Hey Creative Story Lab

Founder

VELDSKOEN SHOES

Co-Founder

PLAKKIE

Just Perfect - Digital Agency

Managing Partner

VuvuPlaza Deal A Day Site

I am really good at building brands off the back of digital and social media. I know how to build communities first and launch products after. I won a few film awards back in the day and have taken that love for telling stories and focused it into being a brand venture builder. I don't like building where it's crowded. I love building where nobody else is.

I recently built a brand with two friends into 33 countries globally. Prior to that I built some great eCommerce companies in South Africa. 

I am ridiculously passionate about helping startups find their voice. I am fortunate enough to spend some of my time coaching startups on how to tell their story better and how to use free tools to build their businesses.

Nic Latouf

Vision2026. We are working on what The Lekker Network looks like in 2026. Taking everything we have learned over the first few months and optimise the entire experience. 

A small taste of what we are looking at implementing:

🚀 A powerful new onboarding process that will allow us to get key pieces of information from new members like "What can you offer and how can you help others" and "What are your goals for the next few months". When we understand what a persons goals are we are able to better spark opportunities between people we know could help achieve those goals through some incredible tech we are building. 

🚀 The Golden Connector Programme. This programme brings in some of the most influential South Africans around the world to help create high-impact opportunities for others. Each Connector commits to moving three mountains a year for those that need help with really big asks. It’s a simple and powerful way for South Africa’s most accomplished people to help others soar. Cannot wait to launch this early next year!!

🚀 A trip to Silicon Valley where we will be getting access to companies that are building the future.

🚀 A trip to China to see what the future already looks like and explore opportunities. 

🚀 A trip to Dubai to meet and connect with influential Saffas in a broad range of categories. 

🚀 Launching an Export Studio together with some of the smartest people in this space. 

🚀 Impact Pods (can't give too much away but this is going to be powerful)

🚀 A big focus on building out more chapters around the world and connecting the South African Diaspora. Our 10th province.

The ultimate goal of becoming the most powerful incubator of South African potential around the world and giving people ACCESS that would normally take them years to get! What better way to access international markets than through South Africans that are already there! 

The best part? The by-product is more opportunities and jobs flowing back home! 

Have a good Sunday.

Co-Founder of The Lekker Network | 2x Successful Exits (+1 absolute disaster) | Lekker Investments

So good to sit with Iain Banner this morning and share the vision of The Lekker Network! 

Iain your story about the inception of the Laureus Awards was so flipping inspiring! Proving all the way back then that Saffas can excel on a global stage. And then hearing your story about Madiba in that very first meeting with all who were involved with Laureus and what he said about the power of sport!!

‘Sport has the power to change the world. It can unite nations in a way that little else does. It speaks to youth in a language they understand. It is far more powerful than governments will ever be in bringing about change. Sport, has the power to change the world’. 

Thanks for a lekker chat and can’t wait to potentially do some cool things together.

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Elyxer Consulting

At Elyxer Consulting, I drive the creation of sustainable business models and innovative strategies that address complex challenges. My work focuses on enhancing client capabilities in sustainable practices, leading to substantial business growth and market expansion.

Founder | Innovation & Strategy Consultant

SKEMA Business School

I educate Masters-level students in strategic management, focusing on merging theory with practical insights on mergers, acquisitions, and sustainability. I developed a strategic management simulation game, now a key component of our curriculum, and actively mentor students, preparing them for significant professional achievements

Advanced Strategic Management

USB Executive Development (Pty) Ltd

I lead sessions on commercializing innovation and sustainable competitiveness, coaching senior managers to craft and implement business strategies for sustainable growth and competitive advantage.

Commercialising Innovation (MDP) & Sustainable Competitiveness (SMDP)

Twinsaver Group

I led the strategic overhaul of product development processes, which significantly reduced costs by 15% while maintaining high product quality. My leadership in innovation was instrumental in relaunching key product lines and enhancing market competitiveness

Group Product & Technical Development Manager

Averda

I led the transformation of Averda's customer experience strategy, developing comprehensive customer segmentation and enhancing overall brand engagement and visibility, which increased brand recognition by 20%.

Marketing Manager SA

University of Stellenbosch Business School

I completed my MBA in one year, full-time and received my degree Cum Laude. My elective subjects included Strategy & Innovation as well as Entrepreneurship. My MBA research was centred around purpose-driven careers and the impact an organization (and job) can have on personal fulfilment.

MBA Candidate

Kimberly-Clark

I managed cross-regional product development projects, aligning product strategies with business objectives across EMEA, leading to improved product offerings and enhanced consumer satisfaction.

EMEA Product Developer/Innovation & Portfolio Manager

Distell

Product Development Manager

Vital Health Foods

R&D Formulation Chemist

Agricultural Research Council

Research Assistant

As an accomplished Strategy & Innovation Consultant and Manager with a PhD, I thrive on spearheading initiatives that drive sustainable growth and innovation across diverse sectors such as FMCG, nonprofits, and academia. My expertise lies in leveraging cross-functional skills to re-engineer value propositions, optimize revenue, and implement strategic plans that align with organizational goals to boost operational efficiency and market penetration.

My journey at Elyxer Consulting, a firm I founded, is characterized by pioneering innovative business strategies that significantly enhance sustainable practices. My role involves rigorous analysis of market trends and collaboration with industry experts to develop and lead workshops, shaping business models that respond dynamically to market needs. This work has not only established Elyxer as a leading innovation hub but has also propelled client businesses to achieve growth in revenue.

My experience is further complemented by roles in product and technical development management at Twinsaver Group, and strategic marketing management at Averda, where I led significant projects that increased efficiency, market presence, and customer engagement. Each role has honed my ability to navigate complex business challenges, leading to measurable improvements in business strategy and operational success.

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Nic Latouf

Melvi Todd (PhD)

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The Battle

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Melvi Todd (PhD)

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