Lead generation is broken.

Too many companies:

- Try to generate leads themselves, but fail
- Hire a lead gen agency with bloated retainers who can’t deliver

Lead generation as a whole is always changing, so unless you’ve got a dedicated team
on it (that knows what they’re doing) — you can expect to overpay for underwhelming
results.

That said, in 2025 — you don’t need to try to generate leads yourself, or pay an
outsized retainers for subpar work.

With Leadbird, you:

- Don’t pay for overpriced retainers
- Only pay per meeting-ready-lead we deliver
- Get the expertise of career outbound salespeople

We achieve this for you through:

- Targeted lead list building
- Domain + inbox set-up and warm-up
- Proven cold email copywriting principles
- Done-for-you cold email campaign management

Book a free demo from the link in my bio to join over 115 active clients getting
high-quality, meeting-ready-leads every single month.

Talk soon,
Nick

Nick Abraham

friEND
girlfriEND
boyfriEND

You know what doesn't END?

A well-run campaign with a great offer targeting 5,000 net new prospects per month.

I send 2M+ cold emails and 1M+ LinkedIn DMs per month for 1,000+ active clients across Leadbird and Cleverly

As expected, outbound marketers are freaking out about Google's AI Inbox update, with some calling it the death of cold email. I’m here to tell you not to panic.

Here’s why this won’t kill cold email as long as you’re half-decent at it, and willing to put the work in:

(1) First of all, this isn’t currently being deployed on Workspace emails (only personal). That means you literally don’t need to worry for the time being.

(2) For when that roll out does happen, Google will not have it easy. Enterprises don't want AI to read or index their data.

This has been why enterprise AI adoption has been so slow, and Google isn't exempt.

(3) Even if SOMEHOW, this got deployed to every Workspace inbox, people will find workarounds and loopholes within 7 days (just like we did for every other infrastructure change).

The ONLY people who can potentially suffer here are people who are weak at cold email and want a low-effort, high-results motion.

And they shouldn't be sending cold emails anyway.

If I told you to pick all AI-written emails out of your inbox, I bet you could do so with 90% accuracy. It brings up an interesting point:

AI in outbound is great, but so many people are going way too overboard.

People will use Claygent + another prompt to come up with crazy, “human-looking” lines that sound great on paper but rarely get executed well against an entire lead list.

You might get some right on the nose, but the majority of them will certainly sound a little “off”, thereby killing your campaign altogether.

The variance, even with quality checks, is a little too high (as of Jan 2026…because this will certainly change).

The “right” way to handle this right now is using it to find super simple variables (i.e. company case study name) and entering those variables into human-written sentences.

If you have any other use cases that actually* work, drop them below.

90% of the time someone asks me about cold email infrastructure, I tell them to take a step back and consider what actually matters.

Yes, at scale and at the highest level of outbound, the infrastructure you use has a material impact on performance.

But (and I don’t mean to come off as arrogant in saying this), most of the time people ask this, they have issues with the fundamentals of their outbound operation that render the infrastructure question irrelevant.

Things like:

1. Company names not being formatted properly (ex: still having “LLC” or “Inc.” in the name).

2. Having emojis / special symbols in contacts’ first names.

3. Not properly cleaning and formatting prospects’ job titles.

4. Having a lead list that isn’t well-targeted.

5. Not having basic copy variance set up.

These are things that come much before advanced infrastructure, yet people seem to overlook.

My advice: Get all of the above and the rest of the cold email fundamentals down first before even starting to worry about advanced infrastructure.

You’ll save time, money, and headaches.

Something to keep in mind when you see lead generation agency owners flexing crazy Smartlead / Instantly screenshots on the timeline:

Anyone with half a brain knows how to get a campaign to a 10% reply rate and 60% positive reply rate.

It doesn’t come from being some type of cold email wizard.

It’s simply putting an extremely low-friction CTA in with some type of money-back guarantee.

And to be clear, nothing is wrong with that. We still do it for certain clients, where it makes sense for the offer.

But, flexing this to try to show prospects that these are typical results is just silly.

Sure, there may be some people that aren't super familiar with outbound that are impressed by this.

But, there's also a cohort of people who are very familiar with it and know exactly what led to that performance, thereby degrading your credibility instead of adding to it.

