Fat Graph Content Ops

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Founder & Host

Vanta

Helping Vanta's in-house SEO team scale organic growth with editorial content.

Content Partner

Content Distribution 

We help VC backed startups leverage SEO to build massive audiences that convert into users and customers. 

Learn how drove nearly 100,000 paid customers for an A16z backed startup @ https://contentdistribution.com/seo-case-study

❌ No backlinks
❌ No technical BS
✅ Just GREAT content

Repeatable systems to win again, and again:

✔️ 0 to 47,000 organics/month in 13 months for AnyLeads.com
✔️ 0 to 103,000 organics/month in 13 months for LogicInbound.com
✔️ 0 to 116,000 organics/month in 13 months for Doggypedia.org
✔️ 0 to 119,000 organics/month in 16 months for a subscription DTC
✔️ 0 to 166,000 organics/month in 13 months for CampusReel.org
✔️ 0 to 1,500,000 organics/month in 24 months for DoNotPay.com

Clay

Helping Clay's in-house SEO team scale organic growth with editorial content.

MarketerHire

Helped MarketerHire's in-house SEO team scale organic growth with editorial content.

ClickUp

Helped ClickUp's in-house SEO team scale organic growth with editorial content.

Skiff (acquired by Notion)

Helped Skiff build a massive audience through organic search.

SEO Partner

DoNotPay

Helped DoNotPay build a massive audience with organic search.

Logic Inbound

I joined Logic Inbound as head of sales to reskill my career from sales to marketing. I knew that in order to sell SEO, I would have to learn SEO.

I took over our agency's blog and grew it from 500 to 100,000 organics/month in one year. 

Key Accomplishments:
- Re-branded and re-positioned company from small business marketing agency to servicing clients with $100mm+ annual revenue
- Added $65,000 MRR in 7 quarters (starting at $20,000 MRR)
- Podcast campaign to drive 40+ appearances for our team 
- Keynote presentations at Seattle Search Network & Stacking Growth II Conference
- Grew organic search traffic from 445 visitors/month --> 103,000 visitors/month in 13 months
- Established and grew channel partner program representing 60% of ARR
- Developed e-commerce search marketing strategy through internal R&D CPG e-commerce brand growing traffic from 0 --> 10,000 visits per month in 6 months

Director of Marketing

BitTitan

Employee #8. Ownership of full lifecycle strategic partnerships with the largest internet and hosting providers in the world, enabling them to sell BitTitan software to their customer base.

Publicly announced strategic partners include Time Warner Cable, Sprint, AT&T, GoDaddy, Rackspace, Telstra, Rogers, Bell, and two dozen of their largest global peers.

Cross functional role working across product development, marketing, legal, solutions engineering, support, and sales.

Strategic Partnerships, Telco & Hosting

0 to 1,500,000 Organics/Month In 24 Months | Workello.com

I want to work with the most ambitious brands on the internet.

Nick Jordan 📈

EVERY SaaS marketer needs to read Kevin Indig’s latest analysis.

He looked at 30K AI citations across 500 software categories to find out if more G2 reviews = more AI visibility.

The answer is a resounding yes.

10% more G2 reviews → 2% more AI citations. And the correlation holds even after controlling for category size and outliers.

“Small but reliable,” Kevin calls the relationship between G2 reviews and LLM citations. But in AI visibility, that matters more than it sounds.

A 2% lift on a small base doesn’t mean much…

…but in high-volume SaaS categories (CRM, project management, analytics, etc) where hundreds of AI mentions happen daily, that 2% shift can change who models recommend first.

HOW TO DRIVE MORE G2 REVIEWS:

#1: Make your G2 profile easy to find.
→ Add clear internal links (“Read verified reviews on G2”) and structured data that connect your brand, product, and review pages.

#2: Rewrite your G2 profile to convert.
→ Use clear, keyword-rich language that shows your value props, customer outcomes, and differentiators, so buyers see themselves in your story.

#3: Publish content that prompts review moments.
→ Every time you release a new case study, customer spotlight, or feature launch, treat it as a natural excuse to ask for reviews.
Share the update with your users, then follow up with:
“Would you mind sharing your experience on G2? Here’s the link.”

#4: Ask at the right moments.
→ After onboarding, renewals, or positive support interactions.

#5: Reply to every review.
→ Gratitude builds momentum. Visible engagement attracts more reviewers.

P.S. Kevin’s article linked in comments if you want to have a look.

Drove 100k Paid Customers for an A16z 🚀 | ContentDistribution.com

Every CMO has that one slide they dread updating before QBR…

The one marked “AI Impact”.

