🐯Nick Sproul

SDR Operations Leader | 2023 Top 25 SDR Leader I Autobound Strategic Advisor I GPT fan | Empowering Future SDR Superstars Through Personal & Thoughtful Leadership | Faith & Family ✝ Autism Advocate 💙

As a GTM Systems Engineer at Apollo.io I design, automate, and optimize an AI-native revenue tech stack—integrating Salesforce, HubSpot, Apollo, and data-warehouse workflows to drive efficiency, data integrity, and scale for hyper-growth go-to-market teams.

Sales Development Operations Leader

Scale up your sales coaching with Second Nature's sales coaching software. It provides a "virtual pitch partner" that uses conversational Al to have actual discussions with sales reps, score them, and help them improve on their own, so they can ace every sales call.

As the Head of Sales Development Operations, I built out & lead our SDR team (100% female), aka ‘Jenny from the Block’. In addition, I oversee our Sales & Marketing tech stack - from Hubspot, SalesLoft, LinkedIn Sales Navigator to ZoomInfo, Seamless.ai & Regie.ai. Helping our revenue org build funnel & pipeline through qualified meetings. Leveraging my SDR leadership network to learn what are the pain points from SDR leaders right now, and how Jenny can help.  

Apollo GTM meetup coming to LA!  🏖️


📍 Los Angeles – January 29
Fireside chat, live AI demo, and a build session where you leave with a play running! 🚀 💸

​Join us at Apollo LA Meetup to build an AI-powered GTM engine into your strategy from day one... plus pizza, drinks, and top GTM experts in the room 🌴

​You'll gain exclusive skip-the-waitlist access to Apollo's AI Assistant and tackle your GTM challenges, walking away with a play in motion.

​What's on the docket: 🤩

​6:00-6:30pm → Tactical fireside chat with Apollo VP of GTM Engineering Eric Quanstrom and co-founder of SendtoWin, Samuel Shandler , discussing AI-powered GTM 🤖, what's working in 2026, and where Apollo is headed next.

6:30-7:00pm → Watch our Apollo team show you what the AI Assistant can actually do (it's pretty wild ✨) 🤯

​7:00-8:00pm → Hands-on build session over pizza and drinks. We'll help you automate outbound, enrich your database, or build whatever play you need. You leave with it running.

​🚨 What to bring along: 🚨

​ Your laptop (fully charged!)
​ A friend! 
Feel free to bring someone along — just make sure they register via Luma too
​Show up at 6pm sharp for limited edition Apollo gear ☕️ First come first serve 

50 spots open, FIRST COME FIRST SERVE! Link to rsvp is in the comments 👇 

To an amazing 2026! 🥂

GTM Engineer | Apollo.io | AI Workflows + Productivity I Faith & Family ✝ Autism Advocate 💙

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Saturday shoutout to the incredible customers we get to build with at Apollo 👏

“Apollo is the best, most holistic, most well-rounded tool we can live in. We genuinely can’t do our jobs without it.”

Hearing feedback like this never gets old. It’s a powerful reminder of why we do what we do—and how much trust our customers put in us every day.

This is also a perfect example of the GTM + AM partnership in action: listening closely, iterating fast, and building alongside our users to solve real problems. Thanks Anna Lee Webster!  

Huge thanks to the team at Sesami for the continued partnership and for keeping us honest (and for continuing to lobby whoever controls the checkbook 😄). We immensely appreciate you ❤️

#customers #partnership #gtm #apollo #gratitude

Kicking off 2026 with some really great customer conversations already 🚀

I love sharing my perspective as a GTM Engineer and helping teams see how small tweaks—smarter workflows, AI-powered research, and our AI Assistant—can transform their day-to-day in Apollo.io.

I’m also excited to meet with more customers over the coming weeks and showcase some of the real work our AI team has been building—especially with the official launch of AI Messaging 4.0.

A few highlights from the video below 👇
 • Turn prospecting → fully personalized, multi-channel sequences in under 10 minutes
 • Use the Apollo AI Assistant to instantly generate 6-step sequences (email, calls, LinkedIn)
 • Power everything with the Content Center — the foundation for consistent, on-brand AI messaging
 • Run deep company + executive persona research automatically (no copy/paste, no open-web rabbit holes)
 • Deliver messaging that actually looks like you tried — competence-assumed, no AI fluff
 • Preview and scale highly personalized outreach across accounts in minutes, not hours

This is about helping teams move faster without sacrificing quality or authenticity. Huge kudos for René Cobar & the AI team in this launch!

