🐯Nick Sproul

SDR Operations Leader | 2023 Top 25 SDR Leader I Autobound Strategic Advisor I GPT fan | Empowering Future SDR Superstars Through Personal & Thoughtful Leadership | Faith & Family ✝ Autism Advocate 💙

As a GTM Systems Engineer at Apollo.io I design, automate, and optimize an AI-native revenue tech stack—integrating Salesforce, HubSpot, Apollo, and data-warehouse workflows to drive efficiency, data integrity, and scale for hyper-growth go-to-market teams.

Sales Development Operations Leader

Scale up your sales coaching with Second Nature's sales coaching software. It provides a "virtual pitch partner" that uses conversational Al to have actual discussions with sales reps, score them, and help them improve on their own, so they can ace every sales call.

As the Head of Sales Development Operations, I built out & lead our SDR team (100% female), aka ‘Jenny from the Block’. In addition, I oversee our Sales & Marketing tech stack - from Hubspot, SalesLoft, LinkedIn Sales Navigator to ZoomInfo, Seamless.ai & Regie.ai. Helping our revenue org build funnel & pipeline through qualified meetings. Leveraging my SDR leadership network to learn what are the pain points from SDR leaders right now, and how Jenny can help.  

Saturday shoutout to the incredible customers we get to build with at Apollo 👏

“Apollo is the best, most holistic, most well-rounded tool we can live in. We genuinely can’t do our jobs without it.”

Hearing feedback like this never gets old. It’s a powerful reminder of why we do what we do—and how much trust our customers put in us every day.

This is also a perfect example of the GTM + AM partnership in action: listening closely, iterating fast, and building alongside our users to solve real problems. Thanks Anna Lee Webster!  

Huge thanks to the team at Sesami for the continued partnership and for keeping us honest (and for continuing to lobby whoever controls the checkbook 😄). We immensely appreciate you ❤️

#customers #partnership #gtm #apollo #gratitude

GTM Engineer | Apollo.io | AI Workflows + Productivity I Faith & Family ✝ Autism Advocate 💙

Kicking off 2026 with some really great customer conversations already 🚀

I love sharing my perspective as a GTM Engineer and helping teams see how small tweaks—smarter workflows, AI-powered research, and our AI Assistant—can transform their day-to-day in Apollo.io.

I’m also excited to meet with more customers over the coming weeks and showcase some of the real work our AI team has been building—especially with the official launch of AI Messaging 4.0.

A few highlights from the video below 👇
 • Turn prospecting → fully personalized, multi-channel sequences in under 10 minutes
 • Use the Apollo AI Assistant to instantly generate 6-step sequences (email, calls, LinkedIn)
 • Power everything with the Content Center — the foundation for consistent, on-brand AI messaging
 • Run deep company + executive persona research automatically (no copy/paste, no open-web rabbit holes)
 • Deliver messaging that actually looks like you tried — competence-assumed, no AI fluff
 • Preview and scale highly personalized outreach across accounts in minutes, not hours

This is about helping teams move faster without sacrificing quality or authenticity. Huge kudos for René Cobar & the AI team in this launch!

DM me if you want to see this in action or have any questions!

Come work with one of the best Marketers in the business Katie Parkes & for a company that is changing the way teams approach GTM at Apollo.io. DM myself or Katie if you are interested in the role!

Director of Social & Community @ Apollo.io | Ex-Shopify

Back with big news: I am hiring again 🥳 

I'm looking for a Senior Influencer Marketing Manager: someone who knows how to combine great relationship building with creative storytelling to develop and lead the best creator ecosystem in GTM. You’ll build credibility, community, and pipeline, and continue to turn creator marketing into a meaningful growth lever for Apollo. 

We're already working with some of the best founders and GTM operators on the planet, like Morgan, Timothy, Elana, Sheriff, Manthan, Zack (and more). 

This role is ideal for someone who is creatively bold, can think like a strategist, operate like a owner, and wants to build with me from the ground up. 

JD's in the comments below + tag your reccos/referrals 👀

🔥 Tom Slocum

Your Future Homie- In- Law | Founder @ The SD Lab | Sales Consultant | 7x Strategic Advisor | 4x Sales Leader | SDR Coach | #empathyactivist

Hey I’m Tom I help B2B leaders, SDR teams and founders fix broken outbound when pipeline is dry and reps are stuck spinning

After 18 years in sales from 400+ daily cold calls in a cubicle to building $3M+ in pipeline from scratch I’ve built a repeatable system that gets outbound back on track

Here’s how I help

Weekly workshops (theory + tactical execution)

Rebuilt call flows, messaging and targeting

Sequencing + workflow installation

Call reviews with live coaching + scorecards

Fast performance gains tied to KPIs

Client Wins

Kustomer → 50%+ lift in meetings → 100% SDR attainment in 3 months
ServiceChannel → 30% SQL lift with sharper messaging + coaching
Rockledge, Distran → 10–20 meetings/month booked after outbound reset

I’ve also worked with brands like ServiceChannel, Kustomer, Apollo, ZoomInfo, Smartlead, Surfe and more to coach teams and represent their tools

Outbound isn’t dead it just needs fixing

👉 Want sharper messaging, predictable pipeline and reps who book meetings?

Book an Outbound Strategy Tour (Featured below)

Or join my newsletter (7K+ readers) for free outbound playbooks (below)

Founder

The SD Lab is a top-of-funnel sales consulting agency. The SD Lab offers customized services to help businesses optimize their sales process and achieve measurable results. The SD Lab offers a 14-week Revenue Acceleration program, Custom Sales Playbooks, and Team Coaching packages that cover all things Top of Funnel. If you're looking to optimize your sales process and achieve sales success, The SD Lab is here to help. Let's work together to transform your sales approach

taplio

The Battle

🐯Nick Sproul

🔥 Tom Slocum

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taplio

The Battle

🐯Nick Sproul

🔥 Tom Slocum

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🐯Nick Sproul's LinkedIn Performance

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Performance Score🐯Nick Sproul's LinkedIn Performance