Harness & Hone

Harness & Hone is a Digital Consulting Accelerator that has taught dozens of service-based Solopreneurs how to package their core competency into a repeatable, sellable, scalable business.

Unlike other programs, you won't just get advice -- you'll start selling a codified offer in 90 days, shift your business from deliverables to outcomes, and graduate with a level of personal income you've never thought possible.

Founder

1,000 Routes

Join me every week as I explore the stories, learn the lessons, and track the uncommon routes that common Solopreneurs take to get more clients, earn more money, and plant their flag.

Founder & Host

IMPACT

As a creator and member of the marketing leadership team, my main challenge was to create and scale net-new revenue programs to maturity and iterate and improve on existing ones. 

My focus is on creating content programs that truly resonate with our target audience. Guided by qualitative audience and customer research, my aim is to engage them in a way that keeps them coming back for more, whether it's attending events, listening to podcasts, or sharing our content with their peers, we can build a loyal and dedicated following that will support our business for years to come.

Setting the vision and strategy, our challenge was to move internal subject matter experts into leading, well-known thinkers within the sales and marketing category.  

Using a category lens, I guided the creation, refinement, and distribution of IMPACT's category POV and intellectual property. Through our SMEs, we intentionally moved our problem<>solution framing, languaging, and messaging into the marketplace. Primary internal and external channels include podcasts, newsletters, publications, YouTube, and social media.

Responsible for generating Stage 2 pipeline and achieving revenue targets for the Mastery business unit,  as well as all revenue and marketing operations.

Director of Demand

I created the content, campaigns, lead generation strategy, and sales process needed to accelerate the referral and event partner program growth.

I executed joint marketing campaigns for partners (e.g, sponsor booths, courses, promotional videos, speaking engagements, blogs, email, webinars, etc.) in collaboration with our video production team, content manager, and web designer.  Worked with partner teams to develop, plan and execute sales initiatives resulting in 356% revenue growth.

Account Executive, Partnerships & Events

As a HubSpot Certified Trainer, I provided ongoing tool support and training for sales, marketing, and leadership teams for all HubSpot hubs. This includes ongoing 1:1 and 1:many training and workshop sessions. Consistently staying up to date on new features and best practices.

Additionally, I created and executed on inbound sales and marketing strategies for up to 12 clients simultaneously.

HubSpot Enablement Specialist & Inbound Marketing Strategist

Verizon

During my time as a Solutions Specialist, I continually exceeded my monthly sales targets for all mission-critical KPIs including net-new sales, customer renewals, and revenue per transaction.

My core responsibility was to create personalized hardware and software solutions for all customers, B2B and B2C.

Awarded as the #10 salesperson in the New England area. Additionally, I created a peer-to-peer recognition program which was adopted as a standard throughout the region.

Solutions Specialist

Overcome the perception of being a generic, cookie-cutter agency

Most Solopreneurs face the same problems. 

They can’t tell you what they do or how they do it. 

It's taking longer, it's been harder, and most of the time you're picking up clients that aren't a great fit.

You have enough to get by, but you can't say you're successful.

It's kind of a grind.

And if you continue to work the offer you have, **nothing will ever change.**

You know you need a change, but are not sure how to do it **without risking your current customers who are paying the bills.**

Leaving so many talented Solopreneurs questioning why they even started a business in the first place.

The truth is you can’t outwork this problem. With your current offer, more of the same clients will bury you in work, and most won't pay you what you're worth.

Harness & Hone solves that problem. We give you the structured guidance you need to design a service that leverages what you do best, creates tangible value for your clients, and charges for the outcomes you produce.

Nick Bennett

Most solopreneurs frame their offer (and the problem they solve) through a buyer's failure.

"Your pipeline is empty."
"You're struggling to close deals."
"You don't know what to do next."

And they wonder why they only attract desperate buyers with shallow pockets.

I learned this lesson the hard way when I first started helping solopreneurs. 

I tried to hard to articulate a visceral, painful problem.

The response? Tons of engagement from people who needed a parachute.

I saw similar patterns across a few clients, too.

So we reframed the offer (and problem) around a buyer's success.

Suddenly, the quality of conversations changed completely.

→ From failure indicator: "Your website gets no traffic" 
→ To success indicator: "Your website gets 50K visitors/month, but you're only converting 1% when industry leaders in your space are at 3-5%"

→ From failure indicator: "Nobody knows who you are" 
→ To success indicator: "You have strong brand recognition in your niche, but you're struggling to break into the enterprise segment where deals are 10x larger"

→ From failure indicator: "Your sales team keeps missing quota" 
→ To success indicator: "Your sales team is hitting quota, but you're leaving money on the table because your top performers can't scale their approach to the rest of the team"

→ From failure indicator: "You can't afford to hire more salespeople" 
→ To success indicator: "You're profitable enough to expand your team, but you need a system that ensures new hires ramp as fast as your best rep did"

→ From failure indicator: "Your marketing isn't generating any ROI" 
→ To success indicator: "Your marketing generates consistent ROI, but you're capped at your current spend level and can't scale profitably past $X/month"

→ From failure indicator: "You can't deliver on time" 
→ To success indicator: "You're delivering on time, but manual processes mean you can only handle 20 clients when demand exists for 100+"

The difference is simple, but it makes a massive difference in your marketing effectiveness and pipeline strength.

