Generic GTM is dead → Go to my featured section for actionable GTM insights and elevate your marketing game 🔥| Co-Founder of TACK | Creating the category of People-first GTM 👥| 13+ Years in B2B Marketing 📈

I help B2B companies build go-to-market strategies that prioritize real connection because relationships, not just reach, drive growth.

After 14 years in B2B marketing, I’ve led field marketing, demand gen, community, and influencer programs. I know what works, what doesn’t, and what’s changed.

Too many companies still treat buyers like leads. That’s not how modern GTM works.

I’ve helped 35+ B2B brands shift from transactional tactics to connection-driven growth, building scalable strategies, launching communities, running 30+ webinars, and rolling out on-demand models that replaced bloated in-house teams.

Today, I work directly with brands, founders, and marketers to build go-to-market engines that scale—without the spam.

What I do:
→ Build integrated campaign strategies that drive pipeline
→ Coach creators and brands on influencer marketing
→ Design community-led and field programs that actually work
→ Speak on GTM, content, and creator-led growth
→ Act as a fractional marketing leader or advisor

📚 Author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing (Kogan Page, 2025)

👋 Let’s work together: DM me or visit https://linktr.ee/NickBMarketing

Nick Bennett

After working with 35+ B2B brands in 3 years, here's what's actually going to matter in 2026.

Not predictions. Not hot takes. Just patterns I keep seeing with companies that are winning right now.

𝟭. 𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗔𝗕𝗠 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀.

Every company says they do ABM. Maybe 10% actually do it right.

The difference? They pick 25-50 accounts MAX. They know the actual humans involved. They create experiences, not campaigns.

One client went from 500 target accounts to 30. Pipeline went up 3x.

𝟮. 𝗣𝗮𝗿𝘁𝗻𝗲𝗿-𝗹𝗲𝗱 𝗲𝗮𝘁𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴.

The companies growing fastest? They're not doing it alone.

Customer co-marketing. Influencer partnerships. Integration partners running your events. One customer selling to another customer.

Solo marketing is dead. Everything is partnerships now.

𝟯. 𝗕𝗿𝗮𝗻𝗱 + 𝗗𝗲𝗺𝗮𝗻𝗱 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿.

Stop arguing about brand vs performance. You need both.

The winning formula I'm seeing: 30% brand, 70% demand. But that 30% makes the 70% work 10x better.

We went from 24 touches to 6 at one company. Just because people knew who they were.

𝟰. 𝗘𝘃𝗲𝗻𝘁𝘀 𝗴𝗲𝘁 𝘀𝗺𝗮𝗹𝗹𝗲𝗿 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰.

The 500-person conference still exists. But the ROI is in the 8-person dinner.

VIP experiences. Executive roundtables. Customer advisory boards. Micro-events in tier 2 cities.

Quality > Quantity. Every single time.

𝟱. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀.

Not just case studies. Not just referrals.

Customers creating content. Running webinars. Speaking at your events. Closing deals for you.

The best GTM teams are turning customers into an extension of their team.

𝟲. 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗰𝗼𝗻𝘀𝗼𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗿𝗲𝗮𝗹.

Not because of AI. Because CFOs are done with 120+ tools.

The companies winning? They have maybe 15-20 core tools. Everything else is noise.

Pick platforms, not point solutions.

𝟳. 𝗣𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗶𝘀𝗻'𝘁 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. 𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

Your buyers are people with actual problems, actual budgets, and actual bosses breathing down their necks.

Talk to them like humans. Solve real problems. Make their lives easier.

The companies that remember this are the ones still growing.

𝗧𝗵𝗲 𝗯𝗿𝘂𝘁𝗮𝗹 𝘁𝗿𝘂𝘁𝗵?

None of this is revolutionary. It's just hard to execute.

But after 15+ years in B2B, I can tell you:

The basics done well beat innovation done poorly. Every time.

Anything you disagree with on the list?

15+ Year B2B Marketing Leader Turned Founder | ABM, Field Marketing & Events, Influencer Marketing & More | DM Me to Learn More

True Wind Culture LLC

We curate immersive sailing experiences that redefine leadership and team dynamics for C-suite executives, investors, and teams. Unlike one-off team events, our Full-Cycle Engagement approach begins with personalized pre-sail consultations and continues with post-voyage integration, ensuring lasting impact and continuous growth. Each sail is a unique opportunity to reconnect as humans, rapidly assess potential collaborations, and decisively gauge who you want in your "boat." 

As a community member, you gain access to an ongoing dialogue through our exclusive online platform and quarterly "Docktailing" events, fostering a network that truly understands the essence of teamwork and leadership on and off the waters.

*Sail-it-Forward Program*
 Our dedicated initiative to honor and support our brave veterans. Recognizing the challenges many face, especially those grappling with PTSD and trauma, we allocate 10% of every sail experience to this special fund. Our goal? To provide restorative sailing excursions on the waters of SF Bay, completely FREE of charge for these vets. Join us in making waves of positive change.

