Helping B2B Service Providers Stand Out Through Story | £2.85MM Generated For Clients | CEO at Ratcliffe Brothers |

I'm a pretty normal guy with a very fast-growing business, mainly because of 2 reasons:

1/ I realised the opportunity on LinkedIn
2/ We capitalised on it 

Now we help the fastest-growing companies in Europe capitalise on the same opportunity. 

Here's the story so far 👇🏻

2020: Joined a personal branding start-up in London and see CEOs using LinkedIn to raise £10M+ rounds and drive £1M+ enterprise deals

2021: Help build BOM to a 327,000+ person LinkedIn community. The opportunity to be had on LinkedIn is very clear

2022: Quit my dream job to start a business with my brother

2023: Hit £100,000 in run rate in 11 days

2024: Hire our first team members and make a gazillion mistakes. We're great at LinkedIn, but we suck at business. 

2025: Things click, we hit £1M ARR and work with some of the most well-known brands in the world - Ocean Beach, NHS, + more.

2026: UK's #1 LinkedIn agency working with a roster full of great brands. On track to close £1M in sales through LinkedIn this year. 

It's been quite the journey. 

Last year we did 27M impressions across our clients LinkedIn account and this year (Q1 2026) we've already booked our clients meetings with: Ford, Blue Origin, Fed Ex, Kroger, + more. 

If you're curious about our approach to LinkedIn or you need support with your B2B marketing, apply to work with us here: www.noticed.co/contact

Or email: morgan@noticed.co

Niall Ratcliffe

I just uploaded my first ever YouTube video!!

Which feels like a huge moment for me. 

Over the last 4 years I’ve:

- Built a 60,000+ follower LinkedIn audience
- Generated over £3,000,000 through LinkedIn
- Worked with global brands on their Linkedin strategies

But I’ve never shown you the actual system we use. 

Until now. 

Last week, I recorded a full 15-minute deep dive into every aspect of our LinkedIn system:

- How turn your profile into landing pages
- LinkedIn’s hidden tools we use daily
- How we use outreach to drive sales
- Our highest-converting scripts
- Our top-performing content pillars
- The ad campaigns that work best right now
- The system to write content that drives leads

+ so much more

4 years of hard work. 
3 hours of prep.
1 hour of filming. 

Weeks of editing to get it right. 

My first video is live here: https://lnkd.in/exn6jBt5

It would mean the world if you could support :)

P.S. If you give it a watch, let me know what you think + what I can do better! This is just the start and lots more to come.

🔥 FIRST YOUTUBE VIDEO IS LIVE!! Breaking down our full LinkedIn process - just hit “Visit my website” button 👇🏻

We're #HIRING for some of the most exciting roles in our company's history. 

So, if you're dragging yourself through another Friday at a job you don't like OR you just want a new challenge, let me tell you about 2 of them 👇🏻

ROLE 1: Content Lead (Founder Brands)

We're on a mission to be the most-well known marketing agency in the UK. You'll help us fulfil that mission

- Work 1-on-1 with our founders to create content
- Lead creative direction across founder brands (100,000 followers)
- Freedom to experiment and test new content ideas
- Work with the internal team to expand horizons

So much to do here and a dream role for anyone with a content background. 

ROLE 2: Account Manager

You'll be the bridge between our clients and our team. 

- Manage relationships with some massive brands
- Translate business goals into campaign briefs
- Present work and lead client meetings
- Spot opportunities to grow accounts and deliver more value

(You'll learn more in 3 months in this role than 10 years in most other roles)

Both roles are full-time and hybrid, 3 days/week in office. 

This is your chance to work in a fast-growing team where your work actually matters.

Interested? I'll drop the job posts in the comments or DM me and I'll personally intro you to the hiring manager!

♻️ Repost this so people in your network see it! 

P.S. Know someone who could be a fit for these roles? Please send this post to them! :)

🫡 NEW YOUTUBE VIDEO IS LIVE - 7 THINGS I QUIT DOING ON LINKEDIN TO HIT £1M/YEAR | Just hit “Visit Website”👇🏻

We're #hiring for 2 different roles!

- Content Lead (Wilmslow, Hybrid)
- Account Manager (Wilmslow, Hybrid)

If you're sitting there this Sunday dreading going back to work tomorrow OR you're just ready for a new challenge - this is your sign to apply. 

These are the types of roles I wish I had available to me when I first got into the marketing industry. 

