Copywriter: Google, Kajabi | Ghostwriter helping founders attract clients on LinkedIn | 15 years in marketing & advertising | Follow for insights on entrepreneurship, writing, & productivity

I have spent my career helping brands find the story that actually matters. 

For ten plus years I have led creative and narrative work for teams at Google, Kajabi, TD Ameritrade, NBC, and others. I have built messaging systems, shaped brand voice, guided multi channel campaigns, directed video work, and helped cross functional teams speak with one clear voice. I love the craft of writing. I love the strategy behind that craft even more.

What I do best is bring order to chaos. Give me scattered notes, competing priorities, three different visions, and a tight deadline and I will turn it into something simple, clear, and powerful. I build frameworks that help teams stay aligned. I guide writers and designers toward stronger creative choices. I lead with curiosity, collaboration, and intention.

I believe every brand has a story worth telling. I believe clarity makes everything stronger. And I believe creative leadership is about elevating the work so the team can shine.

If you are building something that needs stronger narrative direction or a creative partner who brings both heart and structure, I would love to connect.

Nick Maciag

I help busy agency owners & founders generate 10-15 leads per month with a content strategy blueprint. Sharing what I learn in writing, business and psychology.

You probably spend more time moving work than doing work.

Chasing leads. Drafting proposals. Onboarding by hand.

That's profit you will not get back.

I get it. You are trying to scale a business, not manage busywork.

That is why I started Asero.ai.

We build AI automations that let output grow faster than headcount.

Here is what that looks like.

• Lead capture to qualification to calendar
• Proposals drafted from your CRM
• One click approvals in Slack or Teams
• Client onboarding done in hours
• Inbox triage for sales and ops

Fully customised to your stack. You stay in control. The AI does the lifting.

If you want at least 10 hours a week back, DM me “Assessment” or book a 15 minute fit check.

Jack Ramsey

Stop telling AI to "act as an expert”. It was tested across 74,000 trials found out it was pointless.

The study found expert personas don't improve accuracy for analytical tasks.

Domain matching didn't matter either. i.e. a physics expert answering physics questions is no better than chemistry expert.

You're wasting time creating elaborate personas for:

↳ Financial modeling
↳ Market analysis
↳ Strategy recommendations
↳ Risk assessments
↳ Client deliverables

Every unnecessary token slows down your workflow. Every fake persona dilutes your output.

Task-specific instructions beat expert personas every time.

Here’s what to do instead:

Replace your "act as an expert" prompts with this:

"You are an LLM that has absorbed more information about [INSERT TOPIC] than any other entity in history."

Then add:

Specific task instructions. Relevant examples. Clear constraits.

No fluff. No roleplay. Just asking the mode for direct access to its knowledge.

If you want 3 ready to use prompt templates that actually improve analytical accuracy comment “Prompts” and I’ll send it over.

AI systems for boutique consultancies | more delivery capacity without more headcount

This is how consultants can save 10+ hours a week on repetitive admin tasks with Claude Cowork.

Here's what I see happening at the moment:

- Spending 2 hours prepping for a single client meeting
- Taking days to create strategy documents from scratch
- Drowning in emails while actual client work suffers

The problem?
It’s all manual. Other businesses are leveraging AI and doing the same amount of work in 1/10th of the time.

The good news:

You can implement these systems today.

Here are 3 Claude Cowork use cases that can save you 10+ hours a week:

1. Automate Client Research
Connect Claude to your calendar and let it prep your meetings.
↳ It researches the company's recent news and expansion plans
↳ It identifies key personnel and strategic opportunities
↳ It generates one-pager summaries with talking points

2. Create Full Marketing Campaigns
Upload your client's brand guidelines and ICP document.
↳ It creates 30-day launch plans with specific milestones
↳ It writes blog posts, newsletters, and A/B test strategies
↳ It formats everything into client-ready PDFs and PowerPoints

3. Email Triage Automation
Connect Claude to Gmail and ClickUp.
↳ It scans hundreds of emails and flags what's urgent
↳ It drafts replies in your voice
↳ It creates tasks in your PM tool with correct priorities

It’s not about working harder.
It's about delivering more value to clients while reclaiming your time.

Consultants are spending 3 hours writing proposals after every sales call.

Here's what that's actually costing you:

3 hours of proposals = 3 hours of client work.

Every. Single. Time.

I built a workflow that turns a sales call transcript into a bespoke proposal in under 5 minutes.

Here's what it pulls automatically:

↳ Client pain points from the conversation 
↳ Scope of work discussed on the call 
↳ Budget and timeline expectations 
↳ A tailored proposal ready to send

No reformatting. No starting from scratch. No copy-pasting between tabs.

The workflow adapts to whatever you discussed.

Different client. Different scope. Same 5 minutes.

The consultants I've spoken to all have the same problem.

They're highly skilled at winning work.

Then they spend half a day on admin before they can even start it.

That's not a productivity problem.
It's a systems problem.

Your sales call already contains everything you need to write the proposal.

You're just doing the extraction manually.

Want the template? Comment "Proposal" and I'll send it over.

I just discovered a FREE tool that's saving me 30 minutes every single day.

The average person types 40 words per minute. But speaks 150 words per minute.

That's 3.75x faster.

Yet we're still hunched over keyboards, typing away like it's 1995.

Enter Wispr Flow - an AI dictation tool that actually understands context.

↳ It removes your "ums" and stutters automatically
↳ It formats emails with proper greetings (no dictating punctuation)
↳ It learns your client names and industry jargon
↳ It works in ANY application - Slack, email, CRM, everywhere
↳ It adjusts tone from casual to formal instantly

Real example from yesterday:

I rambled for 2 minutes about a complex workflow build. Wispr cleaned it up into a polished prompt for AI. What usually takes 10 minutes of typing took 2 minutes of talking.

The game-changer for consultants:

↳ Create voice shortcuts for your email templates
↳ Brain dump messy client notes that become structured documents
↳ Draft proposals while walking between meetings
↳ Generate SOWs 3x faster by speaking naturally

Free plan gives you 2,000 words/week. Pro is $12/month for unlimited.

It’s 2026. Stop typing. Start talking.

P.S. Will it get to a point where we don’t even need to talk?! Not sure I’m ready for that.

taplio

The Battle

Nick Maciag

Jack Ramsey

Followers

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Performance ScoreJack Ramsey's LinkedIn Performance

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taplio

The Battle

Nick Maciag

Jack Ramsey

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Ramsey's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJack Ramsey's LinkedIn Performance