DM me if you want to see this in action or have any questions!

Come work with one of the best Marketers in the business Katie Parkes & for a company that is changing the way teams approach GTM at Apollo.io. DM myself or Katie if you are interested in the role!

Director of Social & Community @ Apollo.io | Ex-Shopify

Back with big news: I am hiring again 🥳 

I'm looking for a Senior Influencer Marketing Manager: someone who knows how to combine great relationship building with creative storytelling to develop and lead the best creator ecosystem in GTM. You’ll build credibility, community, and pipeline, and continue to turn creator marketing into a meaningful growth lever for Apollo. 

We're already working with some of the best founders and GTM operators on the planet, like Morgan, Timothy, Elana, Sheriff, Manthan, Zack (and more). 

This role is ideal for someone who is creatively bold, can think like a strategist, operate like a owner, and wants to build with me from the ground up. 

JD's in the comments below + tag your reccos/referrals 👀

Ricky Pearl

Grow without growing pains | Done for you outbound motions that don't suck | Call, Email or LinkedIn Outbound made easy

2025/6 Partnership Salary Survey:  https://survey.hockeystickadvisory.com/salary
Join Tech Sales ANZ https://rep.pointerstrategy.com/
Join Clay Club ANZ   https://nas.io/clay

⚡️ Helping companies train and hire reps that hit targets.
🇦🇺 B2B sales specialist. Pursuing growth for all who need it

🚩 No seller is perfect. 
🚩 They have potential and they have flaws
🚩 Their success will be determined by YOUR ability to maximise their potential, and coach out he flaws

✅  We do that for every rep we place

Recruitment @ 1.5%/m for 12 months (18% total) 

Membership @ $995 giving you access to entire team training and discounted recruitment

Talented individuals, enabled with world class training, coaching and mentorship. 
 
We help you hire better, scale faster, win more business, and reduce the burden on management of maintaining a high-performance sales department.


👉 DM me to get the details 👈

Founding Member - SDRs of APAC

SDRs of APAC is a collective where leaders in business development collaborate and communicate to drive the industry forward.

Tell your friends. We are having a legendary hiring day on the 20th of Jan
16 candidate BDRs enter the room
8 walk away with a contract

(The other 8 will get support and training to help land their next role - basically as good as a job offer)

If you know someone wanting to get into tech sales. This is the way.

Competitive days like this benefit everyone
1: The best on the day get the job
2: Hiring managers get to see how people operate through a full day 
3: No long drawn out processes for candidates
4: Build the team based on how they work together 
5: The reps not getting a job see who does gets the job and learns quickly where they need to level up (and are given support to get there) 

Share this with people you know

NO EXPERIENCE REQUIRED 


*This hiring day is for Melbourne only, but we have other roles if you are elsewhere in ANZ

GTM ANZ community | Creating high functioning revenue teams through performance based recruitment and outcomes based training

Call me 
Linkedin me
SMS me
Whatsapp me
Email me
Come knocking on my front door if you need to

With all seriousness, this is genuinely going to be a great role

You will scale then run an outbound team of 20 reps
You can then help them build their international market as they build their US team

We want the best BDR Manager

We are happy to talk to people stepping up into the role
Those already there,
Those that have done it before but want to move to a much better company for career opportunities. 


Friends don't let friends not consider this role. So share it privately with your mates.

We're kicking off 2026 with a big upgrade to the team.

This is the first of a few major announcements for Pointer

We upgraded in a big way

Nathan Clark is partnering with Pointer as a specialist recruiter - focused on Revenue Enablement roles

Why are we doing it? Well...

Companies are turning to Pointer for three main reasons

👉 Recruiters who've actually done the job
👉 Ongoing enablement so reps actually succeed
👉 Payment tied to the rep performance, not ours

But what if our enablement service is not enough?

What if a company needs a full-time revenue enablement professional?

Our hope is that every client eventually needs a dedicated revenue enablement pro (maybe to work alongside Pointer in enabling their team).

We wanted to make sure they had the best revenue enablement professionals supporting them through the hiring process. 

Enter Nathan! 

