Moonscale Creative

A Done-For-You content agency focused on content strategy/ghostwriting/thought leadership for tech/Saas founders, executives, and organizations.

Founder/CEO

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com.

Member

5WPR

I provide ghostwriting support for one of the most prestigious PR firms in the United States: the award-winning 5WPR.

Copywriter/Ghostwriter

Freelance (Self-Employed)

As a highly experienced freelance content writer/copywriter with 8+ years of expertise, I’m proud to say I’ve successfully helped more than 700 clients with my skills. With a strong background in SEO content writing, I honed my skills to create a wide range of content such as blog articles, E-books, website copy, landing pages, emails, sales letters, VSLs, newsletters, case studies, whitepapers, and even actual books for CEOs, founders, and organizations of all types. During my time as a freelancer, I've generated tens of millions of dollars across industries.

I’ve collaborated with several high-profile marketing agencies, and my ghostwriting work has been featured in prestigious publications such as Forbes and Entrepreneur. My writing expertise extends to a diverse range of industries, including SaaS, B2B, Web3 startups, NFT projects, real estate agencies, wellness coaches, business consultants, E-commerce/DTC startups, staffing/recruiting firms, Edtech organizations, IT companies, marketing agencies, and more.

Throughout my journey, I’ve created and contributed content/copy to four Fortune 100 organizations and seven companies worth over $1 billion. As a creative and strategic content writer/strategist, I am passionate about developing compelling brand messaging and devising effective content strategies that drive business growth. Top-Rated Plus (Top 3%) of all Upwork freelancers. 

Whether you are looking for a long-term partner or a one-off project, I am always interested in exploring exciting opportunities to create engaging content, craft impactful campaigns, and tell captivating stories. Feel free to contact me through my website at www.neilmathewcopywriter.com or DM me.

Freelance Content Writer/Copywriter

Softway

During this time, I helped craft a messaging/positioning strategy for a major Fortune 100 company and its recruitment efforts. This contract also required conducting market research and interviewing 40+ SMEs worldwide within their organization.

Copywriter/Brand Strategist

SKALE Labs

I helped create both blog and promotional content for SKALE Labs, an EVM-compatible blockchain scalability platform. My content was instrumental in shifting the messaging/positioning strategy of the company, and eventually helping to significantly increase its market capitalization (during a downturn in crypto/Web3 markets).

My content remains some of the most read on its website/socials to this day.

Content Writer/Copywriter

For this contract, I worked on a website refresh for a Fortune 100 company. This process involved interviewing executives and SMEs to determine the right copy/content for the refresh.

Because I paid attention and asked the right questions, my copy only required one revision instead of the standard three rounds.

Search Engine Optimization Copywriter

Graphite

I had the pleasure of working with Graphite, one of the biggest names in SEO with clients like Mastercard, Medium, and Robinhood.

SEO Content Writer/Copywriter

Oxygen Exp

For several months, I worked with Oxygen on creating video scripts/presentations for internal use at one of the largest technology companies in the world.

Video Script Copywriter

OO & CO

I helped devise social media marketing content for several technology/Web3 companies during my time in this role.

Social Media Strategist/Marketer

Copywriter/Ghostwriter/ Content Strategist ✍🏾 . I help companies and entrepreneurs scale with content/strategy that builds trust, educates their audience, converts more visitors, and increases leads/sales.

I'm Neil Mathew, an expert copywriter/ghostwriter with almost a decade of content writing/marketing experience and copywriting experience. I’ve worked with over 700 clients. Some major past clients include Microsoft, Intel, Dell, Flatiron School, ZenLedger, OpenSea, Intel, Sprout Social, Johnson Controls, Epidemic Sounds, 5WPR, ExxonMobil, and more. I'm now the founder and CEO of a ghostwriting/content marketing agency named Moonscale Creative. 

I've worked with some of the country's most well-known SEO/marketing agencies like Graphite, Softway, Overdrive Interactive, and CMD Agency. I've also worked with 5 Fortune 100 companies regarding content/copy/branding and with 8 unicorns (companies valued at over $1 billion). 

I've created innovative and engaging landing pages, emails, and website/ad copy for IT companies, fintech companies, real estate organizations, SaaS startups, B2B firms, recruiting/staffing agencies, healthcare companies, law firms, music technology companies, executive coaches, Ecommerce products, home service startups, business consultants, medical organizations, nonprofits, oil/energy companies, financial service companies, DTC startups, Ecommerce organizations, marketing agencies, Web3 startups, NFT projects, and more.  

My clients range from bootstrapped startups to major corporations. I've also created social media content for various clients, as well (Linkedin/Twitter ghostwriting). 1 million+ Medium views. Top 1% freelancer on Upwork (Expert-Vetted status). 

I've helped CEOs and other entrepreneurs land in Forbes, Entrepreneur, and other similar publications. I've also ghostwritten Ebooks, lead magnets, newsletters, case studies, whitepapers, video sales letters, explainer videos, and more. Currently, I also offer Linkedin ghostwriting services for CEOs, founders, and executives in various industries. 