✅ Fast-paced start-up environment 
✅ Massive opportunity to learn and try things
✅ Work 1-2-1 with some amazing CEOs & businesses

One of our team members recently said this in their PDR, "I've learned more in the last 3 months than I have in my entire marketing career". 

We're one of the fastest-growing marketing agencies in the North of England.

Come and join the noticed. team :)

P.S. If you know someone thinking about/looking for a new role - send this post their way :)

In 2021, I was doing everything the LinkedIn gurus told me to do.

- Commenting on 50 posts/day
- Posting at a certain time
- Jumping on trends
- Writing short lines
- Sharing selfies

If there was something I could optimise, I was optimising it. 

And it was kinda working. We were doing about £300k a year in sales through LinkedIn.

Then I chatted to a friend who spend 15 minutes/day on Linkedin and was still driving £2M+/year in sales to his business. 

Something seemed off, so I dug a little deeper. 

Turns out 99% of the things I was doing weren’t moving the needle at all. 

So, I quit. 

I quit doing 7 things that would take me hours every single day. 

Now we made £1M/year in sales through LinkedIn and I spend less than 30 minutes per day here. 

I wrote a full article breaking down exactly what I quit + what we do now 👇🏻

♻️ Repost if you find this useful!

Follow for more Niall Ratcliffe

In 2022, I was doing everything the LinkedIn gurus told me to do. I was commenting on 50 posts before I shared my own content. I was tracking the opti

Open article: I Quit These 7 Things on LinkedIn (Then Made £1M) by Niall Ratcliffe • 8 min read

I Quit These 7 Things on LinkedIn (Then Made £1M)

Hannah Power

founder @amplify | empowering solopreneurs to create online success, through alignment not hustle | join my next free masterclass to learn how 💫

I’ve spent the last decade obsessed with one question:

Why do some people seem to succeed with ease, while others burn themselves out through extreme effort, and the majority never reach the life they’re working so hard for?

After studying high performers across industries (and living these patterns myself), I realised the answer wasn’t strategy, talent, or discipline.

It was behaviour.

More specifically, who someone is ‘being’ while they pursue what they want.

Most ambitious people operate in one of two modes.

1 | Achiever Mode: driven by control, pressure, and anxiety. You get results but they come at a cost, and progress doesn’t feel rewarding.

2 | Dreamer Mode: ideas without execution. Constant planning, pivoting, and searching for clarity. Thinking feels productive, but nothing actually moves you in the right direction.

Both modes look productive, and both keep people stuck.

And then there’s a third way… Performer Mode.

This is where success comes from alignment, not force. You trust yourself and the process. And because you believe things work out for you, your brain starts to make that belief real.

This isn’t manifestation. It’s science. 

And it can be learnt.

It’s the competitive advantage the 0.1% of elite performers have always understood.

My path to get here wasn’t linear.

I started my career at Accenture, working in digital strategy, building frameworks and scaling operations. I was effective, but constantly cycling between dreamer and achiever mode.

Aged 25 I left, moved to Bali and built my own business as a Personal Brand Coach, helping hundreds of ambitious people move from inconsistency and overwhelm into clarity and flow. And yet, I was still cycling between force and exhaustion myself.

It was through this work that I finally learned how to operate in Performer Mode myself.

I now teach this to individuals and embed it into company culture on a wider scale.

Here’s what I know to be true…

Your thoughts shape your beliefs. Your beliefs shape your identity. Your identity drives your behaviour. And your behaviour creates your outcomes.

Change the operating mode, and everything changes.

What I teach is simple, but impactful:
→ the psychology and practice of Performer Mode
→ how to achieve more through alignment (instead of anxiety)
→ the framework: focus. let go. optimise. win.
→ the core belief: everything is always working out for me

I write about this on LinkedIn, Instagram and in my newsletter.

I’m also writing a book about it: The Flow Era (launching 2027).

If any of this resonates, let's connect 🤍

Podcast Host

Flow, the podcast that unlocks the secrets to finding balance in the chaos so you can live your best life, in every area of your life.

Hi, I’m Hannah, personal growth junkie, ideator and lover of anything related to high performance working, living and loving.

Over the last 10 years I’ve been on a (very up and down) journey of self discovery with a goal of becoming the happiest, freest, most successful version of myself.

5 years ago I came across the concept of flow and it transformed my life. I now use the philosophy and teachings of flow to transform my clients lives and through this podcast, I hope flow can transform your life too.

The podcast will help you understand and free yourself from everything and anything which is holding you back from living the life you're meant to.

Lets get into flow, together.

...everything starts with a dream.