Someone who knows EXACTLY what is needed to succeed. 
Someone who understands the job even better than the people he is interviewing
Someone who has done it before, is still doing it and will repeatedly (and consistently) do it again 

Nathan is not just one of the best Revenue Enablement Professionals in Australia, but one of the best in the world. 

Give Nathan a Follow, and if you are a revenue enablement professional, jump into our GTM ANZ Community. This is where the community comes together to learn, grow, share and network. 

2026, LFG!

Join Revenue Enablement ANZ today
It's not a new community, it's a dedicated channel in GTM ANZ community

Tech Sales ANZ has been one of the best corners online. A group of highly skilled, community minded individuals all supporting each other. 

There is no selling
There is no pitching
There is only top quality advice, banter and support. 

BUT

We realised we needed some spaces for deeper conversation on specific topics

Yes, there is a main channel for most topics

But a few groups wanted to deep dive (and maybe have less noise)

We opened up dedicated channels for 

1: Revenue Enablement professionals
2: Revenue Operations professionals
3: Partnership Pros (channel is open, but we are only launching later this month) 

You can hop into one of those without needing to be in the main GTM ANZ chat

With the expansion to other revenue professionals, Tech sales ANZ is rebranding to GTM ANZ (maybe temporarily, maybe not) 

We don't want volume, we want quality!

https://lnkd.in/gWG6j3PZ

50% of those invited to attend will get a job. 
8 BDR roles filled in one day

Perfect way to break into tech sales

*oh and the job pays well above industry average. 


P.S we are also looking for Melbourne's best (current of future) BDR Manager to lead this scaling team. 

https://lnkd.in/gEsQbsXS

It's January 5th. 1% of the year completed
Most sales goals are already dead
They just don't know it yet

Here's what happens:
Week 1: "This is my year. I'm going to crush it."
Week 2: First deal slips.
Week 3: First deal lost
Week 4: Back to old habits. The goal becomes "survive until March."

Why does this keep happening?

Because most people confuse their desires with their goals

Goals need a plan
"I want to hit 120% of quota" is not a plan

It's a wish

Here is what top professionals are doing to make sure they actually do better in 2026

- They are focusing on the capabilities required to deliver the outcomes they want
- They are learning, they are practicing, they are reflecting and they are practicing their discipline

So here it is in black and white

If you have not spent time learning. If you don't have new skills to practice, if you are not actually bringing a better version of yourself than your 2025 self, guess what? your 2025 self will get you 2025 results in 2026

Most sales teams don't have a strategy.
They have a quota and a prayer.

Here's a quick maturity check for your revenue function:

Level 1: Chaos
→ Reps do their own thing
→ No consistent process
→ Success depends entirely on individual heroics
→ No clarity on leading KPI's 

Level 2: Documented
→ Playbooks exist (in a folder nobody opens)
→ Some process, inconsistently followed
→ New hires take 9+ months to ramp
→ Mixed bag of performance and lack of clarity on KPI performance


Level 3: Managed
→ Clear methodology adopted
→ Regular coaching and pipeline reviews
→ Reps know exactly what good looks like
→ Managers have clear real-time insights 


Level 4: Optimised
→ Capabilities measured and developed
→ Data drives decisions, not gut feel
→ Consistent performance across the team

Be honest: where does your team sit?

Most are stuck between 1 and 2. Convinced they're at 3.

The jump from 2 to 3 isn't more tools

It's capability investment.

There are some excellent tools that help a LOT, but let me make this clear. AI is not coming to save you. 

The right tools are mission critical. But its the combination of the right people, the right process and the right technology, all working together and implemented well, that gets you there.

Hiring hunger games completed. 
22 entered - 8 survived

Im joking, all 22 survived and all 22 were exceptional. All 22 will have a long and successful career in sales, and Pointer will continue to support them with their growth, learning and development. 

The benefit of the hiring day is you get to build the team, and see them operate as a team. 

Who instantly connected with who? Who become a peer leader? Who was the quiet contributor? Who showed the right self awareness? Who showed the right constraint and self control? 

Who thanked the person paying for lunch? Who held the door and let others walk through? Who thought to get water for the table and cups for everyone? 

Who jumped straight to the big picture and who picked up the details?
Who completed the assignment, and who understood what the assignment was actually testing

There are things that make great teams that are incredibly hard to find in most circumstances. 

But on a hiring day we get to see more. 

Its exhausting for everyone involved, and I have to thank the incredible reps that took themselves out of their comfort zone. 