I'm usually interested if there's an opportunity to tell an interesting story, refine brand messaging, devise/implement a content strategy, improve SEO, get leeway to be as creative as possible, or create compelling content in general. Available for either long-term partnerships or one-off projects. 

Always open to connecting and having a conversation! You can find some of my past work here: www.neilmathewcopywriter.com

Neil Mathew

😂😂😂

Shout out to Justin Bieber (he’s completely right about this by the way)

Senior Copywriter / Ghostwriter / Content & Brand Strategist | Trusted by Fortune 100s, Startups & Founders

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Pretty unhinged post from an a16z General Partner going viral…

I really don’t understand how people can’t see the importance of social/emotional intelligence in 2025. 

She has “Catholic” in her bio and literally states: “I don’t care about the ‘social emotional growth’ of my sons because I know what values were instilling in them.”

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LinkedIn feed cleanse.

Father and daughter create something that’s pretty f*cking cool:

I wish this were a Black Mirror episode.
It’s not. It’s real life.

Shay Mitchell has just launched Rini, a skincare and play brand aimed at children as young as three.

Hydrogel masks. After-sun repair. Vitamin serums for preschoolers.
All marketed as “confidence,” “creativity,” and “self-care.”

But children don’t need skincare routines.
They need messy play, and adults who protect them from beauty marketing that tells them their skin needs “fixing” - and those that do have problems with their skin barrier need seen by a doctor.

The beauty industry has already captured teens and tweens.
Now it’s creeping into childhood, normalising beauty consumerism before kids even start school.

This isn’t skincare.
It’s social conditioning.
Let kids be kids.

Sorry but this is too cool and everyone on LinkedIn needs to see and appreciate it 🔥

More people should understand that “rebranding” doesn’t have to be about a company or organization…

I’ve seen drug addicts “rebrand” themselves into successful entrepreneurs. 

“You can just do things.” h/t Jay Yang 

Shout out to this guy’s dad’s uncle:

The San Francisco / Silicon Valley side of X is so fascinating to me because they often generate these ideas for socialization that, to me, sound like the worst possible thing in the f*cking world. 

Here’s a recent example:

If you run a DTC/Ecommerce brand, it’s worth noting this tweet has 177k+ likes: 

#dtc #ecommerce #marketingstrategy

I’m reading more than I have in maybe a decade, and plan on reading 10 more books by EOY. 

This account being in my algorithm has helped me be more “urgent” about my reading 🔥

graphical user interface, text, application, chat or text message

Tried to explain to her that being a "fractional boyfriend" actually helps us hit our emotional/romance KPIs after our weekly standup (coffee date), and now I'm single.

Linkedin has failed me once again.

I just want to give a special shout out to this woman 💯💯💯

Yikes 😬😬😬

Pretty insane for Campbell’s to have this leak

Incredibly embarrassing. 

#ai #socialmedia

Message! 🗣️🗣️🗣️

“By outsourcing your writing you are outsourcing your thinking.” 

#copywriting #ghostwriting

I feel for the Asian teenagers in their neighborhood/community 😂😂😂

I feel like these days, I’m constantly saying to myself: “You can’t be f*cking serious.” 

But…you can’t be f*cking serious 🤦🏾‍♂️🤦🏾‍♂️🤦🏾‍♂️

At a very young age, I rejected organized religion (I was raised Christian).

Headlines like this make me grateful I saw the light.

Homestead Studio

Director of Copy

Lead Copywriter and Content Strategist

- Written over 3K+ eCommerce emails (to date) to help brands regularly drive over 20% of monthly revenue from email+SMS
- Created email strategies and copy for over 20 agency clients in the DTC and eCommerce space
- Researches industry trends and ideas to continuously improve email strategies and performance
- Evaluates account performance and makes necessary copy adjustments to improve ROI
- Developed and improved copy processes internally for the agency and externally for improving efficiencies with clients
- Leads internal Copy Team Learning Club to help develop skills and knowledge of the agency's copywriting team

Email Copywriter and Content Strategist

Copywriter Creative, LLC

Offering email marketing strategy and automation services to eCommerce clients and online brands. Services include:

- Email marketing audits
- Email marketing strategy
- Email marketing automation/flows
- Email Copywriting
- Email Consulting + Email Marketing Retainers

Email Marketer, Strategist, and Copywriter

First Baptist Church of Decatur

Helped the organization leverage multiple digital channels (email, social, website) to connect with their audience, build authority and trust, and increase its impact in the local community.

Digital Marketing Manager/Consultant

Led all marketing and communications strategies at FBCD both online and in print.

