Moonscale Creative

A Done-For-You content agency focused on content strategy/ghostwriting/thought leadership for tech/Saas founders, executives, and organizations.

Founder/CEO

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com.

Member

5WPR

I provide ghostwriting support for one of the most prestigious PR firms in the United States: the award-winning 5WPR.

Copywriter/Ghostwriter

Freelance (Self-Employed)

As a highly experienced freelance content writer/copywriter with 8+ years of expertise, I’m proud to say I’ve successfully helped more than 700 clients with my skills. With a strong background in SEO content writing, I honed my skills to create a wide range of content such as blog articles, E-books, website copy, landing pages, emails, sales letters, VSLs, newsletters, case studies, whitepapers, and even actual books for CEOs, founders, and organizations of all types. During my time as a freelancer, I've generated tens of millions of dollars across industries.

I’ve collaborated with several high-profile marketing agencies, and my ghostwriting work has been featured in prestigious publications such as Forbes and Entrepreneur. My writing expertise extends to a diverse range of industries, including SaaS, B2B, Web3 startups, NFT projects, real estate agencies, wellness coaches, business consultants, E-commerce/DTC startups, staffing/recruiting firms, Edtech organizations, IT companies, marketing agencies, and more.

Throughout my journey, I’ve created and contributed content/copy to four Fortune 100 organizations and seven companies worth over $1 billion. As a creative and strategic content writer/strategist, I am passionate about developing compelling brand messaging and devising effective content strategies that drive business growth. Top-Rated Plus (Top 3%) of all Upwork freelancers. 

Whether you are looking for a long-term partner or a one-off project, I am always interested in exploring exciting opportunities to create engaging content, craft impactful campaigns, and tell captivating stories. Feel free to contact me through my website at www.neilmathewcopywriter.com or DM me.

Freelance Content Writer/Copywriter

Softway

During this time, I helped craft a messaging/positioning strategy for a major Fortune 100 company and its recruitment efforts. This contract also required conducting market research and interviewing 40+ SMEs worldwide within their organization.

Copywriter/Brand Strategist

SKALE Labs

I helped create both blog and promotional content for SKALE Labs, an EVM-compatible blockchain scalability platform. My content was instrumental in shifting the messaging/positioning strategy of the company, and eventually helping to significantly increase its market capitalization (during a downturn in crypto/Web3 markets).

My content remains some of the most read on its website/socials to this day.

Content Writer/Copywriter

For this contract, I worked on a website refresh for a Fortune 100 company. This process involved interviewing executives and SMEs to determine the right copy/content for the refresh.

Because I paid attention and asked the right questions, my copy only required one revision instead of the standard three rounds.

Search Engine Optimization Copywriter

Graphite

I had the pleasure of working with Graphite, one of the biggest names in SEO with clients like Mastercard, Medium, and Robinhood.

SEO Content Writer/Copywriter

Oxygen Exp

For several months, I worked with Oxygen on creating video scripts/presentations for internal use at one of the largest technology companies in the world.

Video Script Copywriter

OO & CO

I helped devise social media marketing content for several technology/Web3 companies during my time in this role.

Social Media Strategist/Marketer

Copywriter/Ghostwriter/ Content Strategist ✍🏾 . I help companies and entrepreneurs scale with content/strategy that builds trust, educates their audience, converts more visitors, and increases leads/sales.

I'm Neil Mathew, an expert copywriter/ghostwriter with almost a decade of content writing/marketing experience and copywriting experience. I’ve worked with over 700 clients. Some major past clients include Microsoft, Intel, Dell, Flatiron School, ZenLedger, OpenSea, Intel, Sprout Social, Johnson Controls, Epidemic Sounds, 5WPR, ExxonMobil, and more. I'm now the founder and CEO of a ghostwriting/content marketing agency named Moonscale Creative. 

I've worked with some of the country's most well-known SEO/marketing agencies like Graphite, Softway, Overdrive Interactive, and CMD Agency. I've also worked with 5 Fortune 100 companies regarding content/copy/branding and with 8 unicorns (companies valued at over $1 billion). 

I've created innovative and engaging landing pages, emails, and website/ad copy for IT companies, fintech companies, real estate organizations, SaaS startups, B2B firms, recruiting/staffing agencies, healthcare companies, law firms, music technology companies, executive coaches, Ecommerce products, home service startups, business consultants, medical organizations, nonprofits, oil/energy companies, financial service companies, DTC startups, Ecommerce organizations, marketing agencies, Web3 startups, NFT projects, and more.  

My clients range from bootstrapped startups to major corporations. I've also created social media content for various clients, as well (Linkedin/Twitter ghostwriting). 1 million+ Medium views. Top 1% freelancer on Upwork (Expert-Vetted status). 

I've helped CEOs and other entrepreneurs land in Forbes, Entrepreneur, and other similar publications. I've also ghostwritten Ebooks, lead magnets, newsletters, case studies, whitepapers, video sales letters, explainer videos, and more. Currently, I also offer Linkedin ghostwriting services for CEOs, founders, and executives in various industries. 