But dreaming without ‘doing’ doesn't build anything. 

And the bigger the vision, the easier it is to get overwhelmed by the gap between where you are and where you want to be. 

So you avoid starting altogether.

You collect ideas like other people collect receipts. You get excited about new projects, but rarely finish the ones you've already started. You wait for the "perfect moment" to take action, convincing yourself you're just not ready yet.

And underneath it all, there's this subconscious belief that if you don't try… you can't fail.

I know this pattern intimately… because I lived it for years.

I call it Dreamer Mode.

For a long time, I was the person who had a notes app full of brilliant ideas, what felt like ten thousand screenshots, and a track record of starting things I never finished. 

I'd get swept up in possibility, build entire visions in my head, then hit the first bit of friction and convince myself it wasn't the right time.

But why? Because I was avoiding the discomfort of actually building something. 

…dreaming feels safe. Doing feels risky.

(and honestly I still slip into this mode sometimes)

I'm dreamer-leaning by nature. I get bored easily, love new ideas, and I'd genuinely rather sit on the sofa watching Love Island than do the hard work of execution most days.

But here's what I've learned through all of this (and through working with my clients and businesses from around the world… 

Dreaming isn’t the actual problem. Staying stuck in dreaming is.

And the best way to shift out of staying stuck, is by intentionally moving into what I call Performer Mode.

This is where you still have your big vision, but also take consistent aligned action without needing everything to be perfect first.

Performer Mode doesn't kill the dream, it teaches you how to build it. It's about taking the idea and breaking it into the smallest possible next step. Then doing that step. Then the next. 

Not because you're suddenly motivated, but because you've made the action feel safe enough to start.

When you're in Dreamer Mode, your nervous system is protecting you from perceived failure by keeping you in the planning phase forever (it can also feel really exhilarating to keep coming up with new ideas, without the pressure of having to action on them).

But when you shift into Performer Mode, you regulate your fear response and give yourself permission to build imperfectly.

So here's my question… 

Do you have a dream you've been sitting on for weeks or months (maybe even years) because it doesn't feel like the ‘right time’ yet? (share in the comments)

And if you want to learn how to move from dreaming to doing (without the overwhelm), join my newsletter where I share 1 simple activity each week to help you shift out of avoidance and into action to become the person everything works out for… (link in comments).

teaching you how to shift the behaviours blocking your success | performance coach | creator @performer mode

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93% of founders are experiencing mental health strain.

That's not a typo. 93%.

And their anxiety rates? 5x the UK average.

I've noticed something too with the people I work with…

They tell me they used to handle pressure well. But lately, a full inbox feels overwhelming, a tough conversation with their team completely drains them, and a simple change of plans throws off their entire week.

They think they're getting less resilient. But what's actually happening is their ‘window of tolerance’ has shrunk.

I came across this concept recently and am obsessed how it explains the growing pressure new technology and AI can put on our daily lives. 

… it’s also a perfect measure of whether or not you’re in Performer Mode (which of course I love).

If you've not heard of it, your window of tolerance is the zone where you can process stress, think clearly, and respond (not react) to what's happening around you.

When you're inside this window, challenges feel manageable. You can problem solve, regulate your emotions, and stay present.

But when you're pushed outside your window, everything feels harder than it should. And you can easily slip into what I call Dreamer or Achiever Mode (if you’ve read my posts you’re familiar with these - but if you want a refresher, DM and I’ll explain!).

The important bit about your window of tolerance: it shrinks when you don’t rest.

Every late night. Every skipped meal. Every week without a break. Every hour spent scrolling instead of actually resting.

Your capacity gets smaller, and your tolerance gets lower. Suddenly things that used to be easy (full inbox, tough conversation, change of plans) feel overwhelming.

I see this constantly with my clients. They operate like this for months (sometimes years) without realising what's happening. They just think they're not disciplined, resilient, or capable enough.

But the good news is, your window of tolerance can widen again. Here's how:

1 | Rest strategically and don't wait until you’ve burnt out. Build recovery into your week before you need it.

2 | Notice early warning signs like irritability, brain fog, feeling rushed when you're not actually behind. These are signals you're nearing the edge of your window.

3 | Regulate before you act. When you feel yourself moving into reaction mode (snapping, shutting down, spiralling), pause. Take 3 deep breaths, then take a walk or do anything that brings you back into your window before making decisions.

Your window of tolerance is your operating capacity and it’s what keeps you in Performer Mode. When you protect it, everything gets easier (decisions, conversations, work, relationships).

