Nicholas Verity

CEO at Cleverly | Advisor at Axe Automation

🗣️ B2B service businesses, Saas Founders, agencies, consultants:

I scale leads and sales for 1,500+ B2B business owners with 1,000+ 5-star reviews to prove it.

And our clients get results like this:
→ "My optins have EXPLODED and I'm getting 2 to 3x more upsells" —  Jay, CEO Copy Agency
→ "Since launching yesterday I have 20 leads to follow up on already…" —  Ali, Consultant for Oil & Gas
→ "Cleverly's our #1 acquisition partner, delivering a lower CPA than Google." — Jake, VP Sales, HR SaaS
→ “Estimated revenue: $3,250,000. Meetings booked: 65” — Sebastian, AE @ Development Shop

If you’re like most B2B business owners, you’ve tried: 
❌ “Proven” cold outreach strategies that result in…crickets
❌ Expensive Google and Facebook Ads 
❌ Hiring expensive consultants that don't do anything or using cheap, spammy tools

But none of that works… especially in today’s economy, where everyone’s tightening their budgets and no one wants to invest in new products or services. That’s why we help our clients shortcut their B2B lead gen. And we work fast. Within the first 7 days, a 1:1 dedicated outbound lead gen expert: 

✅ Builds tightly qualified targeting lists of your ideal clients
✅ Strategizes your entire LinkedIn sales funnel with you
✅ Writes you personalized and proven cold messages people actually respond to (no spam)
✅ Launches campaigns for you (with proactive, ongoing management + real-time reporting)
✅ Places a trained appointment setter to handle the leads we win you

All that’s left for you to do is close those leads. 
☕  Our clients land 5-20 qualified conversations with their ideal clients *within the first 30 days of working with us*

...Ready to build a long-lasting B2B Lead Generation strategy?  Book your 15-minute consultation and we’ll show you how: https://www.cleverly.co/cleverly-free-consultation

The only B2B Lead Generation Service in the world with 1,000+ 5-star reviews.

Paolo Remo Poli

Have case studies? Want to know the secret of how we book 20-50+ calls for high-ticket B2B offer owners in 12 weeks? Read this 👇👇

I've helped 30+ B2B company founders just like you fix their inbound personal brand funnel.

And that's everyone..

From $250k/m Ads & email agency owners to Coaches selling biz opp.

Now...

Because you're on my profile, there's 4 things I already know about you:

1. You're looking for inbound leads on LinkedIn.
2. You know building a niche personal brand is the way to do it.
3. You don't want to spend 5+ hours hours a day doing it.
4. You want qualified customers to speak to you. 

I get it.

I had the same realisations not too long ago.

When I was running my first marketing agency.

All my top competitors were dominating the market.

Then I made 1 simple change and I went from 0 calls booked a month...

To 25 calls booked every single month only from LinkedIn.

That all happened without pushing on any other channel .

Once I realised the power of it, and the current state of the B2B market.

I started doing it for other B2B founders.

And now they're also saying:

"I can't believe we have 3 leads from your first post."
"We're gunna have to stop, too many leads"
"Yeah Reddit CMO just booked on sales teams cal"

Why is this happening and what am I doing?

I'll show you my system.

Just DM me 'System' or 'Masterclass' or 'Paolo I actually read your about section and want to learn more'

Head Of Sending Emails

We help DTC, e-commerce and fast growing online shops sell more with email.

Paolo Poli

Don't cheat on LinkedIn

You're a few weeks away from:

1. A viral post 
2. Inbound leads
3. 100s of followers

All you have to do is imitate winning posts.

1. Find stuff that worked
2. Add in your angle 
3. Post and measure

I have 43 posts you can imitate:

- Cherry picked so they can work across multiple verticals 
- Analyzed to show what you keep vs change 
- Designed 

Comment '43', send me a connect and I'll share them with you

get 1-2 leads/week from LinkedIn (i write your posts DFY)

Top 1% LinkedIn accounts post 30x per month.

Where are they finding ideas? 🤔 

I'm not familiar with how EVERY account posts.

But I run a LinkedIn content agency that's publishing 400-500 LinkedIn posts per month.

And this is how we consistently have high-performing ideas to post every single day.

Here's every location we get ideas from:

----

Step 1: Existing sources

- Sales call transcripts
- Internal call transcripts
- Case studies/Showcasing work
- Internal processes/How to do x
- Existing Guides/PDFs
- Past performing ideas you’ve made 

Step 2: Industry/Niche sources

- Top industry/niche podcasts
- Top industry/niche blogs
- Trending topics in niche

Step 3: Competition

- Outliers for competitor accounts on LinkedIn
- Outliers for competitor accounts on across internet

Step 4: Evergreen

- Pain points of customer
- FAQs of customers

Step 5: Thought Leader/Founders brain

- Life Updates
- Business Updates
- Business Wins
- Business Losses
- Predictions

Step 6: Brand Jacking

- Discussing Larger Brand Names
- Partnering with other accounts

---
How many of these do you already do?

Get 1-2 leads per/week from LinkedIn in 2026.

