Moonscale Creative

A Done-For-You content agency focused on content strategy/ghostwriting/thought leadership for tech/Saas founders, executives, and organizations.

Founder/CEO

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com.

Member

5WPR

I provide ghostwriting support for one of the most prestigious PR firms in the United States: the award-winning 5WPR.

Copywriter/Ghostwriter

Freelance (Self-Employed)

As a highly experienced freelance content writer/copywriter with 8+ years of expertise, I’m proud to say I’ve successfully helped more than 700 clients with my skills. With a strong background in SEO content writing, I honed my skills to create a wide range of content such as blog articles, E-books, website copy, landing pages, emails, sales letters, VSLs, newsletters, case studies, whitepapers, and even actual books for CEOs, founders, and organizations of all types. During my time as a freelancer, I've generated tens of millions of dollars across industries.

I’ve collaborated with several high-profile marketing agencies, and my ghostwriting work has been featured in prestigious publications such as Forbes and Entrepreneur. My writing expertise extends to a diverse range of industries, including SaaS, B2B, Web3 startups, NFT projects, real estate agencies, wellness coaches, business consultants, E-commerce/DTC startups, staffing/recruiting firms, Edtech organizations, IT companies, marketing agencies, and more.

Throughout my journey, I’ve created and contributed content/copy to four Fortune 100 organizations and seven companies worth over $1 billion. As a creative and strategic content writer/strategist, I am passionate about developing compelling brand messaging and devising effective content strategies that drive business growth. Top-Rated Plus (Top 3%) of all Upwork freelancers. 

Whether you are looking for a long-term partner or a one-off project, I am always interested in exploring exciting opportunities to create engaging content, craft impactful campaigns, and tell captivating stories. Feel free to contact me through my website at www.neilmathewcopywriter.com or DM me.

Freelance Content Writer/Copywriter

Softway

During this time, I helped craft a messaging/positioning strategy for a major Fortune 100 company and its recruitment efforts. This contract also required conducting market research and interviewing 40+ SMEs worldwide within their organization.

Copywriter/Brand Strategist

SKALE Labs

I helped create both blog and promotional content for SKALE Labs, an EVM-compatible blockchain scalability platform. My content was instrumental in shifting the messaging/positioning strategy of the company, and eventually helping to significantly increase its market capitalization (during a downturn in crypto/Web3 markets).

My content remains some of the most read on its website/socials to this day.

Content Writer/Copywriter

For this contract, I worked on a website refresh for a Fortune 100 company. This process involved interviewing executives and SMEs to determine the right copy/content for the refresh.

Because I paid attention and asked the right questions, my copy only required one revision instead of the standard three rounds.

Search Engine Optimization Copywriter

Graphite

I had the pleasure of working with Graphite, one of the biggest names in SEO with clients like Mastercard, Medium, and Robinhood.

SEO Content Writer/Copywriter

Oxygen Exp

For several months, I worked with Oxygen on creating video scripts/presentations for internal use at one of the largest technology companies in the world.

Video Script Copywriter

OO & CO

I helped devise social media marketing content for several technology/Web3 companies during my time in this role.

Social Media Strategist/Marketer

Copywriter/Ghostwriter/ Content Strategist ✍🏾 . I help companies and entrepreneurs scale with content/strategy that builds trust, educates their audience, converts more visitors, and increases leads/sales.

I'm Neil Mathew, an expert copywriter/ghostwriter with almost a decade of content writing/marketing experience and copywriting experience. I’ve worked with over 700 clients. Some major past clients include Microsoft, Intel, Dell, Flatiron School, ZenLedger, OpenSea, Intel, Sprout Social, Johnson Controls, Epidemic Sounds, 5WPR, ExxonMobil, and more. I'm now the founder and CEO of a ghostwriting/content marketing agency named Moonscale Creative. 

I've worked with some of the country's most well-known SEO/marketing agencies like Graphite, Softway, Overdrive Interactive, and CMD Agency. I've also worked with 5 Fortune 100 companies regarding content/copy/branding and with 8 unicorns (companies valued at over $1 billion). 

