social Media Manager

Hyped Media Limited

Chief Operating Officer

HeyUGuys.co.uk

Freelance Writer

FILMORIA LIMITED

Freelance Editor

What Culture LTD

Freelance Staff Writer

Costa Coffee

Store Manager

I'll help you create content people actually care about 🤷‍♂️ | Head of Content at FINALLY Agency | Professional Yorkshire Tea drinker | Occasionally sarcastic

Stories. 

They are wonderful, aren't they? 

A great story jumps straight off the page and into your heart. It lives on long after the final chapter. 



These days, stories come in all shapes and sizes. 

Some last moments, others a lifetime. 

But no matter the duration, platform or reader, a great story will always triumph. 



So, what's the problem, then? 

Well, great stories are f**king hard to come by, and even harder to create. 

Every brand, business and individual has a story, but few know how to tell it.



That's where I come in. 



Some of the world's leading brands have trusted me to tell their story. Here's just a few of them.

📚 LG Air Solution 
📚 LG Displays 
📚 SECO Tools 
📚 Kingsbury  
📚 ITV 
📚 EA Sports 
📚 QV 



I'm ready to tell yours. 



I'll dig deep into who you REALLY are. 

The you when all the noise is drowned out, and the BS is swept away.

The you that will still be standing when everything else falls. 



That's the you I'll show the world. 




Your story can be great. You just need a great storyteller to tell it.


Chapter one starts now - follow me today.

Chris Haydon

I am in desperate need of a new phone. A full battery charge lasts maybeeee 3 hours, it loads slower than Flash from Zootopia, and I'm often deleting files to free up storage space. 

But despite it being frustrating, I'm pretty reluctant to change it. 

It costs me £10.50 a month, which considering we live in a world where it's ordinary for phone contracts to cost £60 per month (plus annual increases) for two years, is very cheap. 

If you think about it, a £60 per month phone plan would cost you £720 a year. Sure, you have a nice phone, but that's not an insignificant amount of money. 

Add that £60 per month phone contract to the UK's average monthly car payment of £280, the UK's average monthly subscription fees of £62, and the UK's average monthly spend on takeaway coffee of £56, and suddenly you see that it isn't just boring stuff like mortgages and taxes that are draining our money. 

Many people spend an average of £3,360 p/y to sit in daily traffic. 
Many people spend an average of £744 p/y to find nothing to watch. 
Many people spend an average of £672 p/y to take a break from work.

We all focus all our attention and aggression towards the costs we resent paying, but the simple reality is we can all be guilty of lifestyle inflation, too. 

Lifestyle inflation isn't always luxury handbags and all-inclusive holidays. It can be quiet, creeping costs that fly under the radar, and eat away at our income.

Looking through this lens, my need for a new phone shifts from "desperate" to "it would be ideal".

Helping brands and businesses be unforgettable | Brand and Creative Leader | Professional Yorkshire Tea drinker | Occasionally sarcastic

This has been me for the entire month of November. I actually cannot wait for Black Friday emails to stop, and for Mariah to start invading the airwaves.

This ad is nearly 30 years old, yet it's still firmly ingrained in my memory, thanks to its jingle. 

THINK! Road Safety spends considerable money on ads, messages, and campaigns every year, and I couldn't tell you a single one, except for two averagely drawn singing hedgehogs from 1998. 

We underestimate the role that sound and music play in marketing. We spend a considerable amount of time fretting over what something might look like, rather than what it might sound like, despite the fact that sound and music are scientifically proven to be extremely powerful links to memory and information retention. 

I'll be honest, I couldn't recall many of this ad's visual details before I rewatched it. I just remembered the two hedgehogs, the "King of the Road" jingle, and the closing message of "Stop, Look, Listen, Live". 

And that's exactly the point. What I could remember is ultimately what matters.

#brand

Your insurance provider has just sent you a renewal quote, and it's more expensive to stay with them than to switch to a different provider.

It's annoying, isn't it? And it happens all the time. Home insurance, life insurance, pet insurance, mobile phone plan, Sky TV subscription - whatever.

It always seems cheaper, or more attractive, to be considered a new customer than an existing one. And for existing customers, this bias sends steam out their ears, and ultimately, them out the door.

But here's the kicker: I bet your business is doing the exact same thing. You just haven't realised it.

New customer bias is everywhere. Sales and marketing are always hungry for new leads and new business. Hell, you've probably got KPIs for acquiring new customers.

Now, sure, your incentive to drive new customers might not be as divisive as insurance brokers, but the point still stands. Most companies certainly put more energy into new customer acquisition drives than into customer retention plans, which means existing customers are commonly underserved.

And when this happens, the first thing that gets its reputation kicked is your brand.

"I'm not going with them again because XYZ."
"Don't use [brand] - their service was terrible."
"I was with [brand], but it was easier to go elsewhere."

Customer retention is arguably your brand's most important asset.

Keeping existing customers engaged and motivated to stay with you and recommend you to others, will build significantly more equity in your brand than any shiny new opportunity can.

So, next time you get an insurance renewal quote through the door, think, "I wonder if how this letter's made me feel is how my current customers feel, too."

#brand #creative

If there's one thing I hope B2B brands finally realise in 2026, it's this... 

Rationale is rarely a sufficient motivator to prompt a person to act. 


The biggest difference between B2C and B2B branding (besides budget and creativity...) is the understanding that humans aren't rational creatures. 

Nine times out of ten, purchasing decisions are not made on logic alone. They are a combination of emotion and impulse, which is then justified by our own internal "logic". 

And that internal logic is often driven by emotion and impulse, too...

"Well, my oven is old and slow, and I don't want to clean it, and this Air Fryer has 25% off for Black Friday, sooooo that's a good enough justification to buy it". 


If you just presume that a customer is going to be interested in your product or service because it's simply logical that they would be, then you're going to have a hard time.

You need to understand that customers are people, and people are not only quite different from one another, but also tend to act more irrationally than rationally. 

#brand

taplio

The Battle

Neda Pop-Andonov ✨

Chris Haydon

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taplio

The Battle

Neda Pop-Andonov ✨

Chris Haydon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Haydon's LinkedIn Performance

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Performance ScoreChris Haydon's LinkedIn Performance