Cruise

• Directed a team of 5 FTEs and managed over 1,500 offshore employees across three vendors to support autonomous vehicle machine learning model development.
• Owned the roadmap and development of advanced labeling tools for autonomous vehicle machine learning models, directly improving model performance.
• Led a cross-functional team of engineers, designers, and vendors to deliver scalable solutions that labeled billions of data points.
• Established and optimized a New Product Introduction (NPI) framework, accelerating time-to-market for labeling data products.
• Conducted user research and stakeholder alignment sessions to define product requirements and prioritize features.
• Reduced operational costs by $1M through streamlined workflows and capacity planning.
• Awarded the Operations Visionary Award for groundbreaking contributions to AV data labeling operations.

Staff Product Manager - Machine Learning Data Labeling / Ground Truth

Brunk Industries

• Transformed organizational culture by defining and implementing data analytics dashboards (Power BI, SQL), enabling informed decision-making across the organization.
• Partnered with cross functional product teams to optimize internal tools, reducing inefficiencies by 20%.
• Developed strategies to improve product reliability/uptime saving >1,000 hours annually.

Director of Operational Excellence

Amcor

• Managed operations at a $100M revenue medical packaging facility with ~200 employees.
• Directed end-to-end product lifecycle management by commercializing new products and programs and implementing operational roadmaps to ensure profitability. 
• Spearheaded $4MM in new product launches by collaborating with R&D, sales, and engineering teams to ensure on-time delivery and market success.
• Restructured operations to optimize talents, improve teamwork and communication, and increase throughput
• Identified and implemented cost-saving initiatives with customer feedback that reduced expenses by 10% for core products.

Sr. Operations Manager

• Oversaw engineering and EHS functions, managing a $4M budget and 20 direct reports.
• Introduced automation technologies, saving $500K annually.
• Established the facility’s first preventive maintenance program, defining requirements to enhance product quality and reliability.
• Led a team of customers, sales, product management, R&D for new product development

Technical Engineering Manager

Tier 1 Automotive Supplier
• Established first capacity model to better improve manpower and quote new business
• Led engineering and maintenance teams, managing a $1.5M annual expense budget.
• Managed a portfolio of capital projects totaling $1M, enhancing plant capacity by 12%.
• Designed and implemented a new plant layout, achieving improved efficiency and reduced overhead.

Engineering Manager

The Dow Chemical Company

Lead mechanical engineer for commissioning and startup of a world-scale polyethylene plant ($500MM + project), Lead engineer for Salt Mining and Hydrocarbon Distribution Plant
• Commissioned and started up a $500M+ polyethylene facility, collaborated with product teams to optimize operations and reduce costs.
• Leveraged advanced and predictive analytics to identify improvement opportunities and enhance product output and profitability.

Lead Manufacturing Engineer

Caterpillar Inc.

• Completed Leadership and Technical Development Program (LTDP) which included stints in software development, Cat Proving Grounds, and manufacturing engineer at the Cat I6 Engine plant.
• Home group in Mechatronics where I spent my time developing, modifying, and validating control strategies for CAT engines at the global tech center in Mossville IL.

Systems Engineer - Mechatronics

Engineering Leader Sharing Stories | Loves Complexity and Chaos | Real Estate Investor | Technical Program Manager | Addicted to Diet Coke

In my day job I lead amazing individuals building AI products for Machine Learning Engineers in the Autonomous Vehicle space. 

On the side, here on Linkydoink I love talking about Airbnb investing. I love helping others on their investing journey. 

Send me a DM if you ever have any questions I can help answer.

