Nick Locascio

Deep Learning Consultant

Booth AI

Co-Founder, CEO

Standard Cognition 

I joined Standard AI as employee #7 and wore many hats throughout our unicorn growth cycle. I wrote critical pieces of our algorithms and inference stack, led and grew our Machine Learning Teams, spearheaded our Synthetic Data initiatives, landed 10+ machine learning models into production, and drove key metrics and ml product launches.

Director Of Engineering

Symantec

Built deep learning systems for dynamic cyber threat and insurance modeling.

Massachusetts Institute of Technology

Published 2 Machine Learning Papers. Founded and lectured MIT's Deep Learning course, 6.S191.

Papers:
[1] High-Risk Breast Lesions: A Machine Learning Model to Predict Pathologic Upgrade and Reduce Unnecessary Surgical Excision
Journal of Radiology '17

[2] Neural Generation of Regular Expressions from Natural Language with Minimal Domain Knowledge, EMNLP '16

Graduate Researcher

Perch

Developed deep learning computer vision models for early stage fitness technology startup.

Deep Learning Engineer

Pinterest

Worked on Machine Learning Recommendations team building big data prediction models with Hive+Hadoop.

Machine Learning Engineer

Fitbit

I worked on the iOS team doing various feature work.

Software Engineer

Mystery Snap

Mystery Snap was an ephemeral photo sharing iOS app.

Acquired +250,000 users. +3 million photos sent.

Mystery Snap held the #1 spot in the Norway Photo & Video Category for over two weeks.

Founder

Monster Cats

Monster Cats was a 2D action runner iPhone game.

Monster Cats reached #56 on the App Store
for Adventure Games and made the All Games Top 300 the first week of launch.
4.5 Star Rating. +150,000 downloads

Co-Founder / CEO at Booth AI (YC W23)

Plant Fractional Marketing - AI and Enterprise Marketing

We provide specialized consulting services at the intersection of AI and enterprise/B2B and healthcare, focusing on comprehensive marketing and communications programs. Our approach integrates awareness and demand generation activities, managing everything from messaging and positioning to asset creation, public relations, influencer relations, and content development.

With experience working alongside innovative clients like Generation Lab, Lorikeet, Bubble, and Corelight, we help organizations effectively engage their target audiences and drive impactful results in a rapidly evolving landscape.

Corporate Marketing & Comms/ PR Consultant

Generation Lab

Head of Growth

Mixing Board

Community Member

Standard AI

I run marketing for the world leader in AI-powered Autonomous Retail.

- First-ever marketing hire when the company was in its early stage. Honored to lead GTM growth WW for world leader in AI and computer vision for retail - across NA, EMEA and APAC.
- Helped grow ARR by 60x to date with enviable unit economics.
- Run the SDR and integrated campaigns programs. Exceeded marketing pipeline targets every quarter. - - In 2022 alone, engaged 75% of TAM with 5x pipeline goals.
- Grew sales channel and worldwide marketing team.
- Built PMM program. Now a category leader taking on Amazon with 100 AI-powered stores planned for this year/early next and a billion-dollar+ valuation.
- Rebranded the company in 2022 and helped orchestrate 3 strategic acquisitions.
- Founding member of the ERG Program. Current executive sponsor for the S^ Parents ERG.
- Built and scaled all marketing operations systems from ground up (CRM, automation, etc.)
- Established partner program with Google, NVIDIA, Mars, and other top brands. Named 2023 Google Cloud Partner All-Star in Marketing.
- Used digital marketing to drive awareness & demand. With 1000+ media articles and creative activations like this influencer campaign, established Standard AI as the only true competitor to Amazon Go in retail AI: https://www.youtube.com/watch?v=A-tBoq21vtg

Head of Marketing (Growth, Brand & Communications)

Delphix

•	Lead Global Corporate Marketing for hypergrowth data management leader, Delphix. Revamped the GTM engine to help double revenue in less than two years;
•	Manage global team of 20+ across the globe responsible for advertising, analyst/influencer relations, communications, content strategy, creative, customer advocacy, events marketing, executive programs, integrated campaign management, internal communications, and digital/social marketing;
•	Co-lead the relaunch of Delphix, bringing to life a new GTM strategy with accompanying brand that's served as a growth engine for the company;
•	Worked with key analysts to spearhead the launch of the now-thriving DataOps category.

Vice President, Corporate Marketing

The OutCast Agency

•	Lead marketing, brand and media programs for Airbnb, AWS, Facebook, Coinbase, GE, New Relic, Pivotal, Tanium, and a host of other top tech companies;
•	Served as in-house PR lead for New Relic - from start-up to IPO, and beyond;
•	Launched Pivotal, Paul Maritz’s EMC-backed PaaS pioneer. Served as in-house brand marketing co-lead for few years of company, helping it grow from 200 to 2000+ employees WW. 
•	Managed 40+ people across account teams. Helped build and develop Content team.

Senior Vice President

ServiceSource

•	Ran brand marketing for ServiceSource (NASDAQ: SREV), a 2,500 person SaaS company;
•	Grew team from four to twelve people WW responsible for advertising, analyst relations, content strategy, events marketing, internal/executive communications, integrated campaign management, public relations, and social media;
•	Developed comms strategy, wrote content for ppt/Web and placed ServiceSource in top-tier business outlets like Forbes, Wall Street Journal, Fortune, NY Times, and others.

Senior Director, Brand Marketing & Communications

NetApp

Director, Social Engagement and NetAppTV Multimedia Video Studio Director 
•	Created NetApp Global Social Media Office – team of five (5) people managing award-winning social media and video program;
•	Integrated social into online customers/partners buyers’ journey;
•	Empowered team of online influencers across global that generate thousands of communications and posts a day, allowing NetApp to steer enterprise storage and cloud technology conversations. #NetApp #DataDriven.

Global Head of Digital Media

Sun Microsystems

•	Lead global comms teams across major product lines and corporate initiatives;  
•	Created social media and customer PR program from the ground up; 
•	Secured tens of thousands of media stories in business and trade media;
•	Helped create the Sun blogger program, one of the first in enterprise software.

Senior Manager, Global Corporate Communications and Social Marketing

Burson-Marsteller

•	Managed international PR and crisis communications programs for HP enterprise hardware business. Secured thousands of feature stories in business/trade press.

Senior Manager - Technology Practice

Data driven. Market led. Here to win. 

- Experienced marketing and communications leader with 20+ years in B2B, B2C, SaaS product-led growth, sales, VC fundraising, and strategic company positioning. 

- Proven success scaling companies from $0-10M through $1B+ and beyond - across SMB, mid-market, and the enterprise. 

- Balanced blend of analytical & creative thinking. Focused on both high-level strategy and hands-on execution for brand growth and funnel conversion. Motivated by building teams and driving positive impact. 

*********************************

EXPERIENCE:

- Head of Marketing, Brand, and Growth (“CMO”) at Standard AI. First marketing hire and built the WW GTM and Comms functions from the ground up. Own all early-mid stages of the funnel and grew ARR by 30x. Played strategic role in series C / D fundraising efforts. Most well known brand in retail AI.

- Early Delphix marketing team leader. Supported corporate brand and growth efforts for enterprise SaaS company. Helped company grow ARR 3x. Owned brand and demand growth efforts. 

- Prior to startups, I supported public-company growth from $1B and beyond:
NetApp
Sun Microsystems

- Started out as a journalist and then found corporate comms, supporting all GTM activities at top-tier agencies working with a great client roster:
The Outcast Agency
Burson Marsteller

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