Some of the things I accomplished in my time here:
- supervised and rolled out a rebranding of FBCD with a new logo, brand colors, and font kit, working to integrate it in church communications throughout the year; 
- overhauled our email client system (Mailchimp) by purging out old contents, subscribers, and creating a new look/feel in email campaigns, increasing our open rates and click-thru-rates along the way (20% above industry std.);
- created new templates for communications publications and migrated materials to Adobe Creative Suite so items can be produced more professionally;
- implemented a beta communications ticketing system (with church staff) to increase efficiency in managing requests from ministry teams and church departments;
- developed a tier-based communications system to more effectively steward energies on projects/events;
- worked with Finance and Administrative Manager to make FBCD’s database and operations GDPR (General Data Protection Regulations) compliant as well as update the privacy policy to include social and web data
- presently serving as point-person for FBCD’s partnership with Georgia Interfaith Power and Light (GIPL) to lead the community in better creation care practices and becoming better stewards of our financial and environmental resources
- served as a mentor for local graduate students seeking to learn more about their strengths, weaknesses, and how they might transform the local church and non-profit sector

Communications Director and Copywriter

Pastoral Resident for Young Adults

Batdorf & Bronson Coffee Roasters / Dancing Goats Coffee Bars

After five months of working with Batdorf & Bronson Coffee Roasters, I was promoted from a part-time position in the Production Department to a full-time position as one of the three Coffee Roasters for their roasting facility in the Southeast.

I maintained these responsibilities:

• Roast coffees in accordance with the company’s high standards, development profile and quality
parameters
• Assist in coordinating and prioritizing order of roasting to meet daily customer needs
• Taste and evaluate roasted coffees with roasting team to ensure quality and consistency
• Assist Roasting Supervisor with maintenance of roasting and related machinery (Probat G60)
• Assist with receiving green coffees and monitoring inventory via GP and Excel
• Organize and facilitate coffee educational opportunities, including tours, coffee cuppings, coffee tastings, and workshops for both staff and public

Coffee Roaster

Trinity Effect

These guys were a great micro-finance organization that did work with hopeful entrepreneurs in Liberia. 

I developed and maintained the social media strategy in order to expand Trinity Effect's message into the rapidly growing micro-finance market, composed content for the website, blog, emails, and newsletters directed toward their target audience.

It was a fantastic opportunity to learn more about micro-finance and it enabled me to refine my ability to  hone my writing voice for a more professional non-profit market.

Communications and Content Manager

Response Mine Interactive

This internship thrusted me into the heart of a profit-driven company! Undeniably, an eye-opening experience for me. These are all the things I did in that short amount of time:

• Built on an understanding of search engines and their spiders work by conducting research and reporting key developments and news
• Managed copywriting integration with respective clients
• Researched, identified, and established 'link partners'
• Keyword researched using online tools
• Categorized, organized, and refined keyword lists
• Audited websites/pages for content and technical SEO issues
• Developed link-building strategies
• Researched, identified, and established industry articles and trends
• Maintained overall Social Media implementation. Collaborated on strategy with team.
• Met with brand team on a weekly basis and maintained brand cohesion
• Actively maintained RMI’s Facebook and Twitter accounts by posting industry news
• Consistently worked to improve online following and increased RMI’s social presence
• Stayed up to date with the most current social media trends
• Explored new areas of social media to engage with

Social Media and SEO Associate (Internship)

Adventures In Missions

• Created and implemented innovative sales solutions that produced committed participants
• Managed sales email accounts and online contacts database in BaseCamp
• Collaborated across departments to communicate and establish sales objectives 
• Assisted in training oncoming staff in lead-generation and sales management

World Race New Participant Support Specialist

• Developed new and existing creative marketing strategies to generate solid sales leads and gain better return on investment
• Crafted copy for print media, web, online ad campaigns, email, and internal communications
• Performed market research to better understand the target audience for multiple programs within the organization
• Implemented new marketing strategies and then monitored and evaluated the performance of multiple campaigns

Marketing Coordinator and Copywriter

Want to leverage email to attract customers who get excited about you, your brand, and what you offer?

With 15+ years of experience in marketing/communications with agencies, DTC brands, nonprofits, and cause-based organizations (and Blockbuster 🎬), I've taken what I learned about connecting meaningfully with people and spurring them to action to help brands identify and market the things that connect them with their target audience.

🚀  When you combine human-centered, data-driven and value-based email strategies with effective copy, your business will be unstoppable! 🚀 

💻 CURRENT SERVICES OFFERED: 

- Email Consulting
- Copy Editing
- Copy Coaching

👋🏼 READY TO CONNECT?

Shoot me a DM or email to get our conversation started (matt@copywritercreative.com)

Matt Snyder

Just a thought, Klaviyo – but on this 404 page, you should really be using:

Clay-vee-uh-oh.

.Matt Snyder.

Director of Copywriting @ Homestead | Helping B2C marketers craft compelling copy that converts 🔥

This right here.
THIS is the kind of feedback I love to see as a leader! 🥹

Not to mention, it comes from one of the best additions Bailey and I made to our copy team this year who’s grown exponentially (Amanda Schumacher).

Love leading with you, Bailey! 🤜💥🤛 

Take care of your people, y'all. It's worth the effort.

#leadership #creativeleadership #management

Little does LinkedIn know... I'm not average.

I'm a millennial.

This means I'll likely be working until I wave the world goodbye.

taplio

The Battle

Neil Mathew

Matt Snyder

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Performance ScoreNeil Mathew's LinkedIn Performance

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taplio

The Battle

Neil Mathew

Matt Snyder

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Neil Mathew's LinkedIn Performance

Performance ScoreMatt Snyder's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNeil Mathew's LinkedIn Performance