I'm usually interested if there's an opportunity to tell an interesting story, refine brand messaging, devise/implement a content strategy, improve SEO, get leeway to be as creative as possible, or create compelling content in general. Available for either long-term partnerships or one-off projects. 

Always open to connecting and having a conversation! You can find some of my past work here: www.neilmathewcopywriter.com

Neil Mathew

I can’t imagine being the parents…

Also highly recommend Karen Hao’s book “The Empire of AI,” a book a lot of the AI “influencers” on here would never recommend or reference.

Senior Copywriter / Ghostwriter / Content & Brand Strategist | Trusted by Fortune 100s, Startups & Founders

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I told some friends when he was polling under 10% that Mamdani would win. 

(Should’ve put some money behind it 😂) 

The best mayoral campaign run in modern history. The social media team will be studied - and copied - for years, possibly decades. A generational candidate in terms of likeability and charisma.

They had their Islamophobic terrorist jokes. Billionaires spent money to try and get Cuomo in office. They tried to make (this isn’t a joke) him calling someone his “auntie” a scandal. 

That’s how little they had on him. 

I don’t live in NYC anymore, but I lived there for over a decade. 

I went up in 2004, and it was close enough to 9/11 for me to deal with “terrorist” and “Bin Laden” comments. I’m not Muslim, or from the Middle East, but ignorance doesn’t exactly factor in nuance. 

I dealt with sh*t that feels so insane looking back, that I imagine people on this platform would think I’m lying. Some real hateful stuff, to be honest. 

None of it deterred me from enjoying my time in one of the most incredible cities in the world. Lifelong friendships made, I loved, I lost, I hustled, and I truly came into my own. 

20 years later, to see a Muslim mayor elected into office makes me a bit emotional. The fact that Dick Cheney died on the same day is just God doing a “chef’s kiss” on top of it (Save your “Be civil, Neil” comments - the man was a f*cking war criminal.) 

34 years old. He started out polling at less than 1%. 

In his own words: “𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝘄𝗶𝗹𝗹 𝗿𝗲𝗺𝗮𝗶𝗻 𝗮 𝗰𝗶𝘁𝘆 𝗼𝗳 𝗶𝗺𝗺𝗶𝗴𝗿𝗮𝗻𝘁𝘀, 𝗮 𝗰𝗶𝘁𝘆 𝗯𝘂𝗶𝗹𝘁 𝗯𝘆 𝗶𝗺𝗺𝗶𝗴𝗿𝗮𝗻𝘁𝘀, 𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗶𝗺𝗺𝗶𝗴𝗿𝗮𝗻𝘁𝘀...

𝗔𝗻𝗱 𝗮𝘀 𝗼𝗳 𝘁𝗼𝗻𝗶𝗴𝗵𝘁, 𝗹𝗲𝗱 𝗯𝘆 𝗮𝗻 𝗶𝗺𝗺𝗶𝗴𝗿𝗮𝗻𝘁.”

Pretty unhinged post from an a16z General Partner going viral…

I really don’t understand how people can’t see the importance of social/emotional intelligence in 2025. 

She has “Catholic” in her bio and literally states: “I don’t care about the ‘social emotional growth’ of my sons because I know what values were instilling in them.”

"Write me a 30,000 word non-fiction book for $10."

LinkedIn feed cleanse.

Father and daughter create something that’s pretty f*cking cool:

I wish this were a Black Mirror episode.
It’s not. It’s real life.

Shay Mitchell has just launched Rini, a skincare and play brand aimed at children as young as three.

Hydrogel masks. After-sun repair. Vitamin serums for preschoolers.
All marketed as “confidence,” “creativity,” and “self-care.”

But children don’t need skincare routines.
They need messy play, and adults who protect them from beauty marketing that tells them their skin needs “fixing” - and those that do have problems with their skin barrier need seen by a doctor.

The beauty industry has already captured teens and tweens.
Now it’s creeping into childhood, normalising beauty consumerism before kids even start school.

This isn’t skincare.
It’s social conditioning.
Let kids be kids.

Sorry but this is too cool and everyone on LinkedIn needs to see and appreciate it 🔥

More people should understand that “rebranding” doesn’t have to be about a company or organization…

I’ve seen drug addicts “rebrand” themselves into successful entrepreneurs. 

“You can just do things.” h/t Jay Yang 

Shout out to this guy’s dad’s uncle:

The San Francisco / Silicon Valley side of X is so fascinating to me because they often generate these ideas for socialization that, to me, sound like the worst possible thing in the f*cking world. 

Here’s a recent example:

graphical user interface, text, application

If you run a DTC/Ecommerce brand, it’s worth noting this tweet has 177k+ likes: 

#dtc #ecommerce #marketingstrategy

Tried to explain to her that being a "fractional boyfriend" actually helps us hit our emotional/romance KPIs after our weekly standup (coffee date), and now I'm single.

Linkedin has failed me once again.