Have you noticed your window getting narrower these days? What signals tell you when you're operating outside of it?

Would love to hear different perspectives on this in the comments.

And if you want practical tools to widen your window and operate from your highest capacity, join Performer Mode (link in comments).

We rejected hustle culture because it burned us out.

Now society is glorifying disengagement (…and calling it empowerment).

Did we just swap one unhealthy extreme for another?

I recently read a Forbes article that asked whether the backlash to hustle culture has gone too far. 

And honestly? I think they're asking the right question.

We went from ‘sleep when you're dead’ to ‘romanticise doing nothing’. From girlboss era to soft girl era. From grinding ourselves into the ground… to quiet quitting everything.

Both extremes are exhausting and lack sustainability.

We simple traded what I call Achiever Mode for Dreamer Mode.

Achiever Mode is hustle. You measure your worth by output, and rest feels like failure. You tell yourself that slowing down means falling behind. You hit your goals but realise you've spent years running on anxiety and adrenaline.

Dreamer Mode is the exact opposite - when you disengage entirely, avoid the discomfort of doing hard things, and romanticise rest to the point where nothing actually gets built.

The anti-hustle movement was absolutely necessary. Hustle culture was toxic. It promised that if you just worked hard enough, sacrificed enough, you’d finally ‘have it all’.

But it didn't deliver. So people pivoted to the opposite extreme.

To add even more nuance to this shift… some people are operating in Achiever Mode disguised in Dreamer Mode… 

Trad wives creating 80-hour-week content schedules about not working and ‘soft girl era’ aesthetics that require just as much curation and labor as the girl boss grind did.

The real issue at the bottom of all this is that we keep being told there’s only ONE right way to live. 

What’s missing is the middle ground. 

This is what I call Performer Mode. Where you can be ambitious AND protect your energy. Where success doesn't require suffering. Where rest isn't passive disengagement, but strategic recovery that actually fuels your goals.

(sounds nice, doesn’t it?)

With Performer Mode you don't have to choose between burning out or checking out. You can build something meaningful without destroying yourself in the process.

The question isn't "hustle or rest?"

It's "how do I build success that actually feels sustainable and true to me?"

The girl boss era burnt most of us out. The soft girl era told us to give up. If you're ready for the movement that comes next, join Performer Mode (link in comments).

In the UK, some people are now spending 7-8 hours a day on their phones (the same as a full working day).

…and we wonder why we're exhausted.

Every time you’re on your phone, you know what’s actually happening? Your brain is making thousands of micro-decisions. 

Scroll or stop? Read or skip? Reply or ignore? 

And each micro-decision fires glutamate, the neurotransmitter responsible for mental fatigue. 

So that hour of ‘downtime’ scrolling before bed? I hate to break this to you… but your brain actually experienced it as another hour of work (not rest).

We're living in what I'd call the era of manufactured exhaustion. 

We're busier, more connected, and more depleted than ever. And yet the solution most people reach for (their phone) is the exact thing making it worse.

I see this pattern constantly in the 1:1 clients and companies I work with (no matter where they are in the world).

Some people run purely on adrenaline, burning through energy they can't replenish. They mistake stimulation for rest, and wondering why they never feel recovered. I call this ‘achiever mode’. 

When people find themselves in this mode, their relationship with rest is particularly telling: they see it as weakness. Rest is something you earn (not deserve). So they push through exhaustion, wear burnout like a badge of honour, and keep scrolling instead of actually switching off.

Until the body forces them to stop.

Think about your brain (and performance) like exercise… 

Your muscles don’t grow in the gym, they grow when you rest. Your brain (and performance) work exactly the same way.

Without proper rest, your nervous system stays in survival mode. You make short-term decisions, lose the ability to zoom out and see the big picture, and work harder for diminishing returns.

Real rest (the kind that actually resets your nervous system) requires stepping away from the noise.

So here’s what I would encourage you to try this week…

Choose one thing that actually resets and recharges you. It could be a walk, workout, hobby you genuinely enjoy, time with the people who energise you, whatever you like.

Commit to doing it just once this week (not every day because that might feel overwhelming in the beginning).

And the catch: do it without your phone. Just once… phone free. Notice what happens.

You’ll feel your decisions getting clearer, your energy stabilising, and the ideas you’ve been forcing will start to flow. 

Rest isn't time away from your goals. It's an investment in your capacity to achieve them.

I'd love to hear which activity you’ve chosen to commit to this week in the comments (studies show that telling at least one person will help you commit to your plan).

