Nick Malekos

Senior Marketer at LearnWorlds

I help B2B SaaS companies deliver results through high-impact marketing. 

Whether that is demand generation, performance, inbound, or outbound. With a growth-marketing mindset, I tend to explore channels and expand growth where there is opportunity.

Taking early-stage or maturing SaaS towards 8-figure ARR scaling, I specialize in building the technical and strategic foundations that make growth happen. 

Impact:

> Rebuilt the multi-channel demand engine that delivered an 8-figure pipeline for Cyberbit through acquisition and database re-activation. 

> Scaled LearnWorlds from $100k to $1M ARR in 18 months, sustaining 50% YoY organic revenue growth over an 8-year tenure, and kept SEO delivering over 35% of the company's revenue for 7 years.

> Led complex M&A integrations (HubSpot/Salesforce), unifying MarTech, RevOps, and CRM stacks to ensure data-driven GTM/ABX alignment. 

> Designed lead-gen microsite generating >30k leads.

> Optimized email delivery frameworks that doubled engagement rates.

> Re-activated older and lost leads into warm inbounds, for efficient growth (multiple times).

I live at the intersection of demand generations, marketing strategy, and on-hands work. 

Core Competencies: GTM Strategy | Demand Generation | Enterprise ABM & ABX | Revenue Operations (RevOps) | Technical SEO | MarTech Architecture | M&A Marketing Integration | Growth Marketing

My personal projects include:

➡️ The www.MarketingExpertsHub.com growing the website from 0 to be the leading destination of marketers.

📧 B2B Marketing Shots Newsletter, writing on topics for B2B marketers: https://b2b.marketingexpertshub.com/

📧 SEO Marketing Shots newsletter here on LinkedIn: https://www.linkedin.com/newsletters/6978589795958591488/

🔔 Subscribe to both newsletters to keep in touch, and get biweekly news, ideas, and templates around B2B marketing, SEO, and Growth!

Search Engine Optimization Manager

As more team members joined our marketing team, I am focusing more on SEO activities, maintaining and improving our martech stack, and running lead capturing activities.
 Main responsibilities 

- Content Marketing / SEO
- Email marketing (newsletters & campaigns)
- Educational Marketing through Webinars, Workshops, and Course Masters
- Marketing Software management, migration, and maintenance
- KPIs Reporting

Throughout my role I am playing a pivotal cross-functional role to support the activities of the marketing team and help them implement their campaigns through troubleshooting and technical marketing when needed.

Tools I have worked with:

Google Sheets / Docs
Customer.io
Ahrefs
SEMrush
Respona
Mixpanel
Scraping Tools
ChatGPT
Jasper AI
Clearscope
Leadpages
OptinMonster
Zapier
Zoom Webinars
Typeform
Yoast

LearnWorlds

Senior Affiliate and Partnership Manager

•Develop and manage successful affiliate programs, resulting in increased sales and revenue
•Utilise tools such as Google Analytics, AHREF, and Similarweb to measure, analyse potential partners
•Use multy channel analitics to optimise the performance of affiliate partners
•Collaborate with marketing and product teams to share product updates and information about new campaigns and promotions
•Lead negotiations with affiliate partners to ensure positive ROI
•Report on goals, progress, forecasts, results, and challenges
•Plan OKR activities and provides support to junior team members

Affiliate Account Manager

E-commerce

As a consultant affiliate manager in e-commerce, I have gained experience working with various brands to drive sales and increase brand visibility through affiliate marketing strategies. Overall, my experience has been an asset in driving revenue and promoting brand awareness.

Affiliate Marketing Manager

Markets.com

•Recruit new affiliates, publishers, and business partners to drive revenue growth.
•Compile data from CRM systems, SAS, and tracking software to submit campaign performance reports and regularly monitor KPIs to analyze campaign performance and scale up successful campaigns.
•Create strategies to enhance the affiliate program and improve low-performing campaigns.
•Negotiate and evaluate affiliate advertising agreements and set aggressive growth targets to drive business growth.
•Motivate affiliates to perform better and deliver positive ROI.
•Stay up-to-date on industry trends and changes.
•Monitor and report on competitors' campaigns and promotions.
•Handle buying, renegotiation of rates, renewing or canceling media placements, and other advertising programs.
•Run regular tests on tracking, address risks proactively, and report issues on Jira and ensure timely investigations with internal tech teams.

Affiliate Manager

Playtech

•Produce monthly financial reports to business units, analyze and highlight variances to support KPI monitoring.
•Reconcile cash books and payments and report cash overviews.
Produce monthly accruals, prepayments and cash flow statements.
Document financial transactions (AP) by entering account information into SAP/Sage.
•Manage a database of over a thousand freelancer accounts; ensure ongoing support, upgrades, and adjustments on the Freelancer Back Office System in collaboration with internal tech teams and in line with Business Units’ requirements.
•Manage Software Sales Affiliate partner revenue in collaboration with B2B.
•Create and provide internal presentations on financial topics to increase the effectiveness of business unit reporting.
•Investigate, follow up, and resolve customer queries, escalating as appropriate to the relevant areas within the organization.

Accountant (Previously Accounting Executive)

PokerStrategy.com

Accounting Executive

bet365

European Customer Account Advisor

In house translator

Carphone Warehouse (Now Currys plc)

Customer Service Advisor

Volunteering Matters

European Service Volunteer

Affiliate Marketing pro with 6+ years of experience in the B2B market. Skilled in global affiliate marketing strategies for the Financial, SaaS, and EdTech industries. 

Skilled in building strategic partnerships for brands. Proven ability to connect with industry experts, identify valuable collaborations, and establish solid business relationships. Helping companies drive revenue through effective affiliate marketing strategies.

Proven success in the gambling and financial trading software industry, working as an Accountant for Playtech PLC. Skilled in multi-channel analytics.

Area of expertise:
Google Analyitics, AHREFS, Similarweb, Affiliate Marketing, Partnership Development, Strategic Planning, Marketing Analytics, Lead Generation, Performance Marketing, Networking, Communication, Digital Marketing, Business Development

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Nick Malekos

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