Maven Magpie Consulting 

We help businesses and organizations modernize growth through the optimization of their greatest asset: their team.

Founder

Biolumina

Group Account Supervisor

FCB Health

Non-personal promotional lead for a $10m biologic brand with multiple indications (includes website, media, brand planning and development); Core collaboration with Google to leverage their content marketing strategy for the HCP audience.

Account Supervisor (Digital)

Publicis LifeBrands Medicus

Led and executed integrated communication plans for one prescription to over-the-counter brand switch (Intranasal steroid) which included print and digital campaigns: sales aid and branded collaterals, national/customized pharmacy kit, conventions, websites and email development; Lead manager on a separate AOR digital business for all project streams: site updates, eDetails, micro-sites, ePocrates DocAlerts and promotional media campaigns; also included, overseeing platform migration.

Account Supervisor (Integrated)

Evoke Health

Managed and led pre-launch branded/unbranded planning and site launch implementation strategy for a new respiratory drug; conducted competitive monitoring with partner media agency to inform strategy and year-end planning. Additionally, managed and oversaw day-to-day tactical, on-going strategic business needs for assigned clients. Developed Point of View documents to present industry standards and recommendations for potential projects of client interest.

Senior Account Supervisor (Digital)

The Cadient Group

Oversaw day-to-day operations and strategic alignment of three key project streams for a physician-facing portal servicing over 100 products under brand portfolio. Managed development and launch of clients’ sales force training and promotion efforts, e-training programs that served as educational resources for physicians/nurses. Optimized end-to-end process for content uploads on the portal in strict accordance with Pfizer’s policies and guidelines involving multiple stakeholders.

Senior Account Manager (Digital)

Managed and collaborated with partner agencies for the re-launch of a global consumer and professional TV campaign. Responsible for creating business proposals, creative briefs, stakeholder questionnaires and contact reports. Collaborated with the project management team to facilitate internal project meetings and executions, monitor project finances and ensure client objectives are met for every deliverable

Senior Account Executive (Digital)

A third culture kid, an ex-advertising agency girl turned entrepreneur, a two time TEDx speaker, a podcast host, and a poet with relentless heart to elevate humanity with story, strategy and spirituality. 

Hello! I'm Neelam and welcome to my little nook here where I geek out on living, creating and elevating our lives with conscious, meaningful thoughts and inspired action. 

My work in the world is three fold:

Strategy Consulting
For the corporate executive with over 10 years of experience ready to explore consulting or setting up their business and for established entrepreneurs with $2mn-$10mn revenue ready to create something new or strategic oversight on an existing business model. 

Mentorship
For high performers, thinkers and creators who feel stuck, need oversight and want to uncover their own limitations. This is perfect for you if you want to step into sustainable momentum without anxiety, energy depletion, mental fog and confusion over the course of 6months or more. 

Speaking
Curated and custom-created training sessions, workshops and keynotes on conscious leadership, spirituality, mental health and personal development for both big and small organizations, private events, universities and educational institutions. 

If you're an individual, reach out here: https://www.neelamtewar.com/contact

If you're an organization, tell me more here: https://www.mavenmagpie.com/book-a-consult

I look forward to co-creating awesomeness with you!

Stay elevated:
Neelam

Neelam Tewar

taproot

As a marketing consultant through Taproot, I connect with nonprofit organizations and provide my services pro bono. 

Completed engagements with three nonprofit organizations:
o	Re-Branding strategy facilitation for a US organization whose mission is to advance breast care and enhance the patient experience. 
o    Brand strategy development and execution for an international organization whose mission for over 90 years is to fund and deliver effective programs for that address children’s unmet needs locally, nationally and internationally. 
o	Marketing Expert with a key focus on social media message development and marketing communications for special events for an international organization whose mission is to save lives from cervical cancer, one woman at a time, one day at a time.

Marketing Consultant, Strategy and Execution

As a Council Member, I consult on market research projects with clients over the phone or in person, through small group meetings or longer-term board or special advisory positions.

Three engagements completed (details confidential).