And if you want one simple activity each week to help you regulate and shift into the most successful version of you, join Performer Mode (it’s free). 

Link in comments.

You start strong monday with a new routine. A "this time it's gonna be different" energy.

But by thursday the routine's fallen apart.

Sound familiar?

You have big dreams, incredible ideas, and potential. But what if I were to ask about the habits you stick to daily?

You know what you ‘should’ be doing… but you're stuck in "I'll start on monday" mode.

And honestly, no judgement from me. I spent years cycling between what I’ve now named Dreamer and Achiever Mode. Today we’ll focus on Dreamer…

I used to get SO excited about a new routine, go all in for a few days, then completely fall off.

The problem is that when you’re operating from Dreamer Mode, you’re driven by excitement and the perfect moment. You treat every new habit like a fresh start and go all in with intense energy, but then burn out. 

This is what happens when you run on excitement without structure. It keeps you stuck in a cycle of starting and stopping.

To end it, you need to move into what I call Performer Mode - where you still have big dreams and work hard, but learn to regulate your nervous system and build sustainable habits. 

Here, success flows instead of being forced. You become 1% better each day by building with consistency instead of intensity.

After working with hundreds of people (and navigating this myself for years), I've found there are 6 habits of the high performer operating in flow.

And the key is to shift from Dreamer into Performer Mode. 

Tell me in the comments which of these 6 habits is your strongest, and which is your weakest? 

1 | Move 
Dreamers go all in Monday with a new intense exercise routine, then give up midweek. 

Shift into Performer Mode by making small changes you can keep consistent, starting once per week then building up.

2 | Nourish
Dreamers get excited about clean eating and consuming motivational content for a few days, then fall back into doomscrolling and snacking. 

Shift into Performer Mode by gradually reducing processed food and time spent on your phone.

3 | Rest
Dreamers either avoid rest entirely (too busy planning) or over-rest (scrolling in bed, avoiding action). 

Shift into Performer Mode by learning to reset your system with quality recovery, not rotting.

4 | Create
Dreamers get excited by new projects and ideas, rarely finishing them

Shift into Performer Mode by focusing on following one idea to completion.

5 | Design
Dreamers tend to live in a state of chaos.

Shift into Performer Mode by building simple (not rigid) routines you can actually maintain.

6 | Give
Dreamers often over-promise and under-deliver. 

Shift into Performer Mode by following through on one thing you said you’d do.

I know… this is a lot of information. So follow the Performer Mode approach…

Pick ONE habit. Make it 1% better. Sustain it. Then add another.

And join Performer mode (it’s free) for one simple activity each week to build sustainable habits towards living your best, most successful life.

Link in comments.

We've been told that anything worth having is worth suffering for.

Alysa Liu just proved that's bull$#it.

When she retired from figure skating at 16 because it stopped being fun, everyone thought her career was over.

But 2 years later she came back with a completely different mindset. Her only rule: if it’s not fun, I’m not doing it.

She danced to her own music, wore what she wanted, and prioritised joy over pressure.

She just won Olympic gold.

Compare this with Olympic gold medal winner Michael Phelps. He achieved his highly-decorated Olympian status through discipline, intensity, and pushing through fear. But he’s also opened up publicly about falling into severe depression after each Olympics.

The difference? 

Michael operated from what I call Achiever Mode. Whilst Alysa is operating from Performer Mode.

Achiever Mode is when you work with force, control, fear, and relentless discipline. It actually does get you results. That is… until your body and mind shut down. 

You have wins in achiever mode, but you're burnt out, anxious, and depressed.

Performer Mode (on the other hand) is when you still have big goals and work hard, but you've learned to regulate your nervous system and build habits that don't destroy you. 

Success flows instead of being forced. You achieve your dreams AND get to be a joyful person.

Here's what Alysa said in a recent interview: "I don't think anything is going to be hard. What is there to lose? Every second you're there you're gaining something, there's nothing to be lost."

That's what operating from Performer Mode in flow sounds like. 

And that's what happens when you believe everything is working out for you.

She didn't just win gold. She broke an upper limit for all of us… proving you don't have to suffer to achieve greatness.

You can do it your way. And it can be fun.

The question is: Which mode are you operating from today? Achiever or Performer Mode? (tell me in the comments).

If you want practical weekly tips to shift from Achiever into Performer Mode to start building success that actually feels good, join my newsletter (link in comments).

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The Battle

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The Battle

Niall Ratcliffe

Hannah Power

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Niall Ratcliffe's LinkedIn Performance

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