You’re better off showing “worse” results for a much harder campaign!

There is no bigger waste of time in outbound than the debate over warm-up pools and which ones to use.

Take it from someone who bought into the hype before (I literally tried to build a company solely focused on this, promising the same stuff a ton of vendors do today): Just use Smartlead’s warm-up pool and move on.

In fact, private warm-up pools can be even riskier than public ones, considering that Seeds can burn out (ask me how I know 🙄).

At the time of writing this, we have ~130,000 inboxes in the Smartlead pool and will continue to add as we need them.

In short: There are a million other things you should spend time worrying about regarding outbound. Your warm-up pool isn’t one of them.

PS - This was a part of Smartlead’s roundtable from last week. It was an awesome time, and I highly recommend watching the replay on YouTube if you couldn’t make it. Thanks to Vaibhav Namburi for having us!

undefined undefined

Hey, thanks for replying. 

Here's the guide:

https://drive.google.com/file/d/1Ogdq83o7sRMARFopD_t_-nqHF0XIOPsD/view?usp=share_link

Leadbird

P.S. If you’re an established agency or SaaS with a GREAT offer and want leads — Leadbird can help

… and we’ll do it on a Pay-Per-Lead basis.

Book today: https://www.leadbird.io/book-a-call

Spintax Guide

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Article

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yuri

You, not a $32B company: I might burn my TAM!

Ramp, a $32B company: We must email every decision-maker on earth 10 times per year.

As silly as it sounds, it’s true: If you play your cards right, it’s impossible to burn your TAM with outbound.

Playing your cards right, in this regard, means coming up with fresh and unique angles to re-market to the same prospects.

Ramp has mastered this.

They have different reps reach out at different times with overall solid emails.

Though it feels like they’re always in my inbox, I’ve never once felt pestered, spammed, or annoyed.

They’re doing this tastefully, with personalization and relevance.

And if Ramp isn’t worried about burning their TAM, there’s a great chance you shouldn’t be either.

My advice to you: Figure out ways to reach out to the same prospects that weren’t interested or didn’t respond prior in unique ways, and you’ll never worry about TAM burn again.

I would love to tell you that the solution to all your lead gen problems is the intricate Clay workflow I spent 43 hours building, but that’s not true. For 90% of teams struggling to generate leads, the problem is much simpler:

A bad offer.

Your offer, above all else, has the biggest impact on whether or not you book calls from cold email.

To that point, I can’t tell you the amount of conversations we’ve had with clients that amounted to us trying to convince them to improve their offer and make it more suitable for outbound.

Because so many of them simply don’t say anything special or that peaks the prospect’s interest.

Here’s a real example we dealt with:

The client sold CRM implementation services.

They wanted to run with messaging along the lines of: “We help HubSpot users market better and get the full use of their CRM.”

…so can every other company in their inbox.

The right way to think about this (and how we did so for this client) was to instead sell an outcome.

So, we transitioned the offer to strictly companies that used HubSpot, and saying:

“{name] - most HubSpot users don’t have a nurture re-engagement flow. I’d love to help re-book 10-15 appointments onto your calendar by building you one.

Interested in speaking?”

This email has a much higher likelihood of being responded to than the prior one, because you directly promise an outcome instead of using vague corporate messaging.

Let me know if you have any questions on doing this successfully.

Alex Hormozi says he books 4x more appointments when he calls his leads immediately after showing interest.

If you’re sending outbound and want to systemize this so that you can do it at scale, follow this process:

Tech / vendors you’ll need:

- Masterinbox.com
- LeadMagic
- Salesfinity
- No Accent Callers

—

1. Build correct tagging within Master Inbox to identify positive replies.

2. Set up an automation to automatically enrich positive replies to pull those leads’ phone numbers via LeadMagic.

3. Build the simple automation to update the contact within Master Inbox and set two tag: “interested” and “phone number found”.

4. Set up the automation to push to a call list in Salesfinity for your rep (via No Accent Callers) to call immediately.

I can’t put the same “4x improvement” tag on this, but we have seen a much better appointment set rate after implementing a flow to call our leads faster.

Comment if you want me to make a video on building these automations / setting up the system.

If someone tells you they can get you consistent leadflow from outbound in 30 days or less, don’t listen.

