Nicolas GROMER

Growth @lemlist

Growth with a proven track record of scaling B2B SaaS companies. 

From lemlist (growing ARR from $14M to $36 in 2 years) to launching international campaigns across Africa, Asia, and Europe, I thrive on building data-driven strategies that combine creativity, experimentation, and automation.

Key strengths:
- Full-funnel growth: Acquisition, activation, retention, and expansion
- Advanced marketing automation, data analytics, and CRM integration
- Expert in tracking, cold outreach, lead generation, and lifecycle campaigns
- Proven ability to adapt growth strategies for international markets
- Passion for sharing knowledge through my newsletter, 'Le B.a-ba du Growth' & 'Saasboarding'

Let's connect if you want to talk B2B SaaS growth, international expansion, or creative demand generation.

Growth Marketer

Nicolas Gromer

After analyzing 1000s of cold email campaigns with ColdIQ, we've noticed something counterintuitive.

The best-written emails often get the worst results.

We've been obsessing over copy optimization for years:
Subject lines. Opening hooks. CTAs. A/B testing every word.

But here's what actually moves the needle: timing.

➡ A mediocre email at the right moment outperforms a perfect email at the wrong one.

Think about it this way:

→ Fresh funding

Spending mode lasts about 6 months, then it's back to scrutiny. If you reach out on day 15 vs day 150, you're talking to a completely different buyer mindset.

→ New ICP hires

Someone starting a new role is building their toolstack from scratch. They're not loyal to old vendors - they're loyal to what works. First 60 days is your shot.

→ Pricing page behavior

If they've visited your pricing page 3+ times without converting, something's blocking them. That's not a cold lead. That's someone who needs one question answered.

→ Champion movement

They'll push for your product at their new company. But only if you catch them in that 90-day window where they're proving themselves.

The signal tells you when to reach out. 
The copy tells them why to respond. 

Most teams nail the copy and completely miss the timing.

Imagine that a company raises Series B.

They're hiring, scaling infrastructure, building their growth stack.

➡ If you're in their inbox before their hiring plan is finalized, you become part of the roadmap. 

If you show up 6 months later, you're just another vendor.

lemlist's intent signals tracks funding rounds, hiring signals, and buying behavior automatically. You stop guessing and start knowing.

What's actually killing your reply rates: your copy or your timing?

Flipkart

• Strategic Brand Management: Drive growth of grocery ads for Mumbai-based brands

• Relationship Building: Cultivate strong ties with brands and agencies

• Seasonal Campaigns: Execute timely ad campaigns tailored to seasons, events, and festivals

• Problem Solving: Address brand challenges such as awareness, product launches, sales, and conversion

• Collaborative Growth: Foster mutually beneficial partnerships between brands and Flipkart ads business

Manager - Business Development

Xiaomi India

Assistant Manager - Mi.com

• Portfolio Management: Oversaw 13 AIoT categories and 250+ products

• Sales Enhancement: Achieved 2x sales growth in volume driver categories like Audio & Wearables through Digital Marketing strategies and compelling offers

• Collaborated with Digital Marketing to analyze key metrics, such as Page Views, Impressions, Clicks & CTR, achieving incremental sales

Associate Manager - Mi.com

Learnbay | Data Science and AI Training

• Assisted in creating written, video and image content for marketing channels & Performed market analysis and researched latest trends.

• Contributed to mock-ups, email campaigns & social media content by participating in several brainstorming meetings with team

• Researched interesting & relevant content to capture interest; measured and reported results of marketing initiatives.

Live Project | Digital Marketing & Content Writing

Mark-O-Polo - Marketing Society - SIBM Pune

Senior Member - Mark-O-Polo, The Marketing Society of SIBM Pune

• Event Organizer, Binge 6.0, Mark-O-Polo Marketing Society, SIBM Pune, 2021
• Editor, On Your Mark, Mark-O-Polo Marketing Society, SIBM Pune, 2020

Junior Member - Mark-O-Polo, The Marketing Society of SIBM Pune

NeoCyber

• Collaborated with the graphic designing team and worked on creating and curating content for the company's website and social media platforms