I've created innovative and engaging landing pages, emails, and website/ad copy for IT companies, fintech companies, real estate organizations, SaaS startups, B2B firms, recruiting/staffing agencies, healthcare companies, law firms, music technology companies, executive coaches, Ecommerce products, home service startups, business consultants, medical organizations, nonprofits, oil/energy companies, financial service companies, DTC startups, Ecommerce organizations, marketing agencies, Web3 startups, NFT projects, and more.  

My clients range from bootstrapped startups to major corporations. I've also created social media content for various clients, as well (Linkedin/Twitter ghostwriting). 1 million+ Medium views. Top 1% freelancer on Upwork (Expert-Vetted status). 

I've helped CEOs and other entrepreneurs land in Forbes, Entrepreneur, and other similar publications. I've also ghostwritten Ebooks, lead magnets, newsletters, case studies, whitepapers, video sales letters, explainer videos, and more. Currently, I also offer Linkedin ghostwriting services for CEOs, founders, and executives in various industries. 

I'm usually interested if there's an opportunity to tell an interesting story, refine brand messaging, devise/implement a content strategy, improve SEO, get leeway to be as creative as possible, or create compelling content in general. Available for either long-term partnerships or one-off projects. 

Always open to connecting and having a conversation! You can find some of my past work here: www.neilmathewcopywriter.com

Neil Mathew

I can’t imagine being the parents…

Also highly recommend Karen Hao’s book “The Empire of AI,” a book a lot of the AI “influencers” on here would never recommend or reference.

Senior Copywriter / Ghostwriter / Content & Brand Strategist | Trusted by Fortune 100s, Startups & Founders

No alternative text description for this image

I told some friends when he was polling under 10% that Mamdani would win. 

(Should’ve put some money behind it 😂) 

The best mayoral campaign run in modern history. The social media team will be studied - and copied - for years, possibly decades. A generational candidate in terms of likeability and charisma.

They had their Islamophobic terrorist jokes. Billionaires spent money to try and get Cuomo in office. They tried to make (this isn’t a joke) him calling someone his “auntie” a scandal. 

That’s how little they had on him. 

I don’t live in NYC anymore, but I lived there for over a decade. 

I went up in 2004, and it was close enough to 9/11 for me to deal with “terrorist” and “Bin Laden” comments. I’m not Muslim, or from the Middle East, but ignorance doesn’t exactly factor in nuance. 

I dealt with sh*t that feels so insane looking back, that I imagine people on this platform would think I’m lying. Some real hateful stuff, to be honest. 

None of it deterred me from enjoying my time in one of the most incredible cities in the world. Lifelong friendships made, I loved, I lost, I hustled, and I truly came into my own. 

20 years later, to see a Muslim mayor elected into office makes me a bit emotional. The fact that Dick Cheney died on the same day is just God doing a “chef’s kiss” on top of it (Save your “Be civil, Neil” comments - the man was a f*cking war criminal.) 

34 years old. He started out polling at less than 1%. 

In his own words: “𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝘄𝗶𝗹𝗹 𝗿𝗲𝗺𝗮𝗶𝗻 𝗮 𝗰𝗶𝘁𝘆 𝗼𝗳 𝗶𝗺𝗺𝗶𝗴𝗿𝗮𝗻𝘁𝘀, 𝗮 𝗰𝗶𝘁𝘆 𝗯𝘂𝗶𝗹𝘁 𝗯𝘆 𝗶𝗺𝗺𝗶𝗴𝗿𝗮𝗻𝘁𝘀, 𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗶𝗺𝗺𝗶𝗴𝗿𝗮𝗻𝘁𝘀...

𝗔𝗻𝗱 𝗮𝘀 𝗼𝗳 𝘁𝗼𝗻𝗶𝗴𝗵𝘁, 𝗹𝗲𝗱 𝗯𝘆 𝗮𝗻 𝗶𝗺𝗺𝗶𝗴𝗿𝗮𝗻𝘁.”