We send over 2 million cold emails per month for almost 300 clients… trust me, it takes 60-90 days to properly get consistent lead flow coming from outbound if you’re starting from zero.

BUT

There are some things you can do to speed up the process that we are implementing across the client base.

Namely, there are 7 types of campaigns you can keep always on and running in the background, additional to your actual campaign copy. 

Though these won't put a hundred calls per month on your calendar, they are certainly worth running and do not take much input or upkeep at all.

I break down each of them in detail in the carousel below, so be sure to save it:

Always-On Campaigns

Google your name right now. What comes up?

Does your website show up?

If so, does it have a VSL?

Is it full of case studies and customer interviews?

What about your LinkedIn and X profiles?

Are they optimized and active?

Are you showing off your expertise?

This might sound overboard, but this is exactly what goes through a prospect’s head when you email them.

The first thing 90% of them do is Google your name.

If you can’t show that you’re a real person with a real business that solves real problems for real clients, you’re dead in the water.

Really, cold outbound is nothing more than a trust game.

You need to make it so that someone who doesn’t know you one bit automatically trusts you. And you do so by optimizing everything I talked about above.

If you don’t have those things in check, much of your outbound is just a waste of time.

Alex Hormozi famously says that if you want more leads, you should dedicate the first half of your day to getting in front of more people.

Whether that’s content, paid ads, or however else, you need to be getting in front of people.

Outbound, generally, will be both the cheapest and easiest to generate results from immediately.

And let me tell you after doing this first-hand: Alex Hormozi is right about this.

In college, I started an Instagram growth agency.

I did everything I thought I needed to do:

- Make a logo
- Put up website
- Form LLC
- Post blogs

And when all of that was done, I looked up and still had zero people paying me.

That’s when I started dedicating my entire day to messaging prospects and seeing if they’d get on a call.

The business hit $10,000/mo of revenue in the months that followed.

The point:

It’s easy to get overwhelmed by the amount of sales ops and revenue tech out there, but most of the time, all you need to do is get yourself in front of more prospects.

Shreya Batra

We manage deliverability for 130,000+ inboxes with Hypertide.io. At that volume, you can't afford to baby underperforming domains. Our 4-step process for handling deliverability issues:

Step 1: Flag problems early

We monitor inbox performance daily. If a domain is underperforming by 40%+ vs that client's average, it gets flagged automatically.

Step 2: Kill it without losing capacity

We delete the domain using Hypertide Layover. The domain gets removed from billing immediately, but sending still works for 18 days. This gives us breathing room without sudden volume drops.

Step 3: Replace while the old one's still running

During those 18 days, new infrastructure gets spun up and warmed properly. This works so that there’s loss in total sending capacity.

Step 4: Protect the replies

Once the old domain shuts off completely, Hypertide Relay kicks in. All replies from the deleted domain automatically forward to the new infrastructure. Importantly, there are no leads missed and no broken threads.

Quite importantly, we don't try to save domains that are already burnt.

A lot of agencies waste weeks trying to nurse underperforming infrastructure back to health. Using this system, we just assume domains will fail and build systems that swap them out seamlessly.

As a result, capacity never drops and your deliverability stays clean. Let me know if you have any questions on this.

After spending $2M to send 30,000,000+ cold emails for 500+ clients, this is my number one learning about outbound:

Offer. Is. King.

You hear everyone say it, but nobody really internalizes it.

You can have:

- 3-4 blocky paragraphs
- 2-3 links
- Images
- OK-but-not-great targeting
- Basic infrastructure

…and still outperform the “best” outbound teams who spend thousands of dollars trying to optimize all of the above, as long as your offer is strong.

Strong offer = more replies.

More replies = less spam risk.

Less spam risk = more replies.

The cycle repeats.

Before you try to optimize for anything else, make sure your offer is strong to begin with.

I mean this diplomatically, but if you can’t get cold email responses from your ICP, it is not because inboxes are crowded. It’s likely one or more of the following factors:

1. Bad offer
2. Weak email
3. No social proof
4. All of the above

The simplest way to get responses is following this workflow, which attacks all of the above issues:

1. Come up with a no-brainer offer that the prospect would feel stupid saying no to (i.e. performance, money-back guarantee, etc.)

