Niall Cleaver

Cupsly

Cupsly was designed as a reminder to slow down to make space for presence in a world that rarely pauses. An object of quiet confidence, crafted for those who lead with intention and dress with care because true connection doesn’t demand attention, it lives in the moments we choose to hold onto.

Founder

Social Library

Are you struggling to grow an engaging community for your business or personal brand.

Stop right there, I think I have you covered ⬇️

This is me (Niall), I'm a 22-year-old who is fascinated by growing communities in the online space. Actual communities that have meaning and purpose. 

The services we provide at Social Library 

➡️ Personal Branding (LinkedIn)

➡️ Guidance & support consulting


Drop me a message to discuss your social media strategy, review how well your current socials/posts are doing, and research how we can build your community and gain you more followers and leads.

or you can email us @

hello@sociallibrary.co.uk

Thistle Scientific Ltd - Where Customer Care Comes Naturally

Distribution Manager

Cleaver Scientific Ltd

Stores and Distribution Team Leader

Documenting the journey of crafting a timeless coffee cup brand | CEO & Founder of Cupsly

Hi, I’m Niall Cleaver, founder of Cupsly, a timeless reusable coffee cup brand launching in 2025.

But my story isn’t about a polished entrepreneur. My journey hasn’t been traditional. I left school without an English qualification, uncertain of what the future held. That failure shaped me, it forced me to think differently, fall into business, and ultimately embrace creativity, resilience, and the belief that change is possible, even when doubted.

Fast forward to today, and I’m the founder of Cupsly. The idea originated from my own frustration in my own life I couldn’t find a reusable coffee cup that matched my style. Everything felt cheap or uninspired, and I hated the idea of carrying something that didn’t reflect me. Cupsly is crafting a reusable coffee cup, elevating it into a symbol of fashion.

EVERY SIP STARTS A STORY

Do you know what I love about working for a family business?

The debates.

I know it sounds weird, but when two generations meet, there are always going to be differences. There's always the little comments like this:

- I think you should do it this way.
- I’m not sure that’s right.
- Are you sure?

But if you take a step back… this is healthy.

It’s what every successful business should be striving for. It’s these differences in opinions that keep it interesting, and it makes your business better.

Great businesses aren’t built by avoiding difficult conversations. They’re built by welcoming them, listening to them, and using them to move forward together.

So I guess I’ve got some more debates with the old man to have.

Growing Thistle Scientific, a UK manufacturer supporting researchers worldwide. Sharing real lessons in business.

There was a time when I’d do anything to avoid the sentence...

“I work for my family business.” But let me explain why this is so wrong.

There are so many of us who are fighting this thought, but we don't have to. It doesn't make you less of a successful person by doing so. Do you know why?

Because you bring your own style
Because you bring a younger perspective
Because you create the change the future needs

Nothing will ever be just handed to you.

If anything, for me, I've felt even more pressure because I want to make sure I take it to the next level. I want to actually earn it.

For ages, I thought success meant carving something out with only my name attached. But the truth is, showing up every day and choosing to improve what’s already there is just as hard, maybe harder.

And it keeps reminding me of something:

You’re not less ambitious because you step into a business.
You’re not less successful because you’re building onto something.

Anyway, just wanted to share what’s been rattling around my head lately.

If you looked at my LinkedIn, you’d think all I do is build brands.

But behind the scenes, we’re helping cure cancer.

It's incredible to be part of this team, helping to keep the entire world safe. It feels pretty weird to finally open up about this side of my life, but I'm proud of it.

We’re designing and developing products that help researchers cure cancer, create new medicines, and tackle some of the world’s biggest challenges.

I don't know why I've never really spoken about this before, but I'm excited to share more about it and how we continue to help fight some of the world's biggest battles in 2026.

People are getting building in public wrong.

I've seen it happen multiple times...

As someone who has shared a lot of my journey on this platform, and heard everyone telling me to share more and more, but I want to touch on something...

Building in public doesn't mean:

Sharing everything.
Doing it to tick a box.
Doing it because of pressure.

Sharing in public is about strategy.

There's so much pressure for everyone to keep posting and creating content that might not necessarily work for them, but because everyone is telling them to continue to do it.

That's what happened to me, and I fell out of love with it. Losing motivation and jsut doing it out of pure discipline, but I want to go back and create the content I used to love creating, the raw, unfiltered side of my life.

SO WE ARE GOING TO DO THAT

Get other people out of your head and do what's right for you.

It took me almost two years to figure this out…

Rushing and moving quickly are not the same thing.

For a long time, I mixed the two. Everyone said, “Move fast,” but no one explained how. It's been one of the biggest lessons I've learned in business.

I presumed this meant:

Don’t think, just act
Make decisions on the spot

Turns out, that’s how you end up rushing.

And I made stupid mistakes while building Cupsly because of it. Rushing design processes and manufacturing just made everything longer.

But now, only a couple of years later, I've finally broken out of this cycle, and honestly, it’s changed everything. The old saying “sleep on it” couldn't be truer once I started doing it.

Looking back, I can see decisions I rushed that I’d absolutely make differently now. But that’s how you learn. Give yourself breathing room. Process all the information before you move. Some decisions you can’t undo.

Business is fast-paced, yes, but...

It’s also a game of patience. The bigger the decision, the more time it deserves.

Think about risk. Think about impact. Think about the possibility.

Everyone loves to talk about career advice... but this has been by far the most impactful for me.

Curiosity doesn’t make you inexperienced.

When I joined Thistle Scientific, my first instinct was to worry about what I didn’t know: the jargon, the lab protocols, the decades of expertise my colleagues bring to the table.

But every time I asked a “basic” question or admitted I didn’t understand something, I noticed something powerful. It started a conversation for change.

