0 to 1,500,000 Organics/Month In 24 Months | Workello.com

I want to work with the most ambitious brands on the internet.

Nick Jordan 📈

Search Engine Journal just dropped their AI SEO 2026 cheatsheet 👀

Here’s the stuff SaaS brands can’t afford to ignore (that doesn’t involve backlinks or spamming Reddit):

1. Technical SEO is your AI entry ticket

Means: If AI can't parse your site properly, you don't exist in AI answers. Clean crawlability, structured data, well-defined entities.
Action: Before AI SEO experiments, audit your crawlability, implement structured data, and make sure your site clearly defines your products, features + use cases as entities.

2. ~33% of organic traffic now comes from AI agents

Means: You’re optimizing for machines parsing + recommending you, not just humans clicking.
Action: Create modular, citation-ready content. Definitions, comparisons, FAQs, feature breakdowns. Structure content so AI can extract and cite specific sections.

3. Generic content is invisible to AI

Means: AI won't cite your blog post that summarizes what five other blogs already said. It has no reason to.
Action: Publish proprietary data, original research, and POVs only your company can have. The benchmark data from your platform. The patterns you're seeing across your customer base. That's what gets cited.

4. Fewer pages, better structure

Means: AI needs citation-ready content blocks, not long-form everything.
Action: Create modular, citation-ready content blocks (definitions, comparisons, FAQs, bullets).

5. Authority is how you’re described in AI answers

Means: Appearing in AI answers matters less than how your brand is portrayed inside the response.
Action: Build clear entity pages that define who you are, what you do, and why you're credible. Your about page, product pages, and positioning docs all feed into how AI describes you.

SaaS brands, tell me: which one’s holding your brand back more atm, the content quality or the technical stuff? 

P.S. full blog linked in comments, go read it

Drove 100k Paid Customers for an A16z 🚀 | ContentDistribution.com

7 reasons your SaaS SEO isn’t moving pipeline (& how to fix it)

1. You're Invisible in AI Mode and LLMs
Problem: Your content ranks on Google, but ChatGPT, Perplexity & AI Mode never mention your brand. 
Fix: Optimize for AI citations with structured data, question-answer formatting & chunkable content where each section independently answers sub-questions. Track brand mentions in ChatGPT and Perplexity, not just Google rankings.

2. Your content velocity is too slow
Problem: You publish 4 articles per month while competitors publish 40. AI models need surface area to cite you, and you're not building enough topical authority.
Fix: Create interconnected content clusters (10-14 articles per vertical) that comprehensively cover one solution area. Focus on depth within topics, not random blog posts across topics.

3. You're not creating proprietary data
Problem: You're rewriting the same information everyone else has. AI models prioritize unique, authoritative sources… and you're not one of them.
Fix: Generate original research, surveys or data analysis specific to your niche. Example: "How 500 Remote Teams Use ATS Systems" creates citeable content that competitors can't replicate.

4. Weak mofu content leaves prospects stranded
Problem: You have plenty of awareness content, but nothing for prospects actively evaluating solutions. They learn about the problem from your blog, then evaluate competitors.
Fix: Create comparison content, integration guides, ROI calculators & implementation frameworks. Cover queries like "How to evaluate [solution]" and "[Your category] requirements for [specific use case]."

5. Your content structure is AI-hostile
Problem: Long paragraphs, complex sentences and buried answers prevent AI from extracting and citing your content. AI Mode looks at individual paragraphs and can't parse your 8-sentence blocks.
Fix: Use 15-word sentences max, 2-sentence paragraphs, and answer questions in the first sentence. Format headers as questions. Make every section independently valuable.

6. You have to attribution for AI traffic
Problem: You're getting traffic from LLMs but can't measure it, so you're undervaluing the channel. Leadership sees "declining Google traffic" and panics.
Fix: Set up GA4 AI referral tracking and monitor AI Mode in GSC. Track your engagement metrics.