Nick Korwin🥤

Marina Krivonossova

Retold

◆ Founder of Retold, a B2B content marketing agency that helps businesses grow and reach their target audience through effective content strategies
◆ Specializes in developing full-funnel B2B content marketing strategies that align with different stages of the buyer's journey, from awareness to decision
◆ Offers personalized content creation for websites, social media, and other platforms, as well as establishing and managing personal brands to help clients stand out in their industry
◆ Passionate about helping clients establish a strong and recognizable personal brand; I create high-quality written content that resonates with your target audience and positions you as an expert in your field, allowing you to stand out and make a lasting impression
◆ I understand the importance of thought leadership in today's competitive business landscape; as a ghostwriter, I work closely with you to develop engaging and insightful content that reflects your unique point of view and enhances your reputation as a thought leader in your industry

retoldmarketing.com

Founder

Follow

◆ Develops and executes engaging content marketing strategies across all stages of the customer journey
◆ Creates content for various platforms, including blog posts, articles, social media updates (including LinkedIn), website copy, and marketing collateral, ensuring brand consistency and a strong voice
◆ Analyzes content performance metrics to measure impact, identify areas for improvement, and iterate on strategies for optimal results
◆ Stays on top of emerging content marketing trends and best practices, adapting strategies to maintain a competitive edge
◆ Collaborates effectively with cross-functional teams, including design, media, and product, to ensure cohesive brand messaging and achieve shared objectives

Head of Marketing

Uloop

◆ Explores topics relevant to college life (i.e. mental health, investment plans, relationship management, etc.)
◆ Researches news, entertainment, health, economics, and more to compose articles on topics that interest college students and graduates
◆ Engages with and interviews college students and graduates to learn more about topics that appeal to them
◆ Conducts interviews with relevant individuals to create more unique and engaging content based on personal stories and experiences
◆ Works on SEO for published articles to increase visibility and engagement
◆ 20+ articles received recognition for being the most viewed on Uloop over a given period of time
◆ 80+ total article publications

Columnist

Fizyr

◆ Oversaw marketing budgeting & overarching marketing strategy (long-term and short-term)
◆ Collaborated with external branding and marketing agencies and guided their process
◆ Event planning, marketing, and budgeting
◆ Over the course of 5 months, increased website traffic from social media by 40% through an updated strategy
◆ Incorporated the perspectives of marketing and sales representatives, helping find a future marketing direction for the company
◆ Managed team of external marketers and PR specialists

◆ Developed a LinkedIn strategy with content relevant for each segment of our audience
◆ Researched topics within the AI, robotics, and logistics industries & creates SEO blogs around them
◆ Created and maintained relationships with journalists and other representatives of publications to work collaboratively in promoting the newest developments in the world of AI & robotics as it relates to logistics
◆ Worked to get us noticed by the appropriate publications, podcasts, etc.
◆ Collaborated with external PR agencies for support in our endeavors

PR & Communications Specialist

Gladwell Academy

◆ Focused on promoting in-company and open enrollment trainings within the Benelux (Belgium, Netherlands, Luxembourg) market
◆ Performed market research to develop a more distinguished approach when it comes to targeting Benelux with the appropriate marketing efforts
◆ Created LinkedIn content, LinkedIn campaigns, website articles, blog posts, general social media posts, and more, particularly directed at the Benelux region
◆ Worked closely with the sales team of Gladwell Academy Benelux in order to ensure that there is clear alignment between the marketing and sales departments
◆ Monitored and analyzed marketing campaign performance metrics to optimize the effectiveness of marketing efforts in the Benelux region
◆ Developed and maintained relationships with key stakeholders and industry leaders in the Benelux market to strengthen Gladwell Academy's brand presence and reputation.

Marketing Manager Benelux

◆ Created and monitored LinkedIn campaigns
◆ Managed social media presence across various platforms, growing the following of the general LinkedIn page organically by 2k+ followers in just under 1 year
◆ Wrote and edited online articles pertaining to all things SAFe, Agile, business, and more
◆ Continuously worked on creating website content in the form of blogs and articles
◆ Conducted and transcribed interviews with relevant parties (i.e. trainers & partners)
◆ Focused on SEO for our .com website
◆ Event and training promotion through social media, email, paid campaigns, and other forms of digital marketing
◆ Taught colleagues about the intricacies of self-promotion and personal branding (creator of the first ever Gladwell Academy personal branding guidelines)
◆ Ghostwrote for C-suite executives within the organization
◆ Provided support to the marketing and communication team in managing company events and sponsorships
◆ Coordinated and executed the production of digital content such as videos, webinars, and podcasts to support marketing campaigns and company goals
◆ Conducted market research to identify and track industry trends and competition, and used findings to inform marketing strategies and campaign