Your CFO wants a single chart that ties ChatGPT mentions to pipeline. But all you’ve got are screenshots, side tabs, and a few anecdotes from Sales.

I get that. BUT… 

If you can’t show how AI visibility is driving qualified opportunities,
you’ll lose the budget to teams who can.

Here’s how I fix that inside SaaS orgs 👇

1/ LLM Mentions → Branded Search Lift
Track how often your brand appears in ChatGPT or Perplexity answers, and connect that to MoM growth in branded search.

2/ Branded Search → Qualified Leads
Attribute the surge in branded demand to demo requests or trial signups.
This is where visibility becomes intent.

3/ Qualified Leads → Pipeline & Revenue
Link CRM data back to those branded leads. That’s your dollar proof.

When you can show LLM visibility → branded demand → pipeline,
the conversation in your QBR changes from “what’s AI doing for us?”
to “how can we double down on what’s working?”

Don’t wait until your credibility’s hanging by a thread. Build this dashboard BEFORE the next QBR.

Need help with this? Shoot me a DM and we can jump on a call.

If I had to start from zero today (no rankings, no AI mentions, no brand), I’d only publish 3 kinds of articles.

1/ THE COMPARISON PAGE

→ Title: “X vs Y,” “Best Alternatives to [Competitor]”
→ Key elements: Skimmable intro + “who it’s for”. Side-by-side table. Clear winner-by-scenario. Proof (reviews/case studies).

- Buyers searching these terms are already evaluating their options.
- Google understands the intent clearly → high conversion potential.
- LLMs extract attributes easily (features, use cases, pricing) → you get included in option sets.
- Instantly positions you next to known competitors, creating “category legitimacy.”
- Helps humans + AI understand where you fit and why you’re a viable choice.

2/ THE “BEST OF” ROUNDUP

→ Title: “Top CRMs for Remote Teams,” “Best Payroll Software for Startups”
→ Key elements: Comparison tables. Pricing. Proof. Skimmable as hell. Position your product for that exact searcher, not everyone.

- These pages shape the shortlists Google and AI models refer to.
- Provide structured, skimmable data that LLMs love (name → features → pricing → who it’s for).
- Put your product in front of buyers who didn’t know you existed.
- Become repeatable sources for AI “top tools” answers.
- Create brand familiarity before anyone searches for you directly.
- Drive real conversions

3/ THE FIX POST

→ Title: “How to Do [Pain Point] Without Losing a Weekend”
→ Key elements: Start with the frustration. End with your solution.

- Targets the emotional moment that triggers the whole buying journey.
- LLMs favor practical, step-by-step, empathetic problem solving → these get cited heavily.
- Builds trust by showing you understand the frustration behind the search.
- Gives models clean explanations they can reuse in answers.
- Positions your product naturally as the solution at the end of the guide.

That’s it.

3 pages that take you from invisible → trusted → chosen.

Everything else can wait.

P.S. At ContentDistribution, we help brands go from invisible to #1 in AI Mode in a month. You know where to find us.

One-mention wonder (n): 

A rare digital creature spotted briefly in an AI answer… before fading into obscurity.

Symptoms include:
– One proud screenshot of a ChatGPT mention
– Zero repeat appearances
– Chronic brand invisibility

It’s the equivalent of going viral for one LinkedIn post… 10 months ago.

Happens when brands have blog content that is AI-ready, but their brand as a whole isn’t.

Recently shared what LLM-ready CONTENT looks like.
Now I’m gonna show you what a credible LLM-ready BRAND looks like:

1/ THEY EXPLAIN THEIR OFFER HUMAN-TO-HUMAN

→ Don’t bury your offer under overly-complex taglines that ‘sound good’
→ AI can’t work out context like humans can

2/ THEY’RE SPECIFIC

→ Generic “Project Management Software” won’t get you mentioned
→ “Project Management Software for Remote Design Teams” will

3/ THEY UNDERSTAND THEIR ICP & JTBD

→ Know exactly who you serve and what job they use your product to do.
→ Generic messaging kills context, which is what AI uses to connect your brand to a pain.

4/ THEY SPEAK THEIR BUYER’S LANGUAGE

→ Every strong brand has a vocabulary its buyers recognize instantly.
→ Mirror the exact phrases your customers use so AI learns to connect your brand (not just your product) with their problems.

5/ THEY’RE CONSISTENT EVERYWHERE

→ LLMs verify credibility across ecosystems
- Clean NAP info (Name-Address-Phone)
- Consistent brand tone
- Same description across LinkedIn, About pages, directories, Reddit & press.
Discrepancy = distrust signal.