Founder & Chief Wayfinder

Radious

Advisor

Carol Hink Consulting

Helping startups and their founders create, communicate, and integrate marketing and communication strategy in their authentic brand voice.

Founder / Consultant

German International School of Silicon Valley

Private bilingual immersion school with campuses in Mountain View and San Francisco (Castro) with programs serving children of all nationalities from Preschool through the 12th grade. 

As the Marketing and Communications Director, I’m responsible for developing and directing the branding, messaging, marketing, and all materials that capture the spirit and events of the school in authentic and compelling ways.

Director of Marketing and Communications

As the Marketing and Communications Manager, I was responsible for designing and managing strategic communications and marketing campaigns to enhance the center's national and international visibility and reputation, as well as leading creative design and copywriting for website, social media, media relations, and community engagements.

Marketing and Communications Manager

Flying Bridge 360

I helped entrepreneurs and small businesses map out and execute growth marketing strategies. My project highlights:

•	Architected the business growth and marketing strategy for Chernila & Company, a personal accounting, and professional services firm, that led to a profitable merger, a new website, brand story, and launch of a client portal.

•	Successfully managed social media and communication campaigns Budding Culture, a digital marketing agency with Fortune 500 clients, that led to acquiring clients in target markets, and long-term business revenue growth.

•	Built the business launch plans for Liselle Vintage Caramels, offering gourmet foods for gift baskets, which included company’s branding, storytelling, website, digital marketing, and social campaigns, sales, and marketing funnels.

•	Defined brand management strategies for Gifts With A Cause, a gift, novelty, and Fair-Trade online shop, that promoted consumer brand awareness and drove success through digital marketing, events, and the creation of wholesale channels.

Social Media and Marketing Director 

Client Advocate Network

Part of the Executive team that launched Client Advocate Network - a consultancy that offers business management, marketing services, capital, human and knowledge resources to help businesses achieve their growth goals.

Director of Marketing

Executive Compensation Solutions

Managed Marketing, recruiting, training, overall production quality of deliverables and human resources for small growth-oriented firm that sells/delivers defined benefit plans in the Financial Services industry.

Director of Marketing Services

Corbin & Wertz

Organized sponsored seminars that resulted in $50K+ of additional revenue; spotlight seminars for sales including "Enterprise University".  Implemented internal cross-selling program, managed direct mail, created and designed marketing collateral.

Responsible for human resources, communications, employee relations and benefits. Managed all corporate health, vacation, and financial benefit programs including section 125 and 401k plans.

Marketing/Business Development Specialist

Sailing as a Service: The new B2B SaaS 💙 Strengthen your team's culture, one sail at a time 🌊 #USCG #Veteran

I literally have one foot on land and the other on a boat. ⛵️

It's been like that since I was a kid growing up on the water in Brooklyn.
Yep, Brooklyn, NY – it's not just subways and skyscrapers.

As the daughter of a fisherman, I learned early about the Mariner's culture, and it taught me many lessons that crossed over to my land life.

My top three are:

🔵 Importance of a tightly-knit crew
🔵 Power of Community
🔵 Being resilient in the midst of chaos

All of which has been my North Star and led me to a path that allows me to make an impact on land and water.

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢:

→  On Land 🌲 
Over two decades, I've donned many hats in Marketing and Communications, serving startups to SMEs closely working with Founders and Managing Partners. 

I've been their compass, illuminating the way from strategic planning to community building. Whether creating bridges with entities like Hasso Plattner Institut and San Jose Sharks or channeling the entrepreneurial spirit, thanks to my Stanford GSB stints, I've always found my harbor in making visions sail smoothly.

→  On Water 🌊
Where the land meets the sea, my passion truly unfurls. At True Wind Culture, I harness the invigorating spirit of the San Francisco Bay to curate sailing odysseys that aren't just about catching the breeze but catching moments, transformation, and profound connection. 

Instead of team building, I'm soul building. 
Offering a variety of experiences that start way before the sail and follow after using a nurturing "Full-Cycle Engagement" approach, all while building a community. 

And my time with the U.S. Coast Guard? That's the pinch of grit in my magic potion!

I'm particularly proud of our ⛵️"Sail It Forward" initiative, which commits 10% of every sail to provide our veterans – especially those battling PTSD and trauma – a healing voyage on the Bay, free of charge.

📌 Ready to journey on land with a strategic marketer? DM me.

📌 Looking for a transformative experience on water? Dive into True Wind Culture.

Whether in boardrooms or on boats, I believe in one thing: let's make waves with culture-first approaches! 🚀 #MakingWaves 🌊

And since you were kind enough to pop by here, please hit that connect button 👋 
I'd love to connect and help in any way I can!
And if you'd just like to chat, I've always got one or two sea stories ready to go!😉

taplio

The Battle

Nick Bennett

Carol Hink ⛵

Followers

Posts

Engagements

Likes

Performance ScoreNick Bennett's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nick Bennett

Carol Hink ⛵

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Bennett's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Bennett's LinkedIn Performance