Over time, I’ve realised curiosity belongs everywhere, especially in business.

Because the people who ask why are often the ones who move everyone forward.

You don’t need decades of experience to make an impact:

Sometimes asking, “Why do we do it this way?” opens the door to innovation.
Sometimes being the learner means spotting what others take for granted.
Sometimes, trying things differently brings the best results of all.

A reminder I carry with me every day:

Curiosity belongs in every business.

Dan Cons

Public Nectar

Public Nectar is a performance marketing agency that helps brands grow profitably through paid social, Google Ads and email marketing.

I’m responsible for assessing the fit of potential clients and helping them decide whether working together is the right choice for their business.

Account Executive

The Remote Goat

I help eCommerce marketing agencies increase sales revenue by closing more leads over the phone through my Conscious Closing Framework.

Ads by Nomads

Ads by Nomads is an eCommerce growth marketing agency that helps clothing & accessories brands grow by increasing their profitability and sales revenue through Facebook Ads, Google Ads and email marketing.

I run the business and also handle all interactions from the first time someone speaks with us, through to deciding they want our help growing their e-commerce store.

I've got ten years of experience working in the digital advertising industry, specialising in e-commerce. I know how to get to the heart of the problem and come up with solutions that have helped hundreds of e-commerce brands achieve their revenue and return on ad spend [ROAS] targets.

Criteo

Criteo is a global technology company that enables brands and retailers to connect more shoppers to the things they need and love. 

At Criteo, I was responsible for working with large advertising agencies like Zenith, Starcom and Wavemaker to help brands like HP, Reckitt Benckiser and Heineken increase e-commerce sales revenue, volume and market share through key retail partners.

Sales Manager, Brand & Agency (UK Tier 1)

Ve Interactive

Ve is a global technology company who provides Connected customer engagement solutions for e-commerce businesses that want to find and grow their audience, convert more customers and optimise marketing spend.

In this role, I was responsible for helping apparel brands maximise the return on their programmatic advertising spend and managing a team of digital consultants who do the same for e-commerce companies across multiple industries.

Head of Client Direct Programmatic Sales

I was responsible for the management and growth of the Home and Garden, Consumer Electronics, Food and Bev sectors. 

Working with brands like Miele, Nestle and Henkel. My team consisted of three digital consultants, three account managers and a client implementation specialist who ensured the successful acquisition, maintenance and optimisation of our client’s programmatic advertising and conversion rate optimisation campaigns.

Head of Retail

I was responsible for the management and growth of the Charity and Education sectors. 

Working with charities like Oxfam, Save the Children and Unicef. My team consisted of two digital consultants and one account manager who ensured the successful acquisition, maintenance and optimisation of our client’s programmatic advertising and conversion rate optimisation campaigns.

Head of Charities and Education

Working in the Education, Recruitment and Charities team, I was solely responsible for introducing our website performance technology and generating revenue from sectors where Ve Interactive had marginal presence at the time. Further responsibilities of mine included mentoring junior members of staff, attending and presenting at conferences, uncovering new partnership opportunities and maintaining timely and accurate details of my sales activities to my sector director.

Senior Digital Consultant

Educate

I was the most senior person on the UK digital team, reporting directly to the sales director, tasked with maintaining sales performance whilst increasing revenue from key university clients. My other main responsibilities included attending and presenting at industry conferences, maintaining media relationships, developing new product offerings, mentoring and appraising team members, training sales staff, assigning territories and team forecasting.

Senior Account Manager

Working on the UK and International digital teams; I was responsible for generating ad revenue from UK University/College marketing departments and ad agencies. My duties included weekly prospecting, cold calling, arranging and attending meetings to cross sell Educate's digital portfolio, helping them to recruit students onto courses at all education levels. Further responsibilities include executing campaigns and reporting on performance.

Account Manager

Sales Expert for Marketing Agencies

As a former agency owner, I know how much you want to succeed.

But to do that, you need to close more sales. 

The problem is you’ve got an overload of inbound leads and can’t keep up with demand. 

And that makes you feel frustrated as you've become the bottleneck in your business, which is impacting your ability to grow. 

I understand how you feel. Missing out on potential clients is super frustrating. 

And that is why I have used my Conscious Closing Framework to help companies like yours close  £5M+ in sales to eCommerce brands. 

I have worked with agencies like Zenith, Starcom and Wavemaker and sold to brands like Heineken, Beats by Dre, Mars and many more. 

And although the global brands and agencies are great, my real love is freedom. 

And that’s why I want to help independent eCommerce marketing agencies and their clients get the sales they need to live the life they want. 

So if you are ready for me to take closing sales off your plate, here’s how it works: ⬇️

✅ Step 1: Book a call
 
Let’s chat about your offering, what you’re currently doing, and what you're looking to achieve to see if working together might be a good fit. 

✅ Step 2: Review your plan
 
I’ll apply my framework to your needs so you can see how I can support your growth and help you decide whether working together is the right for you.

✅ Step 3: Leave it to me

Sign the agreement and start putting calls in my calendar. Get ready to hear - all of these guys are going ahead. Let’s begin the onboarding process.

So, send me a DM, and we can have a chat. 📥.

Or, if you’re not quite ready for that yet, check out my free newsletter: 
  
➡️ https://theconsciouscloser.carrd.co/

So you can stop stagnating and start scaling your agency. 

✌️

taplio

The Battle

Niall Cleaver

Dan Cons

Followers

Posts

Engagements

Likes

Performance ScoreNiall Cleaver's LinkedIn Performance

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taplio

The Battle

Niall Cleaver

Dan Cons

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Niall Cleaver's LinkedIn Performance

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Performance ScoreNiall Cleaver's LinkedIn Performance