2. Use Apollo to find the email of the right job title to sell to at the company (might be CEO, might not be).

3. Do a baseline level of research (or use Clay) to write a line personal enough to the decision-maker.

4. Put it all together with a template like this:

{{name}} - saw {{personalized line}}.

Just curious, if I could {{generate result}}, would you be interested in speaking?

Only asking because we helped {{company}} do exactly that, and figured {{their company}} might want something similar.

Worth a chat?

If you do this right, you will get responses. Period.

Local lead generation is so underrated that we started asking all clients (not just ones with local businesses) if they’re open to it on the onboarding form, so that we can run this campaign.

No matter what anyone tells you, cold email is most definitely getting harder. Each day, we have to think harder about the best way to get in front of prospects in a way that stands out.

This local lead generation play is exactly it.

We:

1. Call out that we’re in the area.

2. Casually mention what we do and share how we did so.

3. Use a soft, casual CTA to gauge interest.

Yes, this is of course harder to scale in that there are finite local businesses you can sell to. But, in most cases and for most offers, this is worth trying.

If I were a local general contractor, for example, I know I’d be inclined to work with an SEO agency in my area as opposed to one on the other side of the country. There’s a local preference there that you can tap into.

If you have anecdotes on local lead generation working well for you, leave them below.

I uploaded this video on November 18, 2024 saying the only 3 channels you need to get 50 calls/month and blow past $1M in revenue are:

- Cold email
- Cold calling
- LinkedIn

It was true back then, but is far more true just 13 months later.

The truth is, as much as nobody likes to admit it, cold email is getting harder. We’re no longer in the 2021 glory days, where seemingly anyone with a few inboxes could book calls from the channel.

Yes, it’s still viable (and still our bread and butter), but you’d be foolish not to diversify into cold calling and LinkedIn DMs (the right way) as you solidify cold email.

After working with 500+ clients and having 283 active right now, there are 3 things I wish I did on Day 1 of my agency.

(they would've made me much wealthier today)

1. Become an expert on my financials early.

This is so easy to overlook but ridiculously important.

At any point when asked, you should know your numbers to a T.

- What was last month's revenue?
- What was last month's gross margin?
- What was last month's net margin?
- What was last month's profit?

The more you can get in the routine of checking and understanding this, the better.

2. Make demos booked your north star.

You should wake up every day trying to improve that metric.

Every single day. Forget "marketing" and "growth" and "building the brand".

Every day, wake up and figure out how to put more meetings on your calendar, and you will grow.

3. Keep fulfillment as simple as possible while still being able to get the results you promise.

The more complex, the harder it gets to maintain.

Once you have these in place, and you can communicate your offer + results in a non-gimmicky way, you're on the right path.

If you have any questions on this, let me know.

We got to 0-10 clients with outbound, but what took us from 10-30 clients was something completely different: Referrals.

How we did it:

1. Put a question on onboarding form: "Is there anyone in your network that you think could benefit from this service?"

2. Client would often think of someone and put their name/email.

3. We would manually reach out saying "[name] is a customer of ours and said you might be a fit for out services - worth a chat?"

This worked because it was easy for our client to think of someone, and the person they thought of would likely think "well if they're using this service, there's likely something to it".

NOTE: This is far easier when you have a strong offer + social proof to lean on!

Me: I want to add cheesy openers to your cold emails.

Client: Absolutely not. That's way too unprofessional for our brand.

Me: What's unprofessional about it?

Client: Lines like 'I'm sure your inbox is busier than a bee in a flower shop'? That sounds ridiculous. What will prospects think of us?

Me: They'll think you're human instead of another boring corporate email.

Client: But we're a serious B2B company. We can't sound like we're joking around.

Me: How many meetings are you booking per week right now?

Client: Maybe 2 or 3.

Me: From how many emails sent?

Client: We're sending about 1,000 per week.

Me: So your professional emails that barely get any meetings are protecting your brand better than emails that actually get responses?

Client: Well, when you put it like that...

Me: Look, I get it. It feels weird. But these openers work because they cut through the noise.

Everyone else is sending the same I hope this email finds you well garbage.

Client: What if prospects think we're not serious?

Me: The prospects who judge you for a cheesy opener weren't going to buy from you anyway.

