Changing Work

Changing Work is a movement deeply committed to revolutionizing the dynamics of the workplace from within.

Our Vision is to Change Work from the Inside Out.

Essentially, to make work a more humane, conscious, and nurturing environment that promotes personal growth, self-awareness, and compassion, while delivering value to all stakeholders. 

We recognize that profitability is important, and that it comes with a need for balance not only for shareholders, but for employees, customers, and the broader global community. A world that works for everyone.
Our Mission is to Elevate conscious business practices through community and best practice sharing.

Changing Work is a collective of business leaders, employees, and consultants. 

Fundamentally, we do two things. 

First, we build community. There’s something incredibly powerful about being on a journey together with people who are bonded by a desire for a common good. 

Second, we share best practices. This comes in many forms - jointly written books, a podcast, a newsletter, courses, cohort-based learning, and more.

If you're interested in getting involved to support the movement to change work from the inside out, or get support along your own conscious leadership journey, check us out at changingwork.org

Co-Founder, Changing Work Collective

Nicholas Whitaker Coaching

Coaching Mid-Career Tech Workers To Break Free Of Their Golden Handcuffs & Design Their Roadmap To A Life & Work They Can Love

I offer transformative coaching and consulting to limited number of clients.

Speaking Engagements:
I speak about wellbeing, mental health, and mindfulness.

Check my featured section for more on my offerings👆

Follow me on LinkedIn and subscribe to my newsletter to learn more about me and my work with clients.

Master Certified Professional Coach / Certified Mindfulness Facilitator

Google

As a Lead volunteer and coordinator of Meditation and Mindfulness Programs at Google, I have a track record of successfully creating and implementing outreach and marketing initiatives at a company-wide level, building and scaling community, and deepening the practice of others.

My programs have included live streams, workshops, newsletters, podcasts, partnerships with employee resource groups, and team consultations, as well as daily guided and unguided meditations and facilitator training programs reaching over 5000 colleagues globally with mindfulness and wellbeing content.

In addition to my outreach and marketing efforts, I designed and launched custom wellbeing programming at the organizational and team levels reaching hundreds of employees with impactful, highly regarded and requested webinars, live events, and group workshops. 

I also developed and maintained relationships with external mindfulness and wellbeing vendors, agencies, keynote speakers, researchers, and luminaries in order to bring the best resources and expertise to our programs.

(gPause) Mindfulness Steering Committee Volunteer  / Wellbeing Champion / Community Organizer

As a People Operations Program Manager and People Programs Specialist I curated change management initiatives for a team of over 140 people.

People Operations Program Manager / People Programs Specialist

As a member of the Large Partner Solutions Team in the Global Business Operations Organization, I built and maintained strong partnerships with executives and account representatives at major national news conglomerates, leveraging my expertise in journalism and stakeholder management to generate over $100M in revenue.

I fostered strong relationships with strategic partnerships like Scripps, Media News Group, Dallas Morning News, and McClatchy.

I have a track record of innovating to find new uses for Google products to generate revenue, increase subscriptions, and leverage data for business decisions.

Strategic Partnerships Lead

On the Google News Lab team, I served as a Google Product Evangelist for thousands of journalists and newsrooms worldwide, and representing Google at global industry events. 

I managed an educational marketing outreach program and designed a custom LMS  supporting customer education marketing programs, and certifications for Google products, educating over 500,000 journalists in 25 languages.

I also developed, launched, and scaled a community network of 400+ universities in 40 countries offering grants, digital skills, and training on Google products for education and journalism. 

In addition, I managed agency relationships, scaling training and marketing outreach programs across APAC, EMEA, NA, MENA, and LATAM

Product Marketing Manager / Training & Development Manager

I evangelized Google's tools for research and journalism to over 30,000 journalists across 36 countries, working to establish the Google Earth brand as a trusted partner for news gathering and storytelling.

