🐯Nick Sproul

SDR Operations Leader | 2023 Top 25 SDR Leader I Autobound Strategic Advisor I GPT fan | Empowering Future SDR Superstars Through Personal & Thoughtful Leadership | Faith & Family ✝ Autism Advocate 💙

As a GTM Systems Engineer at Apollo.io I design, automate, and optimize an AI-native revenue tech stack—integrating Salesforce, HubSpot, Apollo, and data-warehouse workflows to drive efficiency, data integrity, and scale for hyper-growth go-to-market teams.

Sales Development Operations Leader

Scale up your sales coaching with Second Nature's sales coaching software. It provides a "virtual pitch partner" that uses conversational Al to have actual discussions with sales reps, score them, and help them improve on their own, so they can ace every sales call.

As the Head of Sales Development Operations, I built out & lead our SDR team (100% female), aka ‘Jenny from the Block’. In addition, I oversee our Sales & Marketing tech stack - from Hubspot, SalesLoft, LinkedIn Sales Navigator to ZoomInfo, Seamless.ai & Regie.ai. Helping our revenue org build funnel & pipeline through qualified meetings. Leveraging my SDR leadership network to learn what are the pain points from SDR leaders right now, and how Jenny can help.  

Saturday shoutout to the incredible customers we get to build with at Apollo 👏

“Apollo is the best, most holistic, most well-rounded tool we can live in. We genuinely can’t do our jobs without it.”

Hearing feedback like this never gets old. It’s a powerful reminder of why we do what we do—and how much trust our customers put in us every day.

This is also a perfect example of the GTM + AM partnership in action: listening closely, iterating fast, and building alongside our users to solve real problems. Thanks Anna Lee Webster!  

Huge thanks to the team at Sesami for the continued partnership and for keeping us honest (and for continuing to lobby whoever controls the checkbook 😄). We immensely appreciate you ❤️

#customers #partnership #gtm #apollo #gratitude

GTM Engineer | Apollo.io | AI Workflows + Productivity I Faith & Family ✝ Autism Advocate 💙

Jared Robin ⏭

Helping Founders & GTM Leaders Go-to-Market Collaboratively | Founder of RevGenius community of 40k+ GTM leaders | Startup Advisor | “The most important thing you can do in sales and life is be a homie” - Bloomberg

The loudest don't win. The most resonant do.

I help founders turn audiences into movements - not through marketing noise, but through authentic connection that compounds.

I've built this playbook firsthand:
- Grew RevGenius from 0 to 55,000 members and 7-figure revenue in 3 years
- Scaled multiple startups from zero to 7 figures, including 2 exits
- Now advising 12+ SaaS startups on audience-led growth

Here's what I've learned: The companies that create new categories don't compete for attention - they create their own gravity. They build audiences that become movements. That's The Resonance.

I work with founders and GTM leaders to:
- Clarify their POV so it cuts through the noise
- Build audiences and communities that compound over time
- Create category-defining movements, not just marketing campaigns

If you're ready to build through resonance instead of noise, let's connect.

Writer

Launched a newsletter helping Founders, Fractionals and GTM Leaders go-to-market collaboratively.

Best cold(ish) message I received this year. And the quickest I've ever been closed. From a 14 year old.

Adam Jay is raising a superstar. But just as important, this shows the power of communty and network.

He didn't just reach out to people cold.

He asked for dad's phone and sent messages from his own to those people in it.

I've never met him. 

But I trusted him implicitly because of the relationship I've built with his dad, one of the best humans I know.

I believe he hit his goal in a day too.

I'll let you translate that lesson to B2B sales. :)

Jared Robin

I help founders create markets, not fight for them 🏴‍☠️

Evan Dunn, VP of Marketing at TitanX, has a 42% CRO booking rate.

Not 10%. Not 15%. 42%.

That's not a better sequence. That's not a better opener. That's a massive ICP shift unlock.

Evan stopped trying to create urgency where it didn't exist. Instead he went looking for teams that were structurally required to care about his product.

His signal? Job descriptions.

Not open roles. The actual JDs for people already in-seat. If someone was hired 9 months ago to build an outbound motion, that priority is baked into the business. It doesn't decay in 48 hours like an intent alert.

He pulled JDs for five title sets across 28,000 accounts. Ran AI agents to scan for three signals. Validated against their CRM.

Companies fitting the criteria were 15X more likely to become customers. The pipeline they were actively working? Only 6.5X.

That 9X gap is where their growth was hiding. They weren't even calling their best accounts.

Targeting the wrong cutomers created a 9X opportunity cost. 

This isn't chasing intent signals that tell you someone did something. Job descriptions tell you how a business is built.

Stop convincing people they have a problem. Find the ones who already know.

Full breakdown in this week's Revenue Creator. Link in comments.

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Brought a puppy to my sales call today.

Best sales hack I've found in 2026.

(Not my puppy. Offered to Venmo for her the second she hit my lap though.)

Our first demo day of 2026 is this Thursday. No puppies, but we're showcasing technology that's actually worth your time:

BREVIAN - Knowledge-powered agentic copilot that understands your product, business, and customers to maximize sales performance and generate actionable intelligence for revenue leaders.

Von by Rattle - Real data science for revenue teams, no PhD required. Turns months of RevOps analysis into minutes of strategic clarity.

Traction Complete - RevOps Data Management Suite built natively for Salesforce. Cleanse, connect, and orchestrate your data with AI that works where you work.

Vidyard - AI-powered video messaging, hosting, and buyer engagement solutions for modern revenue teams.

Thursday, 11 am EST. See the new hotness in the market.

Tuesday I walked into a room where I was clearly the least experienced operator.

Exactly where I needed to be.