Digital Marketing Manager

Marketing Manager DACH

Global Human Rights Defence

◆ Created a podcast (Stand Up for Human Rights) in collaboration with GHRD in which I featured guests to speak with me on topics pertaining to human rights
◆ The purpose of our podcast was to shed light on human rights issues around the world

Podcast Founder & Host

FruitPunch AI

◆ Temporary project
◆ Lead marketer responsible for all aspects of marketing within the organization
◆ Developed and executed a comprehensive marketing strategy to drive business growth, enhance brand awareness, and increase customer engagement
◆ Created and managed content for various digital channels, including social media, email, blog, and website, utilizing a data-driven approach to maximize engagement and conversions
◆ Conducted market research to identify customer needs, preferences, and trends, and used insights to optimize marketing campaigns and strategies
◆ Social media management, content creation, CRM, email marketing, digital marketing, and branding
◆ Improved social media presence within just one week of joining the team, increasing engagement and followers by 50%+ in the first two weeks
◆ Started the Fruit for Thought newsletter meant to showcase our achievement, plans, accomplishments with the FruitPunch AI community

Lead Marketer & Community Manager

Atradius

◆ Created relevant social media posts to introduce Atradius country reports, survey results, and economic reports
◆ SEO for online publications
◆ Wrote content for and took over UX/UI design for pages of internal communications and marketing website
◆ Proofread/edited articles and reports pertaining to finance, economics, and politics
◆ Created and implemented a contemporary template for country reports
◆ Assisted in managing international testimonial video project
◆ Co-creator of social media initiative meant to share more unique and relevant company information via Atradius social media channels

Marketing & Communications Associate

Leiden University

◆ Planned & wrote graduate thesis on the ineffectiveness of anti-human trafficking policy in the Netherlands in a general EU context
◆ Interviewed various Dutch government representatives to gain relevant insights into the field of anti-human trafficking policy
◆ Performed extensive qualitative and limited quantitative research to understand the potential reasons behind the ineffectiveness of the EU Anti-Trafficking Directive in the Netherlands, particularly when compared to other EU countries

MSc Thesis: Human Trafficking Within the European Union

24 Hour Fitness

◆ Assisted in the onboarding and training of new employees, ensuring that they were equipped with the necessary knowledge and skills to provide excellent customer service
◆ Provided exceptional customer service by addressing customer inquiries and complaints, resolving issues promptly, and ensuring customer satisfaction
◆ Maintained a clean and organized gym environment by performing regular cleaning and maintenance tasks, and ensuring proper equipment and facility upkeep
◆ Managed cash register while conducting sales
◆ Stayed updated on sales, programs, and new developments taking place within 24 Hour Fitness
◆ Assisted the sales team in offering training packages and membership plans to prospective 24 Hour Fitness clients
◆ Monitored and engaged with children in the kids club through group and one-on-one activities

Sales Representative & Kids Club Attendant

Showing You the Future of Vision Software in Logistics | Marketing Specialist | English/Russian Translator | Study Abroad Alumni Ambassador

𝐃𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨𝐮𝐧𝐝 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮? You're a leader in B2B and you…

⇘ Spend time looking at other companies for inspiration, but you end up following them and blending in with the crowd

⇘ List product/service features instead of telling a story

⇘ Have great ideas in your head, but you don’t know how to organize them & bring them to life

⇘ Understand the value you can deliver when you harness the power of B2B content marketing, but you don’t know how to make it happen yourself

⇘ Want to stand out as a thought leader & industry expert, but aren’t sure what approach to take

Then 𝐈 𝐡𝐚𝐯𝐞 𝐠𝐫𝐞𝐚𝐭 𝐧𝐞𝐰𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮! No matter what part of the B2B content marketing journey you’re in, I’ve got you covered. If you’re ready to stand out from the crowd, unlock the art of storytelling, and get the right eyes on your content, you’re just one DM away from making that dream into a reality.