Failure indicators attract people looking for a parachute. 

Success indicators attract people looking for partners.

When you frame through failure, you're fishing in shallow water. 

You get buyers who need all the help in the world but can't really afford it. 

They're trying to stop the bleeding, not build something better.

When you frame through success, you're fishing where the big fish swim. You get buyers who have already proven they can execute. 

They have the means to invest because they've already seen returns.

One frame brings you clients who haggle over every dollar. 

The other brings you clients who ask, "When can we start?"

Most solopreneurs never realize they're filtering their pipeline with their first sentence.

#plantyourflag

Nick Bennett 🏴‍☠️

Digital offer and content creation for scaling solopreneurs | Co-Founder @ Duo

Most solopreneurs never ask themselves, "What am I building toward?"

They just work to the end of the week, wake up on Monday, and do it again.

Getting through the week is the "plan."

And you feel like you're living the same day, over and over and over again.

One day, they wake up and realize they overlooked one of the most important questions in business.

But if it's so important, why do most solopreneurs skip it entirely?

Because casting a vision feels indulgent, impractical, too "woo-woo," or too overwhelming. 

You've got clients to serve, content to create, and revenue to generate. 

You don't have time to sit around pondering your ideal life when there are deadlines to hit.

Plus, the conventional business wisdom is clear: focus on the metrics. 

Revenue, growth, and scale matter most. Vision is something you figure out later, once you've "made it."

Except that's exactly backwards.

Success doesn't magically cure your limiting beliefs. 

It exposes them.

And it usually leads to a point where you wonder, "Is this what I actually want?"

It's easy to put off vision work because it's confronting and challenging. 

But if you want to escape Groundhog Day, chart a course beyond the end of the week.

#plantyourflag

Most solopreneurs get stuck in the Recognition Gap because they haven’t made a clear decision about what they want to be known for. 

They rely on word of mouth, custom-scope every project, and try to grow a business without ever getting anchored to the one thing they do best.

In our experience, this happens because we’re scared. 

Scared of prospects thinking we can’t do more than advertised. 

Scared of losing hard-won skills to atrophy. 

Scared of being seen as unable or unwilling to solve versatile problems.

The result is a business that evaporates the moment referrals slow down.

Worst of all, most referrals come in ice cold without context for who you are, how you think, or what problem you solve.

(Not ideal when you're trying to standardize what you do.)

But they do bring in money, which is why too many solopreneurs miss the Recognition Gap signs:

→ You can’t articulate what problem you solve (or who it’s for) in a clear and consistent way

→ Most of your work comes from referrals, and the few cold inbounds seem like miracles

→ You dread when a client leaves because you realize there’s no process to backfill clients

If nobody beyond your bubble knows what you do—or how you think—you don’t have a sustainable business.

Being good at what you do is required; it isn’t enough to hedge against risk.

If your only marketing channel is “people who already know me," your business is one slow season away from chaos. 

That's incredibly stressful. 

And it's why you can be at $20K, $30K, even $50K+ months and still feel like your business could evaporate overnight.

It’s deceiving because you’re busy, making good money, and are excellent at your work. Until one day you look up and…

Panic.

#plantyourflag

RevOnyx

RevOnyx helps GTM teams increase revenue potential 📈 with CRM & RevOps technology. We focus on:

🎯 Fine-tuning the customer journey
🎯 Aligning CRM technology to support the process 
🎯 Using data insights to improve GTM efficiency

What we stand for...

We believe everything we do should be aimed at saving our most valuable resource: time.
We save startups time by partnering with executives to leverage the power of RevOps.
Using CRM & AI technology, we streamline processes and improve revenue potential.

Cacheflow

Cacheflow is an integrated CPQ, billing, and subscription management platform
designed to close and expand SaaS deals seamlessly.

Customers choose Cacheflow for our no-code design, easy UX, low cost of
maintenance, and flexible integrations and API's.

Customer Advisory Board Member

RevGenius

A Slack Community for RevOp folks to collaborate and share ideas related to process, technology, & CRM.

Member

RevOps Co-op

Skydog Ops

As Director of Salesforce & RevOps Consulting, I focused on helping businesses improve their operational efficiency through business process improvement and tech stack configuration. My responsibilities included: 

- Leading a team of Analysts & Salesforce experts to implement and maintain RevOps Systems for clients
- Training and providing career growth guidance for internal employees. 
- Salesforce configuration & architectural design, including Flow automation and 3rd part tool integration.
- Business operations consulting for fast-growth tech/SaaS companies. 
- Sales Engagement, Marketing Automation, Document/Contract Management, & Data Enrichment tools implementation & optimization.

