Nick Shackelford

Drinkbrez.com Structured.agency Konstantkreative.com Wearelucyd.com

Proven Track Record of Scaling Social Focused Campaigns consistently past 8-figures through Programmatic buying, Influencers, E-mail and Adwords. 

Learning and growing businesses in this ever changing age of customer acquisition.

Knowing that I had more to offer, I applied that same drive to work with established brands as well as brands looking to make that pro jump. 

Let's Connect at 

nick@structured.agency

Partner

Sales and Marketing at CBF Labels

I'm passionate about sharing content & ideas on sales + marketing to help you level up your professional knowledge.

Outside my main role, I've been helping Ecommerce SaaS and AI companies with distribution and promotion.

If you’re looking to advertise to my audience, please send me a message so we can chat further. Thanks!

Jamie Dimond

Some years don’t reward you.
They prepare you.

The hardest years
quietly build the strongest versions of you. 
 
Trust the process you survived.

Image credit: SeekWiser_ on Twitter/X

Here’s something I learned later than I should have:

Being good isn’t always enough.

You can do solid work.
Hit the goals.
Show up prepared.

And still feel overlooked.

For a long time, I thought the answer was:
Work harder
Be more patient
Prove myself longer

But that wasn’t it.

The truth is, skill only compounds in the right environment.

In the wrong place:
Good work gets normalized
Extra effort becomes expected
Your ceiling gets set for you

In the right place:
Your strengths make sense
Your growth gets noticed
Your value actually increases

This isn’t about ego.
It’s about alignment.

Sometimes the problem isn’t your ability.
It’s the room you’re in.

And leaving isn’t quitting.
It’s choosing a place where your work can breathe.

Image credit: Mind_Essentials on Twitter/X

People call it luck.
They don’t see the attempts.

What looks like "overnight success"
is usually years of quiet failure stacked on top of each other.

Missed shots.
Rejected ideas.
Campaigns that didn’t land.
Pitches that went nowhere.
Work that never made it past the draft.

That part rarely gets shared.

But here’s the truth most people skip:

Progress doesn’t come from getting it right early.
It comes from being willing to get it wrong repeatedly.

Every win is just a failure that stayed long enough to learn.
Every breakthrough is built on things that didn’t work first.

So if you’re in the messy middle right now:
trying, 
testing, 
tweaking, 
doubting 

You’re not behind.
You’re doing the work.

And that work compounds.

Don’t call it luck.
Call it reps.

Every logo tells a story.
But not every logo speaks the same language.

Each style carries its own purpose, personality, and visual strategy —
from simple symbols to expressive characters.

Understanding the 7 logo types helps brands choose how they want to be seen and remembered.

🖼 Pictorial
Instant recognition. One symbol becomes the brand.

🔤 Lettermark
Simplicity wins. Ideal when the name is long but memorability matters.

✍️ Wordmark
Clarity first. The name is the brand, powered by typography.

🔗 Combination
Maximum flexibility. Text builds trust, symbols scale everywhere.

🛡 Emblems
Heritage and authority. Feels established and timeless.

🔺 Abstract
Meaning over literal form. Global, adaptable, open to interpretation.

🙂 Mascot
Emotional connection. Brands feel human, friendly, and memorable.

A strong logo isn’t about following trends.
It’s about choosing the visual language that fits your brand’s voice, audience, and ambition.

Credit: Kenny Song

Success isn’t just skill.

It’s discipline.

10 things that require zero talent:

 1. Showing up on time
 
 ↳ Being late is a choice. So is being reliable.
 ↳ Punctuality shows respect for others and yourself.
 
 2. Giving full effort
 
 ↳ No shortcuts. No half-measures.
 ↳ If you’re going to do it, do it right.
 
 3. Having a strong work ethic
 
 ↳ Talent without discipline is wasted potential.
 ↳ The hardest worker wins in the long run.
 
 4. Bringing positive energy
 
 ↳ Be the person others want on their team.
 ↳ Energy is contagious. Choose wisely.
 
 5. Staying prepared
 
 ↳ Stay ready so you don’t have to get ready.
 ↳ You'll raise to your level of preparation.
 
 6. Going beyond expectations
 
 ↳ The bare minimum gets you nowhere.
 ↳ The extra mile has no traffic.
 
 7. Keeping an open mind
 
 ↳ Be coachable. Feedback isn’t criticism, it’s growth.
 ↳ The moment you stop learning, you start declining.
 
 8. Showing professionalism
 
 ↳ Your attitude is your business card.
 ↳ The way you do anything is the way you do everything.
 
 9. Maintaining strong body language
 
 ↳ Confidence is seen before it’s heard.
 ↳ How you carry yourself sets the tone.
 
10. Being kind
 
 ↳ Tough and kind aren’t opposites.
 ↳ Long-term success is built on relationships.
 

You don’t need talent to master these.

Just discipline and a decision.

♻️ Repost if this resonates 

Credit: Noemi Kis✨

Life as a marketer:

Credit: Rana Bassiouni

The #1 thing that separates the best CEOs from the rest:

It's not their vision.
It's not their strategy.
It's not even their intelligence.

It's 6 decisions they make every single day.

Most people think being a CEO is about the big moves.

The acquisitions.
The product launches.
The inspiring speeches.

I used to think that too.

But after years of leading teams, I've learned the truth:

Your company is shaped by the small decisions you make repeatedly.

Not the ones that make headlines.

The ones nobody sees.

Here are the 6 that matter most:

1️⃣ Who you hire

One wrong hire drains everyone around them. One right hire elevates the entire team. No decision compounds faster than this one.

2️⃣ Who you fire

Keeping the wrong person is a decision too. Every day you wait, your best people are watching. And wondering why.

3️⃣ What you tolerate

Low standards spread like wildfire. What you accept today becomes normal tomorrow. Culture isn't built by what you say. It's built by what you allow.

4️⃣ What you say no to

Every yes costs you something. Strategy isn't just what you choose to do. It's what you choose NOT to do. Protect your focus like your future depends on it.

5️⃣ Where you spend your time

Your calendar never lies. It reveals your real priorities. If it doesn't match your goals, nothing else will.

6️⃣ Who you are when things get tough

Pressure doesn't build character. It reveals it. Your team will forget the wins. They'll never forget how you made them feel in the hard times.

You're already making these decisions.

Whether you realize it or not.

Every person you keep is a decision.

Every meeting you attend is a decision.

Every behavior you tolerate is a decision.

The question isn't whether you're making them.

It's whether you're making them on purpose.

The best CEOs don't leave these to chance.

They treat them as sacred.

Because they know the truth:

Your company will never outgrow the standards you set at the top.

Which of these defines a CEO's legacy most?

♻ If this resonates, repost to inspire others.

Credit: Eric Partaker

The best thing you can do in 2026 is to NOT set resolutions.

There’s a reason why our New Year resolutions disappear by February.

Because they’re focused on the outcome; with factors outside of our control.
So we turn the focus inwards.

Want to publish a book?

Don’t set that goal. 
Instead, set a habit of writing everyday.

Want to lose weight?

Don’t set a target weight. 
Instead, set a habit of working out everyday.

Want to get a great job?

Don’t set a job goal. 
Instead, set a habit of connecting with people on LinkedIn and Twitter everyday.

May 2026 be YOUR year.

Where you live it on your terms, at your pace, to your strengths.

May you fall in love with yourself.
And see yourself for what you always were.

YOU.

Not anyone else.
Just authentically you.

Wish you all a very Happy New Year!

Credit: Ankur Warikoo

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jamie Dimond's LinkedIn Performance

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