Nicolas GROMER

Growth @lemlist

Growth with a proven track record of scaling B2B SaaS companies. 

From lemlist (growing ARR from $14M to $36 in 2 years) to launching international campaigns across Africa, Asia, and Europe, I thrive on building data-driven strategies that combine creativity, experimentation, and automation.

Key strengths:
- Full-funnel growth: Acquisition, activation, retention, and expansion
- Advanced marketing automation, data analytics, and CRM integration
- Expert in tracking, cold outreach, lead generation, and lifecycle campaigns
- Proven ability to adapt growth strategies for international markets
- Passion for sharing knowledge through my newsletter, 'Le B.a-ba du Growth' & 'Saasboarding'

Let's connect if you want to talk B2B SaaS growth, international expansion, or creative demand generation.

Growth Marketer

Nicolas Gromer

After analyzing 1000s of cold email campaigns with ColdIQ, we've noticed something counterintuitive.

The best-written emails often get the worst results.

We've been obsessing over copy optimization for years:
Subject lines. Opening hooks. CTAs. A/B testing every word.

But here's what actually moves the needle: timing.

➡ A mediocre email at the right moment outperforms a perfect email at the wrong one.

Think about it this way:

→ Fresh funding

Spending mode lasts about 6 months, then it's back to scrutiny. If you reach out on day 15 vs day 150, you're talking to a completely different buyer mindset.

→ New ICP hires

Someone starting a new role is building their toolstack from scratch. They're not loyal to old vendors - they're loyal to what works. First 60 days is your shot.

→ Pricing page behavior

If they've visited your pricing page 3+ times without converting, something's blocking them. That's not a cold lead. That's someone who needs one question answered.

→ Champion movement

They'll push for your product at their new company. But only if you catch them in that 90-day window where they're proving themselves.

The signal tells you when to reach out. 
The copy tells them why to respond. 

Most teams nail the copy and completely miss the timing.

Imagine that a company raises Series B.

They're hiring, scaling infrastructure, building their growth stack.

➡ If you're in their inbox before their hiring plan is finalized, you become part of the roadmap. 

If you show up 6 months later, you're just another vendor.

lemlist's intent signals tracks funding rounds, hiring signals, and buying behavior automatically. You stop guessing and start knowing.

What's actually killing your reply rates: your copy or your timing?

Building Muto l Helping companies master their mobility suppliers & data with ease I Hiring

With over 10 years of experience in SaaS marketing, I’ve developed a sense for Go-to-Market strategies. I thrive on facilitating and motivating people, bringing energy and passion to everything I do.

I’m deeply interested in how evolving needs and the rise of a new work generation, like Gen Z, are transforming the way companies operate. Exploring how technology empowers these changes is a key focus of mine. Always curious and intrapreneurial, I embrace learning and growth as a continuous journey.

Since December 2024, I'm leading Muto — helping companies master their suppliers and data with ease, making mobility data management effortless. 
https://mutomobility.com/

Passions:
Nature, food, traveling, the sea, sunrises & sunsets, pilates, and running keep me balanced and energized.

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The Battle

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