Céos Data Marketing

Complexity Made Simple.

Data Marketing to understand your audience better than ever.
➜ Turn customer data into insights that personalize your marketing and drive stronger engagement.

1. Data Visualization 
➜ Transform complex data into compelling and actionable visuals that everyone can understand, leading to faster decision-making. 

2. Data Tracking & Data Analysis
➜ Uncover hidden insights to make smarter decisions that directly benefit your customers.

3. Data Workflows 
➜ Streamline your data processes, automate repetitive tasks and free up your team's productivity to focus on high-impact work that delivers results for your customers.

4. Marketing Strategies 
➜ Develop data-driven marketing strategies that resonate with your target audience and deliver measurable results.

5. Growth Marketing & Growth Hacking
➜ Use data to identify opportunities, optimize campaigns, and acquire new customers more effectively, accelerating your business growth.

Ex #HSBC #StandardandPoors #Cartier

Trusted by leading B2B companies:

✅ SMEs & ISEs ➜ EthiFinance | Moustache AI | ADP Group | TheTribe | Liligo | MSIT | Nuubb | Olihost 
✅ Startup, Scale Up & Consulting ➜ Animeo | Expatriacion | I&S | Iter Advisors | Lazare | Skreen Lab | WePrecious | Winsights | C-Women | MySquad
And more ...

Book your session today @app.lemcal.com/@florian-negre/15min-deepdive

#headofmarketing #parttime #datamarketing
#marketing #B2B #inbound #outbound #content
#demand #lead #generation #automation #workflow #datavisualization #growth #gotomarket #strategy #looker #google #linkedin #GA4 #tagmanager #lemlistcertifiedexpert #SEM #SEA #SMO

Founder & Consultant - Head of Marketing Part-time | Data Marketing Analyst

EthiFinance

Digital marketing, Data Collection & Analysis, Lead Generation and Social Media Monitoring (SMO).

Consultant • Head of Marketing Part-time

Quantik Studio

We are a data innovation studio, converting ideas into assets with data and helping teams improve process and results 📈

Head of Data Marketing & CoFounder

Interaction et Stratégie

Our actions:
• Unique Value Proposition (UVP).
• Lead Segmentation.
• Automated Lead Generation System.
• Marketing as a Service.
• Data Reporting.

Consultant • Head of Marketing part-time

weprecious

The favourite destination for selling and buying preloved luxury jewellery.

NuuBB | El Cloud Seguro

Our actions:
• Go.to.market Action Plan.
• Unique Value Proposition (UVP).
• Unique Selling Proposition (USP).
• Automated Lead Generation System.
• Marketing as a Service.
• Data Reporting.

theTribe

Our actions:
• Automated Lead Generation System.
• Leads Segmentation.
• Automated Lead Generation System.
• Marketing as a Service.

Skreen Lab

Our actions:
• Unique Value Proposition (UVP).
• Lead Segmentation.
• Automated Lead Generation System.
• Marketing as a Service.

SkreenLab is a consulting company offering Digital Growth Solutions & Part-time Chief Digital Officer (CDO) Services.

Animeo.io

Our actions:
• Go.to.market Action Plan.
• Unique Value Proposition (UVP).
• Automated Lead Generation System.
• Marketing as a Service.

Animeo is a platform providing pet owners with online appointment booking services and an online health record.

ADP Group

Our actions:
• Automated Lead Generation System.
• Marketing as a Service.

ADP Group specializes in the development of inspired, innovative and personalized workspaces.

Complexity Made Simple.

Data Marketing to understand your audience better than ever.
➜ Turn customer data into insights that personalize your marketing and drive stronger engagement.

1. Data Visualization 
➜ Transform complex data into compelling and actionable visuals for faster decision-making. 
✓ Data analytics | Business intelligence | Looker Studio | Adobe | Tableau | Power BI | Spreadsheets | SQL 
✓ Definition | Modelization | Structuration | Reporting

2. Data Tracking & Data Analysis
➜ Uncover hidden insights to make smarter decisions that directly benefit your customers.
✓ Market & customer insights | Competitive intelligence | Google Marketing Platform
✓ Web analytics tools | GA4 | Google Tag Manager (GTM) | Adobe Analytics | Similarweb 

3. Data Workflows 
➜ Streamline your data processes and automate repetitive tasks to focus on high-impact work.
✓ Workflow mapping | Workflow implementation | Sequences & scenarios
✓ Marketing automation | Multi channel outreach | Growth hacking

4. Marketing Strategies 
➜ Develop data-driven strategies that resonate with your target audience for measurable results.
✓ Assessment | Go-to-market action plan | Demand generation | Acquisition | Segmentation 
✓ CEO Advisory | Executive Committee Advisory | Operational reinforcement | Team leadership, structuring & training

