Generic GTM is dead → Go to my featured section for actionable GTM insights and elevate your marketing game 🔥| Co-Founder of TACK | Creating the category of People-first GTM 👥| 13+ Years in B2B Marketing 📈

I help B2B companies build go-to-market strategies that prioritize real connection because relationships, not just reach, drive growth.

After 14 years in B2B marketing, I’ve led field marketing, demand gen, community, and influencer programs. I know what works, what doesn’t, and what’s changed.

Too many companies still treat buyers like leads. That’s not how modern GTM works.

I’ve helped 35+ B2B brands shift from transactional tactics to connection-driven growth, building scalable strategies, launching communities, running 30+ webinars, and rolling out on-demand models that replaced bloated in-house teams.

Today, I work directly with brands, founders, and marketers to build go-to-market engines that scale—without the spam.

What I do:
→ Build integrated campaign strategies that drive pipeline
→ Coach creators and brands on influencer marketing
→ Design community-led and field programs that actually work
→ Speak on GTM, content, and creator-led growth
→ Act as a fractional marketing leader or advisor

📚 Author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing (Kogan Page, 2025)

👋 Let’s work together: DM me or visit https://linktr.ee/NickBMarketing

Nick Bennett

JRM Web Marketing

JRM Web Marketing is a B2B website agency serving clients nationally. Under the expertise of our team of web developers, we specialize in providing tailored website solutions for B2B companies. Our services include website audits, creation or redesign, continuous maintenance, and adaptable web development support.

We focus on building strong partnerships with our clients and serving as a website partner for their marketing team. By improving website load times, optimizing web vitals, and enhancing user experience, we help increase lead conversions and ultimately drive revenue growth. Our solutions, crafted by our experienced web developers, also bolster their online presence, making it easier for their ideal buyer to find them. If you're looking to elevate your website's performance and drive tangible business outcomes, we're here to help. Feel free to reach out to us.

Founder & CEO

Bay View Funding

Bay View Funding provides businesses with up to $15 million in factoring facilities to meet their cash flow needs (B2B financing). Bay View Funding is highly regarded in the industry for their invoice financing services to businesses, in a wide range of industries, for more than three decades. 

•Provided innovative thought leadership and oversight of creative marketing campaigns.
•Partnered with the President, Director of Marketing/VP, National Sales Manager, vendors, and the business lines as a visionary partner in developing and implementing effective campaigns integrated with other marketing channels.
•Created and managed original marketing approaches (content messaging, positioning strategies, digital or content marketing, etc.) then evaluating and reporting on results. 
•Developed creative strategies to fuel business growth and customer segment optimization. 
•Promoted digital marketing best practices and use best practices to achieve business goals.
•Maintained digital marketing planning and implementation calendars.
•Overseeing brand development team, website traffic growth, website UI and UX.
•Supported Regional Sales Managers with custom marketing materials and online campaigns while assisting with in-house sales, fielding and tracking new business opportunities. 
•Managed a team of experienced web designers, web developers, and SEO specialists. 
•Led integration of Salesforce and HubSpot software to drive innovation and business growth.

Digital Marketing Manager

210 Promos

A success-driven promotional agency that provides customized marketing and creative solutions for businesses to meet their needs.

•Developed and implemented new promotional projects for clients. 
•Managed project teams and evaluated all project results. 
•Achieved company goals by closing small-sized business deals with monthly sales volume of $50k – $1Mil. 
•Redesigned existing marketing strategies in order to make client solutions more effective and efficient. 
•Developed and managed marketing campaigns that successfully averaged an increase of 35% in viewer turnout for regional staffing events.

Senior Account Executive

OgilvyAction

A marketing and advertising company that offers a wide spectrum of services including shopper marketing, trade marketing, experiential marketing, and sports entertainment to businesses of all sizes.

•Provided technical assistance to prospective clients during the presales process.
•Trained and managed staff members on all company products.
•Provided monthly metrics and evaluations to our regional clients and to corporate.
•Partnered with executive teams to assist in the marketing strategy of in-store promotional staffing at 23 regional locations. 
•Collaborated on a weekly basis with Project/Regional Marketing Manager on actual product sales and future sales forecasting.

Sales Team Lead

B2B Web Dev | Fixing Costly Website Issues & Driving Conversions | Founder at JRM Web Marketing

Is your B2B website holding back your marketing?

As a former corporate B2B marketer, I know how frustrating it is when:

• Your website doesn’t align with your marketing goals or convert buyers and customers.

• Simple updates take weeks to complete.

• Your website partner is unresponsive when you need urgent changes.

• The quality of work falls short, leading to missed opportunities.

That’s why I founded JRM Web Marketing.

We help B2B companies fix website issues and turn them into high-converting assets.

What We Do

• Website Creation or Redesign. High-performing sites built for B2B growth.

• Website Retainer. Flexible web design and development support to evolve with your business.

• Website Maintenance. Reliable, fast updates and issue resolution.

Why B2B Companies Work With Us:

• Fast, responsive support. No more waiting weeks for simple fixes.

• Seamless marketing integration. Your website works with your campaigns, not against them.

• A true partner, not just a vendor. We care about your business like it’s our own.

Let’s Fix Your Website and Drive Conversions
Message me on LinkedIn or book a meeting: jrmwebmarketing.com/book-a-meeting

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