Pretty unhinged post from an a16z General Partner going viral…

I really don’t understand how people can’t see the importance of social/emotional intelligence in 2025. 

She has “Catholic” in her bio and literally states: “I don’t care about the ‘social emotional growth’ of my sons because I know what values were instilling in them.”

"Write me a 30,000 word non-fiction book for $10."

LinkedIn feed cleanse.

Father and daughter create something that’s pretty f*cking cool:

I wish this were a Black Mirror episode.
It’s not. It’s real life.

Shay Mitchell has just launched Rini, a skincare and play brand aimed at children as young as three.

Hydrogel masks. After-sun repair. Vitamin serums for preschoolers.
All marketed as “confidence,” “creativity,” and “self-care.”

But children don’t need skincare routines.
They need messy play, and adults who protect them from beauty marketing that tells them their skin needs “fixing” - and those that do have problems with their skin barrier need seen by a doctor.

The beauty industry has already captured teens and tweens.
Now it’s creeping into childhood, normalising beauty consumerism before kids even start school.

This isn’t skincare.
It’s social conditioning.
Let kids be kids.

Sorry but this is too cool and everyone on LinkedIn needs to see and appreciate it 🔥

More people should understand that “rebranding” doesn’t have to be about a company or organization…

I’ve seen drug addicts “rebrand” themselves into successful entrepreneurs. 

“You can just do things.” h/t Jay Yang 

Shout out to this guy’s dad’s uncle:

The San Francisco / Silicon Valley side of X is so fascinating to me because they often generate these ideas for socialization that, to me, sound like the worst possible thing in the f*cking world. 

Here’s a recent example:

graphical user interface, text, application

If you run a DTC/Ecommerce brand, it’s worth noting this tweet has 177k+ likes: 

#dtc #ecommerce #marketingstrategy

Tried to explain to her that being a "fractional boyfriend" actually helps us hit our emotional/romance KPIs after our weekly standup (coffee date), and now I'm single.

Linkedin has failed me once again.

I just want to give a special shout out to this woman 💯💯💯

Yikes 😬😬😬

Pretty insane for Campbell’s to have this leak

Incredibly embarrassing. 

#ai #socialmedia

Message! 🗣️🗣️🗣️

“By outsourcing your writing you are outsourcing your thinking.” 

#copywriting #ghostwriting

I saw the trailer for the Michael Jackson biopic and thought, “Huh, I don’t know this actor. They’re taking a risk here.” 

Just found out it’s his nephew 🤯🤯🤯

Homestead Studio

Director of Copy

Lead Copywriter and Content Strategist

- Written over 3K+ eCommerce emails (to date) to help brands regularly drive over 20% of monthly revenue from email+SMS
- Created email strategies and copy for over 20 agency clients in the DTC and eCommerce space
- Researches industry trends and ideas to continuously improve email strategies and performance
- Evaluates account performance and makes necessary copy adjustments to improve ROI
- Developed and improved copy processes internally for the agency and externally for improving efficiencies with clients
- Leads internal Copy Team Learning Club to help develop skills and knowledge of the agency's copywriting team

Email Copywriter and Content Strategist

Copywriter Creative, LLC

Offering email marketing strategy and automation services to eCommerce clients and online brands. Services include:

- Email marketing audits
- Email marketing strategy
- Email marketing automation/flows
- Email Copywriting
- Email Consulting + Email Marketing Retainers

Email Marketer, Strategist, and Copywriter

First Baptist Church of Decatur

Helped the organization leverage multiple digital channels (email, social, website) to connect with their audience, build authority and trust, and increase its impact in the local community.

Digital Marketing Manager/Consultant

Led all marketing and communications strategies at FBCD both online and in print.