I co-moderated a GTM leadership roundtable for Level Equity's portfolio companies alongside two absolute forces: Lacey Larson and Jen Flanagan.

My role? Share real GTM war stories from our 60K+ member community-the messy challenges, the breakthrough moments, and how leaders actually thought through people, process, and tools when everything was on the line.

Listening to Lacey and Jen break down how they've scaled teams and built GTM engines reminded me why I love this work.

The best learning happens when you're slightly uncomfortable.

When you're surrounded by operators who've done what you're trying to do- at bigger scale, with more complexity, under more pressure.

That's the magic of putting community + real operator experience in the same room.

(Photo: Lacey and me post-roundtable. Still processing everything I learned.)

❤️

It snowed 12" in Brooklyn yesterday. This morning I walked through it on the way to the gym. It was gross at the sidewalk before intersection especially. Where hundreds of people walk daily.

So I asked my gym if they had a shovel I could borrow at the end of my workout to shovel if the corners of the intersection that were 12" of snow deep still were covered. 2 of them were.

So, I got to shoveling instead of rushing home (had 30 mins before my first call).

Borrowed a second shovel from Dunkin Donuts on one of the corners to see if they had a better one. By now, the snow wasn't as fluffy and walked on so wanted some more leverage.

I can't tell you the level of joy this brought me. And it only took me 30 minutes.

To help the people of my neighborhood have an easier (and cleaner) commute to work or through the hood.

Gained a crowd of a couple police officers (whom I also asked for a shovel, which they didn't have); they offered to buy me coffee (super sweet).

At one point somebody who was waiting for the bus came over to grab one of my shovels to help me. It made me light up even more. 

To work with others to improve the road for others brought me almost to tears. 

This is what community is. Doing something and asking for nothing in return. Because you know it will help somebody (or a group of people).

Brought me back to why I started RevGenius. 

Also brought me back to the love I have for my family and wanting to put in work to help the collective to make sure the universe takes care of them too.

If you're crossing the street at Manhattan and Greenpoint today, hopefully this brings you a smile or inspires you to do something good for your neighbor.

Small acts of kindness, compounding, will make this world a better place.

There's no way school is teaching you any of this stuff we're doing with AI in GTM.

Just sayin.

Met with Aidan Gleghorn yesterday. Let me tell you, this dude is smart AF. How he got my attention was incredible.

He pitched me an idea he had to make RevGenius slack even better. A product he wanted to build. I took the call because he brought up an interesting way to look at a connecting our members with one another even better. Like 'Boardy'.

Any community leader has thought through this challenge. We've seen many solutions not meet our needs, but because there were no commercials (yet) I decided to take the call.

The day of the call he shared a LinkedIn post of his showing his content x Clay strategy for getting a job. I realized that this dude was thinking way outside the box, while still in college, thinking of ways to find work following graduation.

Should he build a product, an agency, or get a job as an SDR or junior ops role?

We all have our opinions, but what really sparked my interest in him as a whole as he's literally out here testing all paths. And he's being as creative as anyone I've seen in doing so. At such a young age.

Our call went over 30 mins (to 6pm). I had no meetings after and was piqued by him.

I found out he's also traveling 3 hrs to go to Tech Meetups IRL (from upstate NY) and going to start traveling to the city and other cities (7hrs ish away). That's rare.

Here's a picture he took from our call. 

Ignore the new facial hair, the mullet I'm testing out, and the two Homies in the call (it's a feature, no a bug I promise!).

Here's a kid, that is hungry and has what I call 'the ability to figure it out'. You can't teach this.

Curiousity, grit, hunger, agency and also is really smart.

If you're looking for an SDR or Jr GTM hire, and are open for somebody that doesn't have prior experience (on the books), this is your bet. 

If you're looking for a conversation with somebody who will be the future of GTM, he's your guy.

Bravo Aidan. I didn't realize I was signing up for mentorship (or had time for it) prior to taking the call, but I'm now fully invested in him. 

Connect with him.

Looking forward to our next call next week!

Remember when social media wasn't a content factory? When it was about actual connection?

Now it's just noise. And it's not just social, it's every channel. Every GTM motion. The same playbook, louder.

I'm launching a podcast with Seed-Series B founders who aren't playing that game. They're not "going to market" - they're creating entirely new ones.

Building movements (they'll explain how). Rewriting categories. Proving there's a different way forward.

Conversations with founders taking on Salesforce, HubSpot, Gong - not by being louder, but by being different. Product, Category, GTM/Company alignment.  So hype.

Can't wait to share these frameworks and interviews with you.

If you want me to add you to the list, comment 'Create' and I'll do just that. 

(I'll even share the ai process I'm using to automatically do this with our Beehiiv).

The only thing worse for a leader who does something that a 'commoditized signal' triggers is...

to not be that person and receive all the correspondance meant for that person who triggered that signal. I have received no less than 10-20 cold calls a day this week.

'Hi, Isaac?'

So Isaac Morehouse, either you are playing the best prank ever on me or there's 1+ data provider out there with bunk data. 

Also, congrats?!

Dear data companies everywhere - please please please please remove my phone number from your directories.

I have officially become Isaac's (unpaid) gatekeeper. 

PS from time to time I pick up spam calls to see if there's a real SDR there and if there is, I politely tell them to share with their sales leader or head of ops that their number is coming up as spam and that their connection rate would probably increase if they handled that. 

Yesterday I did this and got hung up on. 

I get cold called (from spam number) and then try to help and get hung up by the rep. 

This whole experience has been BRUTAL!

🤣

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🐯Nick Sproul

Jared Robin ⏭

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The Battle

🐯Nick Sproul

Jared Robin ⏭

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🐯Nick Sproul's LinkedIn Performance

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