Council Member/Marketing Consultant

Indegene

•	Recognized by the Marketing 2.0 Conference with the Outstanding Leadership Award (2022)
•	Oversaw all AOR client interactions from strategy planning, concept creation, and messaging to execution of materials 
o	Recognized by clients as a reliable and dedicated extended member of their marketing team
o	Analyzed data to provide Omnichannel insights and recommendations for brand plan 
o	Broke the barrier between creative and account providing final input direction, ensuring creative success for the brand in the market 
•	Identified opportunities to organically grow the existing business
•	Lead development of new business pitches
•	As a member of the Leadership Team identified and implemented operational efficiencies 
o	Trained and mentored new project management team based at headquarters in Bangalore, India

Account Director

St. Joseph Church

As a Marketing Consultant, I have volunteered my expertise pro bono to ensure the successful execution of a marketing campaign to support the 62nd annual Festival for St Jospeh Church. 
o	Leading various activities including but not limited to press release creation, increasing community awareness, social media execution, and overall marketing guidance to support the event.

Volunteer/Marketing Consultant

Agilent Technologies

•	Global Commercial Lead on multiple pharmaceutical CDx-Rx partnerships.
•	Acted as the liaison/translator with Pharma Partners and internal cross-functional teams.
•	Led launches in the United States, Europe and Japan.
•	Led numerous early development programs
•	Presented the CDx commercial capabilities on multiple new business pitches.

Global Marketing Manager, Companion Diagnostics (CDx)

Takeda Oncology

SPM on global launch of NINLARO® the first oral proteasome inhibitor for the treatment of multiple myeloma
•	Managed the development and execution of the non-branded campaign evolution and sales training materials.
•	Contributed to the development of the promotional launch campaign – positioning, messaging, and design.

Senior Product Manager, Global Marketing (Consultant)

Bristol-Myers Squibb

US Account Lead on SPRYCEL® a product for the treatment of chronic myeloid leukemia (CML)
•	Received a Recognition Award from the brand team for the work to support the 2014 POA (sales meeting)
•	Oversaw day to day activities of the Project Manager

Senior Account Executive, BMStudio (Consultant)

Harrison and Star

US Account Lead on ZELBORAF®, a Genentech breakthrough therapy for the treatment of metastatic melanoma that was approved with a FDA approved CDx test
•	Contributed to the strategic evolution of brand with focus on new competitive entrants 
•	Drove the identification and implementation of initiatives to support the success of the brand

Led, supported and inspired the cross functional agency team, including three direct reports

SVP, Group Account Supervisor

Sudler & Hennessey

Global Account Lead on REVLIMID®, ISTODAX®, and POMALYST®, three Celgene hematology brands
•	Served as trusted advisor to clients by driving conceptualization and execution of strategic re-branding and launch initiatives
•	Managed project financials, including development of each product’s scope of work and quarterly forecasting

Led, supported and inspired the cross functional agency team and supervised one direct report.

VP, Account Group Supervisor

Myriad Genetics

Marketing representative on cross-functional Oncology segment teams, representing all eight of the company’s molecular diagnostic products yielding nearly $170 million in sales
•	Responsible for the identification and development of marketing programs including the formation of the strategic plan and budget as well as planning, monitoring and execution of applicable marketing tactics
•	Managed the development of segment positioning through market research and market analysis

Segment Manager, Oncology

Transformational leader with 20+ years of experience driving growth, product launches, and brand success across all sectors of the healthcare industry. Proven track record of delivering results, building high-performing teams, and driving profitability through innovative strategies, data-driven insights, and cross-functional leadership.

INDUSTRY EXPERIENCE: Digital, Nonprofit, Advertising, and Healthcare: Diagnostics, Pharma, Biotech, Medical Devices

FUNCTIONAL EXPERIENCE: Digital Strategy/Execution, Consulting, Global Marketing and Commercialization, Business Analytics/Competitive Intelligence, Business Development/Sales, Account/Project Management, and Finance/Forecasting

GLOBAL EXPERIENCE: North America, Central America/Caribbean, South America, EMEA and APAC 

KEW AWARDS: Who’s Who in America Listee (2024), Influencer Award (2023), Outstanding Leadership Award (2022), speaker on a panel discussing email marketing at the Marketing 2.0 Conference, two Rx Club Awards of Excellence for OTREXUP and CAMBIA campaigns (2021), Individual Marketer Finalist (1 of 5) for the MM&M Awards (2018), and an Integrated Campaign Award for PD-L1 IHC 22C3 pharmDx (the CDx test for KEYTRUDA) from the Rx Club (2018).

taplio

The Battle

Neelam Tewar

Angelina Webb, MBA

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