Nick Malekos

Senior Marketer at LearnWorlds

I help B2B SaaS companies deliver results through high-impact marketing. 

Whether that is demand generation, performance, inbound, or outbound. With a growth-marketing mindset, I tend to explore channels and expand growth where there is opportunity.

Taking early-stage or maturing SaaS towards 8-figure ARR scaling, I specialize in building the technical and strategic foundations that make growth happen. 

Impact:

> Rebuilt the multi-channel demand engine that delivered an 8-figure pipeline for Cyberbit through acquisition and database re-activation. 

> Scaled LearnWorlds from $100k to $1M ARR in 18 months, sustaining 50% YoY organic revenue growth over an 8-year tenure, and kept SEO delivering over 35% of the company's revenue for 7 years.

> Led complex M&A integrations (HubSpot/Salesforce), unifying MarTech, RevOps, and CRM stacks to ensure data-driven GTM/ABX alignment. 

> Designed lead-gen microsite generating >30k leads.

> Optimized email delivery frameworks that doubled engagement rates.

> Re-activated older and lost leads into warm inbounds, for efficient growth (multiple times).

I live at the intersection of demand generations, marketing strategy, and on-hands work. 

Core Competencies: GTM Strategy | Demand Generation | Enterprise ABM & ABX | Revenue Operations (RevOps) | Technical SEO | MarTech Architecture | M&A Marketing Integration | Growth Marketing

My personal projects include:

➡️ The www.MarketingExpertsHub.com growing the website from 0 to be the leading destination of marketers.

📧 B2B Marketing Shots Newsletter, writing on topics for B2B marketers: https://b2b.marketingexpertshub.com/

📧 SEO Marketing Shots newsletter here on LinkedIn: https://www.linkedin.com/newsletters/6978589795958591488/

🔔 Subscribe to both newsletters to keep in touch, and get biweekly news, ideas, and templates around B2B marketing, SEO, and Growth!

Search Engine Optimization Manager

As more team members joined our marketing team, I am focusing more on SEO activities, maintaining and improving our martech stack, and running lead capturing activities.
 Main responsibilities 

- Content Marketing / SEO
- Email marketing (newsletters & campaigns)
- Educational Marketing through Webinars, Workshops, and Course Masters
- Marketing Software management, migration, and maintenance
- KPIs Reporting

Throughout my role I am playing a pivotal cross-functional role to support the activities of the marketing team and help them implement their campaigns through troubleshooting and technical marketing when needed.

Tools I have worked with:

Google Sheets / Docs
Customer.io
Ahrefs
SEMrush
Respona
Mixpanel
Scraping Tools
ChatGPT
Jasper AI
Clearscope
Leadpages
OptinMonster
Zapier
Zoom Webinars
Typeform
Yoast

LearnWorlds

•	Spearheaded annual global marketing plan for LearnWorlds, aligning program mix with company goals.
•	Collaborated with internal teams: Paid Acquisition, Product Marketing, SEO, Content Marketing & Social, Events, Affiliates & Partnerships.
•	Orchestrated diverse multi-channel digital ad campaigns: search, PPC, display, social, remarketing, affiliates.
•	Pioneered identification of new acquisition opportunities, initiating test-and-learn campaigns.
•	Achieved a remarkable 35% reduction in Cost Per Lead for health leads through relevant lead magnets and rigorous channel testing.
•	Established and managed the Integrated Campaign team, contributing to the company's success.

Senior Integrated Campaign Manager 

Sage

•	Led marketing strategy development, campaign execution, and team management.
•	Managed PR, sponsorships, and budgets, achieving growth in digital pipelines.
•	Orchestrated impactful PR and sponsorship programs, optimizing sage.ie for a better customer journey.
•	Supported sales with tailored playbooks, contributing to a 105% Q3 2021 New Customer Acquisition surpass.
•	Managed Sage Sessions event, achieving a 15% YoY attendance increase.
•	Spearheaded a 65% increase in cart completion rate and a successful TikTok campaign with 1 million impressions.
•	Achieved a notable 5% increase in email nurture click-through rates through strategic optimisation.

Senior Campaign Manager

Webroot

•	Developed a comprehensive annual strategic marketing plan for Webroot, a leading antivirus software provider.
•	Executed partner events with 'event-in-a-box' packages, enabling partners to host their own sessions.
•	Pioneered a demand generation program, incorporating content syndication, email nurtures, and strategic PR efforts.
•	Led a project to localize and tailor content for EEA countries, ensuring cultural and regional relevance.
•	Surpassed the annual BANT-qualified lead target, achieving an exceptional 110% of the goal.
•	Transformed complex Gartner and Forrester data into engaging infographics for top-of-funnel lead nurturing.
•	Orchestrated campaign management for product and software releases, ensuring seamless and impactful launches.

EMEA Marketing Programme Manager

123Send Limited

•	Directed integrated marketing campaigns for credit card and terminal sales, establishing partnerships with the Federation of Small Businesses for industry-specific lead generation.
•	Demonstrated expertise in client acquisition and retention, coupled with meticulous budget planning and tracking for resource optimization.
•	Delivered comprehensive forecast reports, providing senior executives with valuable insights into campaign delivery and ROI.
•	Oversaw the redesign and relaunch of 123send.net, collaborating with external agencies on design wireframes and implementing SEO and PPC strategies.
•	Achieved a notable 10% increase in web traffic through a strategic SEO keyword list refresh, enhancing online visibility.
•	Realized an impressive 20% boost in contact form submissions by strategically redesigning the website's contact section.
•	Elevated organic rankings on Google through regular monitoring and analysis of SEO campaigns, solidifying the website's strong presence in search results.

Marketing Manager

Clarion Events

I led staff performance and productivity, conducted industry research and analysed customer sales feedback to define messaging and position, while networking with industry partners to identify opportunities for business growth and brand expansion.

Key Accomplishments:
• Successfully executed 50th Anniversary themed Home & Gift show.
• Achieved 5% increase in client satisfaction ratings due to the theme, party, and overall goodwill sentiment.
• Maximised coverage in trade and consumer press by partnering with external PR company.

Marketing Communications Manager

Cordic

Wolseley Ireland Group Limited

Marketing Executive

Japan Exchange and Teaching Program(me) (JET)

Assistant Language Teacher

An Post Insurance | Car & Home Insurance

With over 15 years of dedicated experience in marketing and campaign management, I bring a wealth of expertise to the table. My proficiency lies in crafting effective marketing strategies, spearheading digital advertising campaigns, and consistently surpassing targets. 

Throughout my career, I have demonstrated a proven track record of delivering outstanding results across multiple areas. I excel at team leadership and collaboration, consistently contributing to revenue growth and optimising customer journeys in various organisations.

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Nick Malekos

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