Harness & Hone

Harness & Hone is a Digital Consulting Accelerator that has taught dozens of service-based Solopreneurs how to package their core competency into a repeatable, sellable, scalable business.

Unlike other programs, you won't just get advice -- you'll start selling a codified offer in 90 days, shift your business from deliverables to outcomes, and graduate with a level of personal income you've never thought possible.

Founder

1,000 Routes

Join me every week as I explore the stories, learn the lessons, and track the uncommon routes that common Solopreneurs take to get more clients, earn more money, and plant their flag.

Founder & Host

IMPACT

As a creator and member of the marketing leadership team, my main challenge was to create and scale net-new revenue programs to maturity and iterate and improve on existing ones. 

My focus is on creating content programs that truly resonate with our target audience. Guided by qualitative audience and customer research, my aim is to engage them in a way that keeps them coming back for more, whether it's attending events, listening to podcasts, or sharing our content with their peers, we can build a loyal and dedicated following that will support our business for years to come.

Setting the vision and strategy, our challenge was to move internal subject matter experts into leading, well-known thinkers within the sales and marketing category.  

Using a category lens, I guided the creation, refinement, and distribution of IMPACT's category POV and intellectual property. Through our SMEs, we intentionally moved our problem<>solution framing, languaging, and messaging into the marketplace. Primary internal and external channels include podcasts, newsletters, publications, YouTube, and social media.

Responsible for generating Stage 2 pipeline and achieving revenue targets for the Mastery business unit,  as well as all revenue and marketing operations.

Director of Demand

I created the content, campaigns, lead generation strategy, and sales process needed to accelerate the referral and event partner program growth.

I executed joint marketing campaigns for partners (e.g, sponsor booths, courses, promotional videos, speaking engagements, blogs, email, webinars, etc.) in collaboration with our video production team, content manager, and web designer.  Worked with partner teams to develop, plan and execute sales initiatives resulting in 356% revenue growth.

Account Executive, Partnerships & Events

As a HubSpot Certified Trainer, I provided ongoing tool support and training for sales, marketing, and leadership teams for all HubSpot hubs. This includes ongoing 1:1 and 1:many training and workshop sessions. Consistently staying up to date on new features and best practices.

Additionally, I created and executed on inbound sales and marketing strategies for up to 12 clients simultaneously.

HubSpot Enablement Specialist & Inbound Marketing Strategist

Verizon

During my time as a Solutions Specialist, I continually exceeded my monthly sales targets for all mission-critical KPIs including net-new sales, customer renewals, and revenue per transaction.

My core responsibility was to create personalized hardware and software solutions for all customers, B2B and B2C.

Awarded as the #10 salesperson in the New England area. Additionally, I created a peer-to-peer recognition program which was adopted as a standard throughout the region.

Solutions Specialist

Overcome the perception of being a generic, cookie-cutter agency

Most Solopreneurs face the same problems. 

They can’t tell you what they do or how they do it. 

It's taking longer, it's been harder, and most of the time you're picking up clients that aren't a great fit.

You have enough to get by, but you can't say you're successful.

It's kind of a grind.

And if you continue to work the offer you have, **nothing will ever change.**

You know you need a change, but are not sure how to do it **without risking your current customers who are paying the bills.**

Leaving so many talented Solopreneurs questioning why they even started a business in the first place.

The truth is you can’t outwork this problem. With your current offer, more of the same clients will bury you in work, and most won't pay you what you're worth.

Harness & Hone solves that problem. We give you the structured guidance you need to design a service that leverages what you do best, creates tangible value for your clients, and charges for the outcomes you produce.

Nick Bennett

Most solopreneurs frame their offer (and the problem they solve) through a buyer's failure.

"Your pipeline is empty."
"You're struggling to close deals."
"You don't know what to do next."

And they wonder why they only attract desperate buyers with shallow pockets.

I learned this lesson the hard way when I first started helping solopreneurs. 

I tried to hard to articulate a visceral, painful problem.

The response? Tons of engagement from people who needed a parachute.

I saw similar patterns across a few clients, too.

So we reframed the offer (and problem) around a buyer's success.

Suddenly, the quality of conversations changed completely.

→ From failure indicator: "Your website gets no traffic" 
→ To success indicator: "Your website gets 50K visitors/month, but you're only converting 1% when industry leaders in your space are at 3-5%"

→ From failure indicator: "Nobody knows who you are" 
→ To success indicator: "You have strong brand recognition in your niche, but you're struggling to break into the enterprise segment where deals are 10x larger"

→ From failure indicator: "Your sales team keeps missing quota" 
→ To success indicator: "Your sales team is hitting quota, but you're leaving money on the table because your top performers can't scale their approach to the rest of the team"

→ From failure indicator: "You can't afford to hire more salespeople" 
→ To success indicator: "You're profitable enough to expand your team, but you need a system that ensures new hires ramp as fast as your best rep did"

→ From failure indicator: "Your marketing isn't generating any ROI" 
→ To success indicator: "Your marketing generates consistent ROI, but you're capped at your current spend level and can't scale profitably past $X/month"

→ From failure indicator: "You can't deliver on time" 
→ To success indicator: "You're delivering on time, but manual processes mean you can only handle 20 clients when demand exists for 100+"

The difference is simple, but it makes a massive difference in your marketing effectiveness and pipeline strength.