I hope everyone got a lot out of it, even if it was not an offer of employment

The best part of the day is we got to have our two new team members join us.. 
Ill drop that announcement soon :) 

Have you ever done a hiring day? What do you think?

Pick ONE capability to master in Q1 2026.
Not five. Not a vague "get better at selling."
One.

Revenue professionals need 40+ core capabilities. Prospecting, Discovery. Negotiation. Forecasting. Objection handling. Business case development. Multi-threading.
 
The list goes on.

Most people try to improve everything at once.

Which means they improve nothing.

The best salespeople I know got great by going deep on one thing at a time.
Obsessing over it.

Practicing until it became automatic.

Then moving to the next.

So here's my challenge for you:

What's the ONE capability you're committing to in Q1 2026?

Not the one you're already good at.

The one that's holding you back.

I'll share mine below

The community spoke, and we listened. 

We are kicking the year off with one of the most requested sessions

Setting up the GTM stack with Claude Code 

We don't sell any of this, so this is just hands on, walk you through getting this set up. 

No flashy slide decks, just screen shares


Marshy will demystify Claude Code and show you how to set up a GTM stack from scratch.

- Setting up Claude Code in terminal
- Getting started and your hands dirty
- Connecting GTM tools with APIs
- Orchestration with multiple tools

At the moment there is no better LLM tool than this (other than buying dedicated tool like Coachpilot - which is awesome)

Jump into the session and get stuck in.



P.S GTM ANZ Community is the Community where you will learn how to operate as a modern revenue professional

Hiring without an enablement plan is silly
It costs a lot more than paying for enablement. 

This is just a fact. 

Time to value is what matters

Having a rep take 3 month longer to ramp is where companies are wasting so much money

During ramp they saved $10K by not hiring through Pointer or getting enablement support (plenty options)

They wasted $50K in direct salary cost, 3 months in time/runway, and $300K in opportunity cost 

Ever had a weak onboarding? 



*There are plenty enablement professionals that can help you build the right plan for your company. We are happy to introduce them to you if ours is not right for you.

CRMs were supposed to give us superpowers.

Instead, they gave us admin hell.

Remember when Salesforce promised you'd close more deals?

Sell faster?
Know your pipeline inside out?

Here's what actually happened:

→ Reps spend 3 hours a day updating fields nobody reads
→ Managers spend more time auditing CRM hygiene than coaching
→ Deals get lost because someone forgot to change the stage

And my favourite: "Can you update your notes before the forecast call?"
Translation: We don't trust you, so prove it in writing.

But here's what nobody wants to admit:
We bought systems to compensate for capability gaps.

Can't remember your deals? CRM will do it.
Don't know how to forecast? Let the AI predict it.
Struggle with pipeline discipline? Automated reminders to the rescue.

Except none of that actually makes you better at selling.

It just makes you better at pretending you're organised.

70% of sales teams are just coasting. And most of them are drowning in systems that were supposed to set them free.

You want to close more deals?

Stop adding tools.

Start building capabilities.

What system did you implement thinking it'd save time, only to realise it just created more work?

GTM ANZ Community hit 600+ members in 2025. 

 In 2026, we're going to do even more for the community       

 Here's what's coming:                               
 → More curated round table dinners (BDR managers, partnerships, enablement)  
 → Clay Club and RevOps workshops for the tinkerers                   
 → Weekly webinars across 6 tracks hosted by the best in Aus                             
 → And a lot more pub socials                 

But here's the thing about this community:                          

There are NO sponsors - We don't want them.  It's not a place to spam your SaaS product.

This is a group of community minded people who recognise they don't have to reinvent the wheel

They know others have overcome the challenge before and its easier to ask than burn your fingers trying 

Ultimately, they are humble enough to know they are better off with community support

It's revenue professionals helping each other figure sh*t out. No fluff.                        
                                                
If you're in Australian tech and work in sales, marketing, enablement, partnerships, or RevOps - this is your crew.                                 
                                                

*In yesterday's chat I think we figured out one of our first community webinar topics. A live screen share session helping reps set up Claude Code for themselves - GPT is good, but everyone feels like getting claude code set up well is simply the best right now. There is a technical lift that Luke "Marshy" Marshall is going to help us get over. 

Jump in the community now

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The Battle

🐯Nick Sproul

Ricky Pearl

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🐯Nick Sproul's LinkedIn Performance

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