I am really good at building brands off the back of digital and social media. I know how to build communities first and launch products after. I won a few film awards back in the day and have taken that love for telling stories and focused it into being a brand venture builder. I don't like building where it's crowded. I love building where nobody else is.

I recently built a brand with two friends into 33 countries globally. Prior to that I built some great eCommerce companies in South Africa. 

I am ridiculously passionate about helping startups find their voice. I am fortunate enough to spend some of my time coaching startups on how to tell their story better and how to use free tools to build their businesses.

Nic Latouf

For too long, South Africans moving abroad has been framed as a loss. Like the talent just disappears.

At The Lekker Network, we see something different.

We see the Tenth Province, a global extension of South Africa that might be our most valuable and underutilised asset.

South Africans are building companies, leading teams, shaping industries and creating value across every major market in the world. The talent's not the problem. The problem is it's fragmented and largely unmapped.

TLN already connects South Africans across time zones, industries and continents. What we are looking at next is data.

So we're thinking about a 'Tenth Province Census'.

Real valuable insight. Where are South African engineers concentrated? How many founders are in the UK? What industries are South Africans leading globally?

When we can quantify the Tenth Province, we stop being a scattered diaspora and start becoming a coordinated global force.

Thoughts?

Co-Founder of The Lekker Network | 2x Successful Exits (+1 absolute disaster) | Lekker Investments | Building the Global Home for South African Potential

Match Creative Resource Agency

Match Creative is a specialist marketing and communications agency with a special interest in the FMCG, retail and financial  services industries. Passionate communicators and brand strategists, we support marketing and PR teams with developing and implementing integrated PR and marketing strategies. 

A marketer with both commercial acumen and an ability to think 'out-of-the-box', my team and I leverage our proficiencies in...

- Developing and rolling-out market-leading PR  and marketing campaigns
- Achieving consistent, quality editorial coverage
- Supporting & Building internal communication strategies
- Building strong media relations and press contacts at an editorial level 
- Implementing digital and social media campaigns/strategies
- Crisis Management and reputation management 
- Event planning and brand activations (We have a dedicated division that does this!)
- Publicity stunts and product launches 
- Celebrity endorsements

As the sole managing member of  Match Creative, I oversee my team of PR specialists and creatives, as well as look after business development and the day-to-day running of the agency.

Marketing Communications Specialist

Mix Marketing

We are a small boutique marketing agency that specializes in providing creative solutions to your branding, advertising, and marketing problems. Our team of experts takes a deep dive into your brand and product to become an extended arm of your team. We offer a wide range of services, including branding, website design, social media marketing, content creation, and advertising.

Managing Partner

Noble Resorts

Marketing & Communications Director 

Sanctum Self Care (Pty) Ltd

Co-Founder

Rainbow Experiential Marketing

Creative Concept Development, Account Management, Business Development, Event Producer, Client Liaison and Management
Career Highlights: Launch of Virgin Atlantic in South Africa; Event Custodian & Strategist for Dunhill (BATSA)

Business Unit Director

Cape Grace

Brand custodian: implement and oversee marketing strategy and plan working closely with operations and sales to drive business objectives,  innovate and develop the guest and brand experience.
Responsible for Strategy & communication management Bascule Bar 
Development of new guest experience offering within the hotel, such as the Spa. 
Managed PR department - local and international agencies

Marketing Manager

At Match Creative, my team and I have excelled in deploying market-leading PR and marketing campaigns, fostering robust media relations, and nurturing editorial coverage to ensure brand resonance in the FMCG, retail, and financial services industries. Our approach is characterized by a blend of commercial savvy and creative thinking, which has been instrumental in supporting marketing and PR teams to craft impactful integrated strategies.

With a recent successful tenure at Mix Marketing as Managing Partner, my expertise in branding, website design, social media, and advertising has significantly contributed to our clients' business growth. The passion for connecting brands with consumers through high-quality content and product relevance underpins our collective success. Our collaborative efforts have positioned products and services effectively, navigating the challenges of a rapidly transforming marketing landscape.

taplio

The Battle

Nic Latouf

Liza-Jane Saban

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taplio

The Battle

Nic Latouf

Liza-Jane Saban

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nic Latouf's LinkedIn Performance

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