Failure indicators attract people looking for a parachute. 

Success indicators attract people looking for partners.

When you frame through failure, you're fishing in shallow water. 

You get buyers who need all the help in the world but can't really afford it. 

They're trying to stop the bleeding, not build something better.

When you frame through success, you're fishing where the big fish swim. You get buyers who have already proven they can execute. 

They have the means to invest because they've already seen returns.

One frame brings you clients who haggle over every dollar. 

The other brings you clients who ask, "When can we start?"

Most solopreneurs never realize they're filtering their pipeline with their first sentence.

#plantyourflag

Nick Bennett 🏴‍☠️

Digital offer and content creation for scaling solopreneurs | Co-Founder @ Duo

Most solopreneurs never ask themselves, "What am I building toward?"

They just work to the end of the week, wake up on Monday, and do it again.

Getting through the week is the "plan."

And you feel like you're living the same day, over and over and over again.

One day, they wake up and realize they overlooked one of the most important questions in business.

But if it's so important, why do most solopreneurs skip it entirely?

Because casting a vision feels indulgent, impractical, too "woo-woo," or too overwhelming. 

You've got clients to serve, content to create, and revenue to generate. 

You don't have time to sit around pondering your ideal life when there are deadlines to hit.

Plus, the conventional business wisdom is clear: focus on the metrics. 

Revenue, growth, and scale matter most. Vision is something you figure out later, once you've "made it."

Except that's exactly backwards.

Success doesn't magically cure your limiting beliefs. 

It exposes them.

And it usually leads to a point where you wonder, "Is this what I actually want?"

It's easy to put off vision work because it's confronting and challenging. 

But if you want to escape Groundhog Day, chart a course beyond the end of the week.

#plantyourflag

Most solopreneurs get stuck in the Recognition Gap because they haven’t made a clear decision about what they want to be known for. 

They rely on word of mouth, custom-scope every project, and try to grow a business without ever getting anchored to the one thing they do best.

In our experience, this happens because we’re scared. 

Scared of prospects thinking we can’t do more than advertised. 

Scared of losing hard-won skills to atrophy. 

Scared of being seen as unable or unwilling to solve versatile problems.

The result is a business that evaporates the moment referrals slow down.

Worst of all, most referrals come in ice cold without context for who you are, how you think, or what problem you solve.

(Not ideal when you're trying to standardize what you do.)

But they do bring in money, which is why too many solopreneurs miss the Recognition Gap signs:

→ You can’t articulate what problem you solve (or who it’s for) in a clear and consistent way

→ Most of your work comes from referrals, and the few cold inbounds seem like miracles

→ You dread when a client leaves because you realize there’s no process to backfill clients

If nobody beyond your bubble knows what you do—or how you think—you don’t have a sustainable business.

Being good at what you do is required; it isn’t enough to hedge against risk.

If your only marketing channel is “people who already know me," your business is one slow season away from chaos. 

That's incredibly stressful. 

And it's why you can be at $20K, $30K, even $50K+ months and still feel like your business could evaporate overnight.

It’s deceiving because you’re busy, making good money, and are excellent at your work. Until one day you look up and…

Panic.

#plantyourflag

YKC Media 

YKC Media helps founders, investors, and executives build influence online. We work with leaders at Fortune 500s, VCs, growth stage startups, and service providers to make an impact online with a focus on written content and LinkedIn ghostwriting.

Atento Capital

Atento Capital is a return focused early stage investment vehicle investing both directly in startups as well as through venture funds. In addition to driving returns, we are focusing on job creation in Tulsa, Oklahoma.

Business Partnerships Manager

Plus972

Founded in 2009, Plus972 is a fully-integrated boutique branding and marketing agency headquartered in New York City with a global presence across North America, Europe, and Asia. Plus972 has an entrepreneurial spirit and a progressive philosophy focused on integration, collaboration and, most importantly, crafting custom solutions for our client’s needs.

Digital Marketing Strategist

R1 Labs

Through a deep and expansive network, they provide valuable insights to help companies decide where to be, who to meet, and how to make best use of their time at start up, tech and innovation events both locally and globally. Growth is driven through development to accelerate your network and increase brand recognition.

Innovation Chief of Staff

AIPAC

Director, Technology and Venture Division, New York

DOR CHADASH USA INC

National Executive Director

Bakto Flavors

Director Of Business Development

Israel Defense Forces

Infantry Soldier

Growth Focused Content Marketer + Strategist I AI-Empowered LinkedIn Ghostwriter/Creator

Hi, I'm Yoni, the driving force behind YKC Media. YKC Media is a LinkedIn ghostwriting agency which helps founders, investors, and executives build an impactful presence online

We optimize and manage personal profiles and Company Pages, and craft compelling content which reflects your voice and professional expertise. We accelerate your LinkedIn presence and help you engage meaningfully with your community, which generates opportunities from your network.

