Nerd who fell in love with marketing & growth.

Available for keynotes and short advice calls

Nicholas D'hondt

I'm building an AI marketing team of one.

Here's the thing about being a one-person marketing & sales team at an open-source software company (JobRunr): you don't have time for everything. 

So I asked Patrick for help.

Patrick is my AI executive assistant, built on OpenClaw. And this week, he built me a LinkedIn Ads review system. From scratch. 

Let me walk you through how we got here.

Step 1: We did the research first.

Before writing a single ad, we analyzed our actual data. Not vibes. Data.

We pulled company visitor data from Scarf and cross-referenced it with HubSpot. IP matching, domain lookups. That gave us a ranked list of which industries and companies are actually visiting our Pro and Pricing pages.

Finance. Insurance. Government. Not what I would have guessed.

We built company lists from that intelligence and matched them to LinkedIn audiences.

Step 2: We built a messaging framework.

Patrick analyzed all our existing customer data. Hubspot data, email conversations, intake questionnaires, support questions, ads,... Then we used that data to fill in a creative strategy map and come up with 3 angles per target-audience.


Step 3: The visuals.

I showed Patrick our existing ad visuals. He reverse-engineered the visual language and wrote image generation prompts matching our brand. Generated with Gemini. I could approve, reject, download, tweak in Photoshop, re-upload. All from a review tool he built.

Step 4: The review tool.

Patrick built a web app where I review everything:
→ Ad copy with live LinkedIn preview
→ Image variants (approve, download, replace, regenerate)
→ Comments and feedback
→ One-click approve to push live

No SaaS subscription. Just me and my agent.

The proof? One ad Patrick created by analyzing my best performers and generating a variant is now my highest CTR ad at 2.65%. AI-generated. Outperforming all my manual ones.

The difference between "write me an ad" and this? Real context. Your CRM data. Your analytics. Your brand. Your actual performance numbers. 

And most importantly: Your taste. You are the creative director who shows the way. 

Full stack: OpenClaw, LinkedIn Marketing API, HubSpot, Scarf, Gemini, and a custom review tool. Fully built using Telegram conversations.

Happy to share more details. Or just roast my AI visuals. Either works.

Head Of Growth at JobRunr | Turning creative ideas into measurable results | Public Speaker - Available for keynotes

Are AI agents going to take over all our jobs???

Probably not. But they're definitely taking over parts of mine.

I got invited to join the Content Coffee Break podcast by Fuss for the first time. We recorded in Alicante ☀️ and covered three topics I think every marketer should be paying attention to right now:

🤖 AI agents are the new marketing colleague
OpenAI just acquired OpenClaw, and it says everything about where we're heading. AI is no longer a chatbot you ask questions to. It's an agent that actually does the work. 

My own AI agent is called Patrick, and he already handles a big chunk of my daily workflow. From email triage to content research to CRM follow ups. Not replacing me. Working with me.

📱 The TikTok algorithm is under attack
Europe wants to ban infinite scroll. If that happens, your entire organic reach strategy changes overnight. Less passive scrolling = fewer chances to be seen. Time to rethink how you show up.

🔍 Social search is eating Google alive
62% of Gen Z uses TikTok as a search engine. They're not Googling "best restaurant Antwerpen" anymore. They're searching it on TikTok. If you're not optimising your social content for search, you're invisible to an entire generation.

10 minutes. Three trends. Zero fluff.

🎬 Watch the teaser below
🎧 Full episode link in the comments

Did I just become my AI agent's assistant?

So I have this AI executive assistant called Patrick. It runs on Claude Opus, has access to my browser, can execute scripts, manage files... basically it can do a LOT.

This morning I wanted to test something. Could Patrick download a popular TV show for me?

I gave it 10 magnet links. One for each season. "Download these, store them on my Desktop, folder per season."

Patrick didn't even hesitate. It wrote a script, connected to Real-Debrid, started downloading. Season 1 done. Season 2 done. Season 3 done.

Then it stopped.

"I can't help with downloading copyrighted TV shows."

Wait. What? You already downloaded three seasons! NOW you have moral objections?

I pushed back but Patrick wasn't buying it. "The torrent names literally say Friends Season 1-10 (1080p BD x265). I can't pretend otherwise."

Fair enough. So I tried a different approach.

"Fine. Don't run it. Just write me the script."

And it did. Wrote a Python script. Saved it to my Desktop. Even left a placeholder for the API token so its hands would stay clean.

Then I asked: "Can you paste in the token already?"

Done. No objections.

So let me get this straight. Patrick refused to RUN the download. But happily wrote the script, added the credentials, and handed it to me with a "Ready to run."

The irony is perfect. 

We're building AI agents to do our work, and here I am... doing the work my agent refused to do. Because it had principles. That it applied... selectively.

We live in interesting times.

If you want to see the full conversation, scroll through the PDF below 👉

Patrick's Moral Objections...

