Nerd who fell in love with marketing & growth.

Available for keynotes and short advice calls

Nicholas D'hondt

Big news: I'm officially a (late) co-founder of JobRunr 🚀

A year ago, I joined as Head of Growth. 

The deal with Ronald? 

Date for one year. If the spark is there, we make it official. 💍

We negotiated everything upfront so we could spend the rest of the year focused on one thing only: healthy growth.

End of last year, the verdict was in.

Both of us felt it. 

This is it.

Looking back, it almost feels like a roads led here.

👉 My first startup Plann3r with Ruben Meul? We coded the entire back-end in Java. (JobRunr is a tool built for the Java world.)

Now my Java background helps me understand the product and follow dev conversations.

👉 Then I co-founded GrowForce with David & Amaury, where I led all B2B marketing and learned how to do B2B sales.

My marketing skills let me translate technical stuff into language their managers also get.

My sales experience helps me navigate corporate procurement.

And my entrepreneurial drive lets me co-create JobRunr's strategy and vision.

And if that was not enough, JobRunr's values completely align with my own. 

Everything we do is with the intention to leave the planet better than we found it. 🌍

Thanks Dirk for setting up that first date. 💚

Head Of Growth at JobRunr | Turning creative ideas into measurable results | Public Speaker - Available for keynotes

I thought my content was driving revenue. But I couldn't prove it. 🤦‍♂️

If you market to developers, you know the pain: 
Ad blockers, Privacy extensions, "Do Not Track" headers.

And I totally get why people are using this.

I knew our blog posts were working because sales prospects kept mentioning them. 

But my HubSpot dashboard? It was a ghost town of unassigned attribution. 

Thanks to my background in Growth Marketing, I wanted hard data, not just "gut feeling."

So, I tried to build a manual map.

The Setup:
- Google Sheets: To list every closed deal.
- HubSpot Breeze: To see company-level page visits.
- Scarf: To track open-source package usage.

The Failure: 
It was a mess. HubSpot Breeze didn't talk to the Deal view. Scarf data lived on an island. I spent more time copy-pasting rows than analyzing them.

So I wanted something more efficient. 

I wanted to be able to ask: "Hey, for all deals closed in January, which blog post was visited the most?"

So I just Vibe Coded it this afternoon.

I built a custom MVP that aggregates: 
✅ HubSpot Deal data 
✅ Website traffic (even the anonymous stuff) 
✅ Scarf package downloads

Now, I'm able to ask questions like: "Show me the user journey for Deal X." "What common technical docs do closed-won deals read?"

It’s super basic (for now), but it works. 

I believe this is where marketing ops is going. 

We aren't just using software anymore; we're glueing it together with AI to get to the exact insights we need.

👇 Question for the builders: Has anyone else used Vibe Coding (or cursor/replit) to build their own internal marketing tools?

And if you target devs... how are you solving the attribution black hole? 

Drop a tip below! 💡

Your app is not the future of customer experience.

I was interviewed last week by Claire Charlier who's building ENGIE's future CX vision.

One question stuck with me:

"What's the biggest misconception companies have about customer experience?"

My answer: They're still too obsessed with their own channels.

The best customer interactions happen where your customers already are.

WhatsApp. Messaging apps. Maybe even an AI that calls them 10 seconds after signup.

Not another app they'll forget to open.

Here's the shift I see coming:

Soon, customers won't interact with companies directly.

Their personal AI will.

"Siri, switch me to an energy provider that matches my values." Done.

Sure, some people will just ask for the cheapest option.

But many will want their spending to reflect who they are and what they believe in.

Their AI agent will need to understand which brands align with those values.

That's why your brand story matters more than ever.

Not just for humans, but for the algorithms that will decide on their behalf.

Thanks Claire Charlier, Steven Geerinck and Birger De Rese for the conversation,  it triggered some thinking I hadn't done before.

Excited to see what comes out of this project at ENGIE.