7. Your CTAs don’t connect content to problem
Problem: Generic "Book a Demo" buttons on every article. Readers finish learning about "[Broad Topic]" and have no logical bridge to why they should talk to you specifically.
Fix: Write topic-specific CTAs that connect the article's solution to your product's capability. 

Which ones are you struggling with rn? 

And if I missed any, let me know in the comments.

Apple recently announced they're powering the new Siri with Google's Gemini, and if you're in B2B SaaS, this should terrify and excite you in equal measure.

Why you should care:

#1: 1.5 billion daily queries just became agent-first

Siri fields 1.5B requests per day across 2B+ Apple devices. Every single one now runs through Gemini's retrieval layer.

Instead of Googling "best project management software", your buyer’s asking Siri between meetings. Siri will spit out 2-3 recommendations. You need to be one of them.

#2: Apple chose GOOGLE. Play by Google’s rules.

Apple evaluated Anthropic and chose Gemini for its Search advantages. That’s Google's entire index, NavBoost (one of Google’s strongest ranking signals), and 25 years of query understanding. Good SEO is still the CRUCIAL FOUNDATION of good AI SEO.

If you're not ranking in Google, you likely won't appear in Siri's recommendations. But ranking alone isn't enough. You need to be optimized for how Google parses your content for AI retrieval.

How to play by Google’s indexing rules for both traditional & AI search:
→ a page for every meaningful topic, service, or feature your customer might search for
→ make it easy for Gemini to cite your content: structured, skimmable, grounded, useful to humans + AI (bullet points, FAQs, tables, headings written as prompts etc)
→ information gain: fresh data, original insights, proprietary analysis

Take action NOW:

Upgraded Siri launches later this year. By Q4 2026, brands dominating Gemini's retrieval layer will have an insurmountable moat. They'll be the default options for billions of purchasing decisions.

We’ve spent the past year preparing for this shift, getting clients to #1 in AI Mode. Pop me a DM if you’re tired of waiting.

4 questions to ask anyone selling AI search management (& 🚩s to look out for)

#1: How will you influence AI answers about my brand?

What you want to hear:
→ holistic strategy that integrates with the rest of your marketing
→ cross-channel awareness
→ evidence of sentiment control

🚩: tactics without context

#2: How will you coordinate with other marketing functions?

What you want to hear: 
→ how they plan to integrate with PPC, affiliate, video, brand, PR

🚩: off-page tactics (influencing forums, YT presence, 3rd-party platforms)
^ these are short-term suggestions and can’t bring long-term consistent visibility without an owned channel (your domain).

#3: Which distribution channels will you use?

What you want to hear:
→ owned channels first
→ selective amplification

🚩: “Reddit, YouTube, guest posts” without strategy

#4: Am I ready for LLM visibility?

What you want to hear:
→ readiness depends on:
- brand maturity: established brands with existing authority perform better
- content foundation: you need quality content that already ranks and converts
- product/market understanding: clear positioning and proven product-market fit
- multi-touch campaigns: especially critical in YMYL (Your Money or Your Life) niches

🚩: "Everyone should start now regardless of readiness"
→ ignoring your current SEO performance
→ no assessment of your brand's digital footprint
→ treating LLM visibility as separate from traditional SEO

The agencies promising quick wins in ChatGPT or Perplexity without addressing your fundamentals are selling you the same dream link builders sold in 2015 btw. We've seen this movie before.

Wanna rather avoid the risk altogether and leave it to the pros? I’ve recently taken clients from 0 to #1 in AI Mode. Let’s chat.

CMOs are stuck in the worst catch-22 right now:

Can't prove AI SEO ROI without investment. Can't get investment without proof.

At Content Distribution, we've spent the last 18 months building the tracking, the pitch, and the proof CMOs need to get budget for AI SEO. Here you go:

THE DILEMMA:

Finance wants: 12-18 months payback proof
Reality: You need 6-9 months just to generate signal
Leadership patience: 3-4 months max

Worst part, traditional tracking doesn't work for AI SEO.