I just want to give a special shout out to this woman 💯💯💯

Yikes 😬😬😬

Pretty insane for Campbell’s to have this leak

Incredibly embarrassing. 

#ai #socialmedia

Message! 🗣️🗣️🗣️

“By outsourcing your writing you are outsourcing your thinking.” 

#copywriting #ghostwriting

I saw the trailer for the Michael Jackson biopic and thought, “Huh, I don’t know this actor. They’re taking a risk here.” 

Just found out it’s his nephew 🤯🤯🤯

ICAgile

Marketing Specialist

Self-employed

- Write brand-focused copy for a variety of digital assets, including advertisements, websites, blog articles, emails, social media, ghostwritten materials, and more. 
- Provide creative content strategy ideas curated to the client’s niche.
- Research, strategize, and write within the consideration of a client’s industry, target audience, brand identity, and project goals.
- Execute client feedback and apply to future collaborative work. 
- Utilize basic SEO practices to help clients stand out on Google.

Freelance Copywriter, Content Writer, & Ghostwriter

SEE MY CLIENTS IN: Bloomberg, GOBankingRates, GoDaddy, Yahoo!, SCORE, and more.

- Secured ghostwritten quotes and interviews in top-tier publications for a roster of high-end clients.
- Maintained relationships with high-profile journalists.
- Developed a deep understanding of each client and adapt writing style to the tone of each brand. 
- Researched business, marketing, and general interest topics to stay current with the latest industry news and trends.

Public Relations Writer

RozeFit

- Strategy: Collaborated with client to develop a deep understanding of the company's brand identity, values, target audience, and mission.
- Identity: Partnered with client to build an identifiable personal training brand website and business listing. 
- Authority: Developed a strategy for client to obtain press to build customer trust.
- Achievement: The client noted a 150% increase in clientele in one year and positive client feedback regarding tailored information offered on the brand website.

Freelance Brand Consultant

Undock

- Led all copy and content creation for the Undock website, blog, and social media profiles.
- Drafted and published changes to advertising copy through WordPress.
- Developed a marketing plan from scratch for an early-stage tech startup with a focus on growth.
- Collaborated with all four employees of Undock to map company goals, mission, and brand identity.
- Managed all client communications regarding IT services, accounting, marketing, and customer service.
- Monitored and tracked open-ticket system for all pending IT items and served as liaison between clients and in-house IT team.
- Planned internal events and advisor board meetings. 
- Compiled, analyzed, and recorded all billing and receiving in the accounting platform.

Marketing Coordinator

SmartFlyer

- Secured this position with recognition of my previous role.
- Conducted interviews, research, and site visits in order to produce relevant copy for SmartFlyer's blog, newsletter, social media, and website. 
- Drafted and published changes to advertising copy through WordPress.
- Managed editorial calendar and social media posting for SmartFlyer’s Instagram and Facebook with a combined audience of 50k+.
- Played a key role in the planning of SmartFlyer’s internal events, including the company's first annual CORE conference.
- Worked closely with SmartFlyer’s partners to highlight current promotions.
- Drafted meeting notes from all sales meetings to be distributed to SmartFlyer travel agents.

Partnerships & Brand Marketing Coordinator

- Reconciled over one million dollars of commission in SmartFlyer’s 2016 accounting records.
- Provided key support to the accounting department including facilitating payment and auditing financial reports.
- Handled communications with vendors and partners regarding unpaid invoices.

Commission Coordinator

Treviso by Mallozzis

- Assisted event sales manager in executing key responsibilities, including contract creation, sales, and on-site event design.
- Managed all initial client communication and banquet inquiries via email and phone.
- Directed venue tours for potential clients.
- Served as the first point of contact within the facility.

Event Sales Assistant

The City of Albany

- Produced content for the Albany Special Events Blog, highlighting Alive at Five artists.
- Developed copy for Albany Special Events advertising materials.
- Assisted in on-site event coordination and VIP area management. 
- Served as liaison with vendors and musicians.

Events & Communications Intern

The College of Saint Rose

Secretary of Public Relations & Advertising Club

International Orientation Leader

Saratoga Farmers Market

- Created content for the Saratoga Farmers Market social media platforms.
-  Developed copy for the Saratoga Farmers Market email newsletter, highlighting vendors and musicians.
-  Assisted in on-site event coordination.

Communications Intern

Hi, I'm Emily. My enthusiasm for communications stems from my passion for entrepreneurship. In today's digital economy, brand marketing separates businesses from their competition and solidifies their distinct position in the market. As a brand-focused marketing specialist, I utilize my eclectic industry background to bring innovative ideas to the table that support the bottom line.

My career mission is to infuse the communications industry with the soft skill I believe to be the most powerful in the world: empathy. I take a special interest in writing and brand-focused projects because I enjoy stepping into the shoes of my target audience to craft curated product messaging that resonates, leading to a purchase that makes their lives easier. Relentless empathy is my M.O. and the root of marketing success.

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Neil Mathew

Emily May

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The Battle

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Emily May

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Neil Mathew's LinkedIn Performance

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