One Up Club

It's 2023, it's no longer acceptable to suffer in silence.

If you're not getting the support you need from your company, manager, team, friends or family, we're here for you. It's not easy winning in the sales profession today, but let's make it easier by answering those tough questions / scenarios that will make your quarter.

This is the resource I WISH I had

Get a sales expert to answer your question by calling Sales Support at +1 (303) 578-8581

Team of Ten

Alignd

“Pipeline is down 40-80% YoY”

So what do you do about it?

If you don’t fix it… you’ll have to cut headcount, reduce techstack, push off growth initiatives or give up your bonus.

OR 

you could re-align your sales & marketing teams to earn buyers

Experimenting to find your competitive advantage in the way you build lists + prioritize accounts, deliver prospect experiences & enable champions to get back that pipeline you lost

We start with an assessment to find the quick wins to fuel the change & workshop solutions together to find the best way to make that 2 year strategy a reality.

Ready to win back pipeline?

Shoot me a DM or visit our website to learn more

We offer:
1 Assessments - Align your team, buyers and shareholders to create consistent growth
2 Workshop series - ABSD & Social selling
3 Multi-year GTM services

We start with a strategy call to see if it's a smart investment (ROI + Risk)

Managing Partner

B2B Power Hour

We help sales and marketing professionals thrive in a world dominated by outdated playbooks and old-school tactics.

Learn new skills & strategies

Each Friday, we go live at 9AM PST / 12pm EST

Co Host

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Brand Ambassador

KO Advantage Group

Marketing & Partnerships Manager

Community Engagement Manager

Sales Unicorn

I want children to tell their parents they want to be salespeople and for them to be proud!

I see a day when Sales Unicorn makes sales a highly sought after profession by:

1) Educating salespeople to a higher industry standard
2) Providing consistent & above average income to support their growth
3) Partner with great companies for them to work with
4) Nurture their ongoing develop to create highly sought after sales unicorns

That's something I feel is worth fighting for!

Co-Founder + COO

GROE Business Development

At GROE, I lead the business development and growth of service companies with $1M+ revenue.

-Structuring innovative and creative solutions to complex business issues
-Originating, developing, validating, qualifying, and closing sales opportunities
-Conduct analysis to address critical business issues and generate insights about client and industry business performance improvement
-Build a team and provide leadership and support including performance management and coaching.
-Engaging and influencing key stakeholders to ensuring initiatives are implemented
-Responsible for overall account management, account growth, and leadership of cross-functional teams

Chief of Growth | Innovation + Strategy

JCI (Junior Chamber International)

I built relationships with engineers, accountants, lawyers, bankers, IT, financial advisers, architects, and other young professionals (18-40) in Calgary looking to advance their career and have a positive impact on the community.

My specialty was working with each individual to align them with the right resources and help them get the most of what JCI has to offer.

Director of Membership | Community Builder

Prairie Advisory Corp.

At Prairie, I Built long-standing relationships with oil and gas, environmental, industrial, and construction companies across Canada (Mid-market $10M - 100M revenue) which cultivated a strong sales pipeline of Qualified Mergers & Acquisition leads of $10,000,000+ revenue and $1,000,000+ EBITDA

I was leading the business development activities of the team including prospecting activities, preparation of teasers and proposals, building relationships with existing and target clients, and establishing a network of professional colleagues.

Coordinating and executing buy-side and sell-side due diligence process in order to ensure timely completion of financial models, valuations, and integration planning.

Preparing and reviewing detailed financial analysis to illustrate key business drivers and performance indicators;

Assisting in executing all aspects of mergers, acquisitions, joint ventures, turnarounds, and financing from inception through due diligence, valuation, negation, closing, and integration. Leading and facilitating post-integration analysis.

📍 It was at Prairie that I first started developing my sales + customer service methodology. 

I was required to make 100+ cold calls a day to earn my salary but it was highly ineffective and mentally draining... I started a combination approach of researching on LinkedIn and approaching with specific proposals (email, warm call, and LinkedIn personalized connection requests) which opened the door to long-lasting relationships.

Companies struggled to build a diverse and loyal customer base which created the opportunity to work with GROE Business Development

Associate | Mid-Market M&A Advisory

HD Energy and Investments

At HD, I worked with and supported portfolio companies, including attending board meetings and monitoring performance to ensure returns and strategic objectives were achieved

📍 We built profitable startups by thorough go-to-market strategy, leveraging a collaborative work style, creative problem-solving ability, and the lean startup methodology.

We could validate the business opportunity (in Oil and Gas, and Construction sectors), establish an investment case, and structure and negotiate terms for potential investments with limited resources.

My challenge was developing a complete understanding of an emerging company by evaluating its market opportunity, competition, product/service, sales and growth, operations, financial statements and projections, human capital, equity needs, and capital structure.