Someone searches "best compliance automation for healthcare" in ChatGPT. Three days later, they Google your brand and convert.
The channel that gets the credit? Google.
But ChatGPT planted the seed….

This is why AI SEO leads seem impossible to track. And why CMOs can't get budget approved.

HOW WE SOLVED IT:

We pitch a unified AI SEO strategy, not AI + SEO as separate channels.

Same content, same investment, optimized for both traditional search AND generative search.

We built an internal tool that tracks:
- Visibility rate by platform
- Mentions & citations
- SoV across prompts
- Prompt-level appearances
- Top-performing prompts

^ this solves the attribution blackhole.

HOW TO PITCH IT SO IT GETS FUNDED:

Don't Pitch ROI. Pitch ROAS.

ROI:
→ "We think this will pay off over 12 months"
→ Depends on CAC, time window, attribution model, retention
→ Easy for CFO to push back on/delay

ROAS:
→ "If we spend X this month, here's the return this quarter"
→ Benchmarked against existing acquisition channels
→ Tracked monthly with leading + lagging indicators
→ Familiar to finance

We compare AI SEO against your performance channels (paid search, affiliates, review sites, video, etc.).

^ Most of those convert somewhere between 4.5% and 10%.

By months 6–7, AI SEO's early indicators usually land in that exact same range.
Once AI SEO's accountable like paid before compounding shows up… the budget conversation flips.

WHY WAITING IS THE REAL RISK

LLMs compare paragraphs, not domains. Traditional SEO advantages don't transfer. If you wait for "perfect proof," competitors are establishing themselves as the sources LLMs cite.

Want to stop waiting? DM me.

Soo, ChatGPT is testing ads on the lower tiers. Welcome to the Black Mirror-verse. 

In a recent episode, a woman needs brain-implant software to stay alive. It runs on a subscription. She can’t afford the ad-free tier, so she starts unknowingly speaking ads.

This feels pretty similar. 

In 2024, OpenAI CEO Sam Altman called AI + ads “uniquely unsettling.”
In 2026, here we are. 💀

Truth #1: OpenAI chose ads over forcing subscriptions…. but look at the cost

OpenAI has +800M+ users. $20B in revenue. Not enough for their 8yr $1.4T AI infrastructure commitment. Plus, there’s free AI alternatives everywhere (AI Mode for one). 
Instead of pushing everyone to paid tiers? They're introducing ads to monetize free users.

Sounds reasonable. Until you connect the dots…

The Black Mirror character’s brain subscription starts at $300/month. Then ads appear. To remove them, she has to upgrade. Then upgrade again for features that should’ve been included.

Each new tier monetizes her dependency.

Sound familiar?
ChatGPT Free: (with ads)
ChatGPT Go: $8/month (with ads)
ChatGPT Plus: $20/month (no ads)
ChatGPT Pro: $200/month (premium, no ads)

Start cheap, add friction, charge to remove it…

Truth #2: This breaks trust

People don’t talk to ChatGPT like Google.
Google: "best CRM software"
ChatGPT: “I’m overwhelmed, on a tight budget, and I need to know what CRM software I can implement by Friday.”
That unfiltered context is what makes ChatGPT useful. And now it's being used to sell ads.

When users realize recommendations are sponsored, irrelevant ads risk collapsing trust. Bc unlike Google (where ads are expected), ChatGPT built its reputation on being independent.

WHAT SAAS BRANDS SHOULD DO NOW

#1: If you want to use ads, proceed strategically
ChatGPT is for deep work and decisions. The difference between helpful and annoying is which prompts you target.
Does your ad solve the exact problem in their question or does it interrupt their focus with something unrelated?

#2: Still focus on getting mentioned/cited naturally
Scenario A: Your ad appears on the right prompt. User considers it as a solution.
Scenario B: ChatGPT naturally mentions you. User sees you as the trusted authority.