Director | Salesforce

Truveris

As the Manager of Business Systems & Analytics, I managed the use, integration, and maintenance of the company’s tech stack systems. Including, but not limited to:
- Salesforce
- HubSpot
- Zoominfo
- Salesloft
- DocuSign
 
Working directly with senior leadership, I helped to improve Truveris' RevOps strategy by implementing systems and recommending new solutions to better support end users. Daily responsibilities include:
- Salesforce Team Manager
- Flow Automation Building
- Salesforce Solution Architecture
- Product Roadmapping

Manager of Business Systems & Analytics

Labelbox

Serving as the sole Salesforce Admin & Salesforce project manager for the Labelbox organization. Responsibilities include: 
- Day-to-day administration, configuration, and optimization of Labelbox's Salesforce org. 
- Creating product roadmaps for system improvements & working with senior leadership to improve priority alignment across the organization.
- Administration of GTM tech stack tools such as: Marketo, Zapier, Outreach, Clearbit, Zoominfo, LinkedIn Sales Navigator, & Labelbox's product integration with Salesforce.
- Advanced report & dashboard building with the use of declarative Salesforce tools & Einstein Analytics.

Salesforce Administrator

Emerge

As a Salesforce Administrator at Emerge, I was responsible for leading on the development of Emerge's Salesforce org including: 
- Primary administrator for the Salesforce environment with 100+ users. 
- Handled all administrative functions including: user/security maintenance, reporting, & flows. 
- Managed Salesforce integrations with 3rd party products such as Zapier, HubSpot, & Emerge's platform.
- Assisted in the training of new users to help grow the Salesforce skill set across the organization. 
- Coordinated, evaluated, & implemented new development requests.
- Built custom automation via process builder, workflow rules, and flow builder.

Nextiva

Product Manager, CRM

Professional services consultant; responsible for the implementation of NextOS/CRM software for newly on-boarded customers via Nextiva's Professional Services Organization. Other responsibilities include: 
- Technical Training 
- Internal Employee Training
- Product Management & Enhancement
- Bug Filing & Testing
- Pre & Post Sales Solutions Engineering

Solutions Delivery Manager, CRM

RevolutionParts

Customer Success Team Lead for both the Account Manager & Implementation Manager teams at RevolutionParts. Responsible for the following: 
- Training & On-Boarding of New Hires for CS Team
- Customer Journey
- Process Implementation & Documentation 
- Weekly Individual and Team Meetings
- Salesforce admin related maintenance: users, profile, & process automation.
- Salesforce Reporting & Performance Metrics
- Customer Escalations & Retention
- Maintaining 60+ Account Book of Business

Customer Success Team Lead

Customer Success advocate focused on the implementation of our eCommerce software solution and ensuring success with planned, proactive outreach. Responsible for client's financial success, identifying up-selling & cross-selling opportunities, and retaining an A+ customer experience for each of my 150+ customers.

Software Implementation // Customer Success Manager

Hi, my name is Jeremy and it's a pleasure to meet you! 👋

My story is a unique one...

Over the last decade, I've helped startups grow their revenue generation using technology and process improvement. From Marketing > Sales > Customer Success > Product, I'd seen just about every success and failure a growing company can have, which puts me in a very unique position to help leaders make some sizable improvements. 🤔🔧

👉 Improving operational efficiency by 15% - 35%
👉 Removing tech stack bloat to simplify processes and save fleeting dollars
👉 increasing revenue-generating potential to do more with less

So, I thought to myself...

"What if early-stage startups could see their future?
"What if they could avoid the sure-to-come obstacles that would get in the way of increasing revenue?"
"Why isn't there someone focused on guiding startups through these complicated tech issues?"


But in late 2020, amidst all this thinking, everything changed.

My wife and I welcomed a beautiful baby girl, Amelia, at the height of the Covid pandemic. At 8 days old, she was diagnosed with Cystic Fibrosis, a rare genetic disease that affects only 40k people in the United States.

Overnight, "Time" became that much more valuable to our family.

The outcome? 

✅ RevOnyx

"Our Why" ➡️ We believe everything we do should be aimed at saving our most valuable resource: time.
"Our How" ➡️ We save startups time by partnering with executives to leverage the power of RevOps.
"Our What" ➡️ Using CRM & AI technology, we streamline processes and improve revenue potential.


What could you do with your nights and weekends back? 
What if you didn't need more headcount to increase revenue?
How would that impact your ability to reach your goals?

Let's find out together 🤝

🔔 Follow me for insights and tips on the latest RevOps & CRM technology trends
📫 Connect & introduce yourself to learn more about how we can save you time in 2024!

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The Battle

Nick Bennett

Jeremy Steinbring ☁️

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The Battle

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Jeremy Steinbring ☁️

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Bennett's LinkedIn Performance

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