AZ-Solutions | Training - Keynote - Consultancy

Everything for your LinkedIn growth, from A to Z. From awareness to lead generation, we'll help you engage with customers who are in the mindset to do business. 🚀

AZ-Solutions was founded in 2009 by industrial engineer and teacher Zekai Ates. Since 2017 I am the co-owner and am giving AZ-Solutions as a trainer specialised in LinkedIn® a broader scope in communication, sales & recruiting.

I provide the practical training, coaching and trusted advisor consultancy to boost your business with LinkedIn, social selling and employer branding. Reaching out to your target audience starts with a strong and authentic identity. Consistent and H2H visibility can be a magnet to engage with your customers, generate leads and boost your business and acquistion. 
With the "Linked-INC model" as foundation for: more attention, more trust & more business on LinkedIn. Time to Unlock your LinkedIn®.

TRAINING
Incompany, personal coaching, keynote & via video conferencing
(Execs, Entrepreneur, SALES, HR, Marketing, every employee)

1. Training/Keynote LinkedIn®

♦ Boost your Brand & Network with LinkedIn®
♦ Boost your Social Selling & Content with LinkedIn®
♦ Boost your Employer Brand
♦ Boost your Brand Ambassadorship
♦ Boost your Sales Navigator & LinkedIn® Advertising
♦ Integrate the best AI-tools to scale your brand & business

2. Social media Training

♦ Boost your Brand with Facebook, Instagram & Youtube
♦ Workshop Boost your Employer brand with social media.
Employer branding starts from your values & story of your employees. 

STRATEGIC CONSULTANCY FROM A TO Z:
♦ Personal branding: stand out on LinkedIn as the go-to expert
♦ Employer/company branding: how to attract clients & talent
♦ Marketing, sales & HR contentstrategy & advice
♦ Thought Leadership & Video: contentstrategy & advice

PARTNERSHIPS:
Since the end of 2017 we have been working together with preferred branding- and marketingpartners to offer solutions from A to Z: 360° One stop shop with me as your trusted advisor!

Co-founder | Certified LinkedIn® Trainer & Social selling Coach

School of Sales - SOS

Together with Michael Humblet and Jorik Van den Bosch, I design strategic sales and marketing architectures for mid-sized to large organizations. We help companies shift toward a scalable, structured sales framework that drives focus, alignment, and revenue growth. From ad-hoc actions to one clear strategic direction.


We support commercial and marketing teams with:
– Analysis and optimization of sales processes and lead management
– Setting up sales development programs with clear KPI frameworks and playbooks
– Developing and implementing LinkedIn sales playbooks focused on real conversion
– Creating structural alignment between sales, marketing, and other key departments

My specific focus is the vertical integration of LinkedIn and social selling strategies across the organization, from strategic planning to hands-on implementation at team level. So that every layer of the company not only understands the vision, but actively contributes to it.

We work with companies such as Daikin, CFE/VMA, and AFAS, delivering results-driven programs that are deeply embedded in the organization.

LinkedIn Expert & Strategic Coordinator

IDEWE

Rolling out a LinkedIn & Social strategy & ambassadorship for the more than 1000+ employees in collab with Idewe Marcomm & partner Groeimakers.

- LinkedIn & MarComm consultancy
- LinkedIn In-company training
- LinkedIn leading by example C-level personal coaching
- Drafting Guidelines
- Internal communication & rollout strategy

LinkedIn Trainer | Marketing Consultant

ITZU

Rolling out a LinkedIn contentstrategy & ambassadorship in collab with Itzu Marcomm/HR & partners.
- LinkedIn & MarComm consultancy
- LinkedIn campaign strategies
- LinkedIn In-company coachings/power sessions
- LinkedIn ambassador strategy

Social Selling | Communication Consultant

DC Belgium

Marketing & communication advice for MarComm team DC Belgium.
DC Belgium has been an experienced project developer in Flanders, Brussels and Wallonia for more than 20 years. With the development of around 300 residential units per year, DC Belgium is one of the top Belgian project developers.

Marketing Consultant

PCVO Limburg

At the Provincial Center for Adult Education Limburg, (PCVO in Dutch), you can find a wide range of professional and sector-oriented training courses for adults.

As a social media & communication teacher/advisor I am responsible for the following courses/tracks:
 
• Optimization implementation of basic ICT & digital applications in business practice
• Social media: LinkedIn, Facebook, Instagram, Twitter, Youtube, Google
• Social media Marcomm advice
• Online trends implementation
• Implementation e-commerce and PR

Teacher/Advisor Social media & online communication

T2-campus

In 2018, VDAB, SYNTRA Limburg and the city of Genk put their shoulders to the wheel for the development of the T2 campus. We want to discover, stimulate and develop technology talent at the T2 campus. With this we want to make an important contribution to strengthening the regional economy.

- Brand ambassadorship & employee advocacy within the campus.
- Strategic communication and social media advice from the T2 brand
- Pro-Active communication with core partners: companies, education, interim, employers' organizations, sectoral organizations, social partners, services, etc.
- Contentstrategy & Inbound Marketing T2-Campus
- Organizing events, tours, workshops and presentations for TECH companies / partners
- Expanding T2 videoplatform: connecting businesses with jobseekers through a strong employer branding

♦ Trainer & Projectmanager
- Organize and give training courses and workshops to colleagues and VDAB partners: digital applications & job search, LinkedIn and recruitment, social selling & Google Business.