Both work. But organic AI presence compounds while ads require ongoing spend.
Build:
- Proprietary data AI needs to reference
- Genuine expertise AI can't replicate
- Brand trust that survives the zero-click era

#3: Design your monetization strat now
In the Black Mirror episode, the woman became a walking ad because they needed to monetize her brain.
What will you do when you need to hit your numbers?
Design your approach to ChatGPT ads (and all monetized AI platforms) NOW. Get clear on which prompts you'll target and which lines you won't cross.

What do you guys think about ChatGPT launching ads? Let’s argue in the comments

🤫 Shhh, here’s the secret to how I got a client from 0 visibility to #1 in AI Mode in just 38 days…

… by tracking metrics most SaaS brands don’t know exist.

While most SaaS brands froth over Google rankings, AI search is capturing 30-50% of total search visibility. If you're only watching Search Console, you're missing half the game.

This one-pager shows you the exact metrics we track for every client at Content Distribution to dominate across traditional search AND AI platforms.

Want us to handle it all for you? Let's talk.

Vesper (Hong Kong)

Principal

Nomad Capitalist

Chairman and Founder

We help HNWI entrepreneurs and investors implement international strategies to have a Plan B for chaotic times, reduce their taxes, protect their assets, and grow their wealth.

Managing Partner

Selling since age 8. Entrepreneur since 12. Founder since 19.

Founded Nomad Capitalist. Building my next big thing.

Lifelong curious mind, explorer of overlooked places, builder of freedom and legacy, and at home off the beaten path.

Andrew Henderson

The leader of a sovereign country was just drugged, forcibly removed from his home along with his wife, put on a ship, and sent to another country that charged him with crimes under the same logic it uses to claim jurisdiction over anyone who has ever been within 1,000 miles of its border, as if it were the King of the World.

That leader's country is now under siege, including in residential areas, the thing we're told only to expect from evil Russia.

The country responsible for that has done this in dozens of countries in my lifetime.

That country is, of course, the United States. 

And that reality - far more than a $0 tax bill I had to "pay" - is why I renounced US citizenship eight years ago.

While Russians and others face blanket bans, and Western politicians who can’t even locate Minsk on a map demand collective punishment of entire populations, Western countries that repeatedly interfere in other nations’ affairs are treated as untouchable... for now.

I am not defending Putin. Nor Maduro. Not at all.

What I am doing is holding a country that constantly declares itself “exceptional” and advertises its “values” to the same standard it demands of everyone else.

The US engages in behavior that, if conducted by any other country, would be labeled terrorism, kidnapping, or invasion and punished.

But with superior PR and narrative control, those same acts are reframed as “liberation,” and a president who campaigned as anti-war finds himself intervening in places where he has no business.

I know Venezuelans. My heart is with them today. I hope Venezuela returns to the prosperity it once had. I am for capitalism and freedom.

But Americans need to understand something larger is happening:

BRICS, pan-Africanism, anti-colonial movements, trade corridors shifting toward the east... these are all signals that dying empires do not get to dictate terms forever.

Beyond my disgust at watching my country of birth harm people globally and then posture as a wounded victim demanding “America First” (as if it ever put itself last), I gave up my citizenship because I saw the trajectory early.

I knew actions I disagreed with would be taken in my name and that citizens would increasingly face banking, investment, business, and mobility restrictions over time. I had no interest in paying that price for a flag I didn’t believe in.

Russians, Belarusians, and others are now locked out of many citizenships, banks, and global opportunities not because of who they are, but because the propaganda machine moved first. 

That is why you build a second identity early. Even if you don't plan to lose the first one. Years too early, not a day too late.

Nomad Capitalist is taking on fewer clients in 2026 but helping each of them diversify more deeply and into more places.

Diversification is protection from what your leaders do. The world is changing, and what happened today will not be absorbed without cost by those who assumed immunity was permanent.

