Changing Work

Changing Work is a movement deeply committed to revolutionizing the dynamics of the workplace from within.

Our Vision is to Change Work from the Inside Out.

Essentially, to make work a more humane, conscious, and nurturing environment that promotes personal growth, self-awareness, and compassion, while delivering value to all stakeholders. 

We recognize that profitability is important, and that it comes with a need for balance not only for shareholders, but for employees, customers, and the broader global community. A world that works for everyone.
Our Mission is to Elevate conscious business practices through community and best practice sharing.

Changing Work is a collective of business leaders, employees, and consultants. 

Fundamentally, we do two things. 

First, we build community. There’s something incredibly powerful about being on a journey together with people who are bonded by a desire for a common good. 

Second, we share best practices. This comes in many forms - jointly written books, a podcast, a newsletter, courses, cohort-based learning, and more.

If you're interested in getting involved to support the movement to change work from the inside out, or get support along your own conscious leadership journey, check us out at changingwork.org

Co-Founder, Changing Work Collective

Nicholas Whitaker Coaching

Coaching Mid-Career Tech Workers To Break Free Of Their Golden Handcuffs & Design Their Roadmap To A Life & Work They Can Love

I offer transformative coaching and consulting to limited number of clients.

Speaking Engagements:
I speak about wellbeing, mental health, and mindfulness.

Check my featured section for more on my offerings👆

Follow me on LinkedIn and subscribe to my newsletter to learn more about me and my work with clients.

Master Certified Professional Coach / Certified Mindfulness Facilitator

Google

As a Lead volunteer and coordinator of Meditation and Mindfulness Programs at Google, I have a track record of successfully creating and implementing outreach and marketing initiatives at a company-wide level, building and scaling community, and deepening the practice of others.

My programs have included live streams, workshops, newsletters, podcasts, partnerships with employee resource groups, and team consultations, as well as daily guided and unguided meditations and facilitator training programs reaching over 5000 colleagues globally with mindfulness and wellbeing content.

In addition to my outreach and marketing efforts, I designed and launched custom wellbeing programming at the organizational and team levels reaching hundreds of employees with impactful, highly regarded and requested webinars, live events, and group workshops. 

I also developed and maintained relationships with external mindfulness and wellbeing vendors, agencies, keynote speakers, researchers, and luminaries in order to bring the best resources and expertise to our programs.

(gPause) Mindfulness Steering Committee Volunteer  / Wellbeing Champion / Community Organizer

As a People Operations Program Manager and People Programs Specialist I curated change management initiatives for a team of over 140 people.

People Operations Program Manager / People Programs Specialist

As a member of the Large Partner Solutions Team in the Global Business Operations Organization, I built and maintained strong partnerships with executives and account representatives at major national news conglomerates, leveraging my expertise in journalism and stakeholder management to generate over $100M in revenue.

I fostered strong relationships with strategic partnerships like Scripps, Media News Group, Dallas Morning News, and McClatchy.

I have a track record of innovating to find new uses for Google products to generate revenue, increase subscriptions, and leverage data for business decisions.

Strategic Partnerships Lead

On the Google News Lab team, I served as a Google Product Evangelist for thousands of journalists and newsrooms worldwide, and representing Google at global industry events. 

I managed an educational marketing outreach program and designed a custom LMS  supporting customer education marketing programs, and certifications for Google products, educating over 500,000 journalists in 25 languages.

I also developed, launched, and scaled a community network of 400+ universities in 40 countries offering grants, digital skills, and training on Google products for education and journalism. 

In addition, I managed agency relationships, scaling training and marketing outreach programs across APAC, EMEA, NA, MENA, and LATAM

Product Marketing Manager / Training & Development Manager

I evangelized Google's tools for research and journalism to over 30,000 journalists across 36 countries, working to establish the Google Earth brand as a trusted partner for news gathering and storytelling.