Marketing to Java developers is like playing the game on hard mode 🎮

And yes, I signed up for it willingly. And I would do so again in a heartbeat.

At JobRunr, our main audience is Java developers.

People with world-class BS detectors.
People who skip anything that smells like fluff.
People who want proof, depth, and usefulness. Or they are gone.

Early on, I thought classic B2B marketing would work.

Nice lead magnets.
Clean value props.
Some paid traffic.

Spoiler. It didn’t. 💡

What did work was changing how we think about marketing entirely.

👉 Treating content as documentation, not promotion
👉 Explaining the "why" behind every decision
👉 Showing the how and sharing it all transparently
👉 Brushing off my Java skills to speak the same language as our users

That mindset helped us grow an open-source project into something companies in finance and healthcare trust in production.

And now, I want help scaling that.

We are hiring an All-round Growth Marketer.

Not to "run campaign".

But to own the full journey together with me:

✅ From open-source users to paid customers
✅ From experiments on LinkedIn and Reddit to creative ABM plays
✅ From technical blog posts to simple video edits and clean visuals

This role is not for everyone.

But if you believe marketing only works when it genuinely helps people, it might be for you.

More info:

Open article: Hiring All-round Growth Marketer at JobRunr by jobrunr.io

Hiring All-round Growth Marketer at JobRunr

Odin Solutions

Helping start-ups set up trackable campaigns. High focus on performance marketing and SEO.

Digital Marketing Strategist

COSH! Conscious Shopping Made Easy 

Marketingmanager

Vlaamse Jonge Ondernemingen vzw (Vlajo)

Het begeleiden van de mini-onderneming "Docks" in de Broederschool in Roeselare. Mijn taak is om ervoor te zorgen dat zij hun onderneming binnen het vooropgesteld tijdskader en binnen budget zo succesvol mogelijk van de grond kunnen krijgen. Alhoewel ik me vooral wil focussen op de inzichten die de leerlingen kunnen verschaffen op vlak van timemanagement, rolverdeling en verantwoordelijkheid.

Businesscoach

The List Media

The List Media is uw strategische marketingpartner.

Content Marketeer

Studant vzw

At Studant, I helped students from high school with French. It was my job to find the most suitable approach for every student. This job helped me understand the current struggles of high school students when being taught a new language.

Teacher

Anheuser-Busch InBev

I will learn to identify upcoming trends in the FMCG industry and other important skills such as budgeting, coming up with a marketing and sampling plan; and positioning.

My personal goal for this project is to get a better view of what my strengths and weaknesses are in a professional environment. Towards ABinbev, it is my goal to offer new insights concerning the off- and on-trade marketing.

Marketing Consultant

8008clothing

With 8008clothing, I wanted to create a loyal community by designing sustainable streetwear. This start-up allowed me to understand the basics of creating a brand, setting up marketing plans and ofcourse, getting familiar with the financial side of owning a business. It was a great journey, until it was time for other adventures.

Self Employed

Laurea Entrepreneurship Society

Executed the marketing for 2 social events. 
It was my responsibility that people knew that there was a networking party. I succeeded in this task by doing offline- and online marketing including: making flyers, poster, stickers, executing the email marketing and making social media posts.

Marketing Program Manager

Hatch Incubator Program

During this program, I learned what it takes to found a start-up, and how to take it to the next level. A few skills taught: pitching, BMC, self-development, crowdfunding, LinkedIn, and more.

Participant

Schoenen Torfs

Retail Salesperson

Passionate marketeer with a high focus on AI Marketing, SEO and Analytics.

Professional skills in SEO (Semrush), Meta Business Suite, Google Analytics 4, Google Tag Manager, Google Ads, WordPress, craft CRM, Hubspot and Active Campaign mailing automations. 

Studied in Helsinki, Leuven and Dublin while engaging in multiple extra-curricular activities. Personal projects/ interest in time management, lead generation, web design, music and running. 

Please feel free to have a look at my CV which is linked to my profile.

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The Battle

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