I also designed and launched new marketing, outreach, and data-driven approaches to building and maintaining relationships with key media outlets, bringing regional Google tools workshops to newsrooms worldwide, training 1700 journalists in EMEA, LATAM, and MENA.

Marketing Manager / Media Outreach Lead

Whitaker Films / Nicholas Whitaker Photography

I have over a decade of specialized experience producing public service announcements, documentaries, corporate trainings, marketing content, live webinars and event coverage for a wide range of clients including Google, the NYC Department of Transportation, NGOs like the Regional Planning Association and Citizen's Union, as well as traditional media outlets like Hearst Media, BET, NBC, and CBS.

Founder / Producer

Eugene Lang College

Intro To Cultural Studies
Media Toolkit
Digital Moviemaking

Adjunct Professor

Marymount Manhattan College

Beginning Video Workshop
History of Communication Theory
Intermediate Video Production

Master time, energy & focus in 90 days. Coaching stressed out tech professionals to prepare for volatility, tame uncertainty & thrive in ambiguity | Co-Founder of Changing Work Collective | Conscious Leadership Activist

Even the most capable professionals struggle to balance immediate demands with their deeper aspirations. 

Sound familiar?

After 13+ years at Google guiding transformative initiatives, and more than a decade as an entrepreneur, 

I've dedicated my life to helping ambitious individuals get crystal clear on their current reality, their desired future, and the precise steps needed to bridge that gap. 

My approach, refined through years of working with hundreds of professionals, combines strategic clarity with conscious living principles. 

Each partnership is uniquely crafted to your specific situation, challenges, and aspirations. 
Through our work together, we'll establish new habits, challenge limiting beliefs, and create sustainable change aligned with your values.

Drawing on neuroscience, spirituality and proven methodologies, I've developed a 100-day process that helps people establish new habits, challenge limiting beliefs, and create sustainable change.

Imagine having complete clarity on your path forward, with the tools, confidence and support to empower you to make conscious decisions aligned with your values, and a renewed focus on what's truly important to you. 

My clients learn to navigate the tension between short-term demands and long-term vision, ultimately creating a life that allows them to bring something beautiful and meaningful into the world.

DM me to discuss your vision and how we can make it reality.

Nicholas Whitaker

Sarah Devereaux

White Pine Leadership Collective

Partner, leadership coach, and workshop facilitator at White Pine Leadership Collective, a professional growth consultancy focused on helping senior and emerging women leaders build rich, fulfilling lives.

Partner, Coach, Facilitator

Human Capital Institute

Facilitator for HCI professional development workshops, upleveling HR professionals to meet the changing demands of work and employee engagement.

HCI Adjunct Faculty

Canna Hill Farm

After over a decade of hustling, our family made our way back home to Michigan and started redeveloping a neglected rural property. The goal is to one day become a sustainable farm. We have no idea what we're doing, but we're having a lot of fun along the way, and learning far more about life (and ourselves!) than we ever anticipated.

Co-Founder, Farmer, Learner

Third Coast Coaching LLC

Leadership coach, strategic advisor, keynote speaker, and workshop facilitator specializing in compassion, self-awareness, systems thinking, and trust for senior executives and emerging leaders. 

- Coaching, speaking, and facilitating for more than a decade on a variety of leadership topics, including: resilience, wellbeing, innovation, self-awareness, trust, complexity theory, systems thinking, and more. 
- Particularly passionate about developing senior women leaders in traditionally male-dominated industries, like tech, finance, and manufacturing.
- Specializes in ontological coaching, which takes a holistic approach to self development and actualization by examining the entire human being — mind, body, and heart. This approach uses curiosity and compassion to identify and break unproductive patterns that may be limiting leadership progress.
- Notable clients have included: Twitter, Pinterest, Playstation, Sage Group, Live Oak Bank, Google

Leadership Coach & Strategic Advisor

Murmur

Led all customer success activities, and worked alongside Murmur's Founder to define and execute on Murmur's business strategy, focusing heavily on GTM strategy and execution.