I also designed and launched new marketing, outreach, and data-driven approaches to building and maintaining relationships with key media outlets, bringing regional Google tools workshops to newsrooms worldwide, training 1700 journalists in EMEA, LATAM, and MENA.

Marketing Manager / Media Outreach Lead

Whitaker Films / Nicholas Whitaker Photography

I have over a decade of specialized experience producing public service announcements, documentaries, corporate trainings, marketing content, live webinars and event coverage for a wide range of clients including Google, the NYC Department of Transportation, NGOs like the Regional Planning Association and Citizen's Union, as well as traditional media outlets like Hearst Media, BET, NBC, and CBS.

Founder / Producer

Eugene Lang College

Intro To Cultural Studies
Media Toolkit
Digital Moviemaking

Adjunct Professor

Marymount Manhattan College

Beginning Video Workshop
History of Communication Theory
Intermediate Video Production

Master time, energy & focus in 90 days. Coaching stressed out tech professionals to prepare for volatility, tame uncertainty & thrive in ambiguity | Co-Founder of Changing Work Collective | Conscious Leadership Activist

Even the most capable professionals struggle to balance immediate demands with their deeper aspirations. 

Sound familiar?

After 13+ years at Google guiding transformative initiatives, and more than a decade as an entrepreneur, 

I've dedicated my life to helping ambitious individuals get crystal clear on their current reality, their desired future, and the precise steps needed to bridge that gap. 

My approach, refined through years of working with hundreds of professionals, combines strategic clarity with conscious living principles. 

Each partnership is uniquely crafted to your specific situation, challenges, and aspirations. 
Through our work together, we'll establish new habits, challenge limiting beliefs, and create sustainable change aligned with your values.

Drawing on neuroscience, spirituality and proven methodologies, I've developed a 100-day process that helps people establish new habits, challenge limiting beliefs, and create sustainable change.

Imagine having complete clarity on your path forward, with the tools, confidence and support to empower you to make conscious decisions aligned with your values, and a renewed focus on what's truly important to you. 

My clients learn to navigate the tension between short-term demands and long-term vision, ultimately creating a life that allows them to bring something beautiful and meaningful into the world.

DM me to discuss your vision and how we can make it reality.

Nicholas Whitaker

Funnel Fay

www.funnelfay.com

Sales funnel strategist and copywriting Queen for coaches, course creators and entrepreneurs striving to do good things for good people.

Sales Funnel Strategist & Copywriter

Smart Energy GB

Appointed to a newly created permanent role to deliver a strategic and targeted PR and communications plan to target the British public and small business owners. Oversaw a usage campaign in Feb 2022 to educate and support low income and prepay audiences ahead of the price cap increase, resulting in national and regional TV and radio interviews across the UK, with print and online coverage appearing in newspapers across the board. Led the PR initiative for a pilot programme in Derby, using the city as a test bed to benchmark results before and after a full marketing campaign took place. 

◼️Achieved 1.2m media impressions (against a target of 1m) through earned PR
◼️Recall of a case study story on BBC East Midlands Today ranked at 10% (against an average of 6%) 
◼️Spontaneous take-out of the BBC East Midland case study story ranked at 76% (exceeding the target of 55%) 
◼️As a result of the BBC East Midlands Today piece there was a 15% uplift (from 44% to 59%) in agreement that smart meters “will reduce GB’s environmental impact on the planet”

Deputy Director of Public Relations

Engaged following a Government charter to lead one of the biggest behavioural change campaigns in a generation - getting every home in Britain on board with smart meters. Held overall responsibility for an annual PR & Digital budget of over £5m. Managed 2 teams of 13 staff to create dynamic, engaging and innovative output to best serve the organisation’s objectives and help every home and small business in Britain have a smart meter on the wall by 2025. 