I'm Marina, founder of Retold, and we're here to help you with any & every piece of your content marketing journey.

𝐆𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐅𝐑𝐄𝐄 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐚𝐥𝐞𝐧𝐝𝐚𝐫 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 𝐡𝐞𝐫𝐞: 𝐡𝐭𝐭𝐩𝐬://𝐫𝐞𝐭𝐨𝐥𝐝𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠.𝐜𝐨𝐦/𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠: need direction? We’ll help you chart the course for your content strategy

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: got a strategy in mind but don't have the time to execute? We got you covered

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: from blog posts to eBooks to social media posts, we’ll craft engaging content that sets you apart

⇗ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: let's ensure your content reaches the right audience through effective channels

⇗ 𝐆𝐡𝐨𝐬𝐭𝐰𝐫𝐢𝐭𝐢𝐧𝐠: elevate your thought leadership with our ghostwriting services, adding authority and credibility to your brand

⇗ 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: lay the foundation for professional success with a polished LinkedIn presence

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤! 𝗗𝗠 𝗺𝗲 𝗼𝗿 𝗲𝗺𝗮𝗶𝗹 𝗵𝗲𝗹𝗹𝗼@𝗿𝗲𝘁𝗼𝗹𝗱𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.𝗰𝗼𝗺

Me: Hey LinkedIn, can you stop showing me posts from people I don’t follow?

LinkedIn: Absolutely not. Here’s a 9 paragraph post from someone you’ve never seen in your life.

Me: Okay.. then can you at least show me jobs I’m qualified for?

LinkedIn: Sure! Here’s a VP of Engineering role requiring 18 years of experience in a software you’ve never used.

Me: Right. Cool. Then can you stop alerting me every time someone I barely know changes their banner?

LinkedIn: No, but I appreciate you asking. 

Me: Fine. Now be honest, why did my post reach 40k people last week and 400 today?

LinkedIn: Oh that? Yeah. Just vibes. 

🥲🥲🥲

Strategic B2B Content Marketing for Founders & Businesses | Second Guessing Your Approach To Content Marketing? Let's Change That! | Here To Help You Level Up

Things people say about women at work (that I've personally heard or have had said to me) that would sound absolutely unhinged if said about men.. 

“He just needs to smile more in meetings.”

“He probably only got invited to that leadership offsite because he’s handsome.”

“I love his passion, but he really should wait his turn to speak.”

“He doesn’t have kids yet? Isn’t he worried about how that’ll look?”

“Is that.. a new shirt? Trying a little hard, don’t you think?”

“I don’t know if he’s ready for a senior role. He seems so young.”

“He should be careful not to come off as too ambitious.”

“He’s too friendly. People might get the wrong idea.”

“Not sure he can handle that travel schedule. You know.. with everything he’s juggling, two kids and all.”

If it sounds ridiculous when you flip it.. 
that’s usually your sign that something's up.

And while equality is the goal, we just aren't there yet.

LinkedIn is the only big social media platform that doesn't pay creators. Full stop. 

What's your reason for continuing to post?




PS - If you're still not posting, you're missing out. Retold can help 💜

You've NEVER felt real pressure until..






You go to make a new LinkedIn post after a super well-performing one 🫣

Propaganda I’m not falling for as a content marketer going into 2026:

- The algorithm rewards consistency

- Nobody reads long-form anymore

- Video is the only format that matters

- A good product markets itself

- SEO is dead

- One viral post = pipeline

- You can do it all in Canva, for free

- Just post more memes

- Thought leadership = posting unoriginal quotes on a gradient background

- MQLs are the only metric that matters

- AI detectors can actually tell the difference

- Your CEO’s hot takes are the content strategy

- Content audits fix everything

- No one needs an editor anymore

- PDF whitepapers = gated gold that'll bring in hot leads 

- Blogs are dead (again)

- Community is just a Slack channel or LinkedIn group

If Hallmark can remake the same Christmas movie every year and get away with it, you can reuse your old LinkedIn posts 💜

PS - What's your favorite Christmas movie? There are right and wrong answers!