For most of your life, you’ve been told a simple story:

If you keep your money in the West, you’re safe.

Don’t put it in Russia, or China, or some country nobody has heard of. Those are “corrupt” places. They take people’s money; "we" don’t.

That story rests on one fragile assumption: that promises in the west are durable.

There’s a scene in The Big Bang Theory where Sheldon’s friends break a promise and say, “Circumstances changed.”

Sheldon replies: “The nature of a promise is that it is immune to changing circumstances.”

That line is funny in a sitcom, but it’s serious when it comes to your money. Because what's happening now is the West quietly abandoning that idea...

As long as they can do what they're best at: pretending to be uniquely virtuous.

Take Roman Abramovich.

You don’t have to like the man. I don’t know him, and for all I know he's a terrible person. But that's not the point.

He was welcomed into the UK. He invested and followed the rules and was even celebrated.

When politics shifted, he was pressured to sell his football club. And he complied. The proceeds of that sale were frozen until now years later, the government is still deciding - retroactively, as they increasingly will - what should happen to his money.

Cause célèbre now determines financial outcomes in the west.

“Circumstances changed.” And suddenly, the west's promises are worth what the Global South always suspected: almost nothing.

Here’s the uncomfortable part: Abramovich isn’t some exotic anomaly. Every system produces people like him.

The United States celebrates figures like Alex Karp, Peter Thiel, and Elon Musk: builders who sit close to power and receive big government contracts.

In Russia, they'd call that an oligarch. In the west, there is no such label because virtue only exists in the west. Everyone in Russia is evil, we're told.

Anglo cultures are famously flexible, agreeable upfront, and fast to say yes as "The Culture Map" teaches us.

But when politics or narratives change, or even emotions, commitments become… negotiable. And if you object, you’re moralized.

If you don't want a man's billions of dollars - presumably all earned outside of the UK - to be stolen, you'll be called a Putin apologist because the very rule of law the west brags about is only real until someone's feelings get hurt.

That "flexibility" is corrosive to trust; no one lost assets for supporting the Iraq War. Morality follows power, but that power is shifting; from reserve currency shares to naval bases, the Global South is rising, and the remember.

The west has shown that as long as it can drum up a good narrative, expropriation is OK. You and I are one unpopular social media post or weird business partner from being next.

That should worry anyone who believes promises should be kept. And it's exactly why Nomad Capitalist is helping clients create multi-jurisdictional portfolios of banks, trusts, and passports to stay safe when what was once "safe" no longer is.

Do you know who is not hosting panels on "burn out"? 

Anyone in a country that wants to become rich.

I’ve spent enough time outside the West to see something clearly: the pressure placed on entrepreneurs isn’t just about taxes. The real battle is cultural.

Entrepreneurs are dangerous to big government systems built on compliance because they quietly disprove the story people are told to accept.

In a declining Western world where ‘work-life balance’ is sold as a moral virtue, entrepreneurs invalidate it by example...

You don’t build anything meaningful by balancing, but by choosing intensity over comfort for long stretches when balance isn’t an option.

That doesn't mean your fellow countrymen or your government agrees with you.

Anyone who has actually built something real knows this. That knowledge is dangerous in countries that now buy votes with shorter work weeks and longer holidays.

The western world is just one big bag of shaming tactics these days, all against the very types of people who built their societies into the wonders they are, or at least were.

So the narrative shifts: ambition is reframed as pathology, drive becomes “unhealthy", and success is treated as something that must be justified, explained, or diluted.

If you work too hard, you must be running from something. If you win too much, you must owe someone something.

The west is no longer the best place to build anything. I don't care that housekeepers from Managua want to move to your country; that's proof of nothing. If you plan to build the next unicorn, the west will never accept you.

That's now even true in the United States where "golden shares", no buyback rules, and squeezing banks is now the law of the land. Why would you trust these countries to be legally safe, let alone culturally safe?