◼️Digital team took the strain when all ATL marketing activity was paused during Coronavirus pandemic 
◼️Social media campaigns saw +142% engagement levels based on benchmark figures 
◼️PR team created a bespoke campaign targeting the elderly and vulnerable audiences, advising them on energy use and partnering with Len Goodman to raise media interest 
◼️Story generated over 700 pieces of TV and Radio coverage, alongside national and regional newspaper pick-up
◼️In May 2020, during the height of the pandemic, PR coverage garnered 20.4m impressions, with a 100% favourable sentiment score

Interim Director of PR & Digital Media

Hearst UK

Recruited to work across all Hearst consumer brands, ensuring content reached its target audience and beyond. Positioned editorial spokespeople as experts in their field with global news outlets and created stories around Hearst Live events which brought magazine content to life. Managed a team of 5 and selected and managed supporting agencies and partners as required. Drove the strategic growth of the corporate narrative, working closely with the Leadership Team to deliver targeted comms plans. Liaised with B2B trade media to constantly position Hearst as a media innovator and leader within the industry to secure and bolster ad revenue. 

◼️Nominated for in-house team of the year at Corporate Comms Awards 2019 and PRCA Dare Awards 2019

Head of PR

Neko PR

Specialised in travel, aviation (private & commercial) and leisure sectors.

Clients included:
◼️Portside Inc. - engaged to announce their launch in Europe ahead of EBACE. Worked to secure interviews with key B2B trade media to position Portside and its founders as thought leaders in the business aviation software space.
◼️Viewport Studio - delivered coverage in HNWI outlets for luxury villa in Marbella. 
◼️Flight Experience London - created a brand presence for flight simulator in Putney. Secured extensive coverage in consumer titles with a focus on featuring in gift guides for key calendar moments. Also secured trade media coverage for business founders targeting aviation audiences.
◼️Seascape Adventures - created a brand strategy to launch an exclusive sailing trip business. Oversaw the development of creative assets and a website and evolved the brand story to become compelling and engaging to media and consumers alike.

Public Relations & Brand Consultant

NetJets Europe

Role expanded to take on full ownership of the brand, alongside public relations, in Europe, including overall responsibility for brand management and corporate identity, monitoring trends and acting swiftly to create campaigns to drive awareness and engagement, devising content strategies across all marketing channels, and managing media agencies and handling multi-million pound budgets

Brand & PR Director Europe

Headhunted to join NJE, part of NetJets Inc., the Berkshire Hathaway global leader in private aviation, to build effective press offices around the world and grow the brand presence in all relevant markets. Created a global narrative that delivered to UHNWI alongside the core business and financial media outlets. Managed brand and corporate communication across Europe, the US and Asia. 

◼️Co-edited and curated a brand new customer magazine 
◼️Successfully launched 2 new aircraft types into the fleet
◼️Created an Emergency Response Plan for Europe
◼️Launched the Phenom 300 jet at London City Airport with broadcast media
◼️Delivered a 30-minute TV feature, exclusively on NJE, with N-TV in Germany

Director, Public Relations

Virgin Atlantic

Role expanded to run the UK press office, covering both corporate and consumer communications to drive and protect corporate reputation alongside promoting the core brand values that Virgin Atlantic is renowned for. Worked directly with Sir Richard Branson on campaign plans. Pushed boundaries to deliver innovative, newsworthy content that captured consumers' imagination and ultimately supported revenue objectives for the business. 

◼️Engineered a team restructure to enhance global comms working practices and deliver stronger worldwide results which ultimately represent budgetary savings.
◼️Deputised as Director of Communications for 12 months
◼️Led 12 month launch plan for first 787 aircraft, which included a live gig performed by Rudimental on board a flight to Atlanta, broadcast via WiFi
◼️Spearheaded campaign to launch new Vivienne Westwood designed uniforms
◼️Led the global comms on Delta Air Lines Joint Venture announcement and implementation
◼️Introduced the CEO to the UK media
◼️Developed and oversaw the comms strategy for launch of Little Red, VAA's new domestic service
◼️Developed concept of the first ever pop-up Clubhouse at V Festival, the airline's first foray into experiential activity
◼️Led the global unveiling of Google Glass pilot scheme

Head of Global Public Relations

Recruited to manage the UK press office and a team of 5 Press Officers. Provided strategic counsel for the CEO and divisional Directors in all media matters. Led and managed crisis comms messaging as required. Nurtured and maintained close relationships with core UK travel, transport, aviation and city news desks across all media channels.