Some of the things I accomplished in my time here:
- supervised and rolled out a rebranding of FBCD with a new logo, brand colors, and font kit, working to integrate it in church communications throughout the year; 
- overhauled our email client system (Mailchimp) by purging out old contents, subscribers, and creating a new look/feel in email campaigns, increasing our open rates and click-thru-rates along the way (20% above industry std.);
- created new templates for communications publications and migrated materials to Adobe Creative Suite so items can be produced more professionally;
- implemented a beta communications ticketing system (with church staff) to increase efficiency in managing requests from ministry teams and church departments;
- developed a tier-based communications system to more effectively steward energies on projects/events;
- worked with Finance and Administrative Manager to make FBCD’s database and operations GDPR (General Data Protection Regulations) compliant as well as update the privacy policy to include social and web data
- presently serving as point-person for FBCD’s partnership with Georgia Interfaith Power and Light (GIPL) to lead the community in better creation care practices and becoming better stewards of our financial and environmental resources
- served as a mentor for local graduate students seeking to learn more about their strengths, weaknesses, and how they might transform the local church and non-profit sector

Communications Director and Copywriter

Pastoral Resident for Young Adults

Batdorf & Bronson Coffee Roasters / Dancing Goats Coffee Bars

After five months of working with Batdorf & Bronson Coffee Roasters, I was promoted from a part-time position in the Production Department to a full-time position as one of the three Coffee Roasters for their roasting facility in the Southeast.

I maintained these responsibilities:

• Roast coffees in accordance with the company’s high standards, development profile and quality
parameters
• Assist in coordinating and prioritizing order of roasting to meet daily customer needs
• Taste and evaluate roasted coffees with roasting team to ensure quality and consistency
• Assist Roasting Supervisor with maintenance of roasting and related machinery (Probat G60)
• Assist with receiving green coffees and monitoring inventory via GP and Excel
• Organize and facilitate coffee educational opportunities, including tours, coffee cuppings, coffee tastings, and workshops for both staff and public

Coffee Roaster

Trinity Effect

These guys were a great micro-finance organization that did work with hopeful entrepreneurs in Liberia. 

I developed and maintained the social media strategy in order to expand Trinity Effect's message into the rapidly growing micro-finance market, composed content for the website, blog, emails, and newsletters directed toward their target audience.

It was a fantastic opportunity to learn more about micro-finance and it enabled me to refine my ability to  hone my writing voice for a more professional non-profit market.

Communications and Content Manager

Response Mine Interactive

This internship thrusted me into the heart of a profit-driven company! Undeniably, an eye-opening experience for me. These are all the things I did in that short amount of time:

• Built on an understanding of search engines and their spiders work by conducting research and reporting key developments and news
• Managed copywriting integration with respective clients
• Researched, identified, and established 'link partners'
• Keyword researched using online tools
• Categorized, organized, and refined keyword lists
• Audited websites/pages for content and technical SEO issues
• Developed link-building strategies
• Researched, identified, and established industry articles and trends
• Maintained overall Social Media implementation. Collaborated on strategy with team.
• Met with brand team on a weekly basis and maintained brand cohesion
• Actively maintained RMI’s Facebook and Twitter accounts by posting industry news
• Consistently worked to improve online following and increased RMI’s social presence
• Stayed up to date with the most current social media trends
• Explored new areas of social media to engage with

Social Media and SEO Associate (Internship)

Adventures In Missions

• Created and implemented innovative sales solutions that produced committed participants
• Managed sales email accounts and online contacts database in BaseCamp
• Collaborated across departments to communicate and establish sales objectives 
• Assisted in training oncoming staff in lead-generation and sales management

World Race New Participant Support Specialist

• Developed new and existing creative marketing strategies to generate solid sales leads and gain better return on investment
• Crafted copy for print media, web, online ad campaigns, email, and internal communications
• Performed market research to better understand the target audience for multiple programs within the organization
• Implemented new marketing strategies and then monitored and evaluated the performance of multiple campaigns

Marketing Coordinator and Copywriter

Want to leverage email to attract customers who get excited about you, your brand, and what you offer?

