Copywriter: Google, Kajabi | Ghostwriter helping founders attract clients on LinkedIn | 15 years in marketing & advertising | Follow for insights on entrepreneurship, writing, & productivity

I have spent my career helping brands find the story that actually matters. 

For ten plus years I have led creative and narrative work for teams at Google, Kajabi, TD Ameritrade, NBC, and others. I have built messaging systems, shaped brand voice, guided multi channel campaigns, directed video work, and helped cross functional teams speak with one clear voice. I love the craft of writing. I love the strategy behind that craft even more.

What I do best is bring order to chaos. Give me scattered notes, competing priorities, three different visions, and a tight deadline and I will turn it into something simple, clear, and powerful. I build frameworks that help teams stay aligned. I guide writers and designers toward stronger creative choices. I lead with curiosity, collaboration, and intention.

I believe every brand has a story worth telling. I believe clarity makes everything stronger. And I believe creative leadership is about elevating the work so the team can shine.

If you are building something that needs stronger narrative direction or a creative partner who brings both heart and structure, I would love to connect.

Nick Maciag

I’ve helped 60+ coaches, consultants, and service providers book more sales calls on LinkedIn without sounding like a boring robot or sleazy bro marketer.

All my clients come to me saying they’re unsure if LinkedIn could work for them.

— “What do I even say to this successful business owner?”
— “Will they think I’m spammy? Or get mad at me?”
— “Oh sh*t… they replied. Now what do I say?”
— “Should I change my offer… again?”
— “Why is nobody liking my posts?”

And the worst…

— “Maybe LinkedIn just isn’t for me…”

I used to think the same way.

But for the last 2+ years, I dropped my doubt + started signing clients. Eventually, I grew my ghostwriting biz to a $10K+ a month business.

That changed my life.

But with ghostwriting, I could only help ~5 clients at a time. But I want to help hundreds succeed on LinkedIn. 

So I started coaching others how to do the same!

That led me to building a simple, easy-to-run system (~3 hours/week) that helps businesses go from overlooked → overbooked.

Here’s how we do it:

1. Nail your dream client (we get SUPER specific)
2. Optimize your profile to attract the right people
3. Build a targeted lead list with Sales Navigator
4. Post using my 5 proven post types (no guessing what to write)
5. DM your warm audience (and manage those chats like a pro)
6. Book calls without sounding salesy or a weirdo

This process works!

Here’s some recent W’s:

— 1 client averages ~2 inbound leads/day (that’s ~60–100/month)
— 1 client signed a dream client ($16K/month) in our first 8 weeks
— 1 client landed 2 clients in their first 3 weeks ($5K → $9K/month)
— 1 client booked 2 new clients in our first 2 weeks (each worth ~$5K)
— 1 client signed $300K in contracts in our first 6 months together
— 1 client booked 9 qualified calls in just 5 weeks
— 1 client had 20 leads in his first 50 posts (~4 months)

Oh… and in 2024 alone, my content reached 22M+ people.

Want to make LinkedIn work for you? 

Shoot me a DM & I’ll show you how you can start booking calls in a couple of weeks!

Alex Renner

Big life news:

I moved to France! 🇫🇷

My wife and I love visiting France. She's been coming here every year on holidays since she was a kid. And got me to fall in love with the country too!

We're in a small town near the French/Spanish border at the moment. But plan on moving to Paris in April or May.

Things I'm excited for:

- amazing (surprisingly cheap) wine
- unbelievable food
- learning French

Things I'm not excited for:

- learning French (the words run together so fast!)
- escargot
- my friends joking "oh, you're an American marketer living in Paris... Alex in Paris!"

But seriously, I'm stoked to be here!

PS:
Anybody living/lived in Paris, hit me up - would love to know more about where to live!

I help founders & coaches sign clients through LinkedIn

I thought my problem was my 9-5:

My problem was my addiction 6-11.

2017: 
I'd come home exhausted from my political campaign job, tell myself I "deserved" to relax, then binge Netflix until I passed out.

I'd wake up the next morning feeling guilty (& usually hungover).

Then, I'd blame my 9-5: "I don't have time to start a business!"

The truth was… I had ~25 hours/week (from 6-11pm) to build my business.

But I was spending it watching other people live their dreams on a screen.

Because:

- Starting a business is uncomfortable
- Learning new skills is uncomfortable
- Putting yourself out there is uncomfortable

Netflix... that's comfortable.

But believe me.

If you want to gain new skills, launch an online business, and change your life...

Put the remote down. 
Pick up your laptop (no no no... don't open Netflix!). 
Get to building your own dream life.

You have the time.

🚨 HIRING: Research Assistant

I’m looking for someone to help me build the BEST LinkedIn course on the planet.

(not kidding, this is VERY important to me)

Here’s what I need help with:

- Collecting & analyzing posts (using data)
- Creating templates, lead magnets, swipe files
- Helping me create new offers, trainings, and tools for my audience


𝗪𝗛𝗢 𝗜'𝗠 𝗟𝗢𝗢𝗞𝗜𝗡𝗚 𝗙𝗢𝗥:

You don’t need to be a marketer or writer (though it helps).

What I care about most is this:

🐳 I want go-getter!

Someone who loves figuring things out. Someone hungry to learn business, marketing, and how to grow an online brand.

And isn't okay with 2nd best.

I don't care if you've never had a job in your life... I'm looking for someone willing to do the work & learn!

If you're curious, ambitious, and want a behind-the-scenes look at how to run an online business... 