MHP Mischief

Head-hunted to join Mischief as a member of the senior management team, heading up EA Game, EA Play and SEGA videogame accounts.

Associate Director

Sapporo Board of Education

Took a one-year sabbatical to work as an assistant language teacher on the prestigious JET programme in Japan. Helped team-teach English to Junior High and Elementary school students in the Sapporo City area.

Assistant Language Teacher (sabbatical)

Sega

Managed consumer PR initiatives for the UK market, including creative strategic planning to promote SEGA products across TV, print, online and digital media outlets to secure maximum coverage opportunities. Worked on videogame launches, including Mario & Sonic at the Olympic Games, the Football Manager franchise, House of the Dead: Overkill, the Total War franchise, Bayonetta, Aliens Vs Predator and numerous Sonic the Hedgehog titles.

UK Consumer PR Manager

Sales funnel strategies for coaches ready to hit 6+7 figures | DWY + DFY Strategy Sessions | DFY Launch Builds | I take away your automation headaches | Ex-Head of Global PR for Richard Branson (yes, I've seen his pants)

Tired of putting in a sh*t-load of effort to only get mediocre sales? 🙋🏼‍♀️

It’s pretty frustrating when you spend massive amounts of time planning your launch, and the results don’t reflect the investment.

No. 

Scratch that. 

It’s not frustrating. 

It’s unacceptable.

You know you’ve got a killer course, program or service to sell. 

But did you know HOW you launch and get in front of your dream audience will determine how you can scale and drive up your revenue?

If you’re stuck in a rut, staring at a flashing cursor hoping for inspiration to strike and email gold to flow out of your fingertips…close that Google Doc.

If you’re trying to teach yourself how to use CRM software and frantically googling ‘What the heck is a funnel, and do I really need one’...shut your laptop.

And if you’re struggling to find time to actually focus on the product you’re hoping to launch…go make a cup of tea and sit down for 5 minutes. 

You can’t do it all. You already wear ALL the hats. 

Just because you can write doesn’t mean you have to be your own copywriter. 

Just because you can use a laptop doesn’t mean you have to learn how to build your own funnel.

A strategic launch is going to set you up for long-term success. 

Read that again and let it sink in…

…Whether it’s your first or fiftieth launch, you need to partner with someone you can trust. Someone who lives and breathes your brand and knows your audience inside out.

A person with years of experience in persuasive communications who’s genuinely fun and caring to work with.

>> Hello there! 👋 <<

I’m a funnel copywriter and strategist. A word nerd who also happens to love building (and fixing) leak-proof funnels to transform your sales cycle.

If you're a coach, creative or an entrepreneur, I can help with all aspects of your launch. 

I write high-converting:

>> Social ads
>> Lead magnets
>> Landing pages
>> Email campaigns
>> Sales pages

And I use CRM software to build:

>> Opt-in funnels
>> Nurture funnels
>> Webinar funnels
>> Application funnels

Some clients need EVERYTHING. 

Others are struggling to get their welcome email sequence ticked off their to-do list, so they get me involved to help out. Some want me to rewrite their sales page because 

It
Just
Isn’t 
Bringing
Home
The
Bacon.

📲 A 30-minute intro call usually gets to the bottom of your funnel challenge, and we can make a plan from there.

🔝 You can book one directly by clicking the link at the top of my profile. Or send me a DM, and you’ll be one step closer to the launch you deserve.

taplio

The Battle

Nicholas Whitaker

Fay Jennings

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