Success for us is you walking into a room, and everyone knowing you as THE expert in your field as a result of your online content. In working together, our clients are able to generate meaningful leads, investment, and media opportunities as a result of a strong LinkedIn presence. 

Everyone's story, and professional goals are unique. 

We understand that finding your voice is an essential part of showing up online in a professional, yet authentic, manner. As such, we work with you in a hands-on fashion to help you discover and express that voice in a way that authentically represents you and connects with your audience (with content that you enjoy creating).

With LinkedIn ghostwriting, we offer:
✅ Engaging, tailor-made short and long form posts
✅ Short-form video 
✅ Livestreams 
✅ Outreach 
✅ A Commenting strategy 
✅ Optimized, and up-to-date profiles   
✅ Blog posts, and articles 
✅ Insightful email newsletters that keep your audience informed and engaged
✅ Strategic content marketing and media advisory 

At YKC Media, our approach is anchored in three key pillars: awareness, growth, and managing your digital footprint. 

We focus on raising awareness by crafting content which resonates with your audience. We then drive growth by engaging your network and expanding your reach. Lastly, we meticulously manage your digital footprint, ensuring your online presence is consistent, impactful, and that you’re the one driving the narrative. 

Together, these pillars form the strategy we use in order to elevate your influence online.

I'm always open to connecting, and exploring how we can work together to enhance your online presence. 

To book a time click here: https://calendly.com/jfrenkel1/30min?month=2024-04

Jonathan 'Yoni' Frenkel

The future of global Jewish leadership won’t be shaped by speeches.

It will be shaped by strategic operators like Naomi Reinharz, Esq.

In every ecosystem, there are leaders who preserve legacy, and then there are leaders who build the platforms that allow legacy to exist at all.

Naomi Reinharz is one of those leaders.

Her career didn’t begin in communal life. It began in the pressure chambers of elite law where precision, clarity, and strategic discipline are not optional; they are the standard.

And at the exact moment when most people double down on prestige, she pivoted toward purpose.

Over the past 15 years, Naomi has shaped the infrastructure of modern Jewish and pro-Israel leadership, driving strategy, governance, donor development, and next-generation engagement across institutions including The Jewish Agency for Israel, ORT America, and more.

This isn’t theoretical leadership.
It’s executed leadership.

Naomi understands that the relationship between Israel and the diaspora is not just ideological, it’s structural:

→ Sustained by institutions.
→ Strengthened by strategy.
→ Carried forward by leaders who know how to build continuity, not just community.

If your organization needs to restructure a Board, cultivate major donors, deepen next-gen engagement, or navigate a transition with clarity - Naomi is currently available for selective strategic advisory and organizational leadership consulting.

- - - - - - 

Message her on LinkedIn to connect or to learn more check out Naomi Reinharz Consulting. Impact starts with the right people in the room.

Helping Founders & Investors Build Influence and Opportunity on LinkedIn | CEO, YKC Media | We Write the Posts That Get You In the Room

Some of the most important relationships I’ve built started on nights I was exhausted, annoyed, and two seconds away from canceling. 

But every time I force myself to go anyway, I never regretted it.

I’ve been thinking a lot about events lately. 

Not the hype or the content, but the actual ROI.

Because let’s be real:
Events can be expensive. They break your routine, and often times initially you walk out wondering if it was worth it.

And yet… I keep going.
And going.

Just this year, I’ve hit SXSW, CES, Money20/20, Blueprint: The Future of Real Estate, Israel Tech Week, POSSIBLE, and a few more across Israel and the U.S.

And that does not include all the local happy hours, meetups, dinners, etc. (writing this makes it sound exhausting).

Some were incredible. 

Some were fun, but not 100% the best use of time. 

But I uniformly enjoyed the experiences, and all of them taught me something.

Here’s the honest truth about why I go, and why I think events still matter:

1. You need to get out of the house.
There’s a reset that happens when you’re around people you actually like. Being around “good people” always energizes a part of you that Zoom never will.

2. You always meet someone new.
Not every conversation turns into a client, but every event widens your surface area for luck. And you meet people you wouldn’t meet otherwise.

3. Events are content engines.
If you’re thoughtful, you can walk out with 2–3 weeks of material: insights, conversations, profile posts, short videos, and hooks that end up outperforming your normal content.

4. You leave with new ideas.
Even if the sessions are mid, the serendipity never is. So many of the actually good ideas I’ve executed against came from a brief conversation in a conference hallway or at a happy hour. 

So is the ROI unpredictable?
Yes.

Will the “value of events” conversation ever go away?
Probably not.

But if you’re intentional, (and not passive, waiting for people to come up to you), events can energize you, expand your network, and give you fuel to create.

That I believe is worth it.

What conference are you heading to next?

taplio

The Battle

Nick Bennett

Jonathan 'Yoni' Frenkel

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Performance ScoreJonathan 'Yoni' Frenkel's LinkedIn Performance

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taplio

The Battle

Nick Bennett

Jonathan 'Yoni' Frenkel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Bennett's LinkedIn Performance

Performance ScoreJonathan 'Yoni' Frenkel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Bennett's LinkedIn Performance