- Architected the company's approach to customer acquisition, success, and support, including design and implementation of: email nudge campaigns, scaled and targeted outreach, content strategy, support infrastructure, and customer data systems and analysis. 
- Led and supervised the creation of all help content and customer education, including online help center, monthly newsletter, and live customer coaching calls for Enterprise-level accounts. 
- Designed, conducted, and analyzed data from dozens of customer interviews at various stages of the product adoption lifecycle and worked alongside Product and Engineering teams to take action on the results. 
- Worked side-by-side with Murmur's Founder to craft our business strategy, including: ideal customer profile, unique value proposition, overall positioning, GTM strategy, hiring strategy, marketing, etc.

Head of Customer Success & Business Strategy

Led a special working group to redefine Google's global performance management approach; led upskilling of all senior leaders (Directors and VPs) and designed and provided ongoing change management support. 

- Led senior leader engagement strategy within the Future of Performance initiative (project to fully revamp performance management at Google, now GRAD). 
- Worked across Google (L&D, Perf Mgmt, Exec Comms, etc) to create a suite of deliverables to position and prepare senior leaders as change agents, empowering them to take action on upcoming changes. 
- Designed event for all Google VPs to preview the changes and ask questions of SVP panel, including CEO Sundar Pichai. 
- Drove strategy and key decisions surrounding launch to all other audiences (Directors, Managers, Individual Contributors), including additional forums, comms, learning/support materials.

Senior Strategy Lead, People Operations (temporary assignment)

Global lead for team responsible for building a future-focused foundation for The Google School for Leaders. Focus areas: Evaluation & Impact, Service Models, Marketing, Space/Location, Technology.

- Led strategy for gathering, analyzing, and acting on leadership insights across Google, synthesizing data across multiple teams and data sources to define support needs.
- Designed and launched a cross-Google Leadership Advisory group, composed of top senior leaders (S/VPs) who provided input and strategic direction on Google’s leadership strategy. Defined participation requirements, outlined priorities, recruited members.
- Facilitated multiple senior/executive leader development workshops, including: Leading in Complexity and Sustaining High Performance for Women (lead facilitator/designer). 
- Led purchase inquiry for a 20+ acre property (including hotel and onsite dining) as dedicated leadership development campus. Gathered purchasing benchmarks, calculated time to profitability, and drafted strategy proposal for executive review etc. Put on hold due to COVID. 
- Crafted and delivered three conference keynotes. Topics included: future of leadership development, wellbeing for women leaders, building adaptable leaders in uncertain times.

Head of Strategic Initiatives, The Google School for Leaders

Global lead for team responsible for delivering all learning and development offerings for Google’s executive population (~3500 Directors & VPs as of 2020). 

- Managed 10 program managers responsible for delivering 11 multi-day interventions; 70+ sessions per year across 17 global locations, 100+ vendors and a $16M annual budget.
- Transformed a siloed and deeply damaged group into a high-performing team rooted in trust, excellence, and psychological safety. 
- Created standard processes and policies for all programs, including: leader-facing comms, materials design, faculty quality assurance, space/virtual requirements, etc. 
- Designed, launched, and scaled/automated a new, impartial enrollment process to replace nominations. Placed ownership for learning on leaders; reduced team time commitment by 200%. 
- Designed and launched a multi-faceted experiment to decrease program drop-outs. Drops decreased by 25% after one quarter, resulting in $200K quarterly savings.