6/ THEY OWN A POINT OF VIEW

→ They’re shaping trends, not just summarizing them
→ They name problems, coin terms & challenge assumptions.
→ That’s how models start associating your brand with leadership.

7/ THEY HAVE STRONG SUPPORTING PAGES

→ Resources, FAQs, changelogs, and use-case pages - all credibility signals
→ LLMs scrape those sections for depth and reliability.
→ Thin or template pages make your brand look hollow.

8/ OTHERS TALK ABOUT THEM

→ LLMs cross-reference. They check who’s talking about you outside of your site
→ Reddit threads, Quora answers, G2 reviews, expert roundups

9/ THEY’RE CREDIBLE OFFLINE TOO

→ Press mentions, founder podcasts, partnerships
→ Real-world signals improve your digital footprint

10/ THEY KEEP EVOLVING

→ LLMs prefer to cite content that is 25.7% fresher than content in Google search results
→ Keep your story, examples & proof current
→ Models stop citing brands that stop changing

Save this & repost so you don’t lose it.

P.S. Want help getting your brand LLM-ready? Our clients are #1 in AI Mode in their category. Shoot me a DM.

The busiest time for SaaS isn’t Black Friday…

It’s Q1.

While retail gets its spike in Nov, SaaS gets it in from Jan to Apr.  
When budgets reset, execs are told to “cut tools that don’t prove ROI”, and teams rebuild their stacks.

Every SaaS buying cycle follows a rhythm:

Q1: Renewal, shortlists & vendor switches
Q2–Q3: Implementation & roll-outs
Q4: Reporting, procurement & “do we really need this?”

But now, those Q1 shortlists are written inside LLMs, not spreadsheets.

And it all depends on what you’re publishing right now. This month.

What to do about it:

→ Refresh your resources, product pages & listings
→ Seed updated content in review sites and partner ecosystems
→ Keep your product metadata clean and current: models index it faster than you think

Your Q1 demo requests literally depend on your Dec graft.

Want me to take that off your plate? Send me a DM.

90% of SaaS content could’ve been written by my dog.

That’s exactly why it doesn’t get cited.

Michael King said it best: 
Every piece you create gives you another entry in the raffle.

So why SaaS brands are still posting generic AI nonsense is beyond me.

Each section of your content is another chance to get cited in AI search results…
…but only if it carries unique brand context.

The models want to see PROOF. Things like:
→ proprietary data
→ customer quotes
→ stat-backed claims
→ internal experiments
→ product screenshots

Every detail trains the model on who you are and why you’re credible. If your paragraph could have been written by anyone, it’s a wasted ticket. If it could ONLY have come from your team, that’s a winning one.

Your job now: 

1. Audit your top pages
2. Strip away the generic stuff
3. Add proprietary data, quotes or stories only your brand can tell. Spill your secrets.

P.S. highly recommend you hear it from the man himself. Link in comments.

Thinking of pausing content for Q4?

You’ll have to do double your work next Q1 to catch up to your competitors who kept feeding the LLMs while you were renewing contracts and Christmas shopping.

Every SaaS CMO plans content around predictable peaks:
→ Q1 = new budgets
→ Q2–Q3 = onboarding + implementation
→ Q4 = renewals + re-evaluations

But AI search doesn’t follow your fiscal calendar.

LLMs aren’t waiting for your Q1 campaign…
… they’re training continuously. 

And we all know from Ahrefs that they prefer content that’s 25.7% fresher than that in traditional organic results. 

So while your team “slows down for holidays,” your competitors’ data keeps feeding the next model refresh.

Their new resources, review pages, and product information become the training set that defines “best [category] tools for 2026.”

And when the Jan buyers finally ask those questions, the model’s ready and waiting with an answer of who to recommend.

ON THE FLIP SIDE, this is a huge opportunity for you to become the top recommended brand in your category.

Others will be slowing down soon. And while THEY go quiet for the holidays, YOU become the freshest signal in the model. 

Btw, I know this year’s been a lot, so my team at ContentDistribution is happy to do the heavy lifting for you. 😏

Shoot me a DM and we’ll make you the top choice. You rest up.

“HOW DO YOU TRACK LLM VISIBILITY?”

^ the question everyone’s been asking. Nobody’s really had an airtight answer… until NOW.

After getting SaaS clients to rank #1 in AI Mode, our team at Content Distribution knew the next step.

We’ve been testing every leading LLM visibility tracker out there, and none covered everything we needed.

So we’re building our own.