With 15+ years of experience in marketing/communications with agencies, DTC brands, nonprofits, and cause-based organizations (and Blockbuster 🎬), I've taken what I learned about connecting meaningfully with people and spurring them to action to help brands identify and market the things that connect them with their target audience.

🚀  When you combine human-centered, data-driven and value-based email strategies with effective copy, your business will be unstoppable! 🚀 

💻 CURRENT SERVICES OFFERED: 

- Email Consulting
- Copy Editing
- Copy Coaching

👋🏼 READY TO CONNECT?

Shoot me a DM or email to get our conversation started (matt@copywritercreative.com)

Matt Snyder

Just a thought, Klaviyo – but on this 404 page, you should really be using:

Clay-vee-uh-oh.

.Matt Snyder.

Director of Copywriting @ Homestead | Helping B2C marketers craft compelling copy that converts 🔥

This right here.
THIS is the kind of feedback I love to see as a leader! 🥹

Not to mention, it comes from one of the best additions Bailey and I made to our copy team this year who’s grown exponentially (Amanda Schumacher).

Love leading with you, Bailey! 🤜💥🤛 

Take care of your people, y'all. It's worth the effort.

#leadership #creativeleadership #management

If I could repost this 1,000x, then I would.

Digital marketing & content expert. Wall Street Journal bestselling author. Keynote speaker. Writer.

Good people of LinkedIn! >> Why do people now think Ye Olde Em Dash is a sign of AI writing?

It's been around for roughly 400 years—long before Clippy, autocorrect, neural networks, or anyone imagined punctuation could enrage a mob. It's vintage!

So why are people now patrolling the streets of LinkedIn with torches and pitchforks, rounding up em dashes like it’s CSI: Grammar Unit?

>> Because of a perfect storm of style, superstition, and machine mimicry.

AI models love the em dash... because *humans* do.

Large language models are trained on millions of human-written sentences. (Mostly stolen, it must be said.)

And we modern writers use em dashes a lot. They mimic our conversational, emotional, sometimes delightfully digressive voice—the kind that wanders, like it's doing right here—before it plops its peach 🍑 into a seat and parks itself on the page.

So when AI learned to “sound human,” it slipped on our favorite cardigan: the em dash.

When people started noticing dashes popping up everywhere in ChatGPT writing... I  mean, "outputs"... they mistook the symptom for the cause.

Maybe before you accuse anyone of “writing like AI,” ask yourself:

Who’s actually robotic ... the writer using rhythm and nuance?
Or the reader... following a rulebook?

* * *

Here's why this matters at all: Punctuation isn’t about grammar.

It’s a kind of wingman for your words—it helps them come alive in another’s mind.

Writing, like punctuation, is less about rules and more about listening for the rhythm and the beats beneath the words. It’s taste, timing, feeling... and the beautiful mess of being unmistakably human.

Which is all to say... ***Justice! For! Em Dashes!***
 
Notice how em dashes work—whether you're reading them here, on LinkedIn, on a tote bag, in a poem. rhythm of writing—the beats beneath the words.
 
Said another way:
 
You can tell a lot about a writer by how they use an em dash.
You can tell even more by whether they're afraid to.
 
It's time for us writers to reclaim what's ours! It's time to BE FEARLESS. 

Who's with me?

P.S. Should we actually produce this rallying cry of a t-shirt? Y or N. 

P.P.S. Print On Demand companies: Anyone wanna help? 👕

P.P.P.S. Thanks for reading this far. #WritingCommunity #AI #JusticeForEmDashes #ContentWriting

Little does LinkedIn know... I'm not average.

I'm a millennial.

This means I'll likely be working until I wave the world goodbye.

taplio

The Battle

Neil Mathew

Matt Snyder

Followers

Posts

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Performance ScoreNeil Mathew's LinkedIn Performance

Performance ScoreMatt Snyder's LinkedIn Performance

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taplio

The Battle

Neil Mathew

Matt Snyder

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Neil Mathew's LinkedIn Performance

Performance ScoreMatt Snyder's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNeil Mathew's LinkedIn Performance