Head of Executive Development Programs

Global lead for internal volunteer teaching network of 7,000+ Google employees who provide ~80% of all formal learning experiences at Google. (g2g = Googlers-to-Googlers) 

- Built team and defined strategy focused on maximizing Googler motivation by tapping into intrinsic motivators vs relying on extrinsic rewards.  
- Scaled program from ~450 g2g’ers (2012) to 7000+ (2017). Volunteers delivered 84% of all courses at Google in 2017, totalling ~67K hrs across 100 offices. G2g’ers topped 11,000 in 2020. 
- Scaling efforts focused heavily on process improvement and automation to allow for program expansion without requiring additional resources (infinite scalability). 
- Launched new delivery model allowing Google employees to learn popular courses using self-service resources and teach sessions locally. Session volume doubled from 2014 to 2015, and became the primary delivery method for these courses by 2018 and the only method by 2020. 
- Established processes to reduce resources required to run core L&D programs (200% reduction in program manager time, 40% reduction in required budget). 
- Redefined budgeting processes to improve budget compliance of ~100 budget managers. Designed and implemented detailed tracking to provide visibility into where funds were being spent across 200+ external vendors without sacrificing speed or flexibility.

"g2g" Global Lead (peer-to-peer learning network) 

Led a team of instructional designers to create high quality, high impact learning solutions for internal Google employees on a variety of professional and role-specific topics. 

- Redefined business planning and course scheduling processes across internal Google training groups to increase rigor of quarterly planning and drive client focus of the team. 
- Led a Learning Effectiveness task force to define strategies for measuring learning impact (behavior changes, business impact, ROI, etc).
- Supported development and launch of Google Apps internal certification process for sales reps. 
Led job analysis task force to map L&D team roles and responsibilities to job descriptions & codes.

Instructional Designer & Team Lead

- Led development, post-beta analysis, iteration and launch of the original AdWords Certification. 
- Developed SME review processes, evaluated feedback, analyzed psychometric data, etc
- Facilitated exam prep courses to external agencies and resellers at AdWords Certification events.

Sr. L&D Strategist, Global Sales Training

- Developed and launched AdWords Product Assessments to 800+ sales reps. 
- Developed and piloted first Google framework for measuring the impact of training. 
- Designed, launched and facilitated multiple training curricula for North American Sales reps.

L&D Strategist & Team Lead, Online Sales

- Served as a customer service representative for OSO (Online Sales & Operations), providing email, chat and phone support to AdWords customers. 
- Facilitated New Hire Training for the Ann Arbor, Michigan office. Scheduled training, communicated with trainees and managers, designed and maintained content.

AdWords Account Associate

Macy's

- Sales Manager from June 2006 through Nov 2006. Managed 5 departments and 35-50 employees, depending on the season.
- Guest Services Team Lead from Aug 2005 until May 2006. Assistant manager for 2 departments.

Retail Sales Manager

Commission sales: women's shoes, cosmetics, men's tailored.

Retail Sales Associate

Wacker Chemical Corporation

- Event coordinator for 3 summer internships. Also conducted new product and industry research. 
- Coordinated IFT Expo (International Food Technologists) in Chicago and Las Vegas. Participated in developing ad spots, selecting booth graphics, and designing promotional materials.

Event Coordinator & New Product Market Researcher

Sarah spent 14 years in the Learning and Leadership Development space at Google. Some of her more recent roles included: Head of Executive Development Programs, Head of Strategic Initiatives for The Google School for Leaders, and Global Lead of the g2g (Googlers-to-Googlers) program. She was also a founding member of The Google School for Leaders and directly contributing to crafting Google's reimagined Leadership Development Philosophy. 

Sarah has been coaching and facilitating for more than a decade on a variety of topics, including: resilience, wellbeing, innovation, self-awareness, leadership, complexity theory, systems thinking, and more. Sarah has a passion for learning and helping individuals and organizations to realize their full potential. She is particularly passionate about coaching senior women leaders in traditionally male-dominated industries, like tech, finance, and manufacturing. 

She's also getting her feet wet in the startup world, leading Marketing & Customer Success for Murmur, a SaaS startup focused on helping teams build better ways of working together through the magic of working agreements. 

Originally from the great state of Michigan, Sarah is back in the Great Lakes state after 11 years in California and Colorado.

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Sarah Devereaux

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