📍 Maintaining great relationships with my entrepreneurs, our technical team and the different financial institutions was key!

I had a unique experience of managing a separate portfolio that invested in public shares while building our portfolio companies. Annual reports offer a different perspective on market trends, strategic planning and operations than the Startups in our portfolio.

📍 Strategic Planning is a POWERFUL process

The different approaches to strategic planning such as SWOT Analysis, Six Sigma, Balanced Scorecard, Scaling Up (One Page Strategic Plan), PEST, and Blue Ocean created a dynamic hands on experience. Managing the execution is where most companies failed… you can’t take a static approach. You have to constantly pivot, re-evaluate and drive forward!

We created 3 profitable businesses that generated over $1M in revenue and the new relationships opened doors in Mergers & Acquisitions Advisory at Prairie Advisory ☝️

General Manager | Portfolio Management | Go-To-Market Strategy

Exploring (& challenging) the future of sales 🤖 | Social Selling & GTM Strategy | 🎙 Host @ B2B Power Hour

How do you succeed in sales & not kill yourself in the process?

This is the question that consumed me as I was fighting for my life in the hospital...

I had wore my burnout as a badge of honor until it literally almost killed me. But yet, all I could think about is how sales was the only profession that I felt appreciated (& I loved the thrill of the hunt!)

That little question turned into over 5 years of research and evolved into:

What are the most effective ways to build pipeline based on testing in the trenches?

No more theory...
I wanted to know what actually works

I started looking into which sellers at the top had a thriving life outside of work. Family, friends, hobbies & so much more than just the endless hustle…

It didn’t take long to realize top sellers were taking marketing into their own hands to:
1) create content
2) engage on social media
3) host virtual events / podcasts
4) All while earning credibility at scale!

So… it was time to learn copywriting

I joined a copywriting course through Seth Godin's Akimbo & met this dynamic marketer that wanted to learn more about sales (Morgan Smith)

I was teasing him about the misalignment between sales & marketing

Which turned into more than talk... we started running weekly experiments together to validate every process, framework & tool we could find

But now we needed a place to share!

That's where the B2B Power Hour was born

We shared our experiments on social selling, ABSD, cold email, AI, SEP's, Async video, virtual events, gifting & SO MUCH MORE in our shows to help sellers win in this digital environment.

It didn’t take long until we found clear winners

AND those new skills/frameworks/technology were in high demand due to COVID. We were getting 100's DM's a week to train sales teams what we learned

One workshop turned into a series…

Which evolved into multi-year contracts building legacy Co’s modern GTM strategies

That's when Alignd GTM was born!

AND we were working with the companies I dreamed about as a kid!
 
DM me to:
🎙️Get on the podcast (B2B Power Hour)
📅Schedule a strategy session
📢Book me to speak at your SKO
 
Outside of work:
🍻 I’m a competitive home brewer, ask me about it!
🎧 Audiophile that’s exploring the world of broadcasting & content creation
🪵 Hobby woodworker
🤖 Tech Nerd that’s beta testing the world’s cutting edge software & hardware (AI?)

nicholas thickett

Kristen Dyck

Communications Professional

AVRO Creative

As a speaker, I've had the pleasure of serving audiences in Europe, North America, and Central America. 

My clients are multinational corporations, universities, national non-profits and professional groups.

My most requested presentations are listed on my website and can be customized to your group.

Public Speaker

I teach people to stand up and stand out. Two services currently offered are:
• The Personal Brand Strategy Intensive
• Executive Personal Brand Coaching

These are the stories of just a few of my clients – and it can be your story too!
✦ She went from uncertainty to Vice President and being recognized as one of Canada’s Top 100 Most Powerful Women.
✦ She overcame imposter syndrome and became Chief Operations Officer.
✦ She was unsure about her worth then became a Director at her dream company.

Personal Branding Strategist

Communications Planning: working with clients to achieve their business objectives by 
• Integrating their marketing and communications for clear and consistent messaging across platforms
• Developing communication plans and strategies 
• Training and providing strategic advice and direction to executives for media interviews, presentations, events, social media content and more.
• Act as account manager and social media manager for a number of clients in tech, construction, consulting, and more.
• Website and product copywriting for a national fashion brand, construction companies, independent consultants, and more.
Writing and editing communications content for a variety of channels, and media and audiences, including:
• Brand storytelling
• Report writing
• Key message writing
• Speech writing
• Web content writing
• Social media posts

Communications Specialist

The course that guides you to create a personal brand and position yourself as an expert in your field.

Kristen Dyck guides you to:
❏ Create a personal brand that people can find easily online
❏ Build a LinkedIn presence you can be proud of 
❏ Tap into the opportunities available to you  
❏ Future proof your career
❏ Have stronger negotiating power 

Whether you are actively job searching, or want to leverage LinkedIn for future opportunities – Opportunity Magnet is for you!