I’ll teach you everything I know! 

(We'll even watch some whale docs)


𝗪𝗛𝗔𝗧 𝗧𝗢 𝗗𝗢 𝗡𝗘𝗫𝗧

DM me “Research” if you’re interested.

For the right people, we'll hop on a call and chat more about the role, your goals, and why humpbacks are the coolest whales.

Every AI-post be like...

Not X. Not Y. But Z!

(Did AI write Harry Potter? 😳)

My engagement CHEAT CODE (how I averaged 50+ comments on every post, even as a beginner):

I found ~30 creators around my size who were VERY active on LinkedIn. Always posting, always commenting.

I added them to a Google Doc + their URL (eventually got up to 50ish).

Then I sent them a simple DM:

"Hey, I'm Alex. Really enjoy your posts lately! Would love to know what time you post so I can check them out, thanks."

Most of them replied. (new creators don't get many messages like that, so they appreciated it)

Once I knew their post times, I commented on their posts every single day for a 3-5 days.

But here's the thing… we're playing a RECIPROCITY game.

→ If they engaged with my posts... I kept them on my list
→ If they didn't engage... I removed them & found new people

You want to be picky here. Find ACTIVE people or else this is a waste of time.

The trick = make real genuine connections & friendships!

(I'm still friends with most of my beginner friends!)

And while everyone else is waiting for the algorithm to magically work... you'll be hitting big numbers.

TLDR:

- create a Google Doc with 30-50 creators
- comment on 3-5 posts
- IF they comment on your posts, DM them
- make friends, have fun

PS:
This is good for beginners who have the time and want to grow fast. I don't recommend for more established creators who don't have time.

Please stop freaking out over impressions! LinkedIn still works! I’ll prove it, here’s MY numbers:

I believe full transparency helps everyone. So for reference, here’s my last 10 posts (14k followers):

- 1,648
- 2,703
- 9,321
- 598
- 1,239
- 923
- 719
- 1,858
- 160,796
- 783

Every post isn't mind-blowing (1 viral post). But I have hundreds of new profile views every week still & I'm signing clients every month. 

LinkedIn still works!

More transparency…

Here’s the last 10 posts from 2 of my clients (one I write for, one I’m teaching ghostwriting to):

CLIENT 1: Founder (6k followers)

- 721
- 8,652
- 272
- 55,986
- 847
- 984
- 80,714
- 25,592
- 477
- 623

---------

CLIENT 2: Student (1k followers)

- 84,000+
- 477
- 235
- 1,250
- 166
- 126
- 255
- 6,409
- 611
- 342

(Since writing this... he's had 2 posts get 34,000+ & 57,000+ impressions. We've been working together for 6 weeks & he's KILLING it!)

---------

So what should you takeaway from this post?

Impressions are up and down for everyone!

Big accounts. Small accounts. Don't matter.

Reason = there's SOOOOOO much AI garbage now (Linkedin reported a ~6,000%+ increase in posts in 2025)

Way back in the old days (2024), you could consistently average 1000s of impressions every post. 

Good post, bad post… didn’t matter as long as you had followers!

But no more.
And guess what, it's okay!

YOU CAN STILL SIGN CLIENTS WITH LESS REACH!

My last 12 months: average impressions down
Also my last 12 months: Rev keeps going up and up and up

Reach ≠ success

Doesn’t matter how many followers you have!

PS:
If you're interested in growing your LinkedIn and signing clients QUICK... I have 2 courses to help:

1. Lead-gen
2. Writing

DM me if interested!

If you want to talk about cool stuff online...

Do cool sh*t offline.

I started on LinkedIn in March, 2024.
Since then, I built a 6-fig business.
If I had to start again, I would:

1. Pick 1 type of person I help (i.e. fitness coaches)
2. Write a long list of their problems
3. Write posts showing how I solve those problems
4. DM 5-8 of them a day (25-40/wk) & build relationships
5. Be patient & consistent for 6 months

That’s it.

Steps 1–4 are easy.

Step 5 separates those who succeed & those who don’t.

Linkedin post formatting is out of control! 𝑊𝑒𝑖𝑟𝑑 𝑓𝑜𝑛𝑡𝑠. 𝐑𝐚𝐧𝐝𝐨𝐦 𝐛𝐨𝐥𝐝𝐢𝐧𝐠. Emojis everywhere 🚀✨💡

Every.

Single post.

Written. 

Like this.

Line.

A space.

Another line.

It's silly!

(My poor hand hurts from all the unnecessary scrolling!)

It's okay to just write how you would normally communicate. If what you're writing is valuable to your readers, they will read it. A paragraph or two won't kill ya (humans have been reading them for a thousands of years!).

I find it incredibly ironic that everyone's trying SO HARD to stand out that they all look exactly the same.

The actual way to stand out right now is to write like a normal human being. It's actually never been easier bc of all the AI nonsense on here!

I promise your audience can handle reading more than 3 words per line. (they might even appreciate it.)

===

If you need help becoming a better writer, I've got a new WRITING course I just launched. Shoot me a DM for details.

(Don't have to be a writer, just someone who wants to get better content results on LinkedIn)

My first client had a 60k impression post by Week 4.

me when I see people OBVIOUSLY LIE on LinkedIn

What part of shorn’t do people not understand?

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The Battle

Nick Maciag

Alex Renner

Followers

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taplio

The Battle

Nick Maciag

Alex Renner

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Renner's LinkedIn Performance

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Performance ScoreAlex Renner's LinkedIn Performance