Too many people got too fat and happy for merely being born in the right place, and now that the party is winding down they will blame you.

A society that convinces its most capable people to slow down, self-censor, and apologize stays governable.

History doesn’t reward balance. And the future will be built in places that want what the west had.

Nomad Capitalist helps our clients move their business, their family, and their life to dozens of different places around the world where their hard work is welcomed, not chastened.

And I consistently put my money where my mouth is with my own stock and business portfolio, investing in places where the best days are ahead of them precisely because "making it" is more important to more people than complaining about working for it.

I think life is worth more than taking time off. What do you think?

PHOTO: Me in aforementioned Nicaragua in 2014, where this Sunday stroll through Leon was spent planning the next five moves of Nomad Capitalist. And I'm here to support everyone who can't help but do the same.

I’m pretty sure I’ll never be welcome in my birth country again.

This is not another "I renounced US citizenship" post. This has nothing to do with me.

It has everything to do with a growing belief in the US that access to a country should depend on political agreement. If you don’t agree with us, you’re not welcome. That idea doesn’t end well.

If I cared to try, I likely wouldn't be allowed back because I’ve shared honestly held views online that the United States is not perfect. That’s now considered unacceptable.

Plenty of Americans openly mock “the French work week,” “communist Spain,” or Europe more broadly. They're still welcome for now, but there has been talk in the past of retaliation. After all, both regions need tourism.

Europe, at least for now, does not police tourist speech. I hold a European Golden Visa and have visited multiple European countries lately, including the UK, which I’ve repeatedly used my perch at Nomad Capitalist to urge people to leave.

That asymmetry matters. It is not normal to tell people who otherwise qualify for entry that political disagreement is grounds for exclusion.

Is it legal? Yes. Do whatever you want.
Is it the standard? No.

You can be a US citizen and cheer the end of "international norms", and I wouldn't entirely blame you.

But those same norms are precisely what gave Americans extraordinary access to the rest of the world for decades. Once allies and adversaries alike decide to respond in kind, the reversal will be fast and may not leave you time to take that trip, open that bank account, or get that Golden Visa.

This post isn't for the person who never plans to leave Kentucky. It's for future Nomad Capitalist clients who want optionality.

On everything from energy to visas, even close partners are pulling back. Canada has tightened, Denmark is watching, and countries are increasingly tired of one-sided arrangements. The EU can now buy cheap soybeans from South America, not the US.

When two small, seemingly irrelevant countries closed their borders to U.S. citizens last week, it wasn’t about tourism. It was a signal: we can do to you what you do to us.

So you can absolutely say, “it’s our country" and "we can do whatever we want.” You can wall yourself off and even police speech (the very thing I remember my friends on the right saying they'd never do). 

But understand that as even China and Russia expand visa-free access, you're choosing to be a wealthier version of Turkmenistan or Eritrea. 

If you ever want optionality on a global scale, it’s worth planning ahead while doors are still open.

The same norms Americans want to throw out will have unintended consequences for globally mobile people who won't see it coming until it's too late. I've seen clients face this time and time again.

I’d rather be spitefully excluded from one country that no longer shares my values than risk exclusion from the world. Those who choose to "Go Where You're Treated Best®" agree.

“Everyone should pay their fair share.”

Governments love to say this and their voters love to parrot it.

The problem is that the numbers don’t support the story anymore in the UK or the US. These tax systems have fragility beyond fairness and match their countries’ slow descent into oblivion.

As my father said, “change happens at the margins”, and Nomad Capitalist sees that Americans and British are leaving at the margins over high taxes.

In the UK, 43% of adults pay no income tax while the top 1% of income taxpayers pay 29% of all income tax. A £150,000 earner pays 21X what a £25,000 earner does and a very small group contributes almost everything.

So people usually stop thinking and repeat: “Well, that’s progressive taxation.” Indeed it's the system the west devised to make the people who create the jobs pay the most. All because of greed.