🎥  On-demand videos you can watch when you want and revisit anytime

📓 Workbook (both printable and fillable PDFs available)

📈 A measurement tool to help you keep track of your results and opportunities

🕐  You have 24/7 access to the 7+ modules & resources

◉ JOIN HERE -----> https://www.avrocreative.com/LinkedIn-opportunity-magnet

Online Course – LinkedIn Opportunity Magnet

United Way of Calgary and Area

Supporting the President and CEO's personal brand with events, speaking notes, reports, and all other communications. 

• Led internal and external communications around the transition from one CEO retiring to another taking on the role.
• Supported the President execute her personal brand to new audiences.
• Developed speaking notes, reports and other communications that aligned with the organization's brand as well as the President's personal brand.

Communications Specialist to the President

Responsible for strategic leadership of organizational communications. Led a team of four to develop and execute strategic communications plans aligned to United Way's Business Plan. Worked with Boston Consulting Group to collaborate on organization's competitive advantage messages. Responsible for analysis and reporting on communications activities. 

• Role included oversight and development of communications messaging for all United Way stakeholders, including media, Board members, donors, volunteers and staff.
• Cross-functional leadership required to ensure communications plans align with core marketing, media and workplace campaign activities.
• As a people leader, provided coaching, training and leadership to staff. In order to build upon their talents and skills, staff were supported to address challenges independently and proactively. 
• Led performance management and worked with team members to create personal development plans.
• Led and executed strategy for United Way’s largest outreach initiative, Gen Next. An initiative aimed at getting millennials involved in the philanthropy. Worked in partnership with staff and a team of eight volunteers to create results oriented engagement programs and events such as The Next, Mingles and Design Table.
• Awarded the President's Award for Innovation, a national award from United Way-Centraide for developing The Next.

Communications Manager

Responsible for developing and leading the Gen Next, Leadership Giving and Women’s Leadership Council brands. 

• Developed strategies to launch or rebrand and strengthen the positioning of each initiative. 
• Led a team of two staff members to develop and implement strategies for Gen Next.
• Co-developed the Gen Next Governance Model that provides a foundation for the strategic plan, defines the team’s authority, roles and accountabilities, and provides a benchmark to the committee’s self-evaluation.
• Transitioned United Way’s BeCause initiative to Gen Next. Developed a research based, strategic brand plan to take Gen Next into the future. 
• Led a cross-functional team of internal and external brand stakeholders to uncover brand insights, adopt new brands and ensure their integrity.

Marketing and Communications Strategic Advisor

• Provided strategic communications counsel to large-scale United Way initiatives, including: Aboriginal Youth and Education Strategy, Leading Boldly Network, Neighbourhood Strategy and 211.
• Managed content pipeline from evaluations department.  
• Responsible for the strategic planning and execution of donor report backs to a variety of demographics and audience segments.
• Responsible for developing, writing, and editing campaign collateral for corporate Calgary workplaces.
• Led marketing development of United Way's Annual Impact Report, which replaced the traditional Annual Report to become the organization's annual standard report.
• Supported community engagement and United Way awareness initiatives in the towns of Chestermere, Cochrane, High River, Okotoks and Strathmore.

Communications Advisor

LPi Communications Group

Account Executive for Coca-Cola USA South and West Region Business Units. 

• Worked with Coca-Cola brand teams and LPi creative team to execute retail advertising programs.
• Managed more than 47 marketing programs for Coca-Cola, Coke ZERO, Diet Coke, Fanta, Sprite, and glaceau vitaminwater. 
• Executed programs on time, within budget and with strict adherence to brand guidelines.
• Increased volume lift realizing multi-million dollar sales growth in 2009 and 2010.
• Served as lead administrator of online web application; responsible to train, assist and troubleshoot web users; integrate retail advertising programs with online web application.

Account Executive

Let's crack the communication code.


Over the past 15 years as a communications professional, I’ve managed communications for national brands, advised the C-suite, trained executives, given workshops and keynotes, and developed countless personal brands.

Bringing experience from my work with companies such as Coca-Cola, United Way, Accenture, and KPMG, I guide driven professionals and their organizations to develop effective workplace communication skills.

Those skills come naturally to some people—but I’m not one of them. I learned the hard way how to break down and study the various elements of good communication and build the courage to apply them, which is why I’m uniquely qualified to teach them.

I know how hard it can be for people—whether they’re academic researchers, STEM professionals, and businesses engaging their audience—to speak up and communicate with clarity. 

Let me help you and your employees crack the communication code to build trust, improve business outcomes, and even boost career satisfaction.

🤝 Let’s Connect
If you share a passion for empowering people, communicating your message with clarity, and getting results, I invite you to connect with me. 

If you’re interested in hiring me as a speaker or facilitator, or need support with a communications project, please send me a message here on LinkedIn.

taplio

The Battle

nicholas thickett

Kristen Dyck

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