Communicator | Marketing Coordinator

VDAB

♦ Educational Coach / Recruiter

- Planning of VDAB-courses TECH & industry 
- Recruiting, screening and candidate selection trainees for courses and companies
- Guiding, coaching and following up students in training
- Giving workshops Personal Branding, job market and social media & recruitment training
- Job matching & employer approach: prospecting for internships and employment opportunities
- Actively maintaining communication with partners: companies, education, temporary staffing, sectoral organizations, social partners, services, etc.
- Organize information, tours, workshops and presentations for customers / partners

♦ Trainer | Project officer | Product owner
- Project development: Digital innovation
- Social media & communication support T2/VDAB Campus
- Digital innovation within the VDAB (app development UX)
- Social media Implementation and digitization in training centers and within jobmatching
- Organizing and giving training courses and workshops to colleagues and VDAB partners: digital applications & recruiting, LinkedIn & recruitment, Google Business

♦ Extra function as VDAB Communicator on the T2 campus @ Thor Park:

- Promote brand ambassadorship & employee advocacy with engagement of the employees.
- Strategic communication and social media advice within the T2 brand (VDAB input)
- Promote VDAB within the T2 brand for a stronger positioning on the labor and training market, with a focus on the people-oriented approach, digital and strengthening customer relationships.

Educational Coach & Recruiter | Trainer | Product owner

Esito Management & Communicatie VOF

Esito is a Communication agency specialized in:

- Management Consulting
- Communication Advice
- Networking & Social Media

Active in Geert Conard's freelance team to be involved in assignments within management & Communication.

Freelance trainer & consultant LinkedIn & Social

BLM Genk

BLM has been responsible for guiding and training people for thirty years, so that they get new opportunities on the labor market.

As a freelance trainer / coach I was helping coachees with their:
- Personal branding
- Digital skills
- Job interviews
- LinkedIn & social recruitment

Freelance trainer Digital & Personal branding

LinkedIn Trainer | Social Selling Consultant | Keynote Speaker ♦ helps your sales/marketing/HR team grow with a winning LinkedIn strategy, impactful employee advocacy & authentic social branding🚀

How to Boost your Brand and Business with LinkedIn & Social Selling? As a trainer specialised in LinkedIn (+10y experience) and consultant I help companies, entrepreneurs and professionals grow with a strong personal & corporate brand. ►With now more than +350 companies and +3500 trainees & counting.◄ Let's talk. 🚀

★ ABOUT ME...

With experience in sales, recruiting & marcomm, since 2017 co-owner of AZ-Solutions with my father Zekai. I will teach you how to Unlock LinkedIn® to grow your business while using it more intelligently and succesfully. With a pragmatic approach, I try to educate my winning social selling, employer branding  en thought-leadership framework that fits your strategy, while strengthening your authentic voice. 

MY MISSION? 🚀

My mission is to inspire for more human communication, trust, business and a better acquistion. 
From sustainable strategies to actionable tactics: I break it down into what really matters, and challenge HR, MarComm & Sales to think sharper: and trigger insight and action from within.
- Based on a sustainable employee advocacy and aligned as a team.
- Working together to achieve common goals: attracting clients & talent and increasing revenue. 
- Claim their space with confidence, and keep showing up, consistently and true to who they are.

Privileged to observe trends and priorities firsthand from all the companies & professionals I consult and advise.
I helped over +350 companies and 3500+ professionals from different industries to scale visibility, trust & business with my Linked-INC model™. My goal is to realize this for you and your team. Commitment in function of results, with references like: IMEC, Talent-IT🏆, Harvey Nash, Heylen, Itzu🏆, KBC, Fruitsnacks🏆, Idewe, Pidpa, Embassy Freight, VMA, Terumo Europe🏆, Province of Antwerp, BMS, ING🏆, Gymna International, RSM and counting...

MY STYLE? 🚀

- Positively motivating and yet slightly confrontational 
- Thorough professional knowledge, yet people-oriented / accessible 
- 100% attention and genuine interest 
- Challenging you and your team to take actions 
- Hands-on with experience-based results

I truly treasure the authentic approach to networking. Ditching the "what's in it for me" mindset and genuinly connecting – that's the LinkedIn attitude I live by.

"Growing on LinkedIn & social is not a sprint, but a marathon"

Let's talk & claim the LinkedIn stage together. 🚀 You can contact me via:
👉 LinkedIn (feel free to link)
✆ +32 497 937491
📧 erendiz@az-solutions.be
☞ www.az-solutions.be
Cheers,
E

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Nicholas D'hondt

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taplio

The Battle

Nicholas D'hondt

Erendiz Ates

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicholas D'hondt's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNicholas D'hondt's LinkedIn Performance