Governments made themselves dependent on high-earners they figured would never leave. Reasonable strategy in 1980, not so much in 2026.

When nearly half the adult population pays no income tax, the political incentives change completely. The incentives become purely about extraction.

The United States is the same: roughly 40% of homes owe zero federal income tax and the top 1% pay 40% of all federal income taxes while the bottom 50% pay about 3%.

The public debate always asks “are the rich paying enough?”

The real question is how long can a system survive when it depends on a tiny, mobile minority to fund a majority that doesn’t contribute directly?

Entrepreneurs understand this instinctively: if 3% of your customers generate 75% of your revenue, and those customers have alternatives, you should probably keep them happy rather than lecture them.

Perhaps that’s why politicians never were very good at business.

In both the UK and the US, the people who pay the most taxes are more likely to be entrepreneurs, internationally mobile, and less likely to vote as a bloc.

As a centimillionaire friend of mine said so succinctly: “it’s lonely for guys like us”. Because we don’t flock together to protest or speak up. 

But we do just leave.

Our home country demonizes us purely because it’s easy. Shaming phrases like “you can afford it” and “that’s how progressive taxation works” and “why don’t you act like a decent human being?” become the norm.

When that happens, you treat you home country like any other toxic relationship. You don’t negotiate with toxicity; you leave.

Because just as toxic people spend their energy figuring out how to extract from you while making you feel guilty about it, your government does the same.

There are more places than ever to move today for a lower tax bill AND a good lifestyle AND a sense of safety and community.

Nomad Capitalist helps elite entrepreneurs and wealthy families find them, far beyond just Dubai.

Because “Go Where You’re Treated Best” isn’t just normal human behavior. It’s the right thing to do when you realize your country is a toxic relationship partner.

I'm tired of the "passport wars".

The kind where purveyors of one citizenship program bash everything else to prop themselves up.

I recently saw people in Türkiye claiming Caribbean citizenship by investment is “dead” based on speculation that Schengen access might be curtailed.

They claim you should instead become a citizen of Turkiye and just... get a visa.

The truth is most visas aren’t hard, and more countries every year are shifting to e-visas. (And no, that doesn't mean taxes are WHY I renounced - my bill was legally $0 most years - but saving stacks of paperwork and anxiety are a nice side benefit.)

The problem with the logic of these passport shills is that Turkish citizens being given the run-around for European visas has been news for years, with some travelers waiting over a year just for an appointment. Geopolitics made Europe want to punish ordinary Turks for their president.

Here’s the truth: having a second passport was smart when I started Nomad Capitalist in 2012. Today, it barely moves the needle.

A Turkish passport is a good option. For years, I've told you that it gives you access to almost every country outside of the Five Eyes and the European Union. Everything else from Serbia to Colombia to Brazil to Singapore is wide open to you.

But a Turkish passport on its own usually isn’t enough. That's where a Caribbean passport or something else entirely comes in, adding additional visa-free travel, additional embassies you can access, and an additional geopolitical layer of optionality.

That last part is important, because some days being Turkish may not be ideal, but being St. Lucian is just fine. Meanwhile Turkiye's citizens are welcome in places Saint Lucians aren't.

Stacking passports is what works in 2026 if you want optionality to travel, lower your taxes, and be welcome in all corners of the world.

Nomad Capitalist has access to dozens of passport programs, including a few "hidden gems" we spent years reviewing the laws of countries around the world to find... programs the usual passport shills don't know about or offer.

I’ve devoted much of my life figuring out how to acquire “weird” passports on a simple premise: no single passport lets you zig or zag no matter what happens.

And if the headlines in this nascent year don't promise plenty of Black Swan Events requiring optionality to come, I don't know what does.

My mission at Nomad Capitalist this year is simple: get away from helping people "just get a cheap bank account and second residence" and help serious clients diversify with the sort of portfolio that I've built and that has helped me stay free, very lightly taxed, and the happiest I've been.

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