5. Growth Marketing & Growth Hacking
➜ Identify opportunities, optimize campaigns, and acquire new customers to accelerate your growth.
✓ Inbound : Brand building | Marketing content | Search Engine Advertising (SEA) | Google & LKDN Ads | Landing pages
✓ Outbound : Search Engine Marketing (SEM) | Search Media Optimization (SMO) | Lead generation

• 12+ years of experience in EMEA & LATAM.
• Fluent in French, English & Spanish.
• Ex #StandardandPoors #HSBC #Cartier

Trusted by leading B2B companies :

✅ SMEs & Mid-sized ➜ EthiFinance | ADP Group | TheTribe | Liligo | MSIT | Nuubb | Olihost 
✅ Startups, Scale-ups & Consulting Cies ➜ Animeo | Moustache AI | Expatriacion | I&S | Iter Advisors | Lazare | Skreen Lab | WePrecious | Winsights | C-Women | MySquad
And more ...

Book your session today @app.lemcal.com/@florian-negre/15min-deepdive

#headofmarketing #parttime #datamarketing #marketing #B2B #inbound #outbound #content #demand #lead #generation #automation #workflow #datavisualization #growth #gotomarket #strategy #looker #google #linkedin #GA4 #tagmanager #lemlistcertifiedexpert #SEM #SEA #SMO

Florian Nègre

Greenfield deployment of a new data platform on Snowflake.

Development of:
  - Event driven data pipelines using task graphs
  - RBAC model
  - CICD with GitHub actions 
  - Monitoring and alerting

Data enginner

Data trainer

Teacher

John Lewis & Partners

Development of an MLOps platform centered around GCP's Vertex AI. The concept was to abstract away project creation, infra provisioning and ML/AI models deployment and RBAC implementation through a set of CICD pipelines and a configuration file.
The goal of the project was to enable data scientists to quickly and reliably self serve in infra while adhering to best practices.

Tech stack: Vertex AI, GCP, Python, GitLab-CI, Terraform, Jinja templating, Docker

MLops Platform Engineer

Deployment and management of multiple data pipelines that served both reporting and data science apps.

Mentoring of junior team members from various backgrounds.

Tech stack: Python, Docker, DBT, Snowflake, GCP, GitLab, GitLab-CI, Composer (Airflow)

Acting as tech lead and point of contact for other teams

Data Engineer

ABN AMRO Bank N.V.

Senior Data Engineer

EPAM Systems

With EPAM, I'm working on a contract at Liberty Global (a former employer of mine). The main project is to use machine learning techniques to detect outages in LG's network and find the root cause as quickly as possible.

Senior Data Scientist

LaSalle Investment Management

At JLL, I worked in a team of 5 Looker developers to build models and dashboards. I worked in close contact with the Product team to gather and refine the requirements and further refine them. I was also involved in data warehousing discussions as these had a direct impact on our BI workflow.

Looker consultant

Randstad

At Randstad, I worked on a project to create a Recommender Engine for recruiters to find the suitable candidate. In this project, because of the size of the project, I used PySpark extensively for data cleaning, feature engineering and machine learning model training.  I also used NLP techniques such as TF-IDF and Transformers based embeddings to extract and mathematically encode information that is in the candidates’ CVs. 
Technologies: Python, Tensorflow, Pytorch,  SageMaker, PySpark, Airflow, XGBoost, Learning To Rank algorithms, S3, Jira, Apache Tika, Transformers (BERT). AWS.

Freelance Data Scientist

SilkTech Biopharmaceuticals

I worked on a short, 5-day assignment for SilkTech using their clinical trial data. The main goal was to see if we could use machine learning to predict outcomes of future clinical trials.

Tripaneer

Since Nov 2019, I am the only "data guy" at Tripaneer. My current projects focus a lot on supporting the Marketing team and Product teams on subjects such as:
  - Customer journey mapping
  - Soft conversions definition
  - Data driven marketing attribution (Shapley Value, Markov Chains)

The team at Tripaneer consisted of me and my manager. This made our work very diverse as we supported all departments with their data needs. Main achievements during this period included:
  - Develop a solid ETL process to support analytics needs
  - Successfully implemented a recommender engine leading to +10% in conversions 
  - Improved the ranking leading to +56% in revenue in some cases
  - Thorough analysis of our SEO performance
  - Developed dashboards in Looker that are used daily by Category Managers, Product and Marketing to steer their projects
  - Train business users on our BI platform and on how to use SQL.
  - Helped apply stratified sampling to our internal A/B testing tool

Data Analyst

Throughout my career, I have grown to become a well rounded "data guy" able to work on all stages on all projects from data modelling to data engineering, to reporting and data science. At Tripaneer I contribute to multiple high impact projects across all departments. Such projects include working on the very first recommender engine, data driven marketing attribution and defining an approach for supply management. I also trained our business users on our BI tool (Looker) allowing me to focus on more complex and challenging tasks.

Tools used include: Redshift, MySQL, Python (& usual DS libraries such as Pandas and NumPy), Jupyter and (obviously) Git.

taplio

The Battle

Florian Nègre

Adam Alloul

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