Me: Hey LinkedIn, could you show me more posts from people I actually engage with?

LinkedIn: Absolutely not. Here's a carousel from a guy whose job title is "Entrepreneur - Visionary - Learner."

Me: Okay.. then can you at least stop showing me AI-generated faces in my feed?

LinkedIn: No, but here are three more! They all have the same smile 🙂

Me: Fine. Can you recommend courses based on my actual skills?

LinkedIn: Of course! Here’s “Intro to Python for Brain Surgeons.”

Me: Cool cool cool. Then maybe stop notifying me when someone I met once at a conference in 2019 edits their headline?

LinkedIn: Not a chance. Also, they just edited it again! You almost missed it 🙂

Me: Alright. Last thing. Why do my posts randomly explode one week and vanish the next?

Linkedln: Oh that? We spin a giant wheel every morning. Yours just didn't land on "visible" today. Now gimme 600 bucks for Premium.

Be skeptical of AI. Be skeptical of autocorrect. My Outlook's AI-powered autocorrect seems to think I'm a pirate 😂

...































You're curious. Nice. 😎

There's nothing I love more than a good client testimonial 💜

And there's nothing I dislike more than seeing anonymous testimonial screenshots as "proof" of success.

They're just so easy to fake.

Or so I hear..

But don't worry, I got non-anonymized recs and testimonials on my LinkedIn page and the Retold website 😉

Them: In today's digital landscape..

Me:

Don't expect your employees, team members, and colleagues with kids at home to come to your events outside of work hours.

And don't expect your employees, team members, and colleagues without kids to come to your events outside of work hours, simply because they don't have kids waiting for them at home.

Thank you for coming to my Sunday night Ted Talk.

Retold works on flexibility. But Retold also works on prioritizing family and life above all all else 💜

The only good change LinkedIn has ever made is adding the laugh reaction.

You can try to figure out the "science" behind virality, but here's the truth about it.. 








There are no secrets, and there is no formula.

There's only science behind viral infections, not viral content 🤷

Did LinkedIn polls disappear, or did my whole network just unanimously decide we're done with them? 🤔

Marketing words that make me go 'bleh' as a marketer?

Synergy
Bespoke
AI-driven
Futuristic
Disruptive 
Seamless

They rarely convey any genuine information.

They're just there to fill up space.

Simply.. Bleh. Just ditch 'em. 

Any to add?

People who use my name too frequently in a conversation make me feel like they want something from me 👀

1. Writes post draft



2. Edits post draft 



3. Re-reads post draft 



4. Discards post draft



My week in a nutshell, and it's only Tuesday 😅

I'm not necessarily team "just start posting", because it really is more complex than that. However..

Only about 0.3% of users post regularly, according to LinkedIn.

So "just posting" isn't gonna change your life or your business.

But it's a pretty darn solid place to start.

Need help on your content journey? Retold and I are a DM away 💜

SEO is dead. And if you're still dumping budget into it, you're officially behind. So, who does the future belong to?




AI Engine Optimization.

And the thing is, you can't win in AI search by just chasing keywords and backlinks. 

You need to be generating high-quality, targeted content at scale to give AI systems exactly what they need to show your website to users.

How do you do that? 

One word. 

AirOps.

It’s the platform built specifically for the new reality we live in to help you build and scale AI-powered content workflows.

I’m talking about everything, start to finish. 

- Track your brand visibility across AI and traditional search
- See (and take action on) insights about questions/topics where your brand is ranking
- Connect other content tools you use easily to AirOps so everything’s in one place

So, the choice is entirely yours.

You can either watch companies like Monday, Klaviyo and Apollo get ahead, or you can join them before your competition gets there first.

Are you convinced that AI Engine Optimization is the future, or are you still team traditional SEO?

PS - Got an awesome AI visibility checker for y'all in the comments 👀

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The Battle

Nick Korwin🥤

Marina Krivonossova

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The Battle

Nick Korwin🥤

Marina Krivonossova

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marina Krivonossova's LinkedIn Performance

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