•  Explored and analysed content in the Cyber Insurance space for blog posts, marketing collateral, and graphics 

• Assisted in event planning and helped to manage the company's social media accounts to promote products and services in the same space

Content and Marketing Intern 

Synq.Fit

• Assisted in creating written, video & image content for different channels & Performed market analysis for latest trends

• Collaborated with team members to help expand marketing channels

• Created content for social media posts, blogs, calling & promotional scripts for better brand image & to generate site traffic

GlobalLogic

• Created content for marketing strategies and engagement activities for employees to conduct sentiment analysis

• Launched new social media campaigns to build talent brand for the new joiners and future prospects

Content Marketing Intern

Yum! Brands

• Identiﬁed appropriate brands for targeted Alliance to boost brand awareness and plan sales for the next quarter

• Aligned and developed a Strategic Alliance Matrix with multiple brands and feasible concepts for the alliance.

Live Project | Brand Alliance Strategy

Whoppl.

• Managed end-to-end Influencer Marketing Campaigns for various brands, resulting in over 2 lakh Impressions

• Developed and implemented content planning for brand stories to be used in influencer campaigns to improve results

Marketing Intern

Hershey India

• Selected amongst 200 students Pan-India for the INDUSTRYCreds™ certification by Kraftshala

• Created the Strategic Communication Brief for Hershey’s Exotic Dark as a part of the Digital Brand Building Program - Batch of 2021

• Plotted the competitive landscape for the brand and also defined the opportunities that the brand should focus upon

• Undertook consumer immersions, framed the Communication Challenge that the SuperConsumer needs to be convinced of and wrote a Consumer Insight to inspire consumer action

• Defined the Brand Solutions: Functional & Emotional Benefits, RTB, Brand Purpose, Brand Personality, Purpose, and Message Strategy and created concepts for Exotic Dark

• Created a digital strategy to help Hershey’s Dark Exotic achieve its objective by setting up paid ads on Google Search Ads, Display Ads and Video Ads

• Conducted Keyword Research and On-page SEO strategy for a Home Furnishing company Hometown

• Performed an Off Page Backlinking Audit for Kraftshala and its core competitor

Live Project | Digital Brand Building 

Online Sales | Category Management | Strategic Planning | Xiaomi India | SIBM Pune

I am an accomplished marketing professional with a strong academic background and a passion for developing and executing successful product marketing strategies. As a batch topper in my Master of Science program at ICT and a Merit Scholar at SIBM Pune where I earned my MBA, I have a solid foundation in both the technical and business aspects of product marketing.

With expertise in market research, product positioning, competitive analysis, and pricing strategy, I am skilled in creating and executing successful go-to-market plans. I am well-versed in using customer insights to inform product development and have a keen understanding of how to develop messaging and positioning that resonates with target audiences.

Some key points about me:

• Expertise in conducting market research, competitive analysis, and customer segmentation to inform product positioning and messaging
• Skilled in developing pricing strategies that maximize profitability while ensuring market competitiveness
• Strong analytical skills and ability to derive actionable insights from data
• Experienced in developing and executing go-to-market plans that drive demand and achieve revenue targets
• Proficient in digital marketing tools and platforms, including SEO, SEM, social media, email marketing, and marketing automation
• Passionate about staying up-to-date with the latest marketing trends and best practices
• Excellent communication and presentation skills, with experience in delivering effective pitches and presentations to stakeholders
• Proven ability to lead and collaborate with cross-functional teams to achieve common objectives
• Committed to ongoing learning and professional development, with a track record of pursuing additional certifications and training programs.

In my most recent role, I was responsible for developing and executing the go-to-market strategy for a new product line, which involved conducting market research, developing product positioning and messaging, creating pricing strategies, and executing demand generation campaigns across multiple channels. I also collaborated closely with product development teams to ensure that the product roadmap aligned with market needs and customer preferences.

With my strong academic background and proven track record of success, I am confident that I can help your organization achieve its product marketing goals. Let's connect and explore how I can contribute to your success.

taplio

The Battle

Nicolas Gromer

Mandar Dixit

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taplio

The Battle

Nicolas Gromer

Mandar Dixit

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicolas Gromer's LinkedIn Performance

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