The ones who reply are the ones who appreciate authenticity.

Client: I just don't want to hurt our reputation.

Me: Your reputation is already being hurt by emails that get ignored.

Let's test it for two weeks. If it doesn't work, we'll go back to boring.

Client: Fine. But if my CEO sees this...

Me: He'll see the meeting bookings.

Founder @ Slyleadz | I help startups build cold outbound systems that generate qualified meetings | 💌 slyleadz.us

STRUGGLING TO FILL YOUR PIPELINE WITH QUALIFIED LEADS?

I've been there. After testing 1000+ outreach campaigns, I cracked the code.

Now, I help B2B companies build outbound systems that:
→ Generate 20-30 qualified meetings/month
→ Convert cold prospects into warm conversations
→ Scale predictably without the spam tactics

Our secret?
- Multi-channel outreach that actually works
- AI-powered personalization at scale
- Follow-up sequences with 40%+ response rates
- Data-driven targeting that finds your ideal customers

Recent wins:
→ Helped a SaaS startup book 100+ demos in 60 days
→ Built a 7-figure pipeline for a tech company in 90 days
→ Generated 500+ qualified leads for enterprise clients

Want to stop guessing and start closing?
Book a strategy call: calendly.com/slyleadz/slyleadz-15-minute-meeting-clone

Nick Palasz

7 days to build a campaign and only 30 seconds to discover the contacts are stale

Let’s talk about the part nobody budgets for

We optimize messaging, channels and deliverability
then launch into humans that don’t actually exist

Let me ask you something:

How much of your outbound time is spent persuading buyers vs confirming they’re still at the company?

Here’s what slows the entire machine down:

Before anyone gets contacted, reps are:
 – Checking job changes
 – Verifying emails
 – Hunting for mobiles
 – Filtering who’s even in-market
 – Re-uploading CSVs just to see what’s missing

None of that creates pipeline

It just delays the conversations that do

Outbound isn’t bottlenecked at the mailbox
It’s bottlenecked at the contact layer

Here’s the fix…

Start with reachable humans not approximations

For this I use Prospeo.io to:
 → Search ICP
 → Filter buying signals (funding, hiring, tech stack, revenue)
 → Export verified email + mobile
 → Push directly into Smartlead, Instantly.ai, Salesforce or HubSpot

One upstream change makes downstream way less dramatic

We met 3 seconds ago, breathe

Outbound really skips every social step humans normally respect

No introductions
No context
No warmup conversation

Just a confident calendar request
And the assumption we’re already in a working relationship

Meanwhile I’m still trying to figure out who you are
What you sell
And how we arrived at “Thursday at 2pm?”

Sales has its own laws

And none of them involve pacing 😂

Follow Nick Palasz for more outbound anthropology disguised as professionalism

Who invented this sales advice anyway?

Because the execution never matches the brochure

- "Add value" turns into repeating yourself slower
- "Be consultative" becomes three warm-up questions
- "Personalize it" quick LinkedIn scroll and vibes
- "Follow up” means annoy vs disappear roulette
- "New angle" is just rewriting the first sentence
- And "trust the process" assumes there is a process

On paper it all makes sense

But the part where real buyers exist changes everything

P.S. What’s the worst sales advice you’ve ever gotten? 👇

sales advice we have all heard of

Peace lasts about eleven seconds in this profession

There’s always that brief window where you forget pipeline exists

You’re sipping coffee
Enjoying the sun
or pretending to be a normal civilian

Then pipeline quietly taps you on the shoulder
Asks you why opportunities are down
and whether you’ve considered sending 40 more emails today

It’s nothing personal
Just the ongoing negotiation between hope and math
that every rep experiences in silence

Pipeline doesn’t care about vibes
It only cares about coverage

Follow Nick Palasz for more sales psychology we didn’t exactly sign up for

What if the Friends cast ran your cold outreach again?

Outbound would be a lot less sales motion and more emotional damage control

Joey targets for vibes
Chandler follows up for jokes
Ross pivots for sport
Rachel soft-closes forever
Monica survives via process
Phoebe multi-threads like CIA

P.S. There’s a bonus character at the end 👀 swipe to check it out

If the friends cast did cold outreach pt2

10 SDRs, 870 lost hours and zero pipeline…

This is what nobody's talking about

Let me ask you something:

What do your SDRs actually do all day?