Here’s a sneak peek into what’s cooking 👀

Third-party testing phase:
We’re running side-by-side experiments with
→ UseHall (prompt visibility testing)
→ Trackerly (brand mentions across model updates)
→ PromptWatch (how answers evolve over time)

Each tool shows a different slice of the truth… so we’re mapping where they overlap and where they miss.

ON TOP OF THAT, we’re building an agentic workflow that:
→ Captures live screenshots of ChatGPT (GPT-5) and Gemini (AI Mode) answers
→ Tracks which brands are referenced or cited and how often
→ Monitors citation & mention movement over time
→ Rolls it all into AI SEO visibility reports

Think: a rank-tracker for AI answers.

Our goal? Every client report will show not just where they rank on Google…
…but where they appear inside the models buyers now trust most.

Once it’s live, I’ll share more about the stack and setup so you can learn from what’s working.

Follow me - Nick Jordan - to find out before your competitor.

Sam Szuchan

Founder @ Soleo. LinkedIn strategy for industry leaders. Clients work w/ Apple, Amazon, Google + published in FT, Bloomberg, etc.

Creator of influence. Nice things folks have said about me:

"Recently, a lot of Sam's posts have been taking off. Last week, he helped me reach 400K+ enterprise professionals with a single post. A third of them from companies with 10,000+ employees. When recruiting teams start sharing your content internally, you know you're doing something right."
—Very major recruiting tech CEO

"Each time that I post [a post Sam made], 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win."
—B2B educator you 100% definitely follow

"Sam helped me clarify my goals and think strategically to reach 150K people in my target demographic – largely founders, CEOs, and senior execs. Prospects frequently mention my LinkedIn content."
—CEO of very cool agency working with Google and many other big tech co's!

"Sam's ability to understand who you are and become an extension of you online is second to none. He provides strategic direction, insightful research, and a relentless desire to bring your strengths and knowledge to light."
—Forbes 30u30 founder who basically invented consumer-facing recruiting tech

You have probably read a few dozen posts I've written without realizing it. Thanks for stopping by :)

Founder

Formerly Saga. Leveraging the world's largest B2B platform to create overwhelming lead pipelines for B2B firms.

"As long as the history books get it right, take some pride in letting the newspapers get it wrong."

Sam Altman wrote that in 2020. A year earlier, he walked away from Y Combinator's presidency to bet everything on OpenAI. 

Everyone thought he was insane.

YC was the most powerful platform in startup land. Direct access to hundreds of founders per year. The ability to shape how an entire generation thinks about building companies. A reputation machine that had already minted Airbnb, Dropbox, and Stripe.

Remember, this was 2019 - way before OpenAI’s rise. He left YC for (what was then) a nonprofit-controlled AI lab that still looked more like a research shop than a product company.

Looking back, EVERY move he made throughout his career was the maximum leverage option available to build influence, way before anyone realized:

- Chose computer science at Stanford in the early 2000s when finance was the prestige path
- Dropped out to do YC and build Loopt when he could have gone straight to Google or Facebook
- After Loopt, launched Hydrazine Capital to invest in YC companies, making himself essential infrastructure for the next generation of founders
- Became YC president at 28 and turned it into a distribution network across hundreds of startups
- Left YC to become CEO of OpenAI's new "capped-profit" structure

Throughout his entire career, he's been 5-10 years early on the most influential position possible. It's happened too many times to be a coincidence.

His pattern works because he understands how influence compounds. Every YC batch, he met dozens of founders at their most malleable stage.

He saw the raw decks, the dysfunctional teams, the early flashes of product-market fit. Some became Instacart, DoorDash, and Coinbase.

Each founder he helped became a future allocator of equity, attention, and introductions.

Their founders remembered who took them seriously when they were pitching half-finished slides.

"The question isn't 'How do I stop caring what people think?'" Altman wrote. "It's 'Whose opinions should I care about and on what timescale?'"

November 2023 proved the pattern works. When OpenAI's board tried to oust him, hundreds of employees threatened to walk. Microsoft made it clear the partnership was with Altman, not the corporate shell.

He didn’t survive through maneuvering.

He survived because of the protective layer of influence he built.

Because influence isn't a cooler job title—

It's pure leverage.

It's a 15-year bet on who and what matters later, and how you can own it before anyone realizes it’s the next big thing.

“The newspapers will get it wrong. The history books will get it right.”

That's the bet he's made his entire career - and he's making it again.

What could you build by choosing history books over newspapers?

P.S. Full breakdown of Altman's 15-year playbook in the comments

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The Battle

Nick Jordan 📈

Sam Szuchan

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The Battle

Nick Jordan 📈

Sam Szuchan

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Jordan 📈's LinkedIn Performance

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