Do this:

1. Create a doc of ALL the top accounts in your niche.
2. Top = Consistent outlier performance.
3. Track their top posts trailing 90 days (update it).
4. Take their post ideas. Do your version.
5. Take their hooks. Do your version.
6. Post 5x per week minimum.
7. Guaranteed you'll crack Linkedin.

"Ah but this is copying".

Not if you insert YOUR expertise into the post.

You're simply doing what works.

And you don't decide that, the algorithm does.

This is exactly what $8k/month content agencies do.

You're paying for their 'ideas'.

But ideas are simply what is currently working in-market.

So start swiping.

i just blew up a LinkedIn account 0-50k impressions.

i used ZERO 'fancy' design (<28 days).

here are the formats that are working for me.

NOTE: I actually tried testing very good infographics, ColdIQ and Chris Donnelly style. They have not worked for me personally.

these are the formats working - on multiple accounts:

1. technical data graphs that explain an idea (google sheets)
2. just logos (simple, 1-2 logo screenshots)
3. raw data screenshot from relevant platform
4. raw article screenshot
5. technical data graph with annotations/or headline 

biggest similarity:

all of these images are BELIEVABLE and 'raw'.

just not seeing highly designed stuff work across all accounts.

unless it's believable raw data.

take that as you will.

lesson:

don't overthink content

as long as image is congruent with your idea

LinkedIn guru's lied about 'impressions'.

This metric indicates booked calls:

The 'Saves' metric.

• Open up your LinkedIn post
• Click > View Analytics
• Scroll to > Social Engagements
• View > 'Saves'

You'll see the total amount of people who clicked the Save button when they saw your post.

This means:

• They saved it for later as it was so good.
• They found the information actionable.
• They thought 'i want to try this'.

Which tells you:

• You posted great information.
• The sophistication resonated with your followers.
• They will remember you.
• They're more likely to trust you.

Impressions don't tell you any of that.

Here's how to optimise for Saves:

1. Make the information highly actionable in your post.
2. Make the information actually sophisticated, not base level.
3. Make sure it's hitting on a true pain point.
4. Make the media match the sophistication of the post body.
5. Make sure you show that you're worthy of telling the information. e.g. "I did X in X".

In October 2024, we stopped caring about impressions and focused on Saves.

And as a result:

Impressions went up.
Qualified leads went up.
Calls booked went up.

Here's results for this 1 agency services account we got:

30+ calls in 481,619 impressions.

Check your last 10 posts, how many saves are you getting?

How do you know if your LinkedIn is growing?

Run this dashboard:

Posts: Oldest > Newest Timeline
Impressions: 0 > Max

-

First 90-180 days on LinkedIn is kinda throwing stuff at a wall
Getting data on pain points & angles
Testing what works

Days 180-360 is when i have some very clear goals
- Increase average impressions
- Reduce post variability (minimize duds but maximize virality)

I do this by building this graph. 
- Rolling mean impressions (look back 20 posts)
- Rolling mean impressions (look back 7 posts)
+- Standard deviation

When stuff spikes it's because we've gone massively viral
7 day look back is a faster reaction (that's why you see it drop vs 20 look back)
20 look back shows average impressions increasing.

Takeaway: 
What I'm looking for is my rolling mean to increase
And the banded highlighted area to increase with it.

If you 
a) run a mature linkedin account (daily posting + ~3k average impressions)
b) want to make this an actual predicitable engine

I'll build out a bunch of charts and show you what's going on

It's v interesting.

"[Big Name] is doing [interesting thing]"

This hook is KILLING it right now. 

We've had multiple accounts spike in November and December using this exact structure. 

I call it the 'Brandjack' hook.

What it is:

You take a brand your audience wants to emulate. 
You isolate one specific thing they're doing. 

Then in the body:
You explain the strategic logic behind it. 
Then you turn it into a copyable list.
That list is your 'mechanism'.

That's the whole format.

The Framework:

Step 1: Pick a brand your ICP is already watching → A big one. 

- Someone they already follow or want to copy.

Step 2: Find one aggressive metric → "Ad volume dropping 40%."

- "Creative velocity doubling."
- "This brand is getting seen on ChatGPT"

Step 3: Ask why, not what → Don't just report what they're doing. 

- Explain the strategic reason behind it.

Step 4: Turn it into steps → "Here's what they know" then 3-5 bullets anyone can apply.

- Make the post super actionable how they can copy.

Step 5: Keep it narrow → One metric/1 niche problem. 

Why this works:

Everyone wants to know how the biggest and best are doing what they're doing. 

People click because they recognize the name. 

Then they stay because you're giving them something new.

Half the comments will be "This doesn't work" or "I've seen this before." 

That engagement pushes distribution.

You borrow authority from the brand, then it transfers to you.

Run one this week.

taplio

The Battle

Nicholas Verity

Paolo Poli

Followers

Posts

Engagements

Likes

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taplio

The Battle

Nicholas Verity

Paolo Poli

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paolo Poli's LinkedIn Performance

Ready to grow your LinkedIn presence?

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