If you say ‘send emails and book meetings,’ you're only half right

The other half says they're stuck in spreadsheets

Here is reality

Before your rep can even send one email, they're:
-Hunting down contact info
-Validating job titles
-Checking if emails are real
-Finding phone numbers
-Updating CRM fields

It feels like work, but let's be honest, none of it creates pipeline

One SDR loses about 87 hours a month doing this
You have 10 SDRs… that's 870 hours gone

Here is the fix…

Stop letting reps enrich data manually

Fix the data layer before outreach ever starts

Automate the boring stuff and that's where automation actually matters

Enrich and verifiy using Lusha's API and connectors

Then let Make handle the boring logic (routing, scoring, updating CRM, triggering sequences) automatically, so nobody has to stop mid outreach to fix data

That’s how you turn those 870 lost hours back into pipeline without hiring another SDR.

If your reps are spending more time prepping than selling, you’re scaling frustration not pipeline.

P.S. What’s stealing your team’s time right now: data work or actual selling?
#Lushapartner

Brand partnership • Founder @ Slyleadz | I help startups build cold outbound systems that generate qualified meetings | 💌 slyleadz.us

How sdrs lose 87 hours/month to manual enrichment

Modern sales reps wear too many hats

At this point the job description needs a sequel

-Research agent
-Personalization agent
-Cold email agent
-Meeting prep agent
-Deal monitoring agent
-List builder agent
-Follow-up agent

All of this is done by one rep who didn’t sign up for half these tasks but still shows up and finds a way to make it work

P.S. What hat should reps stop wearing? 👇

Follow Nick Palasz for more

5 pre launch checks for your next cold email campaign

If you are sending emails without any safety measures… this is for you

I’ve experienced lots of issues while running email campaigns including
- Domains getting flagged
- Replies are stuck
- Campaigns burning out in 2 weeks

Everything would be decent, but the setup? Completely overlooked.

So I worked on some safety measures

Here they are…

1. Infrastructure Check

Make sure you're not using your primary domain, Gmail workspaces, or random SMTP boxes.
One mistake and your main brand email is done. You need dedicated mailboxes built for outbound. Maildoso helped me with it

2. Domain + DNS Check

Verify DNS propagation, correct records, no blacklists, and zero abuse history before sending
Because anti spam systems are watching from day one

3. Volume & Ramp Check

Start at 10 emails per mailbox on day 1, then slowly increase them
Sending a massive volume can trigger spam filters

4. Targeting & Relevance Check

Confirm you're emailing the right ICP with messaging that actually fits their world.
Deliverability means nothing if you're hitting the wrong person.

5. Sequence & CTA Check

Keep your CTA simple, don't pitch in email #1, and format for mobile readability.
People like to skim emails.

Cold email isn't complicated but it does require respect for the basics

Let Maildoso handle the infrastructure and make sure your campaign setup doesn't damage what the tech is built to protect

Run these checks, then hit send with confidence

January is just December’s revenge tour 😅 

Because now you’re chasing every prospect who confidently said “circle back next year” like they were making actual plans with you

But fast-forward to the new year and suddenly:

-Budgets are “still being finalized”
-Priorities got “reshuffled”
-And half the deals quietly migrated to Q2 without informing anyone

Reps are basically DM’ing ghosts
Leaders are refreshing dashboards like it’s a coping mechanism
And buyers are still “waiting on finance” because apparently finance runs the entire universe

P.S. What excuse are your buyers using this month?

SDRs are the power grid of the revenue org

Ask any AE
Nothing downstream works without upstream energy

Research → sparks
Support → stabilizes
Training → compounds
Quick wins → boost morale
Resilience → sustains output

You don’t get predictable revenue without powered pipeline, and you don’t get pipeline without SDR energy

When leaders invest here, everything downstream benefits

Follow Nick Palasz for more

This is what “taking it well” looks like internally

Immediately after saying “Totally understand”

Clients are calm
polite
and reasonable

On the other hand
Sales reps are reconsidering their career choices
And the structural integrity of their laptop

Because patience is optional

But quota is